Beauty and personal care covers skincare, makeup, shaving, grooming and oral care. The directory includes men's grooming names like Manscaped, Dollar Shave Club and Harry's, skincare brands such as The Ordinary, Drunk Elephant and Starface, and makeup labels like Fenty Beauty, Rare Beauty and Glossier. These brands spend heavily on social video, so their ads are a deep library of hooks, demos and testimonials. Studying them shows how the category earns trust for products people apply to their face and body.
100% Pure is an American clean beauty brand offering cosmetics and skincare made with fruit pigments and natural ingredients, free from synthetic dyes and chemicals. It sells through its own DTC website, retail stores, and select beauty retailers. 100% Pure advertises on Meta placements to support ecommerce sales.
3CE (3 Concept Eyes) is the makeup brand of Korean fashion label Stylenanda, acquired by L'Oréal in 2018 for approximately $400M. Founded by Nana Yoon, 3CE pioneered the Instagram-pink aesthetic in Korean makeup, offering lip products, eye looks, and base makeup that defined a generation of K-beauty visual identity. Now distributed globally through DTC and Sephora. Also searched as 3CE.
8 Sheep Organics creates organic pregnancy care products, from sleep lotions to belly balms, loved by expecting moms.
A'PIEU is AmorePacific's affordable youth K-beauty brand, founded in 2009 and distributed primarily through Olive Young in Korea. Known for its Madecassoside Cream, Real Honey Mask, and Glycolic Acid range, the brand targets Gen Z skincare beginners seeking active ingredients at accessible prices.
AHC (Aesthetic Hydration Cosmetics) is a Korean professional skincare brand known globally for its Eye Cream For Face, formulated with the same hyaluronic acid complex used in professional salon treatments. Acquired by Unilever in 2017 for approximately $2.7 billion, AHC has global Sephora and Amazon distribution. Also searched as A.H.C.
AMUSE is a Korean vegan makeup brand founded by beauty influencer Lee Saem-i. The brand's Dew Tint liquid lip product went viral for its glass-skin dewy finish, driving global discovery. AMUSE is distributed at Sephora and through DTC, with the founder's authentic influencer presence as a core marketing asset.
Atomy is a South Korean network marketing company founded in 2009 by Han-Gill Park. With over 18 million global members, it distributes skincare, supplements, and household products via a member-based model. Its Absolute CellActive skincare uses patented fermented ingredients.
Founded in 1932 in Mecca by Abdul Samad Al Qurashi, this iconic Saudi fragrance house is the sole perfumery entrusted to perfume the Kaaba's Kiswah. With over 500 global retail stores and a DTC e-commerce channel, the brand blends century-old oud sourcing from India, Cambodia and Vietnam with traditional Arabic musk compositions. Also searched as Abdulsamad.
Abib is a Korean natural skincare brand founded in 2017, known for its distinctive round-format Mild Acidic pH Sheet Masks and clean formulation philosophy. The brand gained domestic prominence through Olive Young retail and expanded internationally through K-beauty e-tailers. Abib's mild acidic pH approach appeals to sensitive-skin consumers seeking gentle yet effective formulas.
About-Face is a gender-fluid color cosmetics brand founded by Halsey in 2021. Known for bold editorial aesthetics and an inclusive, non-conformist creative philosophy, the brand launched DTC-first before expanding to Ulta Beauty, targeting Gen Z consumers who reject traditional beauty gender norms.
Acqua di Parma is a century-old Italian luxury fragrance and lifestyle house founded in Parma in 1916, best known for its iconic Colonia eau de cologne. Now owned by LVMH, the brand operates a global DTC e-commerce channel alongside boutiques in luxury destinations, with gifting and heritage narrative at the centre of its marketing. Also searched as Acqua.
Act+Acre is a New York-based scalp health hair wellness brand founded in 2018 by celebrity hairstylist Helen Reavey and her husband Colm Mackin. The world's first Cold Processed hair care brand uses a patented technique to preserve plant-active potency, positioning scalp care as an extension of skincare.
Acwell is a Seoul-based Korean skincare brand rooted in traditional Eastern medicine. Its signature Licorice pH Balancing Cleansing Toner—formulated with 10% licorice root water at pH 5.5—achieved global cult status. The brand distributes DTC and through Amazon, Sephora, and specialty K-beauty retailers worldwide.
Addiction Tokyo, founded by Rebecca Chua in 2009, is a Japanese color cosmetics brand celebrated for richly pigmented seasonal eyeshadow palettes and cult glitter formulas. Sold in Japanese department stores, Sephora Asia, and via DTC, it draws a devoted global collector base. Also searched as Addiction.
Aesop is a Melbourne-born luxury skincare and fragrance brand founded in 1987 by Dennis Paphitis. Known for its amber glass bottles, literary references, and architecturally distinctive retail stores, it was acquired by L'Oréal from Natura & Co for $2.5B in 2023.
Aestura is AmorePacific's dermo-cosmetics brand, founded in 1993, specializing in barrier repair and sensitive skin care. Its Atobarrier 365 Cream became a bestseller across Korean pharmacies and globally via Amazon, competing directly with European clinical brands like La Roche-Posay.
AHAVA was founded in 1988 at Kibbutz Ein Gedi on the shores of the Dead Sea, building a global skincare brand around the unique mineralogy of Dead Sea mud and water, now sold in 30+ countries via DTC and department stores, owned by China's Fosun International since 2016.
Founded in 1951 by Haji Ajmal Ali in Assam, India, and expanded to Dubai in 1976, Ajmal Perfumes is a heritage fragrance empire with 1,000+ products sold in 50+ countries. The brand pioneered blending Agarwood oil with Western fragrance notes and cultivates over 10 million Agarwood trees, producing 100,000 bottles daily. Also searched as Ajmal.
Albion Co., Ltd. was founded in Tokyo in 1956. The brand is a prestige Japanese skincare house known for the Skin Conditioner Essential toner (launched 1974) — a 50-year-old product that remains one of the brand's best sellers — alongside the Exage and Flora Drip skincare lines. Albion operates through department store beauty counters, own-brand stores, and a growing DTC e-commerce platform.
Alleyoop is a beauty and personal care brand selling multi-functional, on-the-go cosmetics and skincare products designed for busy lifestyles. It sells primarily through its own DTC ecommerce site and select retail partners. Alleyoop advertises on Meta placements to drive online sales.
Allure Beauty Box (allurebeautybox.com) is a monthly beauty subscription launched in 2012 by Allure magazine (Condé Nast). Each box contains editor-curated full-size and deluxe sample beauty products, often tied to Allure's Best of Beauty Awards. Based in New York City. Also searched as Allure.
AlphaInfuse offers men's wellness and performance supplements.
Althea Korea is a Malaysia-based K-beauty DTC e-commerce platform founded in 2015 by Frank Kang. It ships authentic Korean beauty products to Southeast Asia with localized formulations for its house label, optimized for tropical and Southeast Asian skin types. Also searched as Althea.
Ami Colé was a New York-based clean beauty brand founded in 2021 by Diarrha N'Diaye-Mbaye, designed specifically for melanin-rich skin. Distributed through Sephora and backed by investors including Greycroft, G9 Ventures, and L'Oréal, the brand raised over $3 million and became a celebrated example of culturally specific inclusive beauty. Ami Colé earned fans including Kelly Rowland and Mindy Kaling. Despite strong brand equity and critical acclaim, the brand announced closure in July 2025, citing unsustainable market conditions, rising tariffs, DEI funding rollbacks, and economic pressures on indie beauty brands. Founder N'Diaye-Mbaye subsequently joined Skims as EVP of Beauty and Fragrance. Also searched as Ami.
Anastasia Beverly Hills (ABH) is a luxury cosmetics brand founded by Anastasia Soare in 1997. Renowned for brow products and bold eyeshadow palettes, ABH operates DTC via anastasiabeverlyhills.com and through Sephora and Ulta globally. Also searched as Anastasia.
Annemarie Börlind is a German natural cosmetics brand founded in 1959 in Altensteig, Black Forest. One of Europe's original natural beauty pioneers, the brand uses biologically active plant extracts and was an early adopter of mail-order DTC. Today the brand sells through its webshop, pharmacy and retail channels. Also searched as Annemarie.
Annie's Way is Taiwan's leading jelly mask brand founded in 2009 by Annie Wu. Known for its botanical-extract jelly and sheet masks, the brand sells over 100,000 units monthly and has expanded globally across North America, Southeast Asia, Australia, and Europe through DTC web, Amazon, and specialty K-beauty retailers. Also searched as Annie's.
Antipodes is a New Zealand-founded skincare brand offering botanical, nature-derived formulations across cleansers, serums, and moisturizers. It emphasizes native New Zealand ingredients and clean beauty positioning, sold through DTC and international retail channels.
Anua is a Seoul-based K-beauty brand founded in 2019 specializing in minimalist heartleaf (Houttuynia cordata) skincare for calming and pore care. The Heartleaf 77% Soothing Toner went viral on TikTok in Western markets, earning Anua a Sephora US launch in 2024.
Anveya is a Bengaluru-based beauty and personal care brand founded in 2018 by Vivek Singh and Saurav Patnaik. Operating as Anveya Living Private Limited, the brand specialises in science-backed haircare — notably the ColorProtect hair care system — and dermatologist-tested skincare, using cold-pressed oils and evidence-backed active ingredients throughout its formulations.
Aquaphor is a skincare brand owned by Beiersdorf selling healing ointments and moisturizers for dry, irritated, or damaged skin. It is widely distributed through pharmacies and e-commerce, particularly popular in the US market. Aquaphor advertises across Meta placements targeting skincare shoppers.
Arabian Oud was founded in Riyadh in 1982 by Sheikh Abdul-Aziz Al Jasser and has grown to become the world's largest oud retailer, with 1,200+ stores in 37 countries, 400+ fragrances, and a strong DTC channel at arabianoud.com. Also searched as Arabian.
Aroma-Zone was founded in 1999 by Pierre Vausselin and daughters in Provence. Starting as an essential oils e-store, it evolved into France's leading DIY cosmetics platform with 1,900+ ingredients and 3,000 recipes. Revenue exceeded €100M in 2024, powered by a community education model and strong DTC subscription play.
Atelier Cologne was founded in 2009 by Sylvie Ganter and Christophe Cervasel in Paris. They invented the Cologne Absolue concentration — citrus-forward perfumes with 15-20% essential oils, far exceeding traditional cologne. Acquired by L'Oréal in 2016 while founders retained creative direction. Also searched as Atelier.
Atelier Rebul was founded in 2013 in Istanbul, drawing on the legacy of a 19th-century Ottoman pharmacy on İstiklal Avenue. The brand produces premium cologne, fragrance, bath, and skincare products using authentic Turkish botanical ingredients, sold in branded boutiques and exported globally. Also searched as Atelier.
Athena Club is a New York-based women's personal care subscription brand founded in 2017 by Maria Chernenko, Allie Griswold, and Charles Desmarais. Starting with a razor subscription, the brand expanded into body wash, dry shampoo, and deodorant, using razor acquisition to build lifetime value across a broader personal care bundle. Also searched as Athena.
August is a New York-based Gen Z period brand co-founded by activist Nadya Okamoto and Nick Jain in 2020. Built with its community, the brand uses radical transparency about periods, inclusive body imagery, and Okamoto's 5M+ social following to drive DTC growth and cultural relevance.
Augustinus Bader is a German-founded, London-based luxury skincare brand built on Professor Bader's 30-year stem-cell research. The hero product, The Cream, uses patented TFC8 technology and retails at $265, making it the benchmark for science-backed premium DTC skincare. Also searched as Augustinus.
Australis Cosmetics is an Australian beauty brand offering affordable, cruelty-free makeup products including eyeshadow, lip, and face products. It sells through its own DTC website, pharmacies, and retail partners across Australia. Australis advertises on Meta placements to drive online and retail sales.
Aveda is a hair care, skincare, and cosmetics brand known for plant-based formulations and its network of professional salons. Founded in 1978, it sells shampoos, styling products, and beauty items through salons, department stores, and e-commerce, and is owned by Estée Lauder Companies. The brand advertises across Meta placements to reach beauty and salon-going consumers.
Aveeno is a US skincare brand founded in 1945 and owned by Johnson & Johnson since 1999. It is built around colloidal oatmeal — an FDA-recognized skin protectant — and sells across mass retail, pharmacy, and DTC channels globally with a focus on sensitive and eczema-prone skin. Also searched as Aveeno.
Avoskin is an Indonesian clean beauty brand founded in 2014 in Yogyakarta, known for its hero product the Your Miracle Essence (YME) toner and a range of serums and sunscreens using locally sourced botanical actives. The brand is positioned in the affordable-premium tier of Indonesia's booming local beauty market, sold across DTC channels and major marketplaces.
Avène is a French dermocosmetics brand owned by Pierre Fabre Laboratoires, based in the town of Avène in southern France. Built around the Sainte-Odile thermal spring — the world's most prescribed thermal water for sensitive skin — it operates as one of France's top-selling pharmacy skincare brands with a global DTC e-commerce channel.
Avène is a French pharmacy skincare brand owned by Pierre Fabre Group, founded in 1990. Its products are formulated around Avène thermal spring water, clinically proven to soothe sensitive and reactive skin. It is available in 120+ countries through pharmacy and DTC channels. Also searched as Avène.
Axis-Y is a Korean vegan skincare brand founded in 2019, centered on centella asiatica, skin-barrier support, and clean formulation. The brand achieved rapid global distribution through Sephora and DTC channels. Its Spot the Difference Blemish Serum and Biome Blend Moisturizer became bestsellers, driven by influencer content and vegan-beauty positioning.
Founded in Casablanca in 1970 by Mohammed Azbane, Les Laboratoires Azbane is Morocco's largest cosmetics manufacturer, specializing in argan oil-based skincare exported to 40+ countries. The group operates brands including Arganine and Argana, and sources argan oil from certified organic women's cooperatives.
BH Cosmetics is a Los Angeles-founded DTC cosmetics brand launched in 2009, specializing in highly pigmented eyeshadow palettes and affordable vegan makeup. The brand pioneered influencer affiliate marketing in beauty, building scale via YouTube tutorial creators and Instagram discount-code partnerships before expanding to Ulta Beauty retail.
BLK Cosmetics is a Philippine DTC beauty brand co-founded in 2018 by actress Anne Curtis and Jacqe Yuengtian-Gutierrez. Targeting Gen Z and millennial Filipinas, BLK is known for its All-Day Wear Cushion and vivid lip collections, sold via DTC, Shopee, and Lazada. Also searched as BLK.
BLP Beauty is a cosmetics brand offering makeup products sold primarily through ecommerce channels and its own DTC website. It positions itself as an accessible beauty option for everyday use. BLP Beauty advertises on Meta placements to drive online sales.
Bali Body is an Australian skincare and self-tanning brand offering tanning oils, mousses, and body care products sold direct-to-consumer online and through retailers. The brand advertises across Meta placements to reach beauty shoppers.
Bambu Earth is a Havelock, North Carolina-based natural skincare DTC brand founded in 2009 by Amber Hawthorne. The brand offers minimal-ingredient, plant-powered formulations bottled close to source, with a mission to help one million people find their healthiest skin. Products are sold primarily through bambuearth.com and Amazon. Also searched as Bambu.
Bamford was founded in 2004 by Baroness Carole Bamford, drawing on her passion for meditation and holistic therapy. The brand offers certified organic skincare, yoga wear, home fragrances, and spa treatments through Bamford Wellness Spas in the Cotswolds and global hotel partners. It is deeply interconnected with the Daylesford Organic farm brand, sharing values of countryside sustainability and slow luxury.
Banila Co is a Seoul-based K-beauty brand founded in 2006, best known for creating the Clean It Zero cleansing balm — a sherbet-texture formula that became a global Sephora bestseller and effectively defined the K-beauty cleansing balm category. Available DTC, on Amazon, and through major international retailers. Also searched as Banila.
Barenaked is an ecommerce brand selling consumer products online, advertising across Meta placements to reach shoppers.
Base (getbase.id) is an Indonesian personalised skincare DTC brand founded around 2019. The brand uses a skin profile quiz to generate customised product recommendations and formulas for individual consumers, positioning itself as a tech-enabled alternative to generic mass-market skincare. Base targets skincare-educated Indonesian consumers who want products tailored to their specific skin concerns.
BasharaCare is a Dubai-based online skincare retailer offering over 100 premium brands typically found in clinics and luxury spas, supervised by dermatologists. The platform serves UAE and wider GCC consumers with authentic skincare products, free samples, and rapid free delivery, positioning itself as the professional's choice for skincare e-commerce in the Middle East.
Bawdy Beauty is a New York-based body-care brand founded in 2018 that pioneered butt-care as a beauty category. Known for its Original Butt Mask and clean botanical formulas, the brand built its audience through irreverent, body-positive creative on Instagram and TikTok. Also searched as Bawdy.
Be the Skin is a Seoul botanical skincare brand founded in 2014. It offers plant-powered formulations for brightening and hydration with clean-label positioning. Sold globally via DTC, Amazon, and K-beauty platforms, targeting clean beauty consumers entering the K-beauty category.
Beardbrand is an Austin-based men's grooming DTC brand founded by Eric Bandholz in 2012. Famous for building a 1M+ YouTube community before scaling paid media, the brand sells beard oils, balms, and grooming tools via its own site and Amazon.
Beardo is an Ahmedabad-based men's grooming brand founded in 2015 by Ashutosh Valani and Priyank Shah. India's first dedicated beard grooming brand, Beardo popularised beard oil, beard wax, and full beard care routines among young Indian men. The brand was acquired by Marico — first a 45% stake in 2017, then full 100% acquisition in 2020.
Beauty Pie was founded in December 2016 by serial beauty entrepreneur Marcia Kilgore (creator of Bliss Spa, Soap & Glory, FitFlop). The brand operates a membership model giving subscribers access to luxury-quality beauty products at their factory cost — typically 70–80% below retail. Raised a $100M Series B and serves members in the UK and US. Also searched as Beauty.
Beauty of Joseon is a Seoul-based K-beauty brand founded in 2017 that bridges traditional Korean hanbang herbal ingredients with modern minimalist skincare. Its Relief Sun SPF 50+ went viral on TikTok in Western markets, establishing the brand as a gateway K-beauty product for new consumers. Also searched as Beauty.
Beauty of Joseon Taiwan is the Taiwan-market channel of the South Korean skincare brand Beauty of Joseon, known for formulations inspired by traditional Korean herbal ingredients like rice and ginseng. It sells sunscreens, serums, and moisturizers through e-commerce and beauty retailers. The brand markets through Meta placements targeting K-beauty shoppers.
Belif is LG H&H's K-beauty brand, launched in 2010, built around an apothecary heritage concept inspired by 19th-century British herbalist Phillip Kilner. Its True Cream Aqua Bomb with Lady's Mantle extract is a global bestseller at Sephora and Ulta.
Belo Essentials is a Philippine skincare brand, associated with dermatologist Vicki Belo, selling soap, lotion, and skincare products focused on skin whitening and care. It sells through ecommerce and retail channels, advertising across Meta placements.
Benefit Cosmetics is a San Francisco–based beauty brand founded in 1976 and owned by LVMH since 1999. Known for its cheeky retro aesthetic, brow bars, and hero products like Gimme Brow and Badgal Bang mascara, Benefit operates DTC via benefitcosmetics.com. Also searched as Benefit.
Benton Cosmetic is a Korean indie skincare brand that achieved global recognition through organic community advocacy, particularly on Reddit's r/AsianBeauty. The Snail Bee High Content Essence became a cult product discussed in thousands of routine posts, driving DTC orders before significant paid media investment.
Beppy is a feminine hygiene brand selling soft sponge-based tampon alternatives designed for comfort during activities like swimming and sports, sold online and through retail. It positions its product as a discreet alternative to traditional tampons. The brand advertises across Meta placements to support ecommerce sales.
Bevel is a San Francisco-founded grooming brand created in 2013 by Tristan Walker to address razor bumps and ingrown hairs common in coarse, curly hair. The brand pioneered culturally authentic grooming advertising for Black men and was acquired by P&G's Walker & Company Brands in 2018.
Billie is a New York-based women's razor and personal care DTC brand founded in 2017 by Georgina Gooley and Jason Bravman. Its Project Body Hair campaign — the first razor ad to show women's body hair — went viral and established the brand as a cultural voice against the pink tax and unrealistic beauty standards.
Bioderma is a French dermocosmetics laboratory founded in 1977 by biologist Jean-Noël Thorel in Aix-en-Provence. It invented micellar water in 1991 with Sensibio H2O, which became a global cult product adopted by professional makeup artists and spread virally worldwide. The brand distributes through pharmacies and a growing DTC e-commerce presence globally.
Bioderma is a French dermatological skincare brand founded in 1977 by pharmacist Jean-Noël Thorel. It invented micellar cleansing water with Sensibio H2O and is built on the 'ecobiology' concept of working with the skin's biology. Sold in 90+ countries through pharmacies. Also searched as Bioderma.
Biologi is an Australian skincare brand built around single-ingredient, cold-pressed plant extract serums. It positions itself as a clean-beauty, science-backed line free of fillers and synthetic additives, sold via DTC and select retail. The brand emphasizes bioavailability and concentrated natural actives.
Bioré is a Japanese skincare brand owned by Kao Corporation, selling facial cleansers, sunscreens, and pore-care products. It is widely distributed through retail and e-commerce channels internationally, known for products like its pore strips and cleansing oils. Bioré advertises across Meta placements targeting skincare shoppers.
Biossance is a clean beauty skincare brand known for squalane-based formulas, founded by Amyris in 2016. It positions itself in the sustainable, science-backed skincare segment, using lab-made rather than shark-derived squalane. Products are sold direct-to-consumer and through major beauty retailers.
Biotique is an Indian skincare and personal care brand selling Ayurveda-based products including face care, hair care, and body care formulated with botanical ingredients. Founded in India, the brand sells through retail and e-commerce channels domestically and internationally, advertising across Meta placements.
Birchbox (birchbox.com) was founded in 2010 by Katia Beauchamp and Hayley Barna in New York City. The company invented the beauty subscription box model, curating monthly sample boxes personalized by quiz. Acquired by Bansk Group in 2023 after financial difficulties.
Bite Toothpaste Bits is a Vancouver-founded, US-headquartered zero-waste oral care brand founded by Lindsay McCormick in 2018. The brand sells chewable toothpaste tablets in refillable glass jars, targeting eco-conscious consumers through sustainability-first DTC marketing. Also searched as Bite.
Black Girl Sunscreen is a Los Angeles-based sun-care brand founded by Shontay Lundy in 2016. The brand formulated SPF products that leave no white cast on deeper skin tones, addressing a glaring gap in the market. Distributed at Target, Ulta, and CVS, it built a loyal community through representation-first marketing. Also searched as Black.
Blank ME (blankmé) is a Shanghai luxury base makeup brand founded in 2016 by Yang Boya. Its Little Black Box and Little Silver Box foundations topped Tmall's domestic brand foundation rankings, attracting L Catterton as an investor. The brand competes directly with Armani and YSL on finish quality at a China-native price. Also searched as Blank.
Blue Lagoon Iceland (Bláa Lónið) is the skincare brand extension of Iceland's famous geothermal spa, founded in 1992 in Grindavík. The spa launched a premium skincare line featuring geothermal seawater, silica, and volcanic minerals, sold DTC through the spa, e-commerce, and prestige retail internationally. Also searched as Bláa.
Bobbi Brown rebuilt its DTC channel via BobbibrownCosmetics.com with a skin-first makeup philosophy and subscription skincare sets after founder Bobbi Brown departed ELC. The brand competes in a sophisticated beauty segment with an interesting dynamic: the founder's new DTC brand, Jones Road, targets the same consumer. Also searched as Bobbi.
Boka is a Los Angeles-based DTC oral care brand founded by Nik Hall and Josh Elizetxe in 2019. The brand sells nano-hydroxyapatite toothpaste and oral care products formulated without fluoride, targeting health-conscious consumers through ingredient-science-led advertising.
Bombay Shaving Company is a New Delhi-based premium men's grooming brand founded in 2015. It revived traditional wet-shaving culture — safety razors, shaving brushes, artisan soaps — as a premium ritual for urban Indian men, expanding into beard care, skincare, and body care. The brand positions grooming as an act of self-care rather than a utilitarian task. Also searched as Bombay Shaving.
Bonajour is a Korean vegan clean beauty brand focused on plant-origin formulations and minimalist brand positioning. The brand targets eco-conscious beauty consumers seeking K-beauty efficacy without synthetic ingredients, distributed through Olive Young Global and international e-tailers.
Bondi Sands is a Melbourne self-tan brand founded by Blair James and Shaun Wilson in 2012. By out-executing St. Tropez and UK self-tan incumbents on social media with tutorial content and influencer seeding, it became Australia's #1 tanning brand in three years and has since expanded to Boots UK, Ulta US, and international retail. Also searched as Bondi.
Bondi Wash launched in 2013 from Bondi, Sydney, founded by Belinda Everingham. The brand uses native Australian botanicals and essential oils in home cleaning and personal care products, positioning everyday routines as premium wellness experiences. Stocked globally and sold DTC at bondiwash.com.au. Also searched as Bondi.
Borghese is a luxury Italian skincare brand founded in 1956 by Princess Marcella Borghese and Charles of the Ritz, built around proprietary Fango volcanic mud sourced from Montecatini Terme, Tuscany. The brand distributes through DTC e-commerce, department stores, and spa channels, with anti-ageing formulations and mineral-rich mud masks as hero products.
BoSidin is a Shenzhen beauty device brand offering IPL hair removal and RF anti-ageing home devices. The brand positions on clinical credibility — dermatologist endorsements and efficacy data — and has gained global traction through Amazon DTC and social advertising, competing with Ulike and Philips Lumea.
Botanic makes plant-based hair care products focused on natural hair health and growth.
BoxyCharm (boxycharm.com) was founded in 2013 by Joe Martin in Miami, FL. The brand built a large beauty subscription following by offering full-size products rather than samples, acquired by Ipsy in 2021 and continued as a distinct brand within the Ipsy Group.
Boy Smells is an LA-based gender-fluid candle and fragrance brand founded in 2015 by Matthew Herman and David Kien. Its pink branding, LGBTQ+ identity, and wit-laced scent names (Cameo, Cindersnow, Tantrum) built a cult following that translated into a $15M Series B and Sephora retail distribution. Also searched as Boy.
Bravo Sierra is a clean, high-performance personal care brand founded in 2019 for military service members, veterans, and first responders. Products are formulated to outperform under demanding conditions while meeting clean ingredient standards. The brand has built strong credibility through veteran-owned positioning, military publication PR, and partnerships with operators and tactical influencers on Instagram. Also searched as Bravo.
Briogeo was founded in 2013 by Nancy Twine in New York. The brand's texture-inclusive prestige hair care—designed for all hair types from straight to coily—made Twine the youngest Black woman to launch a product line at Sephora. Available at Sephora, Ulta, Amazon, and DTC.
Bubble Skincare was founded in 2020 by Shai Eisenman to bring affordable, quality skincare to Gen Z consumers. Built with community co-creation from teen consumers, the brand expanded rapidly to Walmart, CVS, Target, and Ulta while maintaining a DTC loyalty program that drove 171% revenue-per-customer growth. Also searched as Bubble.
