Stockholm's online multi-brand beauty retailer carrying 30,000+ products, built into one of the Nordic region's largest beauty e-commerce destinations since 2004.
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See all ads on AdLibrary →Eleven Stockholm is a Stockholm-based online multi-brand beauty retailer founded in 2004 by Michael Gegerfeldt. Operating as one of the largest online beauty destinations in the Nordics with over 30,000 products, Eleven competes with Lyko and Lookfantastic for the Nordic beauty consumer. Also searched as Eleven.
As a multi-brand beauty retailer, Eleven Stockholm's paid media focuses on category discovery, brand spotlights, and seasonal gifting moments. Their campaigns promote breadth—thousands of brands, fast delivery—rather than a single product story. Performance marketing across Meta and Google Search drives acquisition, with personalised retargeting based on browsing and purchase history. See Eleven's current ads at AdLibrary.
Facebook and Instagram campaigns feature beauty trend content, new arrival spotlights, and curated brand edits. Dynamic product ads leverage Eleven's broad catalogue for personalised retargeting. Influencer and content creator partnerships help surface specific brands within Eleven's assortment to targeted beauty audiences.
Copy themes centre on new arrivals, exclusive brands, free delivery, and beauty discovery. Tone is enthusiastic and trend-aware. Flash sales and promotional events (Black Friday, Midsummer) are significant paid media drivers. Brand-specific campaigns feature co-op spend from supplier brands.
Eleven Stockholm illustrates how multi-brand beauty retailers can use editorial curation and brand storytelling to differentiate from pure-price competitors. In a market where Amazon and Lookfantastic compete on price and range, Eleven's Scandinavian identity and curation angle provide meaningful positioning beyond SKU count.
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