
Offer Engineering: How to Raise AOV to Fund Bigger Ad Spend
Offer engineering is how you raise average order value and take-rate on purpose so the margin funds a bigger ad budget. You cannot out-spend competitors on ads until your offer economics allow it. This guide walks the three levers that lift AOV, the compliance rules that keep a trial-to-continuity offer legal, and how the new margin converts into scalable ad spend.