Burst Oral Care is a Los Angeles-based DTC electric toothbrush brand co-founded by Hamish Khayat and Brittany Stewart in 2017. The brand built its GTM strategy around a network of 10,000+ dental hygienist ambassadors who earn commissions and create UGC, delivering professional-tier social proof at scale. Also searched as Burst.
By Wishtrend is a Seoul-based K-beauty brand from Wishcompany, focused on active ingredients including vitamin C, glycolic acid, and mandelic acid. Its Pure Vitamin C 21.5% Advanced Serum is a globally recognized hero product that competes with clinical brands at accessible price points via DTC and Amazon.
BYNACHT is a Hamburg luxury skincare brand founded by Jessica Hoyer, who spent seven years developing a system that combines sleep-promoting aromatherapy with high-performance nocturnal skincare actives. Formulated without parabens, paraffins, silicones or PEGs, the brand targets premium consumers interested in sleep wellness and skin repair. Also searched as Bynacht.
Byoma was founded in 2022 by Marc Elrick in Glasgow. The brand launched with a proprietary Tri-Ceramide Complex formulated to repair and strengthen the skin barrier at accessible price points. Byoma became Instagram's fastest-growing skincare brand at launch and rapidly secured retail placement in Boots, ULTA, and Target.
Byredo is a Swedish luxury fragrance and lifestyle brand founded by Ben Gorham, offering perfumes, candles, leather goods, and cosmetics sold through its own boutiques, department stores, and e-commerce. It positions itself in the high-end niche fragrance category. Byredo advertises across Meta placements as part of its luxury marketing.
COSRX is a Seoul-based K-beauty brand founded in 2013 known for the Advanced Snail 96 Mucin Power Essence, which went viral on TikTok and became a gateway K-beauty product for Western audiences. Amorepacific acquired a majority stake in 2023. Available at Amazon, Ulta, Sephora, and DTC.
CAIA Cosmetics is a Stockholm DTC beauty brand founded in 2018 by influencer Bianca Ingrosso alongside Vanessa Lindblad, Mikael Snabb, and Jesper Matsch. Combining Ingrosso's 1M+ Instagram following with professional beauty industry expertise, CAIA scaled to over $50M in annual revenue, expanding from makeup into skincare, haircare, and fragrance. Also searched as Caia.
Caldera Lab is a men's skincare brand selling plant-based facial care products such as cleansers, serums, and moisturizers. It positions itself in the premium natural men's grooming category, emphasizing clinical-grade botanical formulations. Products are sold primarily direct-to-consumer online.
California Naturals is a clean body and hair care brand launched in 2023 by Playa hair co-founder Shelby Wild, backed by actor Owen Wilson. Positioned as 'accessible clean beauty,' it targets Walmart and DTC shoppers who want cleaner formulas at drugstore prices. The brand fills the gap between premium DTC clean brands and conventional mass-market personal care. Also searched as California.
Caliray is a Los Angeles-based clean color cosmetics brand founded in 2021 by Wende Zomnir, co-founder of Urban Decay. Launched exclusively within Sephora's Clean + Planet Positive program — the retailer's most rigorous sustainability certification — Caliray differentiates through founder credibility, California outdoor-lifestyle aesthetic, and a commitment to clean, reef-safe formulas. The brand's hero product, the Freediving Clean Color-True Mascara, exemplifies its positioning: performance-first clean beauty designed for active, sun-exposed California living. Caliray appeals to consumers who want makeup that holds up to real life while meeting strict clean and sustainable standards.
Canmake is a Japanese drugstore cosmetics brand under Ikemoto Co., offering affordable makeup products including cheek color, eyeshadow, and base makeup. It is popular within the J-beauty category for trend-driven, budget-friendly formulas, sold in Japan and through international beauty retailers online.
Capim Santo is a Brazilian eco-luxury wellness and lifestyle brand with B Corp certification (score 80.6). Rooted in Trancoso, Bahia, the brand operates a pousada (boutique hotel), restaurant, and retail store, offering organic beauty and wellness products inspired by Brazilian botanical heritage. The brand spans personal care products, hospitality, and food. Also searched as Capim.
Carpe is a personal care brand selling antiperspirant and other sweat-management products for hands, feet, and body. The brand markets its formulations toward consumers with hyperhidrosis or excessive sweating concerns, sold primarily through its ecommerce site and retail partners. It positions itself within the health and personal care category.
Castelbel is a Porto-based luxury personal care and home fragrance brand founded in 1999, renowned for its design-driven packaging that wins international awards. Sold in premium travel retail, department stores, and DTC globally, Castelbel's gifting collections — from signature soaps to diffusers — blend Portuguese heritage with contemporary design aesthetics.
Caudalie is a Bordeaux-based luxury skincare and wellness brand founded in 1995 by Mathilde and Bertrand Thomas. Creator of vinotherapy — skincare and spa treatments based on vine and grape polyphenols — it sells through its DTC website, Les Sources de Caudalie hotel-spa, pharmacies, and global prestige beauty retailers.
Celimax is a Korean skincare brand centered on Noni fruit extract, known for brightening, hydration, and barrier support. The brand's Dual Noni Essential Serum and moisturizers earned global attention through Sephora listings and organic TikTok creator content, making Celimax a case study in ingredient-led K-beauty marketing.
Cell Fusion C is a Seoul clinical skincare brand founded in 2009, formulated for use after laser and aesthetic procedures. Its Laser Sunscreen SPF50+ is a dermatologist-recommended cult product globally. Sold in clinics, DTC, Amazon, and iHerb. Also searched as Cell.
CeraVe is a New York-founded clinical skincare brand created in 2005, acquired by L'Oréal in 2017. The brand's ceramide-science positioning became a TikTok phenomenon through organic dermatologist endorsement, making it the most recommended derm brand on social media despite a drugstore price point.
Ceremonia is a New York-based Latinx hair care brand founded in October 2020 by Babba Rivera. The first Latinx-owned hair brand in Sephora's 500+ store network, it celebrates Latin American hair rituals with native ingredients like guava and yucca rooted in Rivera's Chilean heritage.
Certain Dri is an antiperspirant and deodorant brand selling clinical-strength products aimed at consumers dealing with excessive sweating. The brand's products are sold through drugstores, mass retailers, and ecommerce channels in the United States. It positions itself as a stronger-strength alternative to standard antiperspirant products.
Cetaphil is a well-known skincare brand offering gentle cleansers, moisturizers, and sensitive-skin products, originally developed in 1947 and now owned by Galderma. It positions itself as a dermatologist-recommended, fragrance-free option widely available in drugstores and mass retailers. The brand is one of the most recognized names in gentle skincare.
Chando is a Chinese skincare brand selling facial care products including cleansers, serums, and moisturizers. It sells through e-commerce and retail across China. The brand advertises on Meta to reach beauty consumers.
Charlotte Tilbury is a London-based luxury beauty brand founded by makeup artist Charlotte Tilbury in 2013, acquired by Puig in 2020. The brand built its DTC business on founder credibility, hero SKUs (Magic Cream, Pillow Talk lip pencil), and aspirational luxury creative across global paid social. Also searched as Charlotte.
Chi Chi Cosmetics is an Australian makeup and beauty brand offering affordable, trend-driven cosmetics sold through pharmacies, retail partners, and its own DTC website. It targets younger, value-conscious beauty shoppers. Chi Chi advertises on Meta placements to drive retail and online sales.
Chifure is a Japanese cosmetics and skincare brand founded in 1947, famous for introducing refillable makeup compact packaging in 1974—making it one of the world's earliest sustainable makeup pioneers. The brand combines accessible pricing with a circular-economy refill model, operating through Japanese drugstores, supermarkets, and DTC channels.
Christophe Robin is a Parisian luxury hair care brand launched in 2009 by the eponymous celebrity colourist whose clients included Catherine Deneuve and Brigitte Bardot. The brand is best known for the Cleansing Purifying Scrub with Sea Salt, a cult product with a global following. Christophe Robin was acquired by Pur Group and operates primarily through DTC e-commerce and prestige beauty retail. Also searched as Christophe.
Clarel is Spain's largest drugstore beauty and personal care chain, created in 2013 by Grupo Día after acquiring Schlecker's Spanish and Portuguese operations. Operating approximately 1,000 stores nationwide, the brand was sold to Colombian conglomerate Trinity Group in 2024. Its commercial model centres on private-label margins and a loyalty card programme driving high repeat purchase frequency. Also searched as Clarel.
Claus Porto is one of the world's oldest luxury soap brands, founded in Porto in 1887. After a heritage revival, the brand now sells globally DTC and through luxury retail, celebrated for its Art Nouveau-inspired packaging and traditional soap formulas. A cornerstone of the Portuguese premium beauty export story, Claus Porto is both a cultural artefact and a living brand with growing fragrance and home lines. Also searched as Claus.
mCaffeine is a Mumbai-based personal care brand founded in 2019, known for caffeine-infused skincare and body care products including its viral coffee body scrub and de-tan face wash. The brand created the 'caffeinated personal care' category in India through vibrant branding and aggressive DTC scaling. Also searched as Clevr.
Clinique built its DTC channel around its iconic skin-type quiz on Clinique.com, which personalizes skincare regimen recommendations and drives to subscription set purchases. Founded on dermatologist expertise and fragrance-free formulations, the brand's clinical positioning converts well in a direct environment. Also searched as Clinique.
Clio is a South Korean cosmetics brand known for color cosmetics including its Kill Cover foundation and Kill Lash mascara lines. It sells through its own stores, drugstores, and ecommerce across Asia and internationally, and advertises across Meta placements.
Coco & Eve was founded in 2018 in London by Alexandra Preston-Morley and Emily Hamilton, inspired by Bali beauty rituals. Launched with the Like A Virgin Hair Masque, the brand expanded into self-tan and skincare, with the Honey Bali Bronzing Foam becoming a viral hit. Available at Space NK, Sephora, and major retailers globally. Also searched as Coco.
Cocoon Original is Vietnam's first 100% vegan cosmetics brand, founded in 2013 by Nature Story Cosmetic Co. The brand formulates all products exclusively with Vietnamese-sourced botanical ingredients — including Dak Lak coffee, Ben Tre coconut, and Cao Bang rose hip — and holds both PETA and Leaping Bunny cruelty-free certifications. Cocoon is distributed through its DTC website, Shopee Vietnam, Watsons, and Hasaki. Also searched as Cocoon.
Color Wow is a New York-based hair finishing and care brand founded in 2013 by Gail Federici, co-founder of John Frieda. The Dream Coat Anti-Humidity Spray achieved viral editorial status and became a Sephora bestseller. L'Oréal acquired Color Wow in a deal valued at approximately $1B. Also searched as Color.
Colorkey is a Shanghai-based Gen Z beauty brand founded around 2019, best known for its Velvet Air Lip Mud — a whipped matte texture that became a Douyin phenomenon. The brand distributes through Tmall and Douyin live commerce, targeting young Chinese consumers with vibrant shades and trend-first product innovation.
Colourette Cosmetics is a Philippine DTC beauty brand founded in 2015 by Nina Cabrera. Known for its inclusive shade range — particularly nudes and foundations for morena skin — Colourette has become a symbol of Filipino beauty diversity and is widely distributed on Shopee and Lazada. Also searched as Colourette.
Coola is a San Diego-based organic sun-care brand founded by Chris Birchby in 2010. The brand pioneered clean, farm-to-face SPF formulations blending certified organic ingredients with skincare actives, distributed through Sephora, Ulta, and DTC.
Cora is an Atlanta-based organic period-care subscription brand co-founded by Molly Hayward and Rahul Anand in 2016. The brand pairs organic cotton period products with a buy-one-give-one social impact model, donating period supplies to women in need globally with every purchase.
Cosmax is a South Korean cosmetics manufacturer and brand producing skincare and makeup formulations, known primarily as an ODM/OEM supplier to other beauty brands as well as marketing its own products. It operates through e-commerce and B2B channels across Asia. The brand advertises on Meta placements related to its consumer-facing product lines.
Cosrx Taiwan is the Taiwan-market storefront of Cosrx, a South Korean skincare brand known for ingredient-focused, minimalist formulations such as snail mucin and centella asiatica products. The brand sells cleansers, serums, and moisturizers through e-commerce and retail partners across Asia. It advertises heavily on Meta to reach skincare-focused consumers.
CoverGirl is an American mass-market makeup brand founded in 1961 and owned by Coty Inc. since 2016. One of the most recognized beauty brands globally, it has undergone a significant brand transformation under Coty with expanded shade ranges, cruelty-free formulations, and an inclusivity-first 'I Am What I Make Up' campaign platform. Also searched as Covergirl.
Cremo is a Boulder-based men's grooming brand best known for its concentrated, slippery shave cream formula. Founded around 2013, the brand built awareness through humorous video advertising before expanding into hair care, body wash, and cologne. It operates across DTC and major retail channels.
Cremorlab is a Seoul K-beauty brand founded in 2011, formulated with mineral-rich spring water from Chuncheon, South Korea. Its O2 Blanc Premium Essence and Herb Tea Toner are its hero DTC products. Sold globally via DTC, Amazon, and K-beauty platforms.
Crown Affair is a New York hair care brand founded in 2020 by Dianna Cohen. The brand positions hair care as a slow-beauty mindfulness ritual with a minimalist, Vogue-adjacent editorial aesthetic. Available at Sephora, Goop, and DTC, targeting premium wellness-oriented consumers.
Founded in Montevideo in 2019 by biotechnologist Vanesa Piattoni (PhD, Biological Sciences) and marketer Federico Ciappina, Cryosmetics develops 100% natural skincare formulated to protect and nurture the skin microbiome. Backed by Uruguay's ANII research agency and GridX biotech accelerator, the brand pioneered an accessible consumer skin microbiome test and exports via Amazon with Uruguay XXI support.
Curaprox is a Swiss oral care brand founded in 1972 by Hans-Beat Häfliger in Kriens, Lucerne. The brand disrupted the dental category with ultra-fine CUREN bristle technology and strikingly colourful packaging. Sold DTC, through pharmacies and dental professionals globally.
Curel was launched by KAO Corporation in Japan in 1999. Built around ceramide-replenishment technology for sensitive and atopic skin, the brand has grown into one of Japan's most trusted pharmacy skincare lines. Curel's Intrace Ceramide formulation supports the skin barrier from within, positioning it alongside Western sensitive-skin brands like CeraVe and La Roche-Posay in global markets.
Curie is an LA-based clean deodorant and body care brand founded in 2018 by Sarah Moret with $12,000 in savings. After a Shark Tank appearance in Season 13, the brand gained significant DTC traction and expanded from deodorant into body wash, lotion, and fragrance mist under gender-inclusive positioning.
CurrentBody is a Manchester-based beauty device brand and retailer founded in 2009 by Paul Jenkinson that operates both as a DTC manufacturer (CurrentBody Skin LED Mask, laser hair removal devices) and a curated multi-brand beauty tech retailer. The brand is known for the Rosie Huntington-Whiteley ambassador partnership and a high-AOV LED mask at $395+.
D'Orsay Parfums revives a storied 1830s Parisian parfumerie, relaunched circa 2019 under the d'Ornano family. The house blends archival formulas with contemporary clean standards, positioning itself as heritage niche fragrance with genuine provenance — not manufactured nostalgia. Also searched as D'Orsay.
D.S. & Durga is a Brooklyn-based indie fragrance house founded in 2007 by David Seth Moltz and Kavi Ahuja Moltz. Every scent is conceived as a story — named after Americana experiences and places — positioning the brand as the literary perfumer of the DTC fragrance world, stocked at Saks, Liberty London, and Barneys. Also searched as D.S..
DB Cosmetics is an Australian makeup brand offering affordable, cruelty-free cosmetics sold through pharmacies, retail partners, and its own DTC website. It positions itself as an accessible everyday beauty option. DB Cosmetics advertises on Meta placements to support retail and online sales.
DHC is a Japanese cosmetics and health supplement brand selling skincare, makeup, and nutritional products through retail, mail order, and e-commerce channels. It is one of Japan's established beauty and wellness brands with a presence across Asia. DHC advertises across Meta placements targeting beauty and wellness shoppers.
Dasique is a Korean makeup brand known for its seasonal concept eyeshadow palettes, each built around a visually distinctive food or nature theme. The brand has developed a strong international following among K-makeup collectors and beauty content creators, with its palettes frequently featured in global beauty haul and 'first impressions' videos.
Davines is an Italian hair care brand selling shampoos, conditioners, and styling products through professional salons and e-commerce. Founded in Parma, Italy, the brand emphasizes sustainable formulations and salon-based distribution. It advertises across Meta placements to reach hair care consumers and salon professionals.
Dear Me Beauty is an Indonesian DTC beauty brand and platform launched around 2019, focused on self-care rituals, skin positivity, and accessible beauty for modern Indonesian women. The brand spans skincare, colour cosmetics, and wellness products, positioning itself as a companion for holistic daily beauty routines rather than a single-category product brand. Also searched as Dear Me.
Dear, Klairs is a South Korean skincare brand under Wishcompany known for gentle, ingredient-focused formulas such as its Freshly Juiced Vitamin C serum and Supple Preparation toner. It positions itself in the K-beauty segment around minimal-irritation, everyday-use products for sensitive skin. The brand sells direct-to-consumer online and through international beauty retailers, and advertises across Meta placements.
Decorté (officially Cosme Decorté) was launched by Kosé Corporation in Tokyo in 1970. The brand is Kosé's flagship prestige line, known globally for the Liposome Advanced Repair Serum — claimed to be the world's No.1 selling serum for 30 consecutive years. Decorté distributes through department store beauty counters, travel retail, and its own DTC platform. China and Japan are its two largest markets.
DedCool is a fragrance and personal care brand selling perfumes, body care, and home scent products with a minimalist, modern aesthetic. It is a direct-to-consumer label marketed heavily through social media, positioning itself as a clean, gender-neutral fragrance brand.
Dermosil is a Finnish family-owned skincare brand founded in 1983, headquartered in Korsnäs on Finland's Ostrobothnia coast. Operating one of Finland's first online stores since 1996, the brand makes 400+ vegetable oil-based, allergy-certified skin, hair, and makeup products sold DTC across Finland, Sweden, and Estonia.
Dewytree is a Korean skincare brand specializing in plant stem cell technology and intensive hydration formulas. The brand sells through global e-tailers, Amazon, and DTC, targeting skincare-conscious consumers seeking advanced botanical science in K-beauty formulas.
DIBS Beauty (Desert Island Beauty Status) is an Austin-based color cosmetics brand founded in 2021 by influencer Courtney Shields, beauty veteran Jeff Lee, and Tula co-founders Ken Landis and Dan Reich. The brand's hero Desert Glow Bronzing Duo became a DTC sell-out, supported by L Catterton investment and Ulta expansion. Also searched as Dibs.
Dieux Skin is a New York-based skincare brand founded in September 2020 by Charlotte Palermino, Joyce de Lemos, and Marta Freedman. Built on radical transparency — publishing cost breakdowns, questioning industry norms — it achieved cult DTC status with the reusable Forever Eye Mask and clinical formulations. Also searched as Dieux.
Diptyque is a Parisian fine fragrance maison founded in 1961 at 34 Boulevard Saint-Germain, celebrated for its oval-labeled candles, eau de toilette, and home fragrance. Cult scents Baies (berries and rose) and Figuier (fig tree) have become global interior-design status symbols. Owned by Manzanita Capital, Diptyque sells through its own boutiques, department stores, and selective e-commerce channels.
Dizziak was founded in 2018 by Nigerian-Italian Londoner Loretta De Feo to bring accessible, high-quality haircare for afro and textured hair to the UK high street. The multi-award-winning brand secured investment from Dua Lipa and expanded into body care. Available at Liberty London, Space NK, and dizziak.com.
Doctors Formula is a Korean clinical skincare brand positioned for post-procedure care, offering dermatologist-developed ampoules and serums. The brand targets consumers seeking professional-grade skincare at home, with a product range designed to complement aesthetic treatments. Growing DTC international distribution through Amazon and e-tailers. Also searched as Doctors.
Dollar Shave Club is a US subscription grooming brand launched in 2011 by Michael Dubin. It sells razors, shave butter and other personal care products delivered on a recurring basis. A humorous launch video in 2012 brought it widespread attention, and Unilever acquired the company in 2016.
Doré is a New York-based minimalist skincare brand founded by French illustrator and blogger Garance Doré in 2021. The brand translates French-beauty philosophy into a curated product lineup sold DTC, backed by editorial creative and an engaged lifestyle media audience.
Dossier is a fragrance brand selling perfumes described as inspired by designer scent profiles at lower price points, sold direct-to-consumer online. It positions itself as an accessible alternative to luxury fragrance houses, focusing on affordability and scent similarity.
Dot & Key is a Kolkata-founded DTC skincare brand established in 2018 by siblings Suyash and Anisha Saraf. Best known for its Watermelon Sunscreen that became a social media phenomenon, the brand built a strong identity around hydration-led skincare with colourful, fruit-inspired packaging. Also searched as Dot.
Dove built its DTC channel on Dove.com around the Real Beauty brand platform — one of advertising's most recognized purpose-led campaigns. Gift sets, bundles, and subscription body care are sold directly, with Dove's self-esteem and body positivity content driving both brand equity and DTC conversion. Also searched as Dove.
Dr. Barbara Sturm is a Düsseldorf-based luxury skincare brand founded in 2014 by German aesthetics and orthopedics doctor Barbara Sturm. Known for anti-inflammatory formulas and celebrity endorsements from Kim Kardashian and Hailey Bieber, the brand was acquired by Spanish luxury group Puig in a majority stake deal. Also searched as Dr..
Dr. Bronner's is a US family-owned company founded in 1948, best known for its castile liquid and bar soaps along with body care and household cleaning products, sold through natural grocery, mainstream retail, and online channels. The brand is known for its certified organic and fair trade ingredient sourcing. It advertises across Meta placements to support its ecommerce and retail sales.
Dr. Dennis Gross Skincare is a dermatologist-founded skincare brand offering treatments including peel pads, LED masks, and serums developed by Dr. Dennis Gross, a board-certified dermatologist. The brand blends clinical skincare formulation with at-home beauty-tech devices and is sold through its own site as well as major beauty retailers like Sephora. It positions itself as dermatologist-grade skincare for consumer use.
Dr. Hauschka is an anthroposophic natural skincare brand founded in 1967 in Bad Boll, Germany by Rudolf Hauschka and therapist Elisabeth Sigmund. Products are made from biodynamically and organically grown plants on the WALA estate. The brand has a global cult following and is respected in both dermatology and prestige beauty circles. Also searched as Dr..
Dr. Jart+ is a Seoul dermo-cosmetics brand founded in 2004 by Chin Wook Lee and acquired by Estée Lauder Companies in 2019. Its Cicapair Tiger Grass Correcting Treatment is a globally recognised Sephora bestseller. The brand bridges clinical skincare and makeup at a premium price point. Also searched as Dr..
Dr. Morita is a Taiwanese skincare brand selling sheet masks and facial care products through drugstores and e-commerce across Asia. The brand markets a range of mask formulations targeting hydration and brightening concerns. It uses Meta advertising to promote its mask and skincare lineup.
Dr. Oracle is a Korean dermatological skincare brand founded around 2012, specializing in the A-Thera peel pad range. Combining AHA, BHA, and calming actives, the pads are designed to deliver in-clinic-quality exfoliation for home use. The brand targets acne-prone and pore-focused consumers through DTC channels and Amazon. Also searched as Dr..
Dr. Orga is a Korean organic personal care brand specializing in sulphate-free, toxin-free hair and body products. Certified organic and positioned at the intersection of K-beauty and clean beauty, the brand targets health-conscious consumers seeking natural alternatives in shampoo, scalp care, and body wash categories. Also searched as Dr..
Dr. Squatch is a Marina del Rey-based natural men's soap and grooming brand founded in 2013 by Jack Haldrup. Its irreverent, testosterone-coded advertising — particularly a viral YouTube ad with over 100M views — turned a commoditized category into a high-growth DTC business with strong gifting seasonality. Also searched as Dr..
Dr. Wu is Taiwan's foremost dermatologist-founded skincare brand, established in 2004 by Dr. Wu Ying-Chin. The brand is best known for its mandelic acid brightening serums, clinically validated formulations, and distribution through hospital pharmacies, dermatology clinics, and Taiwanese e-commerce. It holds strong trust equity among consumers seeking clinical-grade efficacy. Also searched as Dr..
Dr.Ci:Labo is a Japanese skincare and cosmetics brand selling serums, moisturizers, and hyaluronic acid-based products through drugstores and e-commerce across Asia. Founded by a Japanese dermatologist, the brand positions itself around dermatologist-developed formulations. It advertises across Meta placements to reach beauty consumers.
Dr.G is a South Korean dermatology-focused skincare brand offering products for sensitive and acne-prone skin. It sells through ecommerce and beauty retailers in Korea and internationally, and advertises across Meta placements.
Druni is a Spanish beauty retail chain founded in 1987 in Carlet, Valencia by the Casp family. Following a 2023 merger with Arenal and MCretail, the group became Spain's largest beauty and wellness retailer with over 500 stores and combined annual turnover exceeding €1 billion. The brand runs a strong omnichannel digital strategy anchored by a loyalty app and email programme.
Drunk Elephant is a clean-compatible skincare brand founded in 2012 by Tiffany Masterson. Built on a 'Suspicious 6' villain-ingredient philosophy, it cultivated a loyal Reddit and TikTok community before Shiseido acquired it for $845M in 2019. Products are sold at Sephora, DTC, and international retail. Also searched as Drunk.
Duke Cannon is a men's grooming brand selling soap, deodorant, and personal care products with a rugged, humor-driven "big ass" branding aimed at men. It markets its products as high-quality grooming goods sold through major retailers and its own e-commerce site.
Duradry builds modern sweat care — antiperspirant systems for people dealing with excessive sweating.
Dyson Beauty is the beauty division of the UK engineering brand Dyson, entering the hair tools market in 2016 with the Supersonic hair dryer and the Airwrap multi-styler in 2018. Known for creating premium hair tool categories through waitlist launches and engineering-led marketing. Also searched as Dyson.
e.l.f. Cosmetics is an Oakland-based mass-market color cosmetics brand founded by Joey Shamah and Scott Vincent Borba in 2004. The brand pioneered TikTok brand marketing with the viral 'Eyes Lips Face' song in 2019 and has since acquired Rhode Beauty, positioning itself as a DTC-native beauty platform. Also searched as E.l.f..
ELSHESKIN is an Indonesian skincare DTC brand headquartered in Yogyakarta, operating under PT Elshe Estetika Nusantara. The brand pairs a consumer skincare product line — focused on brightening, acne, and anti-ageing — with a physical aesthetic clinic footprint. Products are BPOM-certified and halal, distributed via DTC, Shopee, and Tokopedia.
ESK (Evidence Skincare) was founded in 2017 by Australian GP and media doctor Ginni Mansberg and her husband Daniel Rubinstein. The brand is built on a strict rule: every key active must be proven effective in multiple peer-reviewed, independently conducted trials. Sold exclusively DTC at eskcare.com with a loyal community built through Reddit and skincare forums. Also searched as ESK.
ESPA Skincare was founded in 1993 by spa industry pioneer Sue Harmsworth in Winchester and has become one of Britain's leading luxury spa skincare brands. Available in 5-star hotels and spas worldwide, ESPA's DTC retail channel leverages its expert provenance for high-AOV gifting sets and treatment kits. Also searched as ESPA.
ESQA Cosmetics is an Indonesian makeup and beauty brand selling color cosmetics such as lip products, eyeshadow, and complexion products aimed at younger consumers. It sells through ecommerce and retail channels in Southeast Asia, advertising across Meta placements.
Earth Mama Organics is a skincare and wellness brand making organic products for pregnancy, postpartum, and baby care. Founded in 2002, it positions itself around plant-based, gentle formulations for sensitive life stages. Products are sold through retail stores and its own online shop.
Earthly Derm creates natural skincare products with clean, earth-derived ingredients.
Eco Tan is an Australian self-tanning and skincare brand offering organic, plant-based tanning products formulated without harsh chemicals. It sells through its own DTC website, pharmacies, and beauty retailers in Australia and internationally. Eco Tan advertises on Meta placements to reach eco-conscious beauty shoppers.
Eco Your Skin is a Korean professional skincare brand born from the Skin Lab L spa network, which has operated since 1993 with 50+ locations and 500+ estheticians in Korea. Products are tested in spa facials before retail launch, providing clinical-grade efficacy backed by aesthetician expertise. Distributed via Peach & Lily, Amazon, and international beauty retailers. Also searched as Eco.
Edible Beauty Australia was founded in 2014 by naturopath Anna Mitsios while working in a natural fertility clinic in Sydney. The brand launched Australia's first edible skincare range—certified-organic formulations built on native Australian plant extracts pure enough to ingest. Products are sold DTC at ediblebeautyaustralia.com and through Mecca stores. Also searched as Edible.
Eelhoe is a Korean skincare brand that built its commercial presence primarily through TikTok Shop and Amazon, focusing on collagen boost serums and peptide treatments. Founded around 2022, the brand runs aggressive creator affiliate programs on TikTok and Sponsored Products campaigns on Amazon, targeting anti-aging serum shoppers with '7-day result' claims.
Eleven Stockholm is a Stockholm-based online multi-brand beauty retailer founded in 2004 by Michael Gegerfeldt. Operating as one of the largest online beauty destinations in the Nordics with over 30,000 products, Eleven competes with Lyko and Lookfantastic for the Nordic beauty consumer. Also searched as Eleven.
Elianto is one of Malaysia's original homegrown masstige beauty brands, selling colour cosmetics and skincare inspired by botanical and flower-oil ingredients. The name derives from the Italian word for sunflower. Products are formulated internationally (Switzerland, South Korea, Italy) and sold at accessible price points through Watsons, Guardian, and its own DTC webstore. Also searched as Elianto.
Elizavecca is a South Korean skincare brand founded in 2011 by Kim Hee Jun, a Korean Oriental Medicine practitioner. Known for its pig mascot, wine-bottle-shaped products, and the viral Milky Piggy Carbonated Bubble Clay Mask, the brand combines ingredient-driven formulas with boldly whimsical packaging that generates strong organic social sharing.
Ellana Cosmetics is a Philippine mineral makeup brand selling foundation, powder, and other color cosmetics formulated with mineral-based ingredients. It sells through ecommerce and retail channels, advertising across Meta placements.
Ellis Brooklyn is a fragrance brand selling clean, modern perfumes made without added phthalates, parabens, or synthetic dyes. It is a direct-to-consumer label positioned in the clean-beauty fragrance category, sold online and through select retail partners.
Embryolisse is a Paris-based dermatologist-formulated skincare brand founded in 1950 by Dr Jean-Louis Jacquet. Its Lait-Crème Concentré moisturiser became famous as the backstage secret of Parisian makeup artists and went viral globally before viral marketing existed. The brand distributes through pharmacies, DTC, and beauty retailers worldwide.
Emina Cosmetics is a Jakarta-based beauty brand launched in 2015 by PT Paragon Technology and Innovation — the group behind Wardah and Make Over. Designed as a 'beauty bestie' for Indonesian teens, Emina offers pastel-packaged, gentle-formula cosmetics and skincare at pocket-friendly prices, distributed widely across e-commerce and offline retail.
Enprani is a Korean prestige skincare brand founded in 2000 with backing from Samsung and CJ Group alumni. It operates as the luxury flagship of ENPRANI Co. Ltd, the parent company of Holika Holika and G9Skin. Its Delicate line targets the anti-aging luxury segment, distributed through department stores and duty-free channels.
Founded in 2017 by Nigerian entrepreneur Ozohu Adoh (Oxford MBA), Epara ('to cocoon oneself' in Ebira) is a London-based luxury skincare brand handcrafted specifically for women of colour. Using precious African botanicals — moringa oil, marula oil, neroli and mango butter — combined with advanced UK lab science, Epara addresses chronic under-service of melanin-rich skin in luxury beauty. Also searched as Epara.
Erb (erbbysiam.com) is a Bangkok-based luxury Thai herbal beauty brand with roots dating to 1981, operating under the Siam Botanicals heritage. The brand draws on ancient Siamese herbal beauty recipes to formulate contemporary bodycare, skincare, and spa products, sold through its own DTC retail stores, department store counters, and selected luxury hotels. Erb is positioned in the premium accessible luxury tier of Thai heritage beauty. Also searched as Erb.
Ere Perez is a Sydney natural cosmetics brand founded by its eponymous founder in 2006. The brand uses food-based hero ingredients (oat milk, carrot, argan, corn) as its product foundation, building a clean beauty reputation through ingredient education and international stockists including Cult Beauty UK. Also searched as Ere.
Erha Dermatology is Indonesia's largest dermatologist-backed skincare ecosystem, founded in 1999. It operates a nationwide chain of Erha Clinic dermatology centres alongside a consumer DTC product range (Erha Ultimate) for acne, pigmentation, and ageing concerns. The clinical heritage gives Erha a trust advantage in a market crowded with unverified whitening claims.
Espoir is AmorePacific's professional makeup brand, positioned at the intersection of artist-grade performance and DTC accessibility. Known for the Real Skin Founwear foundation range and rich lip products, Espoir targets makeup-literate consumers who want professional results without department store pricing.
Estelle & Thild is a Swedish organic skincare brand offering facial and body care products made with certified organic ingredients. It positions itself in the premium clean-beauty category, emphasizing Scandinavian design and sustainability. Products are sold through the brand's own site and select international retailers.
Estrid is a Stockholm-based razor subscription brand founded in 2019, known for disrupting the traditional shaving category with inclusive, body-positive messaging, pastel packaging, and a strong DTC subscription model. The brand rapidly expanded across Europe, leveraging viral social content and Meta paid media.
Estee Lauder Cos. built a significant DTC channel at EsteeLauder.com as department store foot traffic declined. Advanced Night Repair subscription sets anchor recurring direct revenue, while the brand's prestige positioning and celebrity ambassadors drive high-value direct purchases that command better margins than wholesale. Also searched as Estée.
Ethique is a Christchurch zero-waste beauty brand founded by Brianne West in 2012. By replacing liquid shampoos and conditioners with concentrated solid bars, Ethique claims to have prevented millions of plastic bottles from reaching landfill. The brand landed Whole Foods shelves in the US and operates a global DTC business anchored in environmental mission marketing.
Etude (formerly Etude House) is a South Korean cosmetics brand under Amorepacific known for playful, pastel-branded makeup and skincare aimed at younger consumers. It sells color cosmetics, cushions, and skincare through its own stores, e-commerce, and international beauty retailers as part of the K-beauty category.
Etude House is AmorePacific's playful makeup brand, founded in 1985. Known for its pink-castle branding, K-pop collaborations, Play Color Eyes palettes, and Dream Cushion foundation, it targets teens and young adults globally through own stores and DTC. Also searched as Etude.
Eucerin is a German dermatological skincare brand owned by Beiersdorf AG, founded in 1900. It specializes in medically-oriented skincare for dry, sensitive, and problem skin and is sold globally through pharmacies, drugstores, and DTC channels in over 100 countries. Also searched as Eucerin.
Eudora is the premium direct-sales beauty brand within Grupo Boticário, launched in 2000 to target aspirational Brazilian women with higher-end fragrance, skincare, and cosmetics. Sold through a direct consultant network and DTC digital channels, Eudora leverages influencer marketing and lifestyle content to build premium brand perception.
Eva NYC is a Brooklyn-based clean hair care brand founded in 2012, now owned by Bansk Group alongside amika. Known for the Therapy Session Deep Conditioning Hair Mask that generated $6M in Target sales driven by TikTok virality, Eva NYC is the masstige hair care brand with a strong UGC-driven paid media strategy. Also searched as Eva.
Evereden creates clean, science-backed skincare for babies, kids and moms, developed by dermatologist parents.
Every Man Jack is a California-based clean men's personal care brand founded in 2007 by Ritch Viola. Offering naturally derived grooming products at accessible prices across Target, Walmart, CVS, and Amazon, the brand received majority investment from Carlyle Group in 2022. Also searched as Every.
Founded in Ankara in 1923, Eyüp Sabri Tuncer is synonymous with Turkish cologne culture. The brand produces lemon cologne, shampoos, and personal care products distributed nationwide in supermarkets and pharmacies, with strong DTC and gifting e-commerce growth. Also searched as Eyüp.
FANCL is a Yokohama-based Japanese beauty and supplement brand founded in 1980 by Kenji Ikemori on a mission to create preservative-free skincare. Its proprietary airless pump packaging technology prevents oxidation and contamination, eliminating the need for preservatives. FANCL operates a major DTC supplement business alongside cosmetics, distributed through direct stores and mail-order.
Faace is a London-based skincare brand founded in 2019 by Jasmine Wicks-Stephens. The brand offers face masks named for specific skin states — Tired Faace, Period Faace, Sweaty Faace, Menopause Faace — all 100% naturally derived, vegan, and cruelty-free. For every mask sold, Faace donates a period product pack to Hey Girls.
FabFitFun (fabfitfun.com) was founded in 2010 in Los Angeles by Michael Broukhim, Daniel Broukhim, and Katie Rosen Kitchens. The brand offers a seasonal lifestyle subscription box with full-size products across beauty, wellness, fitness, fashion, and home — with member customization and an add-on shop.
Fable & Mane is a New York-based Ayurvedic hair care brand founded in April 2020 by British-Indian siblings Akash Mehta and Nikita Mehta. Rooted in South Asian hair rituals and natural ingredients, the brand's HoliRoots Hair Oil became a Sephora and Ulta bestseller through culturally authentic storytelling. Also searched as Fable.
FaceGym is a London-based brand founded by Inge Theron in 2016 that created the 'facial workout' category — combining knuckling, tapping, and sculpting techniques with tools and skincare. It operates studio locations globally (Selfridges, Sephora) while selling DTC and through premium retail partners.
Facetheory is a Sheffield-based clinical skincare brand founded in 2014 by Jamie Shuker. It offers pharmaceutical-grade actives — retinol, vitamin C, niacinamide — at accessible DTC prices, competing directly with The Ordinary and Paula's Choice. Acquired by Esselle Retail in July 2025.
Faith in Nature was founded in 1974 by Rivka Rose in Scotland, making it one of the UK's oldest natural beauty companies. A B Corp-certified brand producing vegan, cruelty-free hair, body, and skincare, it made global news in 2022 by appointing Nature as an official company director — the first business in the world to give nature a legal voice on its board. Also searched as Faith.
Fenty Beauty was founded by Rihanna with LVMH in 2017, launching with 40 foundation shades and generating $100M in sales within 40 days. The brand's inclusivity-first positioning triggered the 'Fenty Effect' across the beauty industry and established a new standard for shade range diversity. It's sold at Sephora, Boots, Harvey Nichols, and DTC. Also searched as Fenty.
Ffern was founded in 2017 by siblings Owen Mears and Emily Cameron in Somerset. The brand releases four small-batch organic Eau de Parfums per year — one per season — distributed exclusively via a members' ledger waitlist. Ffern has no retail presence and claims to run no paid advertising, growing entirely through word-of-mouth and a slow-journalism newsletter.
Filorga is a Paris-based anti-aging skincare brand founded in 1980, originally as a pharmaceutical laboratory developing injectable treatments for aesthetic medicine. Founder Michel Tordjman transferred the NCTF injectable cocktail knowledge into topical skincare, creating a brand that bridges clinical aesthetics and DTC luxury pharmacy skincare. Acquired by Colgate-Palmolive in 2019.
Flamingo is Harry's Labs' women's personal care brand, founded in 2018 and led by Allie Melnick and Brittania Boey. Offering razors, wax kits, and body care with judgment-free body hair messaging, Flamingo is distributed at Target, Walmart, Amazon, and DTC.
Flora & Fauna is Australia's leading vegan and cruelty-free beauty and lifestyle retailer, founded by Julie Mathers in 2014. Operating as a pure-play DTC marketplace, the brand curates hundreds of certified vegan and cruelty-free products across beauty, wellness, and homewares, using content-led education and values-based marketing to attract and retain conscious consumers. Also searched as Flora.
Floral Street launched in 2017 by global beauty entrepreneur Michelle Feeney, making it the first fine-fragrance brand to eliminate plastic entirely from packaging. All scents are vegan and cruelty-free, crafted by master perfumer Jérôme Epinette using traceable ingredients, and housed in pioneering pulp cartons made with a 180-year-old Lake District paper mill. Also searched as Floral.
Florasis is a Chinese cosmetics brand selling makeup products including lipsticks, eyeshadows, and complexion products with packaging and branding drawing on traditional Chinese aesthetics. It sells primarily through e-commerce platforms in China and internationally. The brand advertises on Meta to reach beauty consumers.
Florence by Mills is a Gen Z-focused beauty brand founded by actress Millie Bobby Brown in August 2019. Known for affordable skincare and clean color cosmetics, the brand combines fun, expressive visuals with an anti-perfectionism ethos. It expanded to retail giants including Ulta and Target and surpassed $200M in brand value, with Millie acquiring majority ownership in 2024. Also searched as Florence.
Flower Knows is a Chinese cosmetics brand selling makeup products known for elaborate, fantasy-themed packaging design across eyeshadow, blush, and lip lines. It sells primarily through e-commerce platforms across Asia and internationally. The brand advertises on Meta to reach makeup and beauty consumers.
Flown Beauty offers beauty and personal care products with a focus on effortless everyday routines.
For Beloved One is a Taiwanese skincare brand selling serums, essences, and moisturizers with a focus on hyaluronic acid and hydration-driven formulations. It sells through drugstores, department stores, and e-commerce across Asia. The brand advertises on Meta to reach skincare shoppers.
Foreo is a Stockholm-based beauty tech brand founded in 2013 by Filip Sedic that makes medical-grade silicone facial cleansing devices (LUNA line) and toning devices using proprietary T-Sonic pulsation technology. Sold in Sephora, Ulta, and DTC globally, Foreo disrupted Clarisonic's bristle-based market and has grown into one of the most widely distributed beauty tech brands globally.
Forest Essentials is a New Delhi luxury Ayurvedic beauty brand founded in 2000 by Mira Kulkarni. Starting with handmade soaps, it grew into a 130-store premium beauty company supplying over 190 luxury hotels and exporting to 120 countries. The Estée Lauder Companies acquired a significant stake, making Forest Essentials a cornerstone of Estée Lauder's India luxury strategy. Also searched as Forest.
Foxtale is a Mumbai-based DTC skincare brand founded in December 2021 by former VC investor Romita Mazumdar and co-founder Surianarayanan Sridharan. Built on primary consumer research with 3,000+ women, it offers performance-first formulations designed for Indian skin and has raised $56.8M in Series C funding.
Frank Body is a Melbourne coffee-scrub brand founded in 2013 by five co-founders. It pioneered Instagram UGC marketing — asking customers to post with #thefrankeffect — before the playbook existed, building an 8-figure DTC business. The brand now sells globally through its own site, Sephora, and Target USA. Also searched as Frank.
Freshly Cosmetics is a Barcelona-based clean skincare and haircare brand founded in 2015 by chemists Miquel Antolin Civil and Mireia Trepat Marti. The brand has grown to over one million customers and is Spain's benchmark DTC clean-beauty brand, distinguished by its commitment to 99%+ natural formulations, clean INCI ingredient lists, and packaging that is 95% recyclable. Freshly operates a subscription and loyalty model that generates strong repeat-purchase revenue, supplemented by performance social advertising and content marketing centered on ingredient transparency. The brand expanded internationally with its first flagship outside Spain on London's Carnaby Street. Also searched as Freshly.
Founded in Paris in 2000 by Frédéric Malle, grandson of Christian Dior's co-founder, the house gives master perfumers complete creative freedom and credits them publicly — a radical act in an industry that kept noses anonymous. Acquired by Estée Lauder in 2015, it retains editorial independence. Also searched as Frédéric.
Fröya Organics crafts natural skincare and haircare from wild Arctic plants harvested in the Nordics.
Function of Beauty was founded in 2015 by Zahir Dossa, Joshua Maciejewski, and Hien Kaplan in New York. The brand uses an algorithm-driven quiz to create customized hair care formulas, shipped in bottles printed with the subscriber's name. Available at Target, Ulta, and DTC with a personalization-at-scale model. Also searched as Function of.
Furtuna Skin is a luxury skincare brand producing serums, oils, and creams sourced from its own Sicilian farm using biodynamic and regenerative farming practices. It sells direct-to-consumer and through prestige beauty retailers, positioning itself in the high-end natural skincare category.
Fussy was founded in 2020 by Matt Kennedy and Eddie Fisher in London. The brand produces a refillable natural deodorant with bold patterned cases and compostable plastic-free refills. In 2022, Fussy secured investment from both Deborah Meaden and Peter Jones on BBC's Dragons' Den, triggering a major sales spike and brand awareness uplift.
G9Skin is the youth-focused makeup and skincare brand from Enprani, a Korean cosmetics company. The brand's White In Whipping Cream cleanser became a viral product for its unique whipped texture, driving global K-beauty curiosity and international DTC orders through YesStyle and Amazon.
GHD (Good Hair Day) is a Leeds-based professional hair tools brand founded in 2001, credited with creating the at-home blowout category. Now part of the Wella Company (Coty/KKR joint venture), GHD maintains strong DTC, salon professional, and Sephora distribution globally.
GODA creates pheromone-based fragrance products designed to help wearers unleash their natural magnetism.
GXVE Beauty is Gwen Stefani's vegan, cruelty-free clean cosmetics brand launched in 2022 at Sephora. The brand name plays on Stefani's signature style — 'gxve' as in give — and targets millennial beauty consumers who grew up with her bold aesthetic. GXVE combines clean formulas, vibrant color payoff, and Stefani's decades of beauty icon status to occupy the premium-yet-clean segment of color cosmetics. Also searched as GXVE.
Geologie is a New York-based personalized men's skincare brand founded in 2018 by Dave Skaff and Nick Allen, developed with dermatologist Dr. Steve Xu. Known for its diagnostic quiz and 30-day photo trial, Geologie was acquired by Megalabs and is expanding into unisex positioning.
Gezeiten (German for 'tides') is a German premium skincare brand co-founded by the Hiltebrandt and Zurheide Bals families. Products are formulated with the brand's patented Earth Marine Celltech Complex, combining marine biotechnology and chronobiology to support skin's natural healing rhythm. Sold DTC at gezeiten.com and through select stockists including Niche Beauty. Also searched as Gezeiten.
Gillette is a global men's grooming brand owned by Procter & Gamble, selling razors, blades, and shaving care products. Founded in 1901, it is one of the best-known names in shaving worldwide and sells through mass retail, drugstores, and its own e-commerce and subscription channels.
Gillette Venus is Procter & Gamble's women's shaving and hair-removal brand, selling razors, blades, and shave care products. It is the women's-focused counterpart to Gillette's razor line and sells through mass retail, drugstores, and online channels.
Gladskin is a skincare brand selling products formulated for eczema, rosacea, and sensitive skin conditions using a bacteria-targeting technology. It positions itself as a dermatologist-informed alternative to conventional skincare for problem skin. Products are sold direct-to-consumer online and through select retailers.
Glossier was founded in 2014 by Emily Weiss, growing out of the Into The Gloss beauty blog. The brand pioneered community-first DTC beauty with its 'skin first, makeup second' positioning and became a $1.8B valuation darling before restructuring. A 2023 Sephora partnership marked a major distribution shift.
Glossybox was founded in Berlin in 2011 by Florian Heinemann and Brigitte Wittekind, becoming one of Europe's leading beauty subscription boxes. The brand was acquired by The Hut Group (THG) and operates across multiple markets with a focus on premium editorial curation and limited-edition collaboration boxes.
GLOV is a Polish DTC beauty accessories brand founded in 2014 by Monika Żochowska and Ewa Dudzic-Filaseta in Warsaw. Its flagship product — a reusable microfibre glove that removes makeup with water only — went viral across global beauty communities. The brand has a strong presence in Spain and across Europe through DTC e-commerce, beauty retailers, and marketplaces.
Glow Recipe is a New York-based K-beauty-inspired skincare brand founded in 2014 by Sarah Lee and Christine Chang. Known for fruit-active formulations and vibrant packaging, the brand achieved viral status with the Watermelon Glow Niacinamide Dew Drops and remains independently owned. Also searched as Glow.
Go-To Skincare is a Melbourne DTC skincare brand founded by beauty journalist and author Zoë Foster Blake in 2014. Built on an engaged newsletter audience, the brand's irreverent, jargon-free voice is the primary differentiator — Foster Blake writes much of the copy herself, creating a consistency of voice that brands with marketing teams rarely achieve. Also searched as Go-To.
Good Molecules is a Los Angeles-based skincare brand co-founded by Sarah Lee and Christine Chang in 2019. The brand sells clinical active ingredients (niacinamide, AHAs, vitamin C) in minimal packaging at under $15, building credibility through ingredient-literate skincare communities on Reddit and YouTube.
Goodal is a K-beauty brand under Tonymoly, founded around 2016, specializing in plant-derived vitamin C skincare. Its Green Tangerine Vita C Dark Spot Serum is a top-seller on Amazon and Target, positioned as an accessible brightening solution against both K-beauty and clinical vitamin C competitors.
Granado is Brazil's oldest pharmacy and beauty brand, founded in 1870 by pharmacist José Granado in Rio de Janeiro. Known for its iconic pink talcum powder, glycerin soaps, and heritage pharmacy aesthetic, Granado has built a thriving DTC online store and physical store network while maintaining the brand's 150+ year apothecary identity. It also owns Phebo.
Gruum is a British men's grooming and personal care brand offering skincare and haircare products through a subscription-based DTC model. It sells primarily through its own website. Gruum advertises on Meta placements to acquire new subscription customers.
Hada Labo was launched by Rohto Pharmaceutical in Osaka in 2004. The brand's Gokujyun Hyaluronic Acid Lotion quickly became Japan's best-selling skincare product and has achieved global cult status in skincare communities. The formulation's use of multiple hyaluronic acid molecular weights at an accessible price point created a new benchmark for affordable hydration. The brand is sold in Japan, across Asia, and internationally via Amazon. Also searched as Hada.
Hadanomy is a KOSE Corporation skincare brand offering affordable all-in-one collagen and hyaluronic acid toners and moisturizers. Popular in Japanese drugstores and via online DTC channels, it appeals to consumers seeking simplified, effective skincare without premium pricing.
Haeckels was founded in 2012 by filmmaker Dom Bridges in Margate, UK. The brand forages seaweed from the local coastline and transforms it into skincare, fragrance, and home products using near-zero-waste manufacturing. Named after botanist Ernst Haeckel, it sits at the intersection of science, sustainability, and British coastal identity.
Half Magic Beauty was founded in 2022 by Donni Davy, the makeup artist behind HBO's Euphoria. The brand translates the show's iconic editorial looks into shoppable DTC products, targeting consumers who want to recreate Euphoria aesthetics with products from the artist who created them. Available at Sephora and Ulta. Also searched as Half Magic.
Hamamat Africa is a Tamale, Ghana-based artisan beauty and lifestyle brand led by Hamamat Montia, a seventh-generation shea butter heir. The brand sells raw unrefined shea butter, African black soap, moringa soap, and heritage lifestyle products made by Ghanaian women's communities, with a mission to preserve traditional craft and empower artisan producers.
Happy Skin is a Philippines DTC and retail beauty brand founded in 2014 by Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo. The brand pioneered the skincare-makeup category in the Philippines, formulating colour cosmetics — particularly lip products, foundations, and base makeup — with active skincare ingredients to benefit skin while wearing makeup. Happy Skin is sold through its DTC website, own stores, Watsons Philippines, and Rustan's.
HarlanMD is a dermatologist-founded skincare brand best known for SmartLotion, an eczema cream for relief and prevention.
Harry's is a men's grooming brand selling razors, replacement blades, shave gel, face wash, body wash, hair care and fragrance. Founded in 2013 by Jeff Raider and Andy Katz-Mayfield, it sells direct-to-consumer online, by subscription and through major retailers, positioning itself on quality shaving at fair prices.
Haruharu Wonder is a Korean skincare brand founded in 2017, centered on black rice ferment and botanical actives. The Black Rice Hyaluronic Toner achieved cult product status through organic community advocacy on Reddit and influencer reviews, driving global DTC expansion. The brand offers a range of anti-aging and hydrating formulas anchored by fermented rice science. Also searched as Haruharu.
Hawthorne is a New York-based personalized men's grooming and fragrance brand founded in 2016 by Phillip Wong and Brian Jeong. Using an online quiz to match men with custom scents and hair care, the brand expanded from DTC to Target stores and raised $22.5M in funding.
Heimish is a Seoul K-beauty brand founded in 2015, best known for its All Clean Balm, which became a viral cleansing product globally. The brand positions affordable, multi-step K-beauty skincare as accessible and home-friendly. Sold via DTC, Amazon, Ulta, and K-beauty platforms.
Hello Products was founded in 2012 by Craig Dubitsky in New Jersey, making vegan, cruelty-free oral care — toothpastes, mouthwashes, and whitening products — that are SLS-free, gluten-free, and free of artificial sweeteners. Sold at Target, Walmart, Walgreens, and Amazon alongside its DTC website, Hello took natural oral care mainstream by pricing at mass retail levels rather than premium-only channels. Also searched as Hello.
HelloBody is a Berlin DTC natural body-care brand founded in 2016 by Bjoern Keune and Gennadi Tschernow via Invincible Brands. The brand became Europe's fastest-growing DTC beauty player, generating €65M+ in revenue. Henkel acquired a 75% stake, alongside Banana Beauty and Mermaid+Me.
Help Us Green is an Indian ecommerce brand known for recycling temple floral waste into natural products such as incense and skincare items. It positions itself around sustainability and social impact, selling direct-to-consumer online and advertising across Meta placements.
Heme is a Taiwanese colour cosmetics brand founded in the 1990s, offering accessible foundation, blush, eyeshadow, and lip products at budget-friendly prices. The brand maintains a strong presence in Taiwanese drugstores and department stores and runs seasonal social media campaigns targeting young women seeking quality makeup without imported-brand price tags.
Henry Rose is an LA-based fine fragrance brand founded in 2019 by actress Michelle Pfeiffer. It is the first fragrance line to achieve EWG (Environmental Working Group) Verified status, requiring full ingredient disclosure — a radical departure from perfumery's trade-secret norms. Sold DTC and at Credo Beauty and Sephora. Also searched as Henry.
Hera is AmorePacific's flagship luxury beauty brand, positioned as Korea's answer to Chanel Beauty. The brand's Black Cushion foundation and collaborations with global K-pop icon Jennie (BLACKPINK) drove massive DTC growth and international recognition, making Hera one of Asia's most aspirational makeup brands.
Herbivore Botanicals is a plant-based skincare brand selling serums, masks, and cleansers made with natural and clean-beauty ingredients. Founded in Seattle, it sells direct-to-consumer online and through retailers such as Sephora. The brand advertises across Meta placements to reach skincare shoppers.
Herborist is a Chinese skincare and cosmetics brand selling products formulated with traditional Chinese herbal ingredients, including facial care and body care lines. It sells through e-commerce and retail across China. The brand advertises on Meta to reach beauty consumers.
Rougj is a Trieste-founded Italian dermocosmetics brand established in 1987 to reinvent pharmacy beauty with glamour and formulation quality. Now majority-owned by Maeco Group, it operates across pharmacy retail and a growing DTC web channel, offering skincare, makeup, and hair care tested to dermatological standards. Also searched as Herbàl.
Heretic Parfum is a niche fragrance brand selling perfumes made with natural, plant-based ingredients free of synthetic additives. It positions itself in the clean-beauty fragrance space, sold direct-to-consumer online and through select specialty retailers.
Hero Cosmetics was founded in 2017 by Ju Rhyu, Dwight Lee, and Andrew Lee in New York. The Mighty Patch hydrocolloid acne patch became an Amazon bestseller and TikTok phenomenon before the category mainstreamed in US retail. Church & Dwight acquired Hero Cosmetics for $630M in 2022. Also searched as Hero.
Hey Sugar! is an ecommerce brand selling consumer products online, advertising across Meta placements to reach shoppers.
HiBAR is an American haircare brand offering solid, plastic-free shampoo and conditioner bars positioned around sustainability and reduced plastic waste. It sells primarily through its own DTC website and select retail partners. HiBAR advertises on Meta placements to reach eco-conscious consumers.
HiSmile is a Gold Coast oral care brand founded by Nik Mirkovic and Alex Tomic in 2014. The brand scaled to $100M+ revenue through a celebrity influencer seeding strategy (Logan Paul, KSI, Conor McGregor) and heavy Meta performance advertising, expanding from teeth whitening into a full subscription oral care range.
Hold Live is a Korean makeup brand known for the Wear Live Fixing Spray, widely used by K-pop idol makeup artists for long-wear performance on stage. The brand markets its professional backstage credentials to consumer audiences seeking the same setting and longevity results as idol performances. Also searched as Hold.
Holika Holika is a Seoul-based K-beauty brand under Enprani, founded in 2010. Known for whimsical product designs including Pig Nose cleansing strips and the Good Cera skincare range, it combines effective formulas with Instagrammable packaging sold globally through DTC, Amazon, and Ulta. Also searched as Holika.
HomeFacial Pro is a Shenzhen-based DTC brand offering microcurrent, EMS skin-tightening, and LED light therapy devices for at-home facial treatments. Sold primarily via its own site and Amazon, the brand targets beauty-conscious consumers seeking affordable alternatives to NuFACE and FOREO. Also searched as HomeFacial.
Honest Beauty is a cosmetics and skincare brand co-founded by Jessica Alba as an extension of The Honest Company, focused on clean beauty formulations without certain synthetic ingredients. The brand sells makeup, skincare, and beauty products through ecommerce, mass retailers, and specialty beauty stores in the United States. It positions itself around ingredient transparency and safer beauty formulations.
Founded by Tara Fela-Durotoye in Lagos in 1998, House of Tara is Nigeria's first modern professional makeup brand and beauty education institution. The brand operates studios, franchises, and beauty schools alongside a growing DTC product line formulated for African skin tones. Also searched as House.
Founded in Dubai in 2013 by Huda Kattan alongside sisters Mona and Alya, Huda Beauty grew from a makeup blog and false lash collection into a multi-category global beauty empire spanning cosmetics, skincare and fragrance. The brand was built social-first, with Huda's influencer presence driving global reach across Sephora and DTC channels. Also searched as Huda.
Human Nature is a Philippine personal care and cosmetics brand selling natural, locally-sourced skincare, haircare, and beauty products through ecommerce and a direct-selling retail model. It advertises across Meta placements to reach consumers in Southeast Asia.
Huron is a men's DTC grooming brand founded in 2020 by ex-Bonobos executive Matt Mullenax. The brand takes a minimal-SKU approach — a focused lineup of shampoo, conditioner, face wash, body wash, and moisturizer — paired with subscription mechanics and editorial-quality photography to convert men who typically find grooming brands overwhelming or unrelatable. Now available at Target alongside its DTC and Amazon channels.
Huxley is a Korean skincare brand founded in 2016, built around Saharan prickly pear cactus seed oil sourced from Morocco. The brand's desert-inspired aesthetic — earthy tones, minimalist packaging, and origin photography — creates a visual identity unlike typical K-beauty. Available through DTC channels and select global e-tailers, Huxley has a loyal indie K-beauty following.
I'm From is a Seoul-based K-beauty brand founded in 2014, built on the premise of full ingredient traceability — each product labels the exact Korean region its hero ingredient comes from. Its Honey Mask (38.7% Jeonnam honey) and Ginseng Serum are global cult products available at Sephora and Amazon. Also searched as I'm.
ILIA Beauty, founded in 2011 by Sasha Plavsic in Laguna Beach, is a clean makeup brand best known for the Super Serum Skin Tint SPF 40. Positioning makeup as skincare and sun protection in one, ILIA runs substantial Meta paid social spend and is available at Sephora, Nordstrom, and DTC. Also searched as ILIA.
INTO YOU is a Shanghai-founded Gen Z beauty brand that pioneered dopamine colour cosmetics in China. Launched around 2020, it rapidly became known for vivid blush and lip shades amplified by Douyin creator campaigns, achieving top-10 domestic brand status on Tmall within two years. Also searched as INTO.
IT Cosmetics was founded in 2008 by Jamie Kern Lima and acquired by L'Oréal in 2016 for $1.2B. Built on QVC with skincare-infused makeup, it is known for the CC+ Cream and a science-backed confidence narrative. Operates DTC via itcosmetics.com.
Il Makiage is a New York-based DTC cosmetics brand founded by Oran Holtzman and Shiran Holtzman-Erel in 2018 under Oddity Inc. The brand's PowerMatch AI quiz matches consumers to their exact foundation shade online, paired with a try-before-you-pay model that dramatically reduces the primary barrier to online cosmetics purchase.
Implora is an Indonesian cosmetics and personal care brand selling makeup and beauty products through e-commerce and retail across Indonesia. The brand targets budget-conscious beauty consumers with a broad product range. It advertises on Meta to reach its target market.
Inika Organic is a Melbourne certified-organic makeup brand founded in 2006. Holding multiple certifications — certified organic, vegan, cruelty-free, and halal — the brand exports to 40+ countries via DTC e-commerce and natural health retail channels, using clean beauty education and certification transparency as its core marketing differentiator. Also searched as Inika.
Inis by Fragrances of Ireland is the island nation's most beloved fragrance, distilling the energy of the Atlantic sea into a fresh unisex scent. Made in County Wicklow since the early 1990s, Inis has become a global gifting staple for Irish diaspora and sea-lovers worldwide. Also searched as Inis.
Innisfree is Amorepacific's Jeju-island-sourced natural K-beauty line, founded in 2000. The brand pioneers ingredient origin storytelling—volcanic ash, green tea, orchid—from Jeju Island, Korea's volcanic island nature reserve. Available at Sephora, Ulta, and DTC in the US market.
Inoherb is a Shanghai-based skincare brand founded in 1999 that blends Traditional Chinese Medicine with modern dermatology. Co-developed with the Shanghai University of TCM, its hero ingredient Rhodiola Rosea anchors an anti-ageing line that generated over 2.3 billion RMB in peak annual sales. The brand is now expanding into Southeast Asia via Guardian.
Intercos is an Italian cosmetics manufacturer founded in 1972, headquartered in Agrate Brianza, that develops and produces makeup and skincare products for major beauty brands worldwide. It operates as a business-to-business manufacturer rather than a direct-to-consumer label, supplying color cosmetics and formulations across global markets.
Ipsy (ipsy.com) was founded in 2011 in San Mateo, CA by YouTube beauty icon Michelle Phan, Marcelo Camberos, and Jennifer Goldfarb. It is the largest beauty subscription service in the US by subscribers, offering monthly Glam Bags personalized to beauty profile quizzes.
IsaDora is a Swedish colour cosmetics brand founded in Malmö in 1983. Known for its wide shade range of foundations and long-wear lipsticks, it became a fixture in Scandinavian drugstores and pharmacies before expanding into European and US retail via Walgreens. The brand is rooted in the idea that makeup should suit Nordic skin tones and climate — buildable coverage, staying power in cold weather, and accessible price points. After a period of private equity ownership under Axcel, IsaDora returned to family-backed ownership, continuing its expansion into DTC e-commerce while maintaining its mass-prestige drugstore positioning.
Isla Beauty is a New York-based skincare brand founded in 2020 by Charlie Denton and Tracy Dubb. Note: though listed with a GB country hint, Tracxn and company records confirm a US HQ. The brand offers a concentrated clinical skincare system where every active is dosed at clinically proven levels — averaging 12x higher concentration than category norms. Also searched as Isla.
Isntree is a Korean skincare brand founded in 2016, focused on minimal-ingredient, clean-label formulas. The Hyaluronic Acid Watery Sun Gel became its breakout global product, praised for hydrating without the white cast common in mineral sunscreens. The brand distributes through Sephora online, Amazon, and major K-beauty e-tailers.
Issy & Co is a Philippine minimalist clean beauty brand founded around 2018, offering curated everyday makeup essentials. It positions itself as a clean, fuss-free alternative to complex beauty routines, sold DTC via its own site and major Philippine marketplaces. Also searched as Issy &.
Item Beauty is a clean, cruelty-free cosmetics brand co-founded by TikTok star Addison Rae and her mother Sheri Nicole in August 2020, launching directly into Sephora. Positioned around 'clean-ish' beauty — fun, low-key, and fuss-free — it was one of the first creator-native brands to validate the TikTok-to-Sephora pipeline. The brand runs strong influencer seeding supplemented by Meta performance ads. Also searched as Item.
iUNIK Taiwan is the local DTC presence of South Korean skincare brand iUNIK (founded 2017), which stands for Ideal Unique Natural Ingredients Knowhow. The brand focuses on minimal-ingredient, fermented botanical formulas designed for sensitive skin. Its Taiwan operation localizes Korean skincare for Mandarin-speaking consumers through DTC web and K-beauty retail channels. Also searched as Iunik.
Jack Black is a Dallas-founded luxury men's grooming brand launched in 2000 by Curran Dandurand, Jeff Dandurand, and Emily Dalton. A prestige DTC and Sephora staple, it was acquired by Edgewell Personal Care in 2018 and remains a leading men's skincare brand with products like the Pure Clean Daily Facial Cleanser and Face Buff Energizing Scrub. Also searched as Jack.
Jayjun Cosmetic is a Korean skincare brand that pioneered the anti-dust and antioxidant sheet mask segment, responding to Korean consumer concerns about air pollution and fine particulate matter. The brand achieved significant retail penetration at Costco while building DTC and Amazon channels internationally. Also searched as Jayjun.
Jo Malone is a British luxury fragrance and home scent brand known for its cologne intense perfumes, candles, and layering scent concept, founded by Jo Malone in London and now owned by Estée Lauder Companies. It is sold through department stores, its own boutiques, and online. Jo Malone advertises across Meta placements as part of its luxury beauty marketing.
Jones Road Beauty is a New York-based DTC beauty brand founded by Bobbi Brown in 2020 after departing Estée Lauder. Built on 'real skin' philosophy, the brand's Miracle Balm became a paid-social sensation through founder-led creative that rejected retouching and airbrushing. Also searched as Jones Road.
JOVS is a Shenzhen beauty device brand founded around 2019, differentiated from clinical IPL competitors by jewellery-like industrial design and premium packaging. The brand sells IPL hair removal devices, LED face masks, and skin treatment tools through Amazon and Tmall, targeting design-conscious premium beauty buyers.
Joy is a women's razor brand owned by Procter & Gamble, operating a DTC subscription model at joyshave.com alongside broad retail distribution at Walmart, Target, and Dollar General. The brand features five-blade cartridge razors with pastel branding and positions itself as a stylish, accessible shaving option. Also searched as Joy.
Joy Shave is a women's shaving and body care brand selling razors and skincare products marketed direct-to-consumer online. It positions itself around gentle, skin-friendly shaving designed specifically for women, sold primarily through its own e-commerce site.
Judydoll is a Shanghai-based Gen Z colour cosmetics brand celebrated for its richly pigmented blush palettes and fantasy eye looks. Sold primarily via Tmall and Douyin, the brand targets young Chinese consumers with trend-forward formulas at highly accessible price points.
Juice Beauty is an organic skincare and cosmetics brand selling facial care and makeup made with certified organic ingredients. Founded in 2005, it positions itself in the clean beauty category and has collaborated with Gwyneth Paltrow's Goop line. Products are sold direct-to-consumer and through beauty retailers.
Juicy Chemistry is an Indian organic and natural skincare brand selling certified-organic face, body, and hair care products. The brand emphasizes cold-pressed and organic ingredients, selling direct-to-consumer online and through select retailers, and advertises across Meta placements.
Junglück is a Munich-founded natural skincare DTC brand established in 2016 by Wladimir Huber. Operating its own formulation laboratory, Junglück produces minimalist vegan skincare with certified natural cosmetic standards. A highly engaged Instagram community and transparent ingredient communication have made it one of Germany's most recognized natural skincare DTC brands.
Jungsaemmool is a Korean professional makeup brand founded in 2015 by celebrity makeup artist Jung Saem Mool, known for her work with top Korean celebrities since the early 1990s. The brand pioneered accessible 'natural beauty' and glass skin aesthetics, earning Red Dot, iF Design, and Allure Best of Beauty awards. Distributed through Ulta, Amazon, and official DTC storefronts globally.
Just Herbs is a Chandigarh-based certified organic Ayurvedic beauty brand founded in 2013 by Arush Chopra. Backed by the PhytoCosmetica research platform, it offers plant-based skincare, haircare, and colour cosmetics made with authentic Ayurvedic formulations at accessible price points. Also searched as Just.
K18 is a San Francisco biotech hair brand founded in 2020 by Suveen Sahib and Britta Cox. Its K18Peptide technology reconnects broken keratin chains in 4 minutes, reversing bleach and chemical damage. An influencer seeding launch strategy drove viral DTC success before Unilever acquired the brand in 2023.
Founded in Dubai in 2018 by Mona Kattan, KAYALI (meaning 'my imagination' in Arabic) pioneered the fragrance layering concept inspired by Middle Eastern scent traditions. Distributed globally through Sephora and its own DTC channel, KAYALI has become one of the fastest-growing fragrance brands in the prestige sector, led by hero scent Vanilla 28. Also searched as KAYALI.
Kadalys was founded in 2012 by Martinique-born entrepreneur Shirley Billot, who developed a patented process to convert banana agri-waste into skin-active bioactives. The brand offers certified-organic, vegan formulas made in France and has expanded to the US market. Its Pink Banana Bio-Active has 4,500x the antioxidant power of argan oil.
Kahi is a Seoul-based Korean DTC skincare brand founded in 2020 by Koreatech. Its Wrinkle Bounce Multi Balm became a global K-beauty icon, with 15 million units sold by 2023. The brand markets a fermented, multi-use formula via social-first influencer content.
Kama Ayurveda is a New Delhi-based luxury Ayurvedic personal care brand founded in 2002 by Vivek Sahni, Vikram Goyal, Rajshree Pathy, and Dave Chang. Using traditional Indian botanical ingredients across skincare, haircare, and fragrance, the brand positions itself as a bridge between ancient Indian wellness wisdom and contemporary luxury beauty. Spanish luxury conglomerate Puig acquired a majority stake in September 2022. Also searched as Kama.
Kanebo traces its origins to 1887 in Japan's textile industry and pivoted to cosmetics. KAO Corporation acquired the cosmetics business in 2006. Under KAO, Kanebo operates as a luxury cosmetics house with premium skincare (Kate, Freshel, Kanebo main line) and the annually released Milano Collection powder compact — a collector's item that attracts press coverage every year. Distribution is primarily through department store beauty counters and DTC.
Karen Murrell is an Auckland-based natural lipstick brand founded by Karen Murrell in 2008. Formulated without petrochemicals and 98% plant-based, the brand is exported to 30+ countries through natural beauty retailers including Nourished Life and specialty pharmacies, alongside a growing DTC channel. Also searched as Karen.
Kate Tokyo is a Japanese cosmetics brand under Kanebo focused on bold, editorial-style makeup including eyeliners, mascaras, and eyeshadow palettes. It is positioned as an accessible drugstore-tier J-beauty brand, sold in Japan and exported to international beauty retailers and e-commerce platforms.
Kay Beauty is an Indian makeup brand co-created with actress Katrina Kaif, selling foundations, lipsticks, and other cosmetics. The brand is sold through Nykaa's retail and online channels in India, advertising across Meta placements.
Keep Cool, by Seoul-based Adaline Co., is a lifestyle skincare brand founded in 2015 with a 'gentle and simple' philosophy. Known for its Ampoule In Toner Soothing Hero and centella-based calming line, the brand has expanded into the US, Hong Kong, and Malaysia through Olive Young and global e-commerce. Also searched as Keep.
Kevin.Murphy is an Australian hair care brand selling shampoos, conditioners, and styling products through professional salons and e-commerce. The brand is known for environmentally focused packaging and salon-exclusive distribution. It advertises on Meta to reach premium hair care consumers.
Khadlaj is a UAE-based family-owned fragrance house founded in 1997 by master perfumer Mohamed Iqbal Abdul Sattar in Ras Al Khaimah. With an ISO-certified manufacturing facility, 113 fragrances, and distribution in 80+ countries, Khadlaj bridges traditional Arabian oud and musk perfumery with modern occidental notes at accessible luxury pricing. Also searched as Khadlaj.
Kiehl's built its DTC channel by translating its apothecary heritage and in-store consultation model to Kiehls.com. Online skin consultations, a strong loyalty rewards program, and ingredient-transparency storytelling drive direct purchase. Under L'Oreal, Kiehls.com feeds the group's first-party data infrastructure. Also searched as Kiehl's.
Kiko Milano is an Italian cosmetics brand founded in Bergamo in 1997 by the Percassi group, offering affordable-premium makeup and skincare through over 900 global stores and a growing DTC e-commerce channel. Known for rapid new product launches and one of Europe's most active beauty loyalty programmes, Kiko bridges mass-market accessibility with Italian beauty credibility. Also searched as Kiko.
Kinship is an LA-based Gen Z skincare brand founded in 2019 by Alison Haljun and Christin Powell. A certified B Corp with clean formulations and strong sustainability commitments, it targets younger buyers seeking effective skincare aligned with their values, sold at Sephora and Ulta.
Kinvara Skincare is an Irish natural skincare brand founded in 2012 by Dr. Joanne Reilly in Galway, created to solve her own sensitive skin challenges. Using omega fatty acid-rich plant ingredients inspired by Ireland's Atlantic coastline, the brand has grown to over 800 retail outlets globally while maintaining a strong DTC channel. Also searched as Kinvara.
Kitsch is an American beauty and lifestyle brand offering hair accessories, haircare, and self-care products known for its scrunchies and satin pillowcases. It sells through its own DTC website and major retailers including Target and Ulta. Kitsch advertises on Meta placements to drive ecommerce sales.
Kjaer Weis is a Danish luxury clean beauty brand offering makeup and skincare in refillable, sustainably designed packaging. It positions itself in the premium clean beauty segment, selling through its own DTC website and select high-end retailers. Kjaer Weis advertises on Meta placements to support ecommerce sales.
Klairs is a Seoul indie K-beauty brand under Wishcompany, founded in 2010. Its Freshly Juiced Vitamin C Serum and sensitive-skin-first philosophy built a large global fanbase primarily through DTC and creator partnerships. Known for transparent formulations and an earnest brand voice.
Klavuu is a Korean skincare and makeup brand founded in 2016, distinguished by its use of pearl-derived actives and marine-concept branding. The Pearlsation Enriched Marine Collagen Mist achieved cult status through influencer content, making Klavuu a recognizable DTC-first K-beauty export brand available on Sephora online and global e-tailers.
Klorane was created by pharmacist Pierre Fabre in 1965 in Castres, France, built on the belief that plants hold the best answers for hair and skin health. Today it is the #1 hair care brand in European pharmacies, globally celebrated for its oat milk dry shampoo. All formulas are sustainably sourced and biodegradable.
Kojie San is a personal care brand selling soap and skincare products formulated with kojic acid for skin brightening, popular in the Philippines and other Southeast Asian markets. It sells through ecommerce and retail channels, advertising across Meta placements.
Kolmar Korea is a South Korean cosmetics and pharmaceutical manufacturer known primarily as an ODM/OEM producer for global beauty brands. It develops and manufactures skincare, haircare, and personal care formulations sold under other companies' labels, advertising across Meta placements to reach industry and consumer audiences.
Kopari Beauty is a San Diego-based coconut-forward body and skin care brand founded in 2015 by Kiana Cabell, Bryce Goldman, Gigi Goldman, and James Brennan. Known for its Coconut Melt and natural deodorant, the brand grew from DTC to a multi-retailer presence at Ulta, Sephora, and Nordstrom. Also searched as Kopari.
Kora Organics is a certified organic skincare brand founded by model Miranda Kerr, built around noni fruit extract and plant-based formulations. It sells facial oils, moisturizers, and cleansers through DTC and select retail channels globally. The brand positions itself in the clean and organic beauty segment.
Kosas is a Los Angeles clean beauty brand founded in 2015 by Sheena Yaitanes. Its skincare-makeup hybrids—including the Tinted Face Oil and Air Soft Blush—contain active skincare ingredients that improve skin with wear. The brand is available at Sephora, Nordstrom, and direct-to-consumer.
Kosé Corporation is a Japanese cosmetics conglomerate founded in 1946 by Kozaburo Kobayashi. Its portfolio includes Sekkisei (Japan's best-known brightening lotion), ultra-luxury Decorté, botanical-lifestyle brand Three, and 40+ domestic and international labels. Sekkisei is one of Asia's best-selling skincare products, driving significant duty-free and travel retail revenue.
Kose Cosmeport is a Japanese cosmetics and skincare brand, a subsidiary of Kose Corporation, selling mass-market beauty and personal care products through retail and e-commerce channels in Japan and Asia. It operates within the broader Japanese beauty industry. The brand advertises across Meta placements targeting beauty shoppers.
L'Erbolario is an Italian natural cosmetics brand founded in Lodi in 1978 by Franco Bergamo and Tino Santagostino. The brand formulates beauty products with botanical ingredients and herbal extracts, selling through its own boutiques, pharmacies, and a growing DTC e-commerce channel. It remains independent with a loyal Italian customer base built on gifting and subscription programmes.
L'Occitane en Provence is a global beauty brand founded in 1976 by Olivier Baussan in Manosque, France. Built on Provençal botanical ingredients and experiential retail, the brand operates 3,000+ boutiques in 90+ countries and a sophisticated DTC loyalty programme. L'Occitane went public on the Hong Kong Stock Exchange in 2010 and was taken private again in 2024. Also searched as L'Occitane.
L'Oreal built a sophisticated portfolio DTC layer across brands including Lancome, NYX, CeraVe, Garnier, Kiehls, and Maybelline. The unified first-party data strategy and ModiFace AR virtual try-on technology create DTC engagement moats across price points and categories that no wholesale retailer can replicate. Also searched as L'Oréal.
L:A Bruket is a Swedish natural beauty and home fragrance brand founded in 2008 in Varberg, inspired by the Swedish coast and traditional apothecary culture. Known for its premium natural formulations and elegant minimalist packaging, the brand has achieved significant global DTC and wholesale distribution. Also searched as L:A.
LG Household & Health Care (LG H&H) is South Korea's second-largest beauty and personal care company, operating brands including Belif, The Face Shop, Sum37, Ohui, and Dr. Belmeur. The company competes directly with AmorePacific across premium skincare and mass beauty, leveraging LG's global infrastructure.
La Bouche Rouge Paris was founded in 2017 by former L'Oréal marketing director Nicolas Gerlier. Every product is plastic-free, with lipstick refills housed in handcrafted leather cases made at the Tanneries du Puy. The brand sells DTC and through luxury retailers including Net-a-Porter and Sephora, proving sustainability and luxury are not opposites.
La Compagnie des Sens is a Lyon-based French DTC aromatherapy specialist selling Ecocert-certified (FR-BIO-01) essential oils, vegetable oils, hydrolats, and DIY cosmetic ingredients. Operating primarily online, the brand serves both consumers and professionals seeking clinical-grade natural ingredients.
La Roche-Posay is a French dermocosmetic brand founded in La Roche-Posay, Vienne, built around the town's selenium-rich thermal spring water. Part of L'Oréal's Active Cosmetics Division since 1989, it is the world's most dermatologist-recommended skincare brand, distributing through pharmacies and DTC e-commerce globally.
La Roche-Posay is a French dermo-cosmetics brand founded in 1975 and owned by L'Oréal since 1989. Dermatologist-recommended in 60+ countries, it is known for SPF, eczema, and sensitive-skin formulas sold via pharmacy, Ulta, and laroche-posay.us.
Laconicum is a Madrid-based independent DTC niche fragrance and beauty curator, founded by Anabel and María. The brand stocks hard-to-find international niche fragrance and skincare brands — many with exclusive Spanish launch rights — and serves beauty enthusiast 'pioneers and curious souls' through a strong editorial content approach and fast Iberian DTC fulfilment.
Laka is a Korean vegan makeup brand launched in 2019, known for its Soul Looker collection of eyeshadows, lip products, and blush. The brand competes in the growing vegan K-makeup segment, sold through Olive Young, Amazon, and DTC globally, targeting the conscious beauty consumer.
Lancome moved premium beauty into owned digital channels via Lancome.com with ModiFace virtual try-on, Genifique Advanced Serum subscription sets, and luxury editorial campaigns featuring Zendaya and Julia Roberts. The DTC strategy replicates the department store consultation experience in a direct-purchase environment. Also searched as Lancôme.
Laneige is a Seoul-based prestige skincare brand under Amorepacific, founded in 1994. The Lip Sleeping Mask became a TikTok phenomenon, and a Sydney Sweeney brand partnership dramatically accelerated US Sephora and DTC sales. The brand's water-science hydration positioning anchors its prestige K-beauty identity.
AmorePacific Corporation is South Korea's largest beauty company, operating a portfolio including Laneige, Sulwhasoo, Innisfree, Etude House, and Mamonde. Founded in 1945, the company pioneered K-beauty globally, with Laneige's Lip Sleeping Mask becoming a global DTC bestseller distributed through Sephora and Amazon. Also searched as Laneige.
Lavera is a Hannover-based certified organic natural cosmetics brand founded in 1987 by Thomas Haase. One of Germany's first certified natural cosmetics companies and among its most widely distributed, Lavera is sold in dm drugstores, pharmacies, health food stores and via its own DTC webshop across 40+ countries.
Lavido was founded in 2003 by plant chemist Ido Magal in Nahalal, Galilee, growing to become Israel's largest natural and organic skincare brand with cold-pressed botanical extracts, 650 retail partners, 4 flagship stores, and an educational visitor center.
Lay Bare Waxing was founded in 2006 by three siblings who couldn't find a salon dedicated to waxing. Now the Philippines' first and largest waxing specialist with 170+ locations, it has expanded into DTC home waxing products using its proprietary sugar, honey, and citrus cold wax formula. Also searched as Lay.
Lazartigue is a Parisian luxury hair care brand founded in 1963 by hairstylist Jean-François Lazartigue on the Left Bank of Paris. The brand pioneered botanical hair care with high-concentration plant extract formulations. Revived as a DTC and pharmacy-distributed luxury brand, Lazartigue entered the US market through department store partnerships and continues to grow globally on a clean, plant-based platform.
Le Labo is a niche luxury fragrance brand known for hand-blended, made-to-order perfumes and its distinctive apothecary-style packaging, sold through standalone boutiques, select retailers, and online. Founded in New York in 2006, it is now part of the Estée Lauder Companies portfolio. Le Labo advertises across Meta placements as part of its luxury beauty marketing.
Leaders Cosmetics was founded in 2004 by dermatologists from Seoul National University and has grown into one of the world's largest sheet mask brands, selling over 250 million masks quarterly. Available at Sephora globally, the brand differentiates on clinical credibility and sustainable biocellulose mask technology. Also searched as Leaders.
Leejiham (LJH) is a Korean derma-skincare brand founded by cosmetic physician Dr. Lee Ji-ham, with products developed from her clinical practice treating patients. The Vita Propolis Ampoule became a global DTC bestseller, leveraging the founder's medical credibility as the brand's core marketing asset. The brand distributes internationally through Amazon and K-beauty e-tailers. Also searched as Leejiham.
Lierac is a French dermo-cosmetic brand founded in 1975 by dermatologist Dr. Léon Cariel. Built on aesthetic medicine principles, it became France's #1 dermo-cosmetic brand for skin-aging correction. Sold primarily through pharmacies and DTC, it bridges clinical efficacy with accessible luxury skincare.
Likas Papaya Skin Whitening Herbal Soap is the Philippines' iconic papaya enzyme soap, one of the country's first pure organic herbal beauty products. Enriched with papain enzyme and tropical herbs, the sub-$5 bar has become a cult staple in Southeast Asia and among Filipino diaspora communities globally. Also searched as Likas.
Lilybyred is a Korean makeup brand created by At Cosmetics, positioning itself for the 'beauty minimalist' consumer with concentrated small-format products and muted packaging. The Mood Liar Velvet Tint is its signature product, generating a dedicated following among K-makeup enthusiasts who value quality over quantity.
Linden Leaves is a Christchurch botanical beauty brand founded by Brigit Blair in 1995, originally created to care for children with eczema. It has grown into a leader in NZ luxury gifting and hotel amenities, with aromatherapy-led formulations and a strong DTC online presence. Also searched as Linden.
Living Proof was co-founded in 2005 by MIT professor Bob Langer and Kris Barton in Cambridge, MA. The brand's proprietary PBAE polymer technology replaced silicones with lab-engineered alternatives. Jennifer Aniston served as a co-owner and long-term brand ambassador. Available at Sephora, Ulta, salon professional, and DTC. Also searched as Living.
Logona is a Hannover-based certified natural cosmetics brand founded in 1975 by Horst Bever. One of Germany's first certified natural cosmetics brands, Logona specialises in organic hair colour and natural skincare. Distributed through dm, health food stores, pharmacies and its own DTC webshop.
Lola is a New York-based organic period-care brand founded by Alex Friedman and Jordana Kier in 2015. The brand pioneered ingredient transparency in feminine care and launched a DTC subscription model for organic tampons, while simultaneously lobbying Congress for tampon safety disclosure legislation.
Loto del Sur was founded in Bogotá in 1999 by Johana Sanint with a vision to bring Latin American botanical ingredients into premium personal care. The brand operates 21 stores in Colombia and sells across bath, body, skincare, fragrance, and home categories. Spanish luxury group Puig acquired a minority stake in 2019, recognizing the brand's unique LATAM botanicals positioning. Also searched as Loto.
Loving Tan is an Australian self-tanning brand offering mousses, drops, and tanning accessories sold direct-to-consumer online and through beauty retailers. The brand advertises across Meta placements to drive ecommerce sales.
Lume is a personal care brand selling whole-body deodorant marketed as effective on multiple areas of the body, not just underarms. It grew primarily through direct-to-consumer online sales and social media marketing before expanding into major retail. Lume's positioning centers on odor control beyond traditional deodorant use cases.
Lumene is a Finnish beauty brand founded in 1970, headquartered in Espoo, built around Arctic cloudberry extract and Nordic spring water. One of Scandinavia's largest beauty brands, Lumene has executed a widely studied DTC-to-retail expansion into the US market through Target.
Lumin is an LA-based men's skincare subscription brand founded in 2018. It popularized the free-trial acquisition model in men's grooming — letting users try a kit before committing to a subscription — and scaled rapidly via heavy Meta video advertising with clean, masculine aesthetic creative.
Luna Bronze is a Melbourne-born certified-organic self-tanning brand founded in 2014 after co-founder Maddy was diagnosed with basal cell carcinoma. The brand positions self-tan as a skincare-first product, using organic aloe vera, rosehip, jojoba, and natural DHA. Sold DTC and on Amazon globally, Luna Bronze differentiates from mass-market competitors like Bondi Sands through clean-label credentials and a genuine health-first origin story. Also searched as Luna.
Lush is a British cosmetics and personal care brand known for handmade soaps, bath bombs, and skincare products made with fresh, ethically sourced ingredients and minimal packaging. Founded in 1995 in England, it sells through its own retail stores worldwide and DTC ecommerce. Lush advertises on Meta placements to support both online and in-store sales.
Luxe Organix is a Philippine skincare and personal care brand selling haircare and body care products formulated with natural ingredients such as coconut and virgin oils. It sells through ecommerce and retail channels, advertising across Meta placements.
LYMA is a London-based luxury wellness brand founded in 2018 by Lucy Goff, starting with pharmaceutical-grade supplements before launching the LYMA Laser in 2020 — the most expensive at-home laser skincare device ever sold to consumers at £2,000+. The brand operates at the intersection of luxury lifestyle and clinical skincare, with editorial-led awareness and a premium DTC model. Also searched as Lyma.
M.O.I Cosmetics is a Vietnamese DTC cosmetics brand founded in 2016 by superstar singer and model Hồ Ngọc Hà. The brand is known for bold colour cosmetics — particularly lip products — and positions itself as a premium Vietnamese alternative to imported K-beauty and Western cosmetics. M.O.I's celebrity founder gives it organic media reach and aspirational appeal with Vietnamese consumers. Also searched as M.O.I.
MAC Cosmetics built its DTC channel on makeup artist credibility and limited-edition drop culture on MAC.com. MACSelect loyalty rewards, the Back-to-MAC empties return program, and high-profile collaborations with cultural figures (RuPaul, Viva Glam) drive direct purchase and repeat engagement. Also searched as MAC.
MCoBeauty is an Australian affordable luxury makeup brand founded by Shelley Sullivan in 2019, evolving from ModelCo's legacy. Known for viral 'dupe culture' positioning on TikTok, the brand scaled rapidly across Australia and New Zealand before expanding to the US through exclusive Kroger distribution.
MISSHA is a South Korean cosmetics and skincare brand under ABLE C&C, known for affordable, widely distributed products such as its BB creams. It sells through its own stores, drugstores, and ecommerce across Asia and internationally, and advertises across Meta placements.
MS Glow was co-founded in 2013 by Gilang Widya Pramana and Shandy Purnamasari in Surabaya. The brand's doctor-endorsed skin-whitening system became Indonesia's highest-revenue skincare label by leveraging a 78,000-strong reseller network alongside DTC e-commerce. Monthly revenues reportedly hit IDR 600 billion in 2022. The brand operates aesthetic clinics under the MS Glow Aesthetic Clinic banner.
Maapilim was founded in Tel Aviv in 2015 by husbands Jonathan and Doron Keren, building a gender-neutral grooming brand around Mediterranean botanical ingredients, named after Jewish post-Holocaust refugees, with a $4M Series A and a growing North American DTC presence.
Madame Gie is an Indonesian cosmetics brand selling affordable makeup products including eyeshadows, lip products, and complexion items. It sells through e-commerce and retail across Indonesia. The brand advertises on Meta to reach budget-conscious beauty consumers.
Maison Francis Kurkdjian was founded in 2009 by perfumer Francis Kurkdjian and Marc Chaya in Paris. Baccarat Rouge 540, created in 2015 for Baccarat's 250th anniversary, became one of the world's best-selling fragrances through TikTok virality and fragrance-reviewer culture. LVMH acquired the brand in 2017. Also searched as Maison.
Maison Louis Marie is a New York-based luxury fragrance and candle brand founded in 2013 by Marie du Petit Thouars and Matthew Berkson. Drawing on 18th-century French botanical heritage, the brand creates clean perfume oils, candles, and body care sold DTC and through premium retailers like Anthropologie. Also searched as Maison.
Make Over is Indonesia's leading professional-grade cosmetics brand, owned by PT Paragon Technology and Innovation. Founded around 2010, it has built a reputation for bold, highly pigmented formulas and editorial-style advertising campaigns closely tied to Jakarta Fashion Week, appealing to makeup artists and beauty-forward consumers across the archipelago. Also searched as Make.
Makeon is the dedicated cleansing sub-brand of Manyo Factory (MA:NYO), a Korean skincare company founded around 2012. The Makeon Pure Cleansing Oil is one of Korea's most reviewed cleansing products, praised for deep makeup removal and gentle formulation, sold through Olive Young and global K-beauty channels. Also searched as Makeon.
Mama Mio is a British pregnancy and postnatal skincare brand founded in 2004 by Sian Sutherland and Linda Fraser. Focused on bump care, stretch mark prevention, and postnatal body recovery, the brand has built a loyal DTC community through product education, midwife endorsements, and a full-maternity-journey positioning. Also searched as Mama.
Mamaearth is India's leading toxin-free personal care brand, founded in 2016 by Varun and Ghazal Alagh in Gurugram. Starting with baby products and expanding into adult skincare and haircare, it became India's first unicorn DTC beauty brand and the flagship of publicly listed Honasa Consumer Limited following its 2023 IPO.
Mamonde is AmorePacific's flower-inspired skincare brand, founded in 1991. Famous for its Rose Water Toner and Floral Hydro Essence, it occupies an accessible premium position in the AmorePacific portfolio. Strong in China and Southeast Asia via DTC and retail.
Mando is a men's whole-body odor control brand launched in 2022 as the male-targeted spin-off of Lume. Using the same patented Mandelic acid clinical formula as Lume, Mando repackages the whole-body-odor science with masculine branding, packaging, and performance marketing targeting men 25–50 interested in personal performance. The brand runs aggressive DTC paid media closely mirroring Lume's successful playbook.
Manscaped (manscaped.com) is a US men's below-the-waist grooming brand founded in 2016 by Paul Tran in San Diego, CA. It created its category through humor-forward advertising, precision trimmer products, and sports sponsorships (UFC, NFL, Premier League). Went public via SPAC in 2021.
Manyo Factory is a Seoul-based K-beauty brand founded in 2015, specializing in fermented skincare inspired by Korean traditional medicine. Its Bifida Biome Ampoule and Pure Cleansing Oil are global bestsellers, available at Sephora, Olive Young, and Amazon, with strong DTC sales globally. Also searched as Manyo.
MAOGEPING is China's premier luxury cosmetics brand, founded by celebrity makeup artist Mao Geping around 2000. Known for Peking Opera-inspired packaging and professional artistry credentials, the brand listed on the Hong Kong Stock Exchange in 2024. It competes with Charlotte Tilbury and Armani in premium positioning. Also searched as Mao.
Mara Beauty is a US clean beauty brand selling skincare products formulated with algae and other plant-based active ingredients, positioned in the natural and sustainable skincare category. It sells direct-to-consumer online and through beauty retailers, advertising across Meta placements.
Marie-Stella-Maris was founded in 2011 by Patrick Munsters and Carel Neuberg in Amsterdam, inspired by the UN's 2010 declaration of clean water as a human right. The brand sells natural cosmetics (96%+ natural origin ingredients) with a fixed donation per purchase to its water foundation. Over €1.8M donated enabling 100,000+ people to access clean water.
Marvis is a Florentine oral care brand originally founded in 1958 and repositioned in the 2000s as a luxury lifestyle toothpaste. Known for its distinctive striped retro tubes and adventurous flavours—jasmine mint, ginger mint, amarelli—Marvis has become a global cult gifting product sold DTC and through premium beauty and lifestyle retailers worldwide.
Mary&May is a Korean skincare brand founded around 2020, known for offering high-concentration active serums — including tranexamic acid, niacinamide, and vitamin C combinations — at affordable price points. The brand has gained international traction through Amazon and K-beauty e-tailers, appealing to ingredient-savvy consumers seeking cost-effective actives.
May Coop is a Seoul K-beauty brand founded in 2014, built around maple tree sap (aqua maple) as its hero ingredient. Its Raw Sauce is a Sephora-stocked bestseller. The brand differentiates in the crowded K-beauty hydration segment with a rare and distinctive botanical source ingredient. Also searched as May.
Maybelline is a mass cosmetics brand founded in 1915 and owned by L'Oréal since 1996. Known for the iconic brand tagline, Sky High mascara, and Fit Me foundation, Maybelline operates DTC via maybelline.com alongside mass retail. Also searched as Maybelline.
Maëlys Cosmetics is a New York DTC body-care brand founded in 2017 specializing in body-firming and sculpting products targeting specific areas (belly, butt, thighs). The B-FLAT belly firming gel is the brand's hero product. Aggressive Meta and influencer paid social drove 100%+ DTC growth in 2024. Available at Sephora, Amazon, and DTC. Also searched as Maëlys.
Medicube is a Seoul-based Korean derm-clinical skincare and device brand founded in 2014, known for the Age-R Booster Pro at-home electroporation device. The brand achieved over $102M in TikTok Shop revenue, powered by viral creator content and a Kylie Jenner organic endorsement.
Mediheal is a Seoul skincare brand by L&P Cosmetics, founded in 2009. As Korea's top-selling sheet mask brand domestically, it has expanded globally via Target, CVS, and Amazon. Its ampoule-infused sheet masks and NMF Aquaring Hydro line are its global hero products.
Medik8 was founded in 2009 by scientist Elliot Isaacs in London. Known for the CSA Philosophy (Vitamin C and Sunscreen by day, Vitamin A by night) and the Crystal Retinal serum, the brand was acquired by L'Oréal for approximately $1.1 billion in a majority-stake deal announced in 2024, marking one of the largest UK indie beauty exits.
Melvita was founded in 1983 by biologist and beekeeper Bernard Chevilliat on an Ardèche farm. One of the first brands to earn Ecocert certification in France, it now offers 400+ certified-organic products. Acquired by L'Occitane in 2008, it operates DTC, own boutiques, and specialty retail globally.
Memebox is a Seoul-based digital beauty company founded in 2012 by Hyungseok Dino Ha. It pioneered K-beauty DTC digitally, raised $190M from investors including GGV and Goodwater, and evolved into a brand incubator that launched Pony Effect with mega-influencer Pony and I'm Meme makeup.
Menard (Nippon Menard Cosmetic Co.) is a Japanese luxury skincare brand founded in Nagoya in 1959 by Daisuke Nonogawa. Operating through an advisor-consultation direct sales model, Menard has developed 1,000+ products and pioneered stable Vitamin C whitening in Japan in 1986. The brand now operates internationally across 20 countries.
Mented Cosmetics is a New York-based color cosmetics brand co-founded by KJ Miller and Amanda E. Johnson in 2017. The brand launched to fill the nude lipstick gap for deeper skin tones and expanded into full-face color products, distributed DTC and through Target and Ulta. Also searched as Mented.
Merci Handy was founded in 2014 in Paris by Louis Marty and Roland Jais-Nielsen. Starting with colourful hand sanitizers debuted at Colette, the brand expanded to hand creams, face mists, and nail care. It built 330K TikTok followers without paid advertising by being radically honest and culturally fluent for Gen Z. Also searched as Merci.
Meridian Grooming is a men's personal grooming brand that sells electric trimmers designed for sensitive areas and body grooming, along with IPL hair-removal devices, care products, accessories and replacement parts. The brand sells directly to consumers online and focuses on safe, waterproof, easy-to-clean designs.
Merit Beauty is an LA-based minimalist clean makeup brand launched in January 2021 by Katherine Power, co-founder of Who What Wear and Versed. Backed by L Catterton with $20M, Merit focuses on everyday essential makeup — foundation, mascara, balms — with clean ingredients and Sephora exclusivity. Also searched as Merit.
Mielle Organics was founded in 2014 by Monique Rodriguez in Chicago. The Black-founded natural hair care brand achieved massive TikTok virality with the Rosemary Mint Scalp & Hair Strengthening Oil before Procter & Gamble acquired the brand in 2023. Available at Target, Walmart, CVS, Ulta, and DTC. Also searched as Mielle.
Mikyajy ('My Make-up' in Arabic) was founded in 1999 in Jeddah and has grown to 190+ stores across the GCC, pioneering 100% halal-certified color cosmetics designed specifically for Arabic women, sold across 6 countries.
Milani Cosmetics is a Los Angeles-based affordable beauty brand founded in 2002, offering richly pigmented makeup formulated for diverse and multicultural skin tones. The brand built a strong DTC channel at milanicosmetics.com and is especially beloved by Latina consumers for its bold color range and accessible pricing. Also searched as Milani.
Milk Makeup is a New York-based makeup and skincare hybrid brand co-founded by Mazdack Rassi and team in 2016. Born from the Milk Studios creative community, the brand popularized stick-format makeup-skincare hybrids and cannabis-derived ingredients, distributed through Sephora and Ulta. Also searched as Milk.
Miller Harris was founded in 2000 by Lyn Harris, the only British female master perfumer trained in Grasse and Robertet, France. The brand builds fragrances around British botanical landscapes and London's living city. In 2012 it was acquired by NEO Investment Partners, which has supported DTC channel growth alongside wholesale partnerships with department stores globally. Also searched as Miller.
Minimalist (Be Minimalist) is a Jaipur-based DTC skincare brand founded in 2020 by Mohit and Rahul Yadav. Modelled on The Ordinary's clinical transparency ethos, it offers actives like niacinamide, retinol, and vitamin C at accessible Indian price points, scaling rapidly through Nykaa and Amazon.
Minon is a Japanese amino acid–based skincare brand launched in 2009 by pharmaceutical company Daiichi Sankyo Healthcare. Formulated for sensitive and atopic skin, the brand distributes through Japanese and Asian pharmacy chains with clinical-grade trust backed by pharma parent credibility. Minon is a top-selling sensitive skincare brand across Japan, Korea, and China.
Mio Skincare was founded in 2013 by Sian Sutherland, Tanya Dantzig, and Jill Formby — the team behind pregnancy skincare brand Mama Mio (founded 2004). Mio targets active women with plant-based, vegan, PETA-certified body care. Acquired by THG (The Hut Group) in 2015, the brand is distributed at mioskincare.com and through major beauty retailers. Also searched as Mio.
Mise en Scene is AmorePacific's mass-prestige hair care brand, best known for the Perfect Serum hair oil — one of K-beauty's most duplicated hero products. Available in Korean convenience stores and globally via Olive Young and Amazon, the brand pairs affordable pricing with high-performance positioning. Also searched as Mise.
Mistine is Thailand's largest direct-sales beauty brand, founded in 1990 under Better Way (Thailand) Co., Ltd. The brand operates one of Thailand's largest beauty distributor networks and is particularly known for its SPF and sun care innovations. Mistine has expanded significantly into social media and e-commerce channels while maintaining its core direct-selling model.
Mixsoon is a Seoul-based minimalist K-beauty brand founded in 2020, known for single-ingredient essences fermented for 72 hours. Its Bean Ferment Essence and Centella Asiatica Essence became global bestsellers through a clean-beauty positioning that resonates with ingredient-conscious shoppers on Amazon and Sephora.
Mizon is a Seoul K-beauty brand founded in 2009, globally famous for popularising snail mucin skincare. Its All In One Snail Repair Cream is a perennial bestseller on Amazon and iHerb. The brand combines accessible pricing with dermatology-grade ingredient credibility.
MONDAY Haircare is an Auckland haircare brand founded by Jaimee Lupton in 2020. It disrupted the $10-15 mass shampoo price point with premium bottle design and clean formulas, scaling to 50,000+ retail doors including Walmart, Target, Costco, Ulta Beauty, and Tesco within five years of launch. Also searched as Monday.
Moonshot is a luxury K-makeup brand owned by YG Entertainment, the label home to BLACKPINK. The brand leverages K-pop IP, particularly through BLACKPINK collaboration products, to drive global fandom-commerce. Its campaigns combine luxury beauty positioning with idol endorsement authenticity rarely available to independent brands.
Morphe is a Los Angeles cosmetics brand founded in 2008. Known for pioneering the influencer discount-code DTC model and blockbuster collabs with James Charles and Jaclyn Hill, Morphe operates DTC via morphe.com alongside Ulta. Also searched as Morphe.
Mount Lai is a skincare brand specializing in gua sha tools and facial massage devices rooted in traditional Chinese wellness practices, paired with complementary skincare products. The brand markets its tools as part of a holistic at-home facial care ritual. It sells primarily direct-to-consumer online and through select beauty retailers.
Mukti Organics is an Australian certified organic skincare brand offering plant-based facial care products formulated for sensitive and problem skin. It sells through DTC, spas, and select retail, emphasizing biodynamic and organic-certified ingredients. The brand targets consumers seeking clean, therapeutic-grade natural skincare.
Murad is a US skincare brand founded by dermatologist Dr. Howard Murad, offering science-backed treatments for acne, aging, and skin barrier repair. It sells through dermatology-focused retailers, department stores, and its own online store, and advertises across Meta placements.
MUTHA is a skincare brand focused on body care products for pregnancy and postpartum, including stretch mark oils and belly balms. It sells through DTC e-commerce and select retail, positioning itself within the maternity and clean beauty categories.
My Beauty Diary is a Taiwanese skincare brand best known for its sheet masks, sold widely across Asian drugstores and e-commerce platforms. The brand built its reputation on affordable, ingredient-varied mask lines targeting everyday skincare routines. It advertises across Meta placements to reach beauty consumers in Asian markets.
My Scheming is a Taiwanese sheet mask and skincare brand founded around 2010, known for innovative mask material technology and dermatologist-tested formulas. Sold across Taiwan and Southeast Asia via DTC and marketplaces, My Scheming is one of Taiwan's most recognizable sheet mask exports.
MyGlamm is a Mumbai-based beauty brand founded in 2015 by Darpan Sanghvi, later joined by Priyanka Gill (founder of POPxo) and Naiyya Saggi. The brand pioneered India's content-to-commerce model by acquiring POPxo's large millennial women's audience as an owned media and product launch platform, operating under the Good Glamm Group umbrella.
NAILS.INC was founded in 1999 by Thea Green MBE, launching with a nail studio on South Molton Street in London's West End. The brand democratised salon-quality nail care with trend-led polish collections, rapid colour drops, and at-home gel kits. It is sold in major UK and US retailers including John Lewis, Boots, and Target.
NARS Cosmetics is a luxury makeup brand founded in New York in 1994 by François Nars, the celebrated makeup artist. Owned by Shiseido since 2000, it is known for its provocative product names, editorial-quality creative, and the iconic Orgasm shade franchise across blush, gloss, and foundation. Also searched as NARS.
NOX Bellcow Cosmetics, founded in 2004 in Zhongshan, Guangdong, is one of Asia's largest skincare ODM/OEM manufacturers. Operating 120,000 sqm of GMP-certified facilities with over 5,000 employees, the company produces more than 6.5 million mask pieces and 1 million skincare bottles daily, serving clients in 40+ countries. Also searched as NOX.
NPURE is an Indonesian natural beauty brand that launched around 2018, positioning clean, halal-certified skincare using locally sourced botanical actives including centella asiatica, niacinamide, and coconut extracts. The brand targets young Indonesian consumers seeking affordable, nature-backed alternatives to imported K-beauty products, distributed across major marketplaces and Watsons retail.
NYX Professional Makeup was founded in 1999 by Toni Ko and acquired by L'Oréal in 2014 for approximately $500M. Known for professional-quality affordable cosmetics and a strong MUA following, NYX operates DTC via nyxcosmetics.com. Also searched as NYX.
Nacific is a Korean skincare brand known for ingredient-forward affordable formulas, particularly the Fresh Herb Origin Serum and niacinamide-based products. Distributed through Olive Young and global platforms, Nacific has grown a strong international following driven by K-beauty influencer discovery and community reviews.
Naobay is a Valencia-based Spanish family-owned organic skincare brand founded in 2011 by siblings Javier and Cristina. NAOBAY—Natural And Organic, Beauty And You—produces Ecocert-certified formulations from native botanical ingredients, distributed through DTC e-commerce and international clean-beauty retail. Also searched as Naobay.
Naruko is a Taiwanese skincare brand founded in 2007, known for affordable dermatologist-tested brightening and hydrating products. With hero products like its Tea Tree Shine Control range and rose hip serums, Naruko has built a strong following across Taiwan and Southeast Asia.
Natasha Skin Care is an ecommerce beauty brand selling skincare products, advertising across Meta placements to reach consumer shoppers.
Native is a San Francisco-based aluminum-free deodorant and personal care brand founded in 2015 by Moiz Ali. Built entirely through DTC and Facebook advertising without venture funding, it sold to Procter & Gamble for $100M in 2017 — one of the landmark DTC acquisitions — and has since expanded to retail nationwide.
Natura is Brazil's most iconic beauty company, founded in 1969 by Luiz Seabra. A pioneer of direct-sales cosmetics in Latin America and a sustainability leader in the beauty industry, Natura built its identity on Amazonian ingredient sourcing and its network of over 1.7 million beauty consultants. Through Natura &Co, it owns The Body Shop and Avon.
Natura Argentina is the Argentine market operation of Natura Cosméticos, Brazil's largest cosmetics company and the world's first publicly traded B Corp (certified 2014). The brand operates through 400,000+ direct sales consultants in Argentina and increasingly through DTC digital channels, offering skincare, makeup, and fragrance with a sustainability-first ethos. Also searched as Natura.
Nature Republic is a Korean affordable natural skincare and makeup brand founded in 2009, globally recognized for its Aloe Vera 92% Soothing Gel — one of K-beauty's most iconic and most-imitated products. With EXO as long-running brand ambassadors and extensive street-front stores across Asia, the brand built global reach on one hero product. Also searched as Nature.
Naturie is a brand of Imju Corporation, Tokyo, launched in the early 1990s with its Hatomugi (Job's tears) skincare line. The Hatomugi Skin Conditioner toner became one of Asia's most recommended affordable skincare products, known for brightening, oil-control, and gentle hydration. The product spread internationally through Asian skincare community recommendations on Reddit, YouTube, and TikTok.
Naturium is a Los Angeles-based ingredient-led skincare brand co-founded by content creator Susan Yara and Ben Bennett in 2019. Built on Susan's skincare educator YouTube community, the brand was acquired by e.l.f. Beauty for $355 million in 2023 and distributed through Target, Ulta, and CVS.
Neogen (Neogen Dermalogy) is a Korean skincare brand founded in 2002, best known for its Gauze Peeling Pads soaked in fermented green tea extract. Combining physical gauze texture with chemical ferment actives, the brand offers a dual exfoliation experience that became a Sephora bestseller globally. Neogen distributes through Sephora, Amazon, and DTC channels.
NEOM Wellbeing (originally NEOM Organics) was co-founded in 2005 by journalist Nicola Elliott and Oliver Mennell, taking its name from the founders' initials. Starting with four natural-wax candles, the brand grew into a complete wellbeing product range addressing sleep, stress, and energy through the science of scent. It is backed by Piper Private Equity and sold through DTC, John Lewis, Boots, and global spa partners. Also searched as Neom.
NeoStrata is a skincare brand selling dermatologist-developed products built around alpha hydroxy acid (AHA) technology for anti-aging and skin renewal. It sells serums, creams, and treatments through pharmacies, dermatology clinics, and e-commerce. The brand advertises on Meta to reach skincare consumers interested in clinical-grade formulations.
NEST New York is a fragrance and home scent brand offering candles, diffusers, and personal fragrance products sold through department stores, specialty retailers, and its own e-commerce site. It positions itself in the premium home fragrance category. NEST advertises across Meta placements to support both retail and direct online sales.
Neutrogena is an American skincare and cosmetics brand owned by Kenvue (formerly Johnson & Johnson), selling cleansers, sunscreens, and acne treatments widely available through retail and e-commerce. It is one of the most recognized dermatologist-recommended skincare brands globally. Neutrogena advertises across Meta placements targeting skincare shoppers.
Nihon Kolmar is a Japanese cosmetics and pharmaceutical manufacturer that develops and produces skincare, haircare, and personal care formulations as an ODM/OEM supplier for other beauty brands, advertising across Meta placements.
Nip + Fab is a British skincare brand offering targeted treatments such as glycolic and salicylic acid formulas at accessible price points. It sells through drugstores, beauty retailers, and its own online store internationally, and advertises across Meta placements.
Nivea is a German personal care brand owned by Beiersdorf, selling skincare, body care, and sun care products, and one of the world's most established skincare brands with roots dating to 1911. It is distributed globally through retail and e-commerce. Nivea advertises across Meta placements targeting mainstream skincare shoppers.
Noevir is a Japanese prestige beauty company best known for its multi-herb skincare serums and creams. Founded in 1964, the brand built a loyal following through a direct-sales advisor network, subscription replenishment, and proprietary herbal complexes that distinguish it from mass-market Japanese skincare.
Norse Organics offers natural skincare and wellness products inspired by Scandinavian simplicity.
Nourished Life is a Sydney-based natural beauty and wellness DTC retailer founded in 2011 by Irene Falcone, who evolved a toxin-free living blog into a curated e-commerce destination. The brand checks every ingredient before stocking, and was acquired by the HealthPost Group in 2023 to expand its reach. Also searched as Nourished.
NuFace is a San Diego beauty-tech brand founded in 2005 by Tera Peterson and Carol Cole (mother-daughter team) that produces FDA-cleared microcurrent facial toning devices sold DTC and through Sephora, Ulta, and Amazon. The Trinity device ($325-$399) is the flagship product and a leading case study in premium beauty-tech DTC marketing.
Nude by Nature is an Australian cosmetics brand offering mineral-based makeup formulated with natural ingredients, positioned around clean beauty principles. It sells through its own DTC website, pharmacies, and beauty retailers in Australia and internationally. Nude by Nature advertises on Meta placements to support ecommerce sales.
Nudestix is a Toronto-based minimal makeup brand co-founded by Jenny Frankel and her daughters Taylor and Ally Frankel in 2014. The brand sells multi-use makeup crayons designed for a fast, no-makeup-makeup look, distributed through Sephora and Ulta.
Numbuzin is a Seoul-based K-beauty brand founded in 2019 by Benow Inc. Its numbered product system — each number targeting a specific skin concern — simplifies skincare shopping and fueled rapid growth across 16 countries. The No.3 Serum Toner and No.5 Serum drove viral growth on Olive Young and Amazon.
Nuori is a Scandinavian skincare brand selling minimalist, high-concentration facial and body care formulas. It positions itself in the premium natural skincare segment, emphasizing simple ingredient lists and sustainable packaging. Products are sold via its own e-commerce site and select retailers.
Nuxe is a Paris-based French beauty brand founded in 1957 and led by Aliza Jabès since 1990. Creator of the iconic Huile Prodigieuse multi-purpose dry oil (launched 1991), Nuxe grew into a global French pharmacy and DTC powerhouse by building one of beauty's most beloved hero products through pharmacist endorsement and sensory word-of-mouth.
Nykaa Cosmetics is the in-house beauty label of Indian beauty retailer Nykaa, selling makeup products including lipsticks, foundations, and eye cosmetics. The brand is sold through Nykaa's own e-commerce platform and stores across India, advertising across Meta placements.
Nécessaire was co-founded in 2018 by Nick Axelrod-Welk and Randi Christiansen in New York. The brand applies facial skincare ingredient rigor (niacinamide, hyaluronic acid, vitamins) to fragrance-free body care, pioneering the 'body skincare' category. Available at Sephora, Goop, Nordstrom, and DTC.
O Boticário is Brazil's most iconic beauty and fragrance brand, founded in 1977 by Miguel Krigsner as a small pharmacy in Curitiba. Through the Grupo Boticário, it grew to over 4,000 franchise points of sale across Brazil and internationally, making it the world's largest beauty franchise network. Known for iconic Valentine's Day and Father's Day campaigns.
O'Keeffe's is an American skincare brand specializing in intensive moisturizing products for dry and cracked skin, including its well-known Working Hands and Healthy Feet lines. It is sold through retail pharmacies and e-commerce in the US and internationally. O'Keeffe's advertises across Meta placements targeting shoppers with skin-care needs.
O'right is Taiwan's leading sustainable haircare brand founded in 2006 by Steven Ko. The brand achieved carbon-negative manufacturing status and uses 100% renewable energy, zero-plastic biodegradable packaging (including seed-embedded bottles), and plant-based formulas. O'right has won multiple international sustainability and design awards and distributes globally through professional salons and DTC channels.
OOIA (formerly Ooshi) is a Berlin DTC period and leak-proof underwear brand founded in 2018 by Dr. Kati Ernst and Kristine Zeller, two mothers committed to female empowerment. Germany's market leader in period underwear with 2M+ units sold and 500K+ customers, the brand is entirely self-financed and operates pure DTC at ooia.de. Also searched as OOIA.
OUAI is a hair, skin, and body care brand founded by celebrity hairstylist Jen Atkin, known for its dry shampoo and haircare line sold direct-to-consumer and through retailers such as Sephora. The brand advertises across Meta placements to drive ecommerce and retail sales.
Obagi is a Long Beach-based clinical skincare brand founded in 1988 by dermatologist Dr. Zein Obagi. The brand built its reputation through physician channels with prescription-grade formulas for hyperpigmentation and anti-aging, and has since expanded to DTC with clinical positioning intact.
Odele Beauty is a Minneapolis-based women-owned clean hair care brand founded in 2019 by Lindsay Holden, Britta Chatterjee, and Shannon Kearney — all former Target employees. Launched exclusively at Target in January 2020, Odele expanded to Ulta and CVS after a 3-year Target exclusivity period. Also searched as Odele.
Officina Profumo-Farmaceutica di Santa Maria Novella is a Florence apothecary dating to 1221 and formally recognised in 1612. Still producing herbal formulas handed down through centuries, the brand operates flagships globally and a strong DTC channel at smnovella.com, positioned as the apex of artisan Italian beauty. Also searched as Officina.
Officine Universelle Buly (Buly 1803) is a Paris-based luxury apothecary brand refounded in 2014 by Ramdane Touhami and Victoire de Taillac, reviving an 1803 original. Known for theatrical calligraphed packaging, exotic ingredient sourcing, and an exquisite in-store experience, it was acquired by LVMH in 2021 and is expanding globally. Also searched as Officine.
Ohui is LG H&H's prestige derma-science skincare brand, founded in 1991 and positioned at the top tier of the Korean beauty market. Competing with Sulwhasoo and La Mer, Ohui emphasizes scientific innovation combined with luxury aesthetics, distributed through department stores, duty-free channels, and premium retail across Asia.
Olaplex was founded in 2014 in Santa Barbara with a patented bond-building chemistry that repairs hair disulfide bonds damaged by bleaching and chemical processing. The brand disrupted professional hair care and DTC simultaneously, going public in 2021 at a $15B valuation. Available at Sephora, Ulta, and salon professional channels.
Olay is a mass skincare brand founded in 1952 and owned by Procter & Gamble. Known for the Regenerist franchise and Skin Advisor AI, Olay operates DTC via olay.com alongside mass retail, using digital tools to modernize a 70-year-old brand. Also searched as Olay.
Olay Natural White is a skincare product line under Procter & Gamble's Olay brand, selling facial cleansers and creams formulated for skin brightening, sold primarily in Asian markets through retail and ecommerce channels.
Old Spice, owned by P&G since 1990, sells deodorant, body wash, and grooming kits direct via oldspice.com alongside mass retail. The brand's advertising is defined by absurdist humor and viral video creative that has generated billions of impressions.
Orbis is a Japanese DTC skincare brand founded in 1984 under the PolaOrbis Group, built on an oil-free formulation philosophy and subscription-native business model. One of Japan's earliest catalogue-and-mail-order beauty subscriptions, Orbis has evolved into a digital-first DTC brand with anti-aging skincare, supplements, and online-first customer acquisition.
Origins is a US premium skincare brand founded in 1990 by Leonard Lauder within the Estée Lauder Companies. It focuses on plant-powered formulations with sustainably sourced ingredients, known for Mega-Mushroom skincare, GinZing eye cream, and an environmental commitment to recyclable packaging. Also searched as Origins.
OSEA is a California-based skincare brand built around seaweed and ocean-derived ingredients, offering cleansers, body oils, and moisturizers. It emphasizes clean, natural formulations and sells through DTC e-commerce, spas, and select retail. The brand is positioned in the clean beauty and body care segment.
Oui the People is a New York-based women's personal care brand founded in 2016 by Karen Young. Its single-blade safety razor challenged both the disposable cartridge model and the body-positive framing of competitors, instead adopting a body-neutral philosophy that removes shaming language from personal care entirely. Also searched as Oui.
PMD Beauty is a beauty technology brand selling at-home skincare devices, including microdermabrasion tools, LED masks, and cleansing devices. The company positions its products as accessible alternatives to professional spa treatments, selling direct-to-consumer and through major beauty retailers. It advertises across Meta placements to drive ecommerce sales.
Pacifica Beauty (pacificabeauty.com) is a US 100% vegan and cruelty-free cosmetics, skincare, and fragrance brand founded in 1996 in Portland, OR by Brook Harvey-Taylor. Originally a candle brand, Pacifica pivoted to beauty in 2007 and has become a leading affordable vegan beauty brand sold at Target, Ulta, and Whole Foods alongside a DTC subscription channel. Also searched as Pacifica.
Pai Skincare was founded in 2007 by Sarah Brown in West London, born from her personal experience with Chronic Urticaria (a severe skin condition). All products are certified organic by COSMOS, the Soil Association, the Vegan Society, and Cruelty Free International. The brand is B Corp certified and manufactures all products in its West London HQ. Also searched as Pai.
Painted is a Los Angeles-based vegan, cruelty-free cosmetics brand launched in August 2023 by beauty YouTuber and makeup artist James Charles. The brand's hero product — Create Paints, a multi-use cream-to-matte formula available in 10 vivid shades at $15 each — was developed over four years with an emphasis on professional-quality performance at an accessible price point. The launch generated significant media attention when it was revealed that Beyoncé's makeup artist used the black shade 'Ink' on the singer's Renaissance tour. Painted sells exclusively DTC through painted.co and targets makeup artists, enthusiasts, and Charles's existing YouTube and Instagram community.
Panier des Sens is a Provençal artisan body care brand founded in 1991 in Grasse, the perfume capital of France. Known for its iconic woven-basket gift packaging and Provence botanical ingredients (lavender, olive, immortelle), the brand sells through DTC e-commerce, French pharmacies, and selective boutique partners. It is a classic of the French gourmet-beauty gifting category. Also searched as Panier.
Papa Recipe is a Korean skincare brand founded in 2011, best known for its Bombee Honey Mask Pack line. Using Manuka honey extract, propolis, and royal jelly, the brand built viral success in Asia—especially China—driven by distinctive rose-gold packaging and a 100% made-in-Korea production ethos. Also searched as Papa.
Parívie (pronounced 'par-ee-vee') is a luxury skincare brand launched in May 2025 by Paris Hilton and co-founder Alexandra Marsh as a joint venture between Hilton's 11:11 Media company and direct-response marketing powerhouse Guthy-Renker. The name combines 'Paris' and 'vie' (French for 'life'), reflecting the brand's connection to Hilton's always-on-the-go lifestyle. The debut collection of six products is powered by inPHinite Youth Technology, a proprietary blend developed exclusively for the brand over a two-year development period. Parívie launched DTC-only with a planned retail expansion in 2026.
Patyka is a Paris-based luxury organic skincare brand founded in 2007 by Olivier Courtin-Clarins (of the Clarins family). One of France's first brands to combine organic certification with genuine luxury skincare performance and aesthetics, it distributes through its DTC website, pharmacies, and prestige beauty retailers globally.
Paula's Choice is a Seattle-based science-forward skincare brand founded by Paula Begoun in 1995. One of the first DTC skincare brands, it built credibility through ingredient transparency and product criticism before launching the 2% BHA Liquid Exfoliant, its cult hero SKU acquired by Unilever in 2021. Also searched as Paula's.
Payot is a Paris-headquartered skincare brand founded in 1920 by Dr. Nadia Payot, a pioneer of facial massage techniques. Originally a professional salon brand, Payot successfully transitioned to pharmacy and DTC distribution. The brand is known for its iconic Pâte Grise spot treatment and its anti-stress, face-yoga positioning that bridges professional and consumer beauty.
Pañpuri is a Thai premium organic wellness and beauty brand founded in 2003 by Vorravit Siripark. The brand combines Thai botanical heritage with contemporary organic formulation to create skincare, bodycare, and aromatherapy products. Pañpuri is used in leading luxury hotels and spas globally and operates its own retail stores and DTC e-commerce, positioning as accessible luxury with authentic Thai botanical provenance.
Peace Out Skincare was founded in 2017 by Enrico Frezza in San Francisco. The brand's salicylic acid acne dots sold out on Sephora.com within 24 hours of launch, establishing instant credibility. Available at Sephora, Ulta, and DTC with a clinical-grade ingredient positioning. Also searched as Peace Out.
Peach & Lily is a New York-based K-beauty brand founded in 2012 by Alicia Yoon. Originally a K-beauty retail curator, it evolved into an owned brand with the Glass Skin Serum as its hero product, distributed through DTC, Ulta, and QVC. Also searched as Peach.
Pechoin is a Chinese skincare brand selling facial care and body care products, one of China's longer-established personal care brands. It sells through retail and e-commerce channels across China. The brand advertises across Meta placements to reach skincare shoppers.
Perfect Diary (完美日记) was founded in 2017 by Huang Jinfeng in Guangzhou. It became China's first DTC cosmetics unicorn, famous for high-quality eyeshadow palettes at mass-market prices. The brand pioneered WeChat private-traffic communities and KOL/KOC influencer marketing on Xiaohongshu, driving explosive growth. Its parent company Yatsen Global (YSG) is listed on the NYSE.
Peripera is the youth-focused makeup brand from Coreana Cosmetics, known for its Ink Mood Glowy Tint and K-pop-inspired packaging. The brand has built a strong global following through K-pop beauty culture association, Sephora distribution, and accessible pricing that appeals to teenage and young adult K-beauty fans.
Pestle & Mortar is an Irish skincare brand founded in 2015 by Sonia and Padraic Deasy in County Kildare. Built around a focused, hero-product approach led by their Pure Hyaluronic Serum, the brand has grown from a kitchen-table startup to an internationally distributed clean skincare brand with a loyal DTC following. Also searched as Pestle.
Phebo is a legendary Brazilian perfumery founded in 1931 in Belém, Pará — the heart of the Amazon — and known for its collectible glycerin soaps and floral fragrances inspired by Amazonian botanicals. Acquired by Granado, Phebo continues to operate with its distinctive heritage identity and is sold through Granado stores, DTC online, and specialty retailers.
Philips Norelco is the North American men's grooming brand of Royal Philips, selling electric shavers, beard trimmers, groomers and body hair removal devices. Its range spans entry-level shavers through premium series such as the i9000, and products are sold through retailers and the Philips online store.
Phlur is an LA-based fragrance brand that relaunched under new ownership in 2021 under creative director Chriselle Lim. The Missing Person fragrance sold out 50,000 units in 48 hours in 2022 through TikTok emotional storytelling, making Phlur the fastest-growing DTC fragrance brand in the US market.
Phy is an Indian men's health and wellness brand selling supplements and personal care products aimed at men's health concerns. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Pilgrim is a Mumbai-based DTC skincare brand founded in 2019 that sources globally-inspired ingredients (Korean Jeju water, Spanish rosehip) to formulate products suited for Indian skin. It has grown rapidly on Nykaa, Amazon, and its own site through heavy influencer and Meta performance marketing.
Pink Parlour PH is a Philippine beauty and personal care ecommerce brand selling grooming and wellness products, advertising across Meta placements to reach consumers in the region.
Pipette is a baby skincare brand selling gentle, dermatologist-developed products including lotions, wash, and sunscreen for babies and infants. The brand emphasizes clean, minimal-ingredient formulations and sells through its ecommerce site and major retail partners. It positions itself as a safety-focused option in the baby personal care category.
Pleasing is a London-based gender-neutral beauty and lifestyle brand launched by Harry Styles in November 2021. The brand debuted with a collection of nail polishes and skincare products that sold out within hours of launch, driven by Styles's status as a global fashion icon and the cross-genre cultural relevance he commands. Pleasing has expanded into fragrance and wellness products, always maintaining a deliberate gender-neutral positioning and a high-fashion aesthetic informed by Styles's Gucci partnerships and sartorial identity. The brand targets beauty consumers who identify with fluid, non-binary beauty expression and seek products from founders with genuine fashion credibility.
Plum Goodness is India's first 100% vegan and cruelty-free beauty brand, founded in 2014 by Shankar Prasad — an IIT-ISB graduate and ex-Hindustan Unilever cosmetic scientist. Operating through parent company Pureplay Skin Sciences, Plum offers skincare, haircare, and colour cosmetics with fully transparent ingredient lists and multiple ethical certifications. Also searched as Plum.
Point of View Beauty (POV Beauty) is a skin-prep brand launched in March 2025 by TikTok creator Mikayla Nogueira and industry veteran Ani Hadijinian, backed by Imaginary Ventures. Nogueira — known for her authentic makeup tutorials and 50M+ combined social following — co-founded the brand to bridge clinical skincare and makeup application with five skin-prep products. The brand generated $1 million in sales in its first seven minutes, driven entirely by Nogueira's engaged TikTok community. POV Beauty is currently DTC-only with a planned Ulta Beauty retail rollout, targeting makeup-application-focused consumers who invest in skin prep as the foundation of their beauty routine. Also searched as Point of View.
Pola is a Japanese luxury skincare brand founded in 1929 by Shinobu Suzuki. One of Japan's most prestigious beauty brands, Pola built its business through a door-to-door direct consultant model before evolving into department store and digital DTC channels. Its B.A series is among Japan's most expensive and sought-after anti-aging product lines.
Pond's is a US-founded skincare brand owned by Unilever since 1987, originally founded in 1846. It is one of the world's oldest skincare brands and is particularly dominant in Asia-Pacific markets with cold cream, brightening cream, and anti-aging product lines. Also searched as Pond's.
Pony is a South Korean cosmetics brand selling makeup products including base, eye, and lip cosmetics, associated with beauty influencer Park Hye-min (Pony). It sells through e-commerce and beauty retail across Asia. The brand advertises on Meta targeting K-beauty and makeup consumers.
Prequel is a dermatologist-founded barrier repair skincare brand launched in July 2023 by Dr. Samantha Ellis. TikTok virality drove $18M in DTC revenue in its first year before the brand entered all Target stores in August 2024. Prequel focuses on a tight SKU lineup of barrier-supporting actives, with clinical credibility as the primary marketing hook.
Priceline Pharmacy is an Australian pharmacy-beauty chain founded in 1982, known for running the Sister Club — one of Australia's most engaged loyalty programs. Operated under API (acquired by Chemist Warehouse Group), the brand drives significant DTC beauty revenue through 470+ stores and a growing e-commerce channel. Also searched as Priceline.
Primally Pure is a Murrieta, California-based clean skincare brand founded by Bethany McDaniel in 2015. The brand uses tallow and plant-based actives in its formulations, building a multi-million dollar DTC business entirely through organic community growth and founder-led content without outside investment. Also searched as Primally.
Primera is AmorePacific's natural skincare brand launched in 2011, built around sustainably sourced Korean botanical ingredients and full vegan certification. The brand targets eco-conscious consumers seeking effective but ethically produced skincare, positioned between Innisfree (mass natural) and premium AmorePacific lines. Primera distributes primarily through AmorePacific retail channels and DTC.
Principia is a São Paulo-based dermo-skincare brand founded in 2020, offering active-ingredient serums and creams with fully disclosed formulations. The brand targets Brazilian consumers who want results-driven routines without premium-brand pricing, avoiding parabens, silicones, and fragrances.
Prose is a Brooklyn and Paris-based custom hair care subscription brand founded in 2017 by Arnaud Plas, Paul Michaux, Nicolas Mussat, and Catherine Taurin. Using a detailed online quiz, Prose formulates each order fresh with up to 50 billion formula combinations, sold exclusively DTC via subscription.
Proya (珀莱雅) is China's top domestic skincare brand, headquartered in Hangzhou and founded in 2003. Known for its Ruby Essence peptide serum and sunscreen lines, Proya competes with global giants at accessible premium prices through aggressive digital marketing and science-backed branding.
Pupa Milano is an Italian cosmetics brand founded in Milan in 1975, celebrated for its playful, collectible packaging and themed limited editions. The brand markets to fashion-forward women who view makeup as a creative expression, distributing through DTC e-commerce, pharmacies, and beauty retailers across Italy and internationally. Also searched as Pupa.
Purito is a Korean skincare brand founded in 2016, known for its Centella Unscented Sunscreen. The brand went through a high-profile SPF testing controversy in 2020 — where independent testing found lower SPF than labeled — and responded with radical transparency: a full reformulation and consumer refund program. This recall-to-redemption arc actually strengthened brand loyalty and DTC recognition globally.
Purito Taiwan is the Taiwan-market channel of Purito, a South Korean skincare brand known for minimal-ingredient, sensitive-skin-friendly formulations including sunscreens and centella-based products. It sells through e-commerce and beauty retail partners. The brand advertises on Meta to reach K-beauty and sensitive-skin shoppers.
Pyunkang Yul is a Seoul-based K-beauty brand founded in 2016, rooted in the Pyunkang Korean Medicine Clinic. Its minimalist formulations — the Moisture Toner contains 91.7% astragalus root extract — have built a global cult following among ingredient-conscious consumers via iHerb, Amazon, and DTC. Also searched as Pyunkang.
Quem Disse, Berenice? ('Who said, Berenice?') is Grupo Boticário's Gen-Z-targeting color cosmetics brand, launched in 2012. Known for irreverently named products, affordable pricing, and vibrant social media presence, the brand targets Brazilian Gen-Z women through franchise stores, DTC e-commerce, and aggressive social commerce campaigns. Also searched as Quem.
Quip is a New York-based DTC oral care brand founded by Simon Enever and Bill May in 2015. The brand won Apple's Design Award for its minimalist electric toothbrush and built a subscription model around quarterly brush head refills delivered by mail.
R.E.M. Beauty is a Los Angeles-based color cosmetics brand launched by Ariana Grande in November 2021. Named after her single 'R.E.M.,' the brand features a space-age aesthetic with extraterrestrial packaging and intergalactic color palettes. Multiple products sold out on launch day, driven by Grande's massive global fanbase and the visual distinctiveness of the brand's UFO-inspired campaign imagery. R.E.M. Beauty expanded into Ulta Beauty retail and has broadened its range to include fragrance-adjacent products. The brand targets Grande's core demographic — beauty consumers 18–30 who value bold color and distinctive aesthetics — with a mix of fan-driven organic demand and performance marketing. Also searched as R.E.M..
RMK is a Tokyo makeup brand founded by makeup artist Rumiko Kosuge in 1997. Known for natural-finish foundations, artful color palettes, and premium skincare-infused formulas, RMK operates through own boutiques and department stores across Japan and via a global DTC site.
RMS Beauty is an American clean beauty brand offering makeup and skincare formulated with organic and natural ingredients, known for its raw coconut cream-based foundations. It sells through its own DTC website and select premium retailers globally. RMS Beauty advertises on Meta placements to support ecommerce sales.
ROHTO Mentholatum is a Japanese pharmaceutical and personal care conglomerate founded in 1899 in Osaka. It operates the Rohto eye-drop line and the Mentholatum sub-brand covering lip care and skincare, both staples across Asian convenience stores and pharmacies. Also searched as ROHTO.
Rael was co-founded in 2017 in Los Angeles by Yanghee Paik, Aness An, and Rachel Ji. The brand applies Korean beauty and wellness principles to organic feminine care—pads, liners, menstrual cups, and skincare—and became Amazon's top-selling period care brand before raising $52M to expand into cycle-support supplements.
Rare Beauty was founded by Selena Gomez in 2020 with a mission to destigmatize mental health. The brand donates 1% of sales to the Rare Impact Fund and launched Soft Pinch Liquid Blush, which became one of Sephora's fastest-ever-selling makeup products, generating hundreds of millions in annual revenue. Also searched as Rare.
Founded in 1979 by Abdul Razzak Kalsekar in Dubai's Murshid Bazar, Rasasi is a family-owned fragrance house now operating in 60 countries with 165+ stores. Rasasi pioneered the dedicated mono-brand fragrance store concept in the GCC and is known for bridging authentic Arabic oud traditions with accessible luxury price points. Also searched as Rasasi.
Founded in 2017 in Mexico City by chemical engineer Macarena Riva and digital marketer Andrea Sánchez, Raw Apothecary is a 100% natural DTC skincare brand. Backed by 500 Latam (500 Global), the brand grew over 200% during the pandemic and has become one of Mexico's most recognized natural beauty DTC success stories. Also searched as Raw.
Real Barrier is a South Korean skincare brand focused on soothing formulas for sensitive and compromised skin barriers. Its product line centers on cica-based creams, cleansers, and moisturizers marketed as gentle, dermatology-informed skincare. The brand sells direct-to-consumer and through international beauty retailers, with advertising on Meta placements.
Refy Beauty is a London-based beauty brand co-founded in November 2020 by model and influencer Jess Hunt and entrepreneur Jenna Meek. The brand launched with a single Brow Sculpt gel designed to replicate the brow lamination salon look at home, which went viral on TikTok and Instagram and sold out repeatedly in its first months. Refy's aesthetic — soft, editorial, 'your face but better' — resonated with a generation of consumers moving away from heavily contoured makeup toward natural-enhancement beauty. The brand has since expanded into lip, face, and body products while maintaining a disciplined product line and the same minimalist visual language that drove its initial viral success. Also searched as Refy.
Regen Lab Thailand (regenlab.co.th) is a Bangkok-based clinical skincare brand offering dermatologist-grade anti-ageing formulations including peptides, retinoids, and growth factors. The brand positions itself as a more accessible alternative to international clinical brands, targeting Thai consumers who want effective anti-ageing skincare without clinic pricing. Products are distributed through its DTC website, dermatology clinics, and select retail. Also searched as Regen.
REN Clean Skincare was founded in 2000 in London by Rob Calcraft and Antony Buck. A pioneer of the clean beauty movement, the brand committed to zero-waste packaging and blended clean efficacy with bold sustainability messaging. Unilever acquired REN in 2015; the brand was closed by Q3 2025 after revenue fell below Unilever's power-brand threshold and sale attempts failed. Also searched as Ren.
Respire was founded in 2018 by Justine Hutteau, who launched via a record-breaking Ulule crowdfunding campaign (21,000 pre-sold deodorants, €250K raised in one month). Now with 225K Instagram followers and 2,500 points of sale including 800 pharmacies and 350 Monoprix stores, Respire is France's leading natural-origin deodorant brand.
Revlon is one of the world's most iconic cosmetics brands, founded in 1932 by Charles Revson in New York. After filing Chapter 11 bankruptcy in 2022, the brand emerged restructured and continued operating revlon.com as a key DTC channel, supported by celebrity ambassador partnerships and strong Amazon presence. Also searched as Revlon.
Rhode is a Los Angeles-based skincare brand co-founded by Hailey Bieber in 2022. Built around the 'glazed donut skin' aesthetic, the brand created viral product moments (Pocket Blush, Peptide Lip Tint) that drove massive TikTok commerce before being acquired by e.l.f. Beauty for $1 billion in 2025.
Rhode Skin was launched on June 15, 2022 by Hailey Bieber with Lauren and Michael D. Ratner. The brand launched with three products: Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment — the last priced at $16 and destined to become one of the most viral beauty products in social media history. The 'glazed donut skin' aesthetic Bieber popularised on TikTok — dewy, luminous, barely-there — became a global beauty trend that functioned as a continuous organic brand campaign. Rhode sold 1 million Peptide Lip Treatments by August 2023. Revenue reached $212 million in the 12 months to March 2025, with Rhode becoming the number one skincare brand by Earned Media Value in 2024. e.l.f. Beauty acquired the brand in May 2025 for up to $1 billion ($800M upfront plus $200M earnout). Also searched as Rhode.
Risewell is a Chicago-based DTC oral care brand co-founded by John Estrada, Kori Estrada, and prosthodontist Dr. Derek Gatta in 2019. The brand sells hydroxyapatite toothpaste formulated without fluoride, targeting health-conscious families through dentist-authority-led paid social and clean-ingredient education.
Rituals was founded in 2000 by Raymond Cloosterman in Amsterdam as the first brand to combine luxury home and body care. With 1,100+ stores in 33 countries, a DTC subscription platform, and the landmark House of Rituals experiential flagship, it is one of Europe's fastest-growing premium wellness brands.
RoC Skincare is a French pharmacy skincare brand founded in 1957, known for pioneering stabilized retinol in consumer anti-aging products. Currently owned by Gryphon Investors, it sells through mass retail and DTC channels globally with the Retinol Correxion line as its hero franchise. Also searched as RoC.
Rodial is a British skincare and cosmetics brand founded in 1999 by Maria Hatzistefanis, known for results-driven, premium-positioned products like its Bee Venom line. It sells through department stores, specialty beauty retailers, and its own ecommerce site, and advertises across Meta placements.
Roger & Gallet is a Parisian beauty brand founded in 1862 by Armand Roger and Charles Gallet, best known for creating the original Eau de Cologne Extra-Vieille. The brand repositioned from fine fragrance to pharmacy-distributed fragrant body care, offering soaps, body lotions, and wellness products. It is now owned by L'Occitane Group. Also searched as Roger.
Rollover Reaction was founded in 2016 by four friends — Naya Tinanda Nabila, Dinar Amanda, Novianti Haryanto, and Sarah Novia Hartono — as Indonesia's first independent cruelty-free cosmetics brand. The brand's lip-and-cheek multifunctional debut product became an instant hit, establishing a loyal following for its clean, pigment-forward formulas at mid-range prices. Also searched as Rollover.
Rom&nd is a South Korean color cosmetics brand known for its tinted lip products, particularly the Juicy Lasting Tint line, along with cushion foundations and eye makeup. Part of the K-beauty category, it is sold through Korean beauty retailers, e-commerce marketplaces, and its own DTC channels internationally.
Romand is one of South Korea's most globally recognized affordable K-makeup brands, best known for the Juicy Lasting Tint lip range. With distribution at Sephora globally and millions of social media followers, Romand has become a gateway brand for international consumers entering the K-makeup category.
Rooted Concepts is a Malaysian DTC natural beauty brand founded around 2018, sourcing botanical ingredients directly from Orang Asli indigenous communities. The brand combines ethical ingredient sourcing with effective natural skincare formulations, creating a strong purpose-driven brand narrative. Also searched as Rooted.
Rose All Day Cosmetics is a Philippine beauty brand selling color cosmetics, including lip and face products, through ecommerce and retail channels. It advertises across Meta placements to reach beauty consumers in Southeast Asia.
Round Lab is a Seoul-based K-beauty brand founded in 2017, best known for its Dokdo Toner sourced from the mineral-rich deep waters surrounding Korea's Ulleungdo island. The brand combines clean ingredient credentials with a compelling geographic origin story, available at Sephora, Amazon, and via DTC. Also searched as Round.
Rovectin is a Korean clinical skincare brand developed in partnership with Seoul plastic surgeons for post-procedure skin barrier recovery. The brand's Clean Fit Perfect Serum and Lotus Water Cream are staples in the derma-beauty segment, sold through Sephora, Amazon, and DTC globally.
Ryo is a premium Korean haircare brand under LG H&H that applies hanbang (traditional Korean herbal medicine) to scalp and hairfall solutions. Its ginseng-complex shampoos are among Korea's top-selling anti-hairloss SKUs, distributed through Olive Young, department stores, and a growing global DTC presence.
SK-II is a Japanese premium skincare brand owned by Procter & Gamble, known for its Pitera-based essence and anti-aging formulas. It sells through department stores, specialty beauty retailers, and its own ecommerce site globally, and advertises across Meta placements.
SKIN1004 is a Korean skincare brand founded in 2012 in Seoul, known for its Madagascar Centella Asiatica Ampoule that achieved global viral status. The brand offers affordable, clean K-beauty actives targeting sensitive skin, with strong DTC and Amazon distribution in the US.
Saalt is a Boise-based reusable period care brand founded by Cherie Hoeger in 2018. A certified B Corp, the brand makes medical-grade silicone menstrual cups and period underwear, using education-first content to normalize reusable period care among mainstream US consumers.
Sabon was founded in Tel Aviv in 1997 by Avi Piatok, Eran Zagagi, and Anat Sror, building a global luxury body care brand around hand-cut artisanal soaps and a distinctive in-store sensory experience, now sold in 100+ boutiques across North America, Europe, Japan, and beyond.
Sachajuan is a Stockholm professional haircare brand founded in 2004 by salon owners Sacha Mitic and Juan Rosenlind. Built around proprietary Ocean Silk Technology, the brand combines Scandinavian minimalist design with professional-grade formulations, achieving global distribution across prestige retail, salons, and DTC.
Saie is a New York-based clean makeup brand founded in 2019 by Laney Crowell. Known for the Glowy Super Gel and Slip Tint Moisturizing Skin Tint, Saie differentiates with radical supply-chain transparency, founder-led content marketing, and sustainable packaging commitments at Sephora and DTC.
Launched in January 2019 by Casey Georgeson—formerly behind Marc Jacobs Beauty and Disney for Sephora—Saint Jane Beauty is the prestige-tier CBD skincare brand that brought hemp extract into Sephora's luxury aisle. The hero Luxury Beauty Serum combines 500mg full-spectrum CBD with 20 botanical actives. Featured in Vogue, Allure, and Oprah Magazine. Also searched as Saint Jane.
Sallve is Brazil's first digitally native vertical brand in cosmetics, founded in 2018 by Julia Petit, Juliana Shor, and Marcia Netto. The brand co-creates products with its community, using consumer input at the formulation stage — an unprecedented model in Brazilian beauty. Launched in May 2019, Sallve sells exclusively through its own DTC digital channels.
Salt & Stone is an LA-based premium natural deodorant and body care brand founded in 2015 by Michael Cammarata. Its surf and outdoor aesthetic differentiates it in the clean personal care space, targeting active consumers who want performance-grade natural formulas. The brand reported 100%+ DTC revenue growth in 2024. Also searched as Salt.
Sana Nameraka Honpo is a Japanese skincare brand selling affordable facial care products, including cleansers and moisturizers, distributed through retail and e-commerce in Japan and parts of Asia. It positions itself within the mass-market Japanese beauty category. The brand advertises across Meta placements targeting skincare shoppers.
Sand & Sky is a Melbourne DTC skincare brand co-founded by Anna Lahey and Rebecca Larrit-Fleming in 2016. Its Australian Pink Clay Mask went viral through strategic influencer gifting on launch day, generating $1M in revenue within 48 hours before any paid advertising ran — a benchmark influencer launch case study. Also searched as Sand.
Sanfe is an Indian women's intimate care and wellness brand selling products such as pee-safe solutions, intimate hygiene, and personal care items. The brand sells online across India, advertising across Meta placements.
Saturday Skin is a Korean-American skincare brand that adapts K-beauty science for Western consumers, with simplified routines and accessible product naming. Sold at Sephora and Ulta in the US, the brand targets K-beauty-curious consumers who want the efficacy without the 10-step learning curve. Also searched as Saturday.
Scarlett Whitening is an Indonesian skincare and body care brand selling brightening body lotions, facial care, and personal care products. It sells primarily through e-commerce and retail across Southeast Asia. The brand advertises heavily on Meta placements to reach its consumer base.
Schmidt's is a natural deodorant and personal care brand selling aluminum-free deodorants, soaps, and toothpaste made with plant-based ingredients. Founded in Portland, Oregon, it grew from a farmers-market brand into a widely distributed natural personal care label sold through major retailers and its own site.
Schmidt's Naturals (schmidtsnaturals.com) is a Portland-born natural deodorant and body care brand founded in 2010 by Jaime Schmidt, acquired by Unilever in 2017. Known for efficacy-first natural deodorant formulations, Schmidt's built a loyal DTC subscriber base that Unilever preserved post-acquisition, running ongoing subscription campaigns on Meta. Also searched as Schmidt's.
Scotch Porter is a Newark-based premium men's grooming brand founded in 2015 by Calvin Quallis. Born from a barbershop serving predominantly Black and Hispanic men, it grew into a multi-million-dollar DTC and retail brand addressing the unmet grooming needs of men of color with clean botanical formulations. Also searched as Scotch.
Sculpted by Aimee is Ireland's leading makeup brand, founded in 2016 by professional MUA Aimee Connolly. Known for its contouring palettes and complexion products, the brand is stocked in 400+ stores across Ireland and the UK and continues to build DTC international reach through founder-led social campaigns. Also searched as Sculpted.
Seabody is a County Kerry biotech company founded by cellular biochemist Dr. Helena McMahon, extracting Fucoidan from wild Atlantic ocean plants to create premium zero-waste skincare and supplements. Stocked in Brown Thomas, the brand is positioning Irish marine science as a luxury wellness credential.
Seaweed Bath Co is a personal care brand selling bath and skincare products formulated with seaweed extracts. It positions itself around natural, mineral-rich bodycare sourced from bladderwrack seaweed. Products are sold direct-to-consumer online and through retail partners.
SEEN Haircare is a Boston-based dermatologist-founded brand launched in 2018 by Dr. Iris Rubin, a Harvard-trained dermatologist. SEEN formulates hair care products with patented technology proven non-comedogenic and non-acnegenic — targeting the skin-health-conscious buyer whose hair products trigger facial breakouts. Also searched as Seen.
Selfless by Hyram is a social-impact skincare brand founded in 2021 by TikTok skincare educator Hyram Yarbro in collaboration with The Inkey List. Launched at Sephora, the brand pairs affordable, ingredient-forward skincare formulas with a cause-linked product model — each SKU supports a specific social or environmental initiative. Hyram's credibility as a trusted skincare educator with over 7 million TikTok followers gave the brand immediate consumer trust at launch, eliminating the cold-start problem most indie beauty brands face. The brand targets the same affordable, ingredient-curious skincare consumer Hyram educated on his channels, offering familiar actives at accessible price points. Also searched as Selfless.
Senka was launched by Shiseido in Japan around 2007 as a value-positioned mass-market skincare sub-brand. The Perfect Whip facial cleanser — featuring silk essence and double hyaluronic acid in a dense, cushiony lather — became one of Japan's best-selling facial cleansers and subsequently a major seller across Southeast Asia and through global Asian e-commerce channels.
Serge Lutens is a French perfume and beauty brand founded by the eponymous designer, known for its niche, artistically presented fragrances sold through its Palais Royal boutique in Paris and select retailers. It positions itself within the high-end niche perfumery segment. The brand advertises across Meta placements targeting luxury fragrance shoppers.
Shark Beauty is SharkNinja's beauty division, launched in 2022 with the FlexStyle air styling and drying system — a direct challenge to Dyson's Airwrap. Leveraging SharkNinja's mass retail distribution and aggressive comparison advertising, Shark Beauty became the number-one hot air styler in the $100-$500 price tier. Also searched as Shark.
Graymelin (by Shingmulnara) is a Korean skincare brand founded in 2011 that specializes in high-concentration ampoules and serums formulated to professional standards. Known for its Natural Ampoule range and Collagen Perfect Ampoule, the brand competes directly with The Ordinary on value-per-actives while maintaining K-beauty aesthetics. Also searched as Shingmulnara.
Shiseido was founded in 1872 in Ginza, Tokyo by Arinobu Fukuhara as Japan's first Western-style pharmacy. The company evolved into Japan's largest cosmetics group with brands spanning prestige (Clé de Peau Beauté, NARS), premium (Shiseido, Cle de Peau), and mass tiers. ULTIMUNE serum is the brand's hero global SKU. Annual revenues exceed ¥900B with operations in 120+ countries.
Silk'n is a beauty technology brand selling at-home hair removal, skin rejuvenation, and anti-aging devices using IPL and other light-based technologies. The company sells direct-to-consumer and through retail partners, targeting consumers seeking professional-style treatments at home. It advertises across Meta placements to support ecommerce sales.
Silka is a personal care brand selling soap and skincare products formulated with papaya extract for skin whitening, widely sold in the Philippines and other Southeast Asian markets through ecommerce and retail channels.
Simple Organic is Brazil's leading organic and vegan skincare brand, founded in 2015 in São Paulo. Selling certified-natural formulations exclusively through DTC digital channels and Sephora Brazil, the brand targets Brazil's growing clean beauty consumer with a portfolio of sulphate-free, preservative-free, and certified organic skincare and haircare products.
Sisley Paris was founded in 1976 by Hubert and Isabelle d'Ornano and pioneered phyto-cosmetology — the fusion of botanical plant extracts with cutting-edge skin science. Entirely family-owned, Sisley operates a selective DTC boutique site and luxury retail network with a strict no-discount policy that preserves brand equity. Also searched as Sisley.
Skin & Lab is a Korean skincare brand founded around 2014, best known for its Vita C brightening product range. The brand combines stable vitamin C formulations with accessible pricing, targeting consumers seeking effective brightening solutions. Available internationally through Sephora online and major K-beauty retailers. Also searched as Skin.
Skin Genie is a Philippines-based personal care brand offering natural-ingredient, cruelty-free skincare for acne, whitening, and general skin health. Products are available through its DTC website, Watsons Philippines, and Lazada, at accessible price points for Filipino consumers. Also searched as Skin.
Founded in Accra in 2014 by Violet Amoabeng with just $45 startup capital, Skin Gourmet produces edible-grade skincare from locally sourced West African ingredients — raw shea butter, palm kernel, baobab, and cocoa. Products are sold in 30+ countries and have won international beauty awards. Also searched as Skin.
Skin Gym is an LA-based facial tool brand that mainstreamed gua sha and facial rollers through TikTok education campaigns. Founded circa 2018, it sells at Ulta, Target, and Amazon alongside DTC, and has built a large creator affiliate network around tutorial-style content. Also searched as Skin.
Skin Inc is a Singapore-founded personalised skincare brand launched in 2010 by Sabrina Tan. It uses a proprietary AI Skin Advisor quiz to analyse skin DNA and formulate custom serum blends from 22 active ingredients. Sold at Sephora globally and via DTC, it was a pioneer in the personalised skincare category. Also searched as Skin.
Skin Juice is a Melbourne-based natural skincare brand using certified organic and wild-crafted Australian ingredients. Products are sold through skinjuice.com.au and a broad network of natural pharmacies and health food stores across Australia. The brand is known for vibrant, ingredient-led packaging and formulations free from synthetic fragrances and harsh chemicals. Also searched as Skin.
Founded in 2005 by Dr. Maureen Allem, Skin Renewal operates South Africa's largest network of medical-aesthetic clinics alongside a DTC range of clinical skincare products. The brand bridges pharmaceutical-grade product formulation with accessible consumer skincare. Also searched as Skin.
SkinCeuticals is a professional skincare brand specializing in antioxidant serums, particularly vitamin C formulations, alongside correctives and sun protection products. Backed by dermatological research, it is sold through dermatologists, medical spas, and select retail and DTC channels. The brand markets scientifically formulated products for anti-aging and skin health.
SkinKraft is an Indian personalized skincare brand that uses diagnostic questionnaires and DNA-based analysis to formulate custom skincare products for customers. It operates as a DTC subscription brand sold through its own website and app. SkinKraft advertises on Meta placements to acquire new skincare customers.
Skinfood is a Seoul-based K-beauty brand founded in 2003 by Able C&C, built on the philosophy that good food makes good skin. Its Black Sugar Mask and Royal Honey Propolis Serum are cult global products. Sold through DTC, Amazon, and own retail stores in Korea.
Skintific is an Indonesian skincare brand selling actives-based facial care products including serums, sunscreens, and moisturizers. It sells primarily through e-commerce platforms across Southeast Asia. The brand advertises across Meta placements to reach skincare shoppers.
Slip is an Australian silk pillowcase brand founded in 2004 by Fiona Stewart in Melbourne. The brand invented the 'beauty sleep' product category, marketing its 22-momme mulberry silk pillowcases as skincare and hair care tools. Slip is the #1 dermatologist-recommended silk pillowcase brand and is sold at Sephora, Nordstrom, Net-a-Porter, and DTC globally.
Smashbox Cosmetics is a US makeup brand founded in 1996 by Dean and Davis Factor (great-grandsons of Max Factor) inside their Smashbox Studios photography studio in Culver City. Acquired by Estée Lauder in 2010, it is known for its primer category leadership and photo-ready performance. Also searched as Smashbox.
Snail White is Thailand's most iconic skincare brand, launched around 2012 by Namu Life. The brand pioneered snail secretion filtrate as a skincare active in Southeast Asia, becoming a global cult product through Instagram virality and celebrity endorsement. Snail White's original whipped cream moisturiser remains a hero product sold across pharmacy chains, Watsons, Boots Thailand, and DTC channels globally. Also searched as Snail.
Snif is a New York-based DTC fragrance brand founded in 2020 by Phil Riportella and Bryan Edwards. Its try-before-you-buy model — send sample kits, keep what you love, return the rest — solved the fundamental barrier to online fragrance shopping and drove the brand to nearly $40M in sales, with a subsequent Ulta retail partnership.
Snoe Beauty is a Philippine DTC skincare and body care brand founded around 2012, offering vitamin C-infused brightening products. Sold via its own website, Shopee, and Lazada, it targets Filipina consumers seeking affordable premium skin brightening. Also searched as Snoe.
Snowfox is a Korean vegan skincare brand specializing in plant-derived sheet masks and travel retail formats. The brand positions its products as flight-friendly hydration solutions, building a distinctive presence in airport duty-free alongside digital DTC sales.
Soft Services is a New York-based clinical body care brand founded in 2021 by Rebecca Zhou and Annie Kreighbaum, both former Glossier employees. The brand targets specific body skin conditions — keratosis pilaris, body acne, hyperpigmentation — with active-ingredient body care, available at Sephora and DTC.
Sol de Janeiro is a Brazilian-inspired beauty brand best known for its Bum Bum Cream body care line, alongside fragrances and hair care products. It sells direct-to-consumer online and through retailers including Sephora. The brand advertises across Meta placements to drive ecommerce and retail sales.
Solawave is a Los Angeles beauty-tech brand founded in 2020 by Andrew Silberstein that produces a 4-in-1 face wand combining red light therapy, microcurrent, facial massage, and warming. The brand scaled explosively on TikTok and Instagram paid social at a sub-$150 price point, democratizing clinical beauty-tech modalities previously accessible only via professional devices.
Some By Mi is a Seoul-based K-beauty brand founded in 2015 known for the AHA/BHA/PHA 30 Days Miracle Toner. The brand markets explicit before/after skin transformations across a 30-day use period, targeting acne-prone and uneven skin tone consumers with clinical multi-acid exfoliation. Available at Amazon, Ulta, and DTC. Also searched as Some.
Some By Mi Taiwan is the Taiwan-market channel of Some By Mi, a South Korean skincare brand known for its AHA-BHA-PHA acne treatment line and other actives-focused formulations. It sells through e-commerce and retail beauty partners. The brand runs Meta advertising targeting K-beauty and acne-care shoppers.
Somethinc was founded in May 2019 by Irene Ursula, previously of BeautyHaul, to bring clinical actives skincare to Indonesian consumers at accessible prices. Within months it became the number-one skincare brand on Shopee Indonesia. The brand's K-beauty-influenced product line — serums, essences, sunscreens — appeals to ingredient-savvy millennials and Gen Z.
Soulflower is an Indian ecommerce brand selling natural and organic personal care products, including essential oils, soaps, and skincare items. It positions itself around chemical-free, plant-based formulations, selling direct-to-consumer online and advertising across Meta placements.
Soultree is a New Delhi-based certified organic Ayurvedic beauty brand founded in 2011. Known for COSMOS-certified formulations using wild-harvested Himalayan herbs, it offers skincare, haircare, and colour cosmetics rooted in traditional Indian botanical knowledge.
Space NK is a UK-founded prestige beauty retailer selling curated skincare, makeup, and fragrance brands through boutique stores and e-commerce. It is known for introducing niche and emerging beauty brands to the British market alongside established names. The retailer operates across the UK and internationally.
Spoiled Child is a New York-based AI-personalized skincare and hair care brand launched by Oddity Inc. in 2022. Built on the same quiz-driven DTC funnel as Il Makiage, the brand generated $48M in first-year revenue through heavy Meta and TikTok paid media investment. Also searched as Spoiled.
St.Tropez launched in 1993 when entrepreneur Judy Naake introduced a professional spray-tan formula to the UK. Her Whipped Mousse launched in 2005 and transformed the at-home tanning category. Acquired by PZ Cussons in 2010, the brand is now the world's most recognised self-tan label, sold in over 70 countries.
Starface was founded in 2019 by Julie Schott and Brian Bordainick in New York. The brand's bright yellow star-shaped hydrocolloid patches turned acne treatment into a visible fashion statement, destigmatizing blemishes for Gen Z and driving viral TikTok adoption. Available at Target, Ulta, CVS, and DTC.
Stila Cosmetics is a US independent makeup brand founded in 1994 by makeup artist Jeanine Lobell. Known for pioneering liquid eye shadow and stay-all-day lip colors, it occupies the affordable luxury makeup space with a loyal beauty enthusiast following. Also searched as Stila.
Strip PH is a Philippine ecommerce brand, advertising across Meta placements to reach consumers in the region.
Subtl Beauty is an Australian female-founded DTC travel makeup brand known for its stackable 'Stak' system — customisable, TSA-approved makeup cylinders that click together like a pill organiser. The brand went viral on TikTok for its satisfying unboxing and build-your-stack content, converting millions of views into direct DTC sales. Also searched as Subtl.
Sugar Cosmetics is an Indian colour cosmetics brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee in Mumbai. Built on the insight that international makeup formulas fail in India's tropical humidity, Sugar develops long-wear, high-pigment products engineered for Indian skin tones and climate. The brand has grown to over 45,000 retail touchpoints alongside its DTC channel. Also searched as Sugar.
Sukin is an Australian skincare and personal care brand offering affordable, naturally derived formulations across cleansers, moisturizers, and haircare. It emphasizes accessible pricing alongside natural ingredients, sold through pharmacy, supermarket, and DTC channels in Australia and internationally. The brand positions itself as everyday natural skincare.
Sulwhasoo is AmorePacific's prestige skincare brand founded in 1997, rooted in hanbang — Korean traditional herbal medicine. Its First Care Activating Serum with the Jaum Activator complex is a global luxury skincare bestseller. Distributed through Sephora, department stores, and DTC globally.
Sum37 is LG H&H's luxury Korean skincare brand, built around the proprietary concept of slow fermentation at 37°C — body temperature — to enhance ingredient bioavailability. The brand targets affluent skincare consumers seeking scientifically credible anti-aging formulas, competing with Sulwhasoo in the premium K-beauty fermentation segment.
Summer Fridays is an LA-based skincare brand founded in 2018 by lifestyle influencers Marianna Hewitt and Lauren Gores Ireland. Launched with a single product — the Jet Lag Mask — it became a Sephora bestseller and a blueprint for influencer-to-brand transitions. Also searched as Summer.
Sunday II Sunday was founded in 2018 by Keenan Beasley in Atlanta. The brand makes active-lifestyle hair care for textured and natural hair designed to withstand sweat, chlorine, and frequent washing—addressing Black women athletes who avoided workouts to protect their hair. Available at Target, Ulta, and DTC. Also searched as Sunday.
Supergoop! is a San Antonio-founded sun-care brand launched in 2007 by Holly Thaggard. The brand pioneered daily-SPF positioning in the US, turning sunscreen into a prestige skincare step. Its Unseen Sunscreen became a cult DTC bestseller driven by editorial content and influencer marketing.
Suqqu is Albion's prestige makeup brand, launched in Tokyo in 2003. Famous for its Crystal GR face powder and richly pigmented eyeshadow compacts, Suqqu bridges traditional Japanese beauty philosophy with contemporary artistry. Sold in high-end department stores globally and via DTC online.
SweatBlock is a personal care brand selling clinical-strength antiperspirant wipes and related sweat-management products. The brand targets consumers seeking a stronger solution to excessive sweating than standard deodorants, sold through ecommerce and retail channels. It positions itself in the health and personal care category alongside other clinical antiperspirant brands.
T3 Micro is a San Francisco-based prestige hair tools brand founded in 2004 by Kent Yu and Julie Chung. Marking 20 years in 2024, it offers premium hair dryers, flat irons, and curling tools with universal voltage at Sephora, Nordstrom, and DTC.
Talika was founded in Paris in 1948 as a specialist in eye care and lash enhancement. The brand created the first lash growth serum (Lipocils) and now combines botanical formulas with patented light therapy devices for professional-grade results at home. Sold DTC and through pharmacies globally.
Tarte Cosmetics is a cruelty-free beauty brand founded in 1999 by Maureen Kelly. Known for the viral Shape Tape concealer and eco-conscious positioning, Tarte sells DTC via tartecosmetics.com alongside Sephora and Ulta. Also searched as Tarte.
Tata Harper is a US skincare brand, founded in 2010 in Vermont, selling luxury, natural, and farm-to-face skincare products made without synthetic ingredients. It sells through its own ecommerce site and select high-end retailers, advertising across Meta placements.
Tatcha is a San Francisco-based luxury skincare brand founded in 2009 by Victoria Tsai, inspired by Japanese geisha beauty rituals. Acquired by Unilever in 2019 for ~$500M, it remains a top seller at Sephora with the Dewy Skin Cream as its flagship.
Thankyou is a Melbourne-based Australian social enterprise founded in 2008 by Daniel Flynn, Justine Flynn, and Jarryd Burns. The company sells water, food, and personal care products and donates 100% of profits to projects combating extreme poverty. It famously used viral social campaigns to force its way into Coles, Woolworths, and 7-Eleven, and has supported over 850,000 people in 21 countries.
That Sassy Thing is an Indian intimate wellness and personal care brand selling products such as feminine hygiene, hair removal, and intimate care items. It sells primarily through its own DTC website and ecommerce marketplaces. That Sassy Thing advertises on Meta placements to reach its target consumer base.
The Body Shop (thebodyshop.com) is a pioneering UK ethical beauty brand founded in 1976 by Anita Roddick. It built the blueprint for cruelty-free, fair-trade beauty decades before competitors. After ownership changes (Natura & Co) and UK administration proceedings in 2024, The Body Shop's DTC channel continues with refillable product subscriptions, gift sets, and ethical beauty campaigns. Also searched as The.
The Derma Co is an Indian dermatology-focused skincare brand under Honasa Consumer (parent of Mamaearth), offering actives-based products like serums, cleansers, and treatments formulated around specific skin concerns. It sells primarily through its own DTC website and ecommerce marketplaces. The Derma Co advertises extensively on Meta placements to drive online customer acquisition.
The Face Shop is LG H&H's flagship natural K-beauty brand, founded in 2003. With over 2,000 stores globally and strong DTC, it is one of the most widely distributed K-beauty brands worldwide. Its Rice Water Bright cleansing range is a globally recognisable hero line. Also searched as The Face.
The Honey Pot Company is an Atlanta-based plant-based feminine hygiene brand founded by Beatrice Dixon in 2014. The brand gained national prominence through a 2020 Target Super Bowl ad and built mass retail distribution at Target, CVS, and Walgreens alongside DTC. Also searched as The Honey Pot.
The INKEY List is a British skincare brand founded in 2018, known for single-ingredient, affordably priced formulas aimed at educating consumers on active ingredients. It sells through beauty retailers such as Sephora and Boots as well as direct-to-consumer online, and advertises across Meta placements.
The Man Company is a Gurugram-based premium men's grooming brand founded in 2015 by Hitesh Dhingra, Parvesh Bareja, and Bhisham Bhateja. Known for grooming kits, beard care, and fragrances, it built a strong gifting-occasion positioning with Amitabh Bachchan as brand ambassador. Also searched as The Man.
The Ordinary, launched in 2016 under DECIEM by Brandon Truaxe and Nicola Kilner, named products after their active ingredients and sold serums for under $10. The radical transparency approach disrupted premium skincare pricing and educated millions of consumers, building a cult following across Reddit, YouTube, and TikTok. Also searched as The.
The Outset is a minimalist clean skincare brand co-founded by Scarlett Johansson and Kate Foster, launched March 2022. Positioned around the idea of a simple, restorative starting point for any skincare routine, it entered Sephora and Goop within two months and reported 999% growth in 2025, establishing itself among the fastest-growing celebrity beauty brands. Also searched as The.
The Skinny Confidential is an ecommerce brand offering lifestyle and beauty products, including skincare tools and wellness items, extending from a lifestyle media and podcast brand. It sells direct-to-consumer online and advertises across Meta placements.
Theragun (TheraFace) is a product line from Therabody offering handheld facial and skincare devices that combine percussive massage, LED light therapy, and microcurrent technology for at-home use. It extends Therabody's recovery-tech brand into facial wellness and skincare, sold direct-to-consumer and through major beauty and wellness retailers. The brand markets on both performance recovery and beauty-tech positioning.
Thin Lizzy is an Auckland makeup brand with roots in the infomercial era, known as NZ's largest online beauty store. The brand successfully pivoted from TV direct-response selling to digital DTC, adapting the demo-led format to Facebook video advertising and subscription beauty mechanics, serving a loyal AU and NZ audience. Also searched as Thin.
Three is a Japanese beauty brand founded in 2009, rooted in Ayurvedic philosophy and Japanese minimalism. Its skincare, makeup, and fragrance range uses high-quality botanical and essential oil formulations. Sold through own boutiques, department stores, and global DTC, it occupies a premium wellness-beauty niche.
Tiege Hanley is a Chicago-based men's skincare subscription brand co-founded in 2016 by Aaron Marino (Alpha M), Beau Branning, and Zac Boehm. Its numbered monthly skincare system removes decision fatigue for men new to skincare, with YouTube and Meta driving nearly all customer acquisition. Also searched as Tiege.
Tira is an Indian beauty retail platform, backed by Reliance Retail, selling makeup, skincare, and fragrance from a mix of international and domestic brands. It operates through e-commerce and physical stores in India, advertising across Meta placements.
TIRTIR is a Seoul-based K-beauty brand founded in 2019, that went viral globally with its Mask Fit Red Cushion offering 40+ shades — a K-beauty first for foundation inclusivity. The cushion's coverage, skin-care benefits, and diverse shade range drove massive TikTok and YouTube engagement, making it a Sephora bestseller.
Tocobo is a Korean skincare brand launched in 2021 that rapidly gained global recognition through the Cotton Finish Sun Cream — a lightweight SPF formula with no white cast, suitable for all skin tones. The product went viral on TikTok through authentic diverse-skin-tone demonstrations, earning Sephora listing and international DTC sales.
Tom's of Maine (tomsofmaine.com) is a pioneering natural personal care brand founded in 1970 in Maine, acquired by Colgate-Palmolive in 2006. The brand offers fluoride-free and fluoride toothpastes, mineral deodorants, and mouthwash via DTC subscription, claiming the position as America's original natural oral care brand with decades of consumer trust. Also searched as Tom's.
Tony Moly is a Seoul K-beauty brand founded in 2006, globally famous for its novelty-shaped packaging — egg-shaped pore serums, peach hand creams, tomato lip balms. Available at Ulta, Target, Amazon, and via DTC, it's one of the most widely distributed K-beauty brands in North America. Also searched as Tony.
Too Faced is a cosmetics brand founded in 1998, acquired by Estée Lauder in 2016. Famous for Better Than Sex mascara and whimsical holiday collections, it operates DTC via toofaced.com alongside Sephora and Ulta. Also searched as Too.
Topicals is a Los Angeles skincare brand founded in 2020 by Olamide Olowe and Claudia Teng. The brand targets hyperpigmentation, eczema, and chronic skin conditions with a positive, destigmatizing approach. Olowe became the youngest Black woman to raise $10M+ in venture funding. Available at Sephora, Ulta, and DTC.
Torriden is a Seoul-based K-beauty brand founded in 2019, best known for its Dive-In Low Molecular Hyaluronic Acid Serum — a viral product that uses five different HA molecular weights to hydrate all skin layers simultaneously. Available at Sephora, Olive Young, Amazon, and DTC globally.
Tower 28 Beauty, founded in 2019 by Amy Liu in Los Angeles, is the first color cosmetics brand to earn the National Eczema Association Seal of Acceptance. Its SkinSafe-certified formulas target sensitive-skin consumers with clean makeup-skincare hybrids sold at Sephora, Target, and DTC. Also searched as Tower 28.
Trinny London was founded in 2017 by Trinny Woodall from her kitchen table. The brand built its audience through daily Facebook Live makeup tutorials, converting viewers into buyers of its stackable Match2Me pots. Valued at over £200M, the brand is a case study in founder-led social content as a full acquisition and retention funnel. Also searched as Trinny.
Troiareuke is a Korean clinical skincare brand developed by a team of cosmetic surgeons. Its H+ ampoule and cushion products are positioned as professional-grade formulas for sensitive and post-procedure skin, distributed through Sephora, Olive Young, and DTC channels.
Tronque was founded in New Zealand around 2021 by Tanné Snowden, following her recovery from endometriosis surgery and research into endocrine disruptors in skincare. The brand applies clinical skincare standards to body care, using clean, high-performance formulations sold DTC and through independent beauty retailers across Australia and New Zealand.
Tropika Beauty is a Malaysian family-founded natural skincare brand established in 2010, producing halal-certified body and baby care products using virgin coconut oil and tropical herbal extracts inspired by traditional jamu rituals. GMP and ISO 22000 certified, the brand exports to the UK, Spain, and Bahrain. Also searched as Tropika.
True Botanicals is a San Francisco-based clean beauty brand founded by Hillary Peterson after her thyroid cancer diagnosis drove a search for safe, effective skincare. MADE SAFE certified and backed by independent clinical trials, it bridges the gap between natural and high-performance skincare.
Tula Skincare is a New York-based probiotic skincare DTC brand founded by gastroenterologist Dr. Roshini Raj in 2014. The brand built a powerful influencer and celebrity ambassador program before being acquired by Procter & Gamble in 2022. Also searched as Tula.
Twice (smiletwice.com) is a DTC oral care brand founded in 2018 by dentist siblings Cody and Julian Levine and musician Lenny Kravitz, born from a dental mission trip to the Bahamas. The brand offers plant-powered, dentist-formulated toothpaste, mouthwash, and whitening products via DTC subscription, donating 10% of profits to the GLO Good Foundation. Also searched as Twice.
Typology is a Paris-based clean beauty skincare brand founded in 2019 by Ning Li, the British-Chinese founder of MADE.com. Built on radical ingredient transparency, ultra-short INCI lists, and a skin-quiz personalisation engine, it has quickly become a leading French DTC skincare reference competing with ingredient-focused international brands.
USTRAA is a New Delhi-based men's grooming brand launched in 2015 under the Happily Unmarried parent company by Rahul Anand and Rajat Tuli. Known for its bold, humour-forward brand personality and full beard-to-foot product range, USTRAA positioned against the overly serious masculine grooming archetype. The brand was acquired by VLCC in June 2023.
Ulike is a Shenzhen beauty device brand founded in 2013, dominating the at-home IPL hair removal market in China and growing aggressively internationally. Its sapphire ice-cooling technology differentiates the brand from older IPL devices, and it runs some of the most aggressive Meta advertising campaigns in the beauty device category.
Unbottled was founded in 2020 by former cosmetics exec Sarah Pouchet and Benjamin Legros to eliminate plastic from the bathroom. Their solid shampoos, conditioners, and shower gels are made in France and packaged in FSC-certified cardboard. A certified B-Corp, Unbottled now sells through its DTC site, own Paris boutiques, and Sephora Europe.
Urban Decay is a cruelty-free cosmetics brand founded in 1996 and acquired by L'Oréal in 2012. Known for the iconic Naked palette franchise and rebellious brand identity, it sells DTC via urbandecay.com alongside Sephora and Ulta.
VOYA is an Irish organic seaweed skincare brand founded in 2006 by Mark and Kira Walton in Strandhill, Co. Sligo. The world's first certified organic seaweed beauty brand, VOYA hand-harvests wild Atlantic seaweed for its results-driven facial and body ranges, drawing on the Walton family's century-old seaweed bath heritage.
VT Cosmetics is a Korean skincare brand founded in 2015, best known for its strategic BTS endorsement partnership that transformed it from a domestic brand into a global DTC phenomenon. The Cica Collagen range became a bestseller driven by ARMY (BTS fandom) purchasing power, demonstrating how K-pop partnerships can build skincare brands at scale. Also searched as VT.
Vacation Inc is a Miami-based sunscreen brand launched in April 2021 as a spin-off of the music streaming service Poolside FM. The brand built an entire retrofuturist 1980s resort universe around SPF products — complete with a fictional backstory, vintage-inspired packaging, and a brand voice that reads like a lost travel magazine from 1983. The launch generated $50,000 in first-day sales with no paid advertising, driven entirely by editorial press and the viral novelty of its aesthetic. By 2025, Vacation had grown to an estimated $80 million brand, entering Ulta Beauty and expanding its product line while maintaining the distinctive creative identity that made it famous.
Vacation Inc. is a Miami-based sun-care brand founded in 2021 by Dakota Green, Lach Hall, and Marty Bell. With a deliberately retro 80s aesthetic and a signature scent evoking poolside nostalgia, the brand grew to $80M+ in revenue by treating sunscreen as a lifestyle and entertainment product. Also searched as Vacation.
Vaseline is a US heritage skincare brand founded in 1870 and owned by Unilever. Known for original petroleum jelly, it has expanded into body lotions and lip care under the 'Vaseline Healing Project' brand purpose, with massive organic growth from the skin 'slugging' trend on TikTok. Also searched as Vaseline.
Vecua Honey is a Japanese skincare and hand care brand operated by BCL (Beauty Creative Lab), introduced around 2011 after BCL's merger with StylingLife Group. The Wonder Honey product range uses Japanese honey and natural botanicals in hand creams, lip care, and fragrance body products. The brand is particularly popular as a Japan travel souvenir and gift item. Also searched as Vecua.
Vegamour is an LA-based plant-based hair wellness brand founded in 2016 by Dan Hodgdon. The GRO Hair Serum became a top DTC subscription product through before/after UGC campaigns. Backed by $80M from General Atlantic in 2021, Vegamour achieved $140M in revenue by 2022.
Velvet Viking is a Norwegian men's grooming brand that blends Viking cultural heritage with natural Nordic botanical formulations. Sold DTC via their own webstore, the brand focuses on beard oils, balms, and care kits crafted with Scandinavian botanicals and positioned for men who take grooming seriously. Also searched as Velvet.
Verb is a Denver-based affordable salon-grade hair care brand founded in 2015. Ghost Oil and Ghost Mask became TikTok viral staples, driving strong DTC and Ulta retail growth. The brand positions fragrance-free, transparent formulas at accessible price points as an alternative to premium hair care brands. Available at Ulta, Target, Amazon, and DTC.
Versed Skincare is a Los Angeles-based clean skincare brand founded by Katherine Power of Clique Brands in 2019. The brand launched at Target with prestige-quality clean formulas at drugstore prices, later rebranding with a quiet luxury positioning targeting Gen X and millennial consumers. Also searched as Versed.
Verso Skincare is a Stockholm clean beauty brand founded in 2013 by Lars Fredriksson, built around the proprietary Retinol 8 complex—a vitamin A derivative said to be eight times more effective than standard retinol with lower irritation risk. The brand occupies a premium niche where clinical efficacy meets Scandinavian minimalism. Also searched as Verso.
Vice Cosmetics is a Philippines beauty brand launched in September 2017 by celebrity comedian Vice Ganda. The brand became famous for its entry-level lipstick priced at 88 pesos — a deliberate affordability signal that positioned Vice Cosmetics as the beauty brand accessible to every Filipino. Despite the entry price, the brand maintains quality formulations and has expanded beyond lip products into a broader colour cosmetics range. Also searched as Vice.
Vichy is a French dermocosmetics brand founded in 1931, built around the volcanic mineral water of the Vichy thermal spa town. Part of L'Oréal's Active Cosmetics Division, it distributes through pharmacies and DTC e-commerce globally, known for anti-aging, suncare, and sensitive skin ranges endorsed by dermatologists and pharmacists.
Vichy is a French pharmaceutical skincare brand owned by L'Oréal Group since 1980, founded in 1931. It uses Vichy mineralizing thermal water in all products and is sold exclusively through pharmacies and DTC channels, positioned as dermatologist-recommended dermo-cosmetics. Also searched as Vichy.
VIOLETTE_FR was founded in 2021 by award-winning French makeup artist Violette Serrat with $2.75M in seed funding. Hero products include Boum-Boum Milk facial mist and Bisou Balm sheer lipsticks. Following Series A and B rounds, the brand expanded into Sephora, Liberty London, and Le Bon Marché.
Vult is a Brazilian mass-market makeup brand under Grupo Boticário, launched to serve the high-volume color cosmetics segment. Offering foundations, lipsticks, palettes, and more, Vult positions itself as the go-to affordable option for Brazilian consumers who want trend-forward looks.
Wakemake is a Korean Gen-Z focused makeup brand known for soft blur lip tints and dewy blush formulas that align with the 'K-makeup glow' aesthetic dominating social media. The brand markets primarily through TikTok and Instagram with Gen-Z creator partnerships and Olive Young distribution.
Wardah is Indonesia's leading halal-certified beauty brand, founded in 1995 by Nurhayati Subakat under parent company PT Paragon Technology and Innovation. The brand pioneered inclusive cosmetics for Muslim women in Indonesia, becoming the first major brand to prominently feature hijab-wearing women in beauty advertising. Wardah is now the top-selling cosmetics brand in Indonesia by volume, available across pharmacies, minimarkets, and digital channels.
Weleda is an Arlesheim-based natural cosmetics and anthroposophic pharmacy brand founded in 1921 by Rudolf Steiner and Ita Wegman. One of the world's most recognised natural beauty brands, Weleda sells in 50+ countries through pharmacies, health stores, and DTC. Its baby care range is consistently market-leading.
Wellage is a Korean skincare brand known for its Real Hyaluronic 100 Bio-Capsule Ampoule — a distinctive dropper-format product that delivers concentrated hyaluronic acid. It is one of Korea's most-reviewed DTC skincare lines, distributed via Olive Young, Amazon, and its own site.
Westman Atelier is a New York-based luxury clean makeup brand founded in July 2018 by celebrity makeup artist Gucci Westman and her husband David Neville, co-founder of Rag & Bone. The brand achieved $100M in retail sales by 2023, five years post-launch, with Sephora, Nordstrom, and Neiman Marcus distribution. Also searched as Westman.
Wet n Wild is a Los Angeles-based cosmetics brand owned by Markwins International, offering bold, affordable makeup since 1979. The brand experienced a major Gen Z revival through TikTok virality, with products regularly going viral for delivering premium-quality pigment and finish at drugstore prices of $1–$10. Also searched as Wet.
Whamisa is a Korean certified organic skincare brand using fermented botanical ingredients, developed by ECOFACE. The Organic Flowers line — especially the toner — has developed an international cult following in the organic beauty community, driven by transparent ingredient sourcing and fermentation science.
The History of Whoo is LG H&H's crown jewel luxury brand, launched in 2003 and rooted in hanbang (Korean royal court herbal medicine). With opulent gold-and-red packaging and formulas inspired by imperial beauty rituals, Whoo competes at the very top of Asian prestige skincare, generating over a billion dollars in annual revenue.
Wild was founded in 2019 by childhood friends Freddy Ward and Charlie Bowes-Lyon in London. The brand launched a refillable natural deodorant with a compostable aluminium case and plastic-free refills delivered on DTC subscription. Wild expanded into body wash, hand wash, and lip balm before Unilever acquired the brand in 2025.
Wilkinson Sword is one of Britain's oldest brands, with roots tracing to 1772. Owned by Edgewell Personal Care, the brand has re-entered DTC subscription to challenge Gillette and digital-native disruptors like Harry's and Estrid, pairing 250 years of shaving heritage with a modern letterbox delivery model. Also searched as Wilkinson.
Winona is a Kunming-based sensitive skin DTC brand founded in 2010 by Guo Zhenyu under parent company Betaine Bio-tech. China's number one brand for sensitive and reactive skin, Winona built its credibility through hospital pharmacy distribution and clinical dermatological research before expanding to e-commerce.
Wojooh, operating under the Faces name and owned by Chalhoub Group since 1996, is the leading Middle East beauty retailer with 85 stores in 9 countries, curating global and regional beauty brands with a DTC channel at wojooh.com.
WOW Skin Science is a Bengaluru-based natural ingredient personal care brand founded in 2014 by Manish and Karan Chowdhary and Arvind and Ashwin Sokke. The brand pioneered an Amazon-first D2C distribution strategy in India and the US, with apple cider vinegar shampoo as its viral hero product. It has since expanded into skincare, body care, and wellness. Also searched as Wow.
Yadah is a Seoul-based vegan and natural skincare brand founded in 2013. Its Anti-T pore series targets acne-prone skin with clean, certified ingredients. Sold on DTC, Amazon, and iHerb, Yadah appeals to global consumers who prioritise transparent, vegan-certified formulations.
Youth to the People is an LA-based clean skincare brand founded in 2015 by cousins Greg Gonzalez and Joe Cloyes, inspired by their grandmother's skincare lineage. Acquired by L'Oréal in 2021, it is known for superfood-packed formulas in iconic apothecary glass and strong B Corp ethics. Also searched as Youth.
Yu-Be is a Japanese skincare brand whose signature moisturizing cream dates to 1957. Originally a pharmacy staple in Japan, it was repositioned for Western DTC markets on the strength of its simple vitamin B2 and camphor formula, earning a cult following among extreme dry-skin sufferers.
Yves Rocher was founded in 1959 in La Gacilly, Brittany, by Yves Rocher, who pioneered mail-order plant-based cosmetics in France. The brand invented the modern DTC beauty subscription model and grew to 90+ countries by democratising botanical beauty. It remains family-owned under the Groupe Rocher umbrella. Also searched as Yves.
ZIIP Beauty is a Los Angeles DTC brand making a premium microcurrent facial device controlled by a companion app that delivers customized nano and microcurrent electrical treatments. Founded in 2014 by esthetician Melanie Simon and Michele McGowan, it is positioned as professional-grade facial technology for home use. Also searched as ZIIP.
Founded in Lagos in 2011, Zaron Cosmetics creates makeup and skincare formulated specifically for African skin tones. The brand has expanded to 15 African countries and built a loyal following through inclusive shade range messaging and pan-African beauty campaigns. Also searched as Zaron.
Zeesea is a Chinese cosmetics brand selling makeup products such as eyeshadow palettes, mascaras, and lip products, often featuring museum and cultural-heritage-themed collaborations. It sells through e-commerce and beauty retail across Asia. The brand advertises on Meta targeting makeup shoppers.
dUCk Cosmetics is the beauty arm of Malaysia's dUCk Group, launched in 2017. Known for halal-certified makeup with limited-edition collectible packaging, it has become a cult brand among Malaysian beauty consumers who prize both the aesthetics and the religious compliance of its products. Also searched as dUCk.
i+m Naturkosmetik is a Berlin-based fair-trade natural cosmetics brand founded in 1987 by Inga Maren Otto. The brand is known for radical supply-chain transparency, vegan formulations and fair-trade sourcing. Distributed through pharmacies, health food stores and its own DTC webshop. Also searched as i+m.
iUnik is a Seoul-based K-beauty brand founded in 2018, known for ingredient-minimal formulations at entry-level price points. Its Propolis Vitamin Synergy Serum and Beta-Glucan Power Moisture Serum are community favorites on iHerb and Amazon, particularly popular with K-beauty beginners and sensitive-skin users.
illiyoon is AmorePacific's ceramide-focused body and skincare brand, founded in 2013. Targeted at sensitive, eczema-prone, and baby-adjacent skin concerns, the brand's Ceramide Ato Cream is a perennial bestseller in Korean pharmacies and Olive Young. The brand has expanded internationally, often positioned as a Korean alternative to CeraVe in the ceramide skincare segment.
mCaffeine is an Indian personal care brand selling caffeine-infused skincare and body care products, founded in 2016 and positioned around a quirky, youth-oriented brand identity. The brand sells direct-to-consumer online and through retail, advertising extensively via Meta placements.
Beauty ads depend on proof. The common formats are before-and-after visuals, texture and swatch close-ups, routine walkthroughs and creator reviews. Skincare brands like The Ordinary and Drunk Elephant tend to explain ingredients and what they do, while makeup brands such as Fenty Beauty and Rare Beauty put shade range, finish and wear on screen. Grooming brands take a different route. Manscaped and Dollar Shave Club became known for humor-led creative that makes an awkward product easy to talk about, and subscription offers lower the barrier to a first order. Harry's and Philips Norelco show how a plain, product-focused message can work for shaving. Oral care names like Bite Toothpaste Bits and Burst lean on convenience, design and sustainability. Across the category, watch for problem-solution hooks, claims that must stay within advertising rules, bundles, starter kits and subscription framing.
Compare how each brand shows results. Some use unfiltered close-ups and on-skin footage, others use illustration or animation to explain how a product works. Notice who appears in the ad: dermatologists, makeup artists, founders, everyday customers or creators. Check the opening seconds of video ads, since beauty feeds are full of similar visuals. Hooks that name a specific concern, such as breakouts, dryness or a messy shave, give a viewer a reason to stop. Pay attention to offers. Starter sets, minis, gift-with-purchase, subscribe-and-save discounts and bundle pricing show up often, and the mix reveals how a brand handles first-purchase risk. Beauty is also sensitive to regulation, so read how brands phrase claims. Collecting ads from several brands side by side helps you separate repeated tactics from one-off experiments.
They mostly use ingredient explainers, routine videos, close-up texture shots and creator or customer reviews. Brands like The Ordinary and Starface show a specific concern and the product that targets it, often with a starter bundle or simple offer. Searching a brand in AdLibrary lets you see its active ads side by side, so you can check which formats, hooks and offers it keeps running before you plan your own tests.
Brands like Manscaped, Dollar Shave Club and Harry's often use humor, plain language and subscription offers to make routine purchases feel easy. Product demos and direct comparisons with drugstore options are common. Compare several brands in the same segment and note which hooks repeat, since repeated themes usually signal what the market already responds to and where a distinct angle could stand out.
The directory includes makeup labels like Fenty Beauty, Rare Beauty and Glossier, skincare names such as Drunk Elephant and The Ordinary, grooming brands like Harry's, and oral care brands such as Boka and Burst. Save the ads that stand out into a swipe file, then group them by format, hook and offer so your team can turn the patterns into concrete test ideas.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
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