Software and SaaS brands sell access to a tool, usually by subscription, to individuals, teams, or large enterprises. This directory lists 25 of them, including DocuSign, PandaDoc, Notion, Webflow, Figma, and Palo Alto Networks, plus a few outliers like Packhelp and Art Blocks. The mix covers product-led tools bought with a card and enterprise platforms sold through sales calls. Reading their ads shows how marketers pitch an abstract product, which pain points get named, and how creative changes between self-serve and sales-led buyers.
Adobe Acrobat Sign is Adobe's e-signature and document workflow product, integrated with the broader Adobe Acrobat and Document Cloud suite. It sells through subscription plans direct to businesses and via Adobe's enterprise sales channels, positioning around integration with Adobe's existing PDF and creative tools. The brand advertises across Meta placements.
Adobe Creative Cloud is the subscription suite offering Photoshop, Illustrator, Premiere Pro, and 20+ other industry-standard creative applications. Launched as a subscription in 2013, it serves over 33 million paid subscribers across photography, video, design, and marketing. Also searched as Adobe.
Arista Networks is a technology company that designs and sells cloud networking switches and software for data centers, founded in 2004 and headquartered in Santa Clara, California. The company serves large-scale cloud and enterprise customers and promotes its networking solutions through B2B and digital advertising.
Art Blocks is a platform for generative art stored on the Ethereum blockchain, where artists submit algorithms that produce unique NFT outputs at the point of purchase. Launched in 2020, it positions itself within the generative and programmable art niche of the NFT market rather than as a general marketplace. It is known for pioneering on-chain generative art collections.
Beehiiv is a newsletter platform founded in 2021 by Tyler Denk, Benjamin Hurst, and Jake Hurd—former Morning Brew team members. Beehiiv acquires newsletter creators directly with self-serve onboarding, monetization tools (paid subscriptions, ad network, referral programs), and analytics superior to Substack. Also searched as Beehiiv.
Bloomerang is a donor management and fundraising software platform built for nonprofit organizations. It positions itself around donor retention, offering CRM tools, email engagement, and reporting features aimed at small and mid-sized nonprofits. The company sells via subscription to nonprofit organizations directly.
Cal.com is an open-source scheduling platform founded in 2021 by Peer Richelsen and Bailey Pumfleet. It offers a Calendly alternative with self-hosting capability, developer API, and privacy-first design, backed by Y Combinator and Uncork Capital. Also searched as Cal.com.
Cisco is a multinational technology company that designs and sells networking hardware, software, and cybersecurity solutions for enterprises and service providers. Founded in 1984 and headquartered in San Jose, California, Cisco is one of the largest networking equipment makers in the world and markets its enterprise offerings through digital and B2B advertising channels.
DocuSign is a SaaS company providing electronic signature and digital agreement management software used by businesses to sign, send, and manage documents online. Founded in 2003 and headquartered in San Francisco, it sells primarily through a subscription model direct to businesses of all sizes, and is widely recognized as a category leader in e-signature software. It advertises across Meta placements to reach business audiences.
Dropbox Sign, formerly HelloSign, is an e-signature SaaS product owned by Dropbox that lets businesses send and sign documents electronically. It sells through a subscription model direct to businesses, often bundled with or sold alongside Dropbox's broader file-storage offerings. The brand advertises across Meta placements.
Figma is a browser-native collaborative design tool founded in 2012 by Dylan Field and Evan Wallace. Figma scaled globally via DTC freemium with viral collaboration features (multiplayer design), acquiring individual designers before converting them to paid team plans. Adobe's acquisition attempt was blocked by regulators in 2023. Also searched as Figma.
Fortinet is a cybersecurity company known for its FortiGate firewall products and broader network security platform, founded in 2000 and headquartered in Sunnyvale, California. The company sells security appliances and software to enterprises and advertises its offerings through B2B and digital channels.
Framer is a website builder founded in 2013 by Koen Bok and Jorn van Dijk in Amsterdam. Originally a prototyping tool, Framer pivoted to DTC website publishing with self-serve paid plans, targeting designers who want the fastest path from design to live production website. Also searched as Framer.
Granola is a London-based AI meeting notes app founded in 2023 by former Google PM Chris Pedregal and designer Sam Stephenson. It captures audio from the user's device without a visible bot, combining the user's own typed notes with AI-generated transcript summaries. Also searched as Granola.
Linear is a software project management and issue tracking tool founded in 2019 by Jori Lallo, Tuomas Artman, and Karri Saarinen in San Francisco. Linear built a developer-cult following via opinionated UX, near-instant performance, and direct self-serve purchasing without sales teams. Also searched as Linear.
Notion is an all-in-one notes, wiki, and project management productivity tool founded in 2013 by Ivan Zhao and Simon Last in San Francisco. Notion scaled via viral product-led DTC growth, converting free individual users to paid plans without enterprise sales motion before adding a sales layer for larger teams. Also searched as Notion.
Packhelp is a Poland-based company offering customizable packaging solutions, including boxes, mailers, and branded packaging materials for ecommerce and retail businesses. It provides online design tools and small-batch ordering aimed at startups and growing brands. Packhelp advertises across Meta placements to reach small business owners seeking custom packaging.
Palo Alto Networks is a cybersecurity company offering firewalls, cloud security, and threat detection platforms for enterprises, founded in 2005 and headquartered in Santa Clara, California. The company markets its security products to businesses through B2B and digital advertising channels, including Meta.
PandaDoc is a SaaS company offering document automation software for proposals, quotes, contracts, and e-signatures used by sales and operations teams. It sells through a subscription model direct to businesses, positioning around all-in-one document workflow rather than signatures alone. The brand advertises across Meta placements.
Procreate is an iPad digital illustration and animation app made by Savage Interactive, founded in 2011 by James Cuda in Hobart, Australia. Procreate has become the world's most popular digital art tool, distributed directly through the App Store with a one-time purchase model—no subscription despite massive global usage. Also searched as Procreate.
Submittable is a software platform for managing applications, submissions, and grant programs, used by nonprofits, publishers, and grant-making organizations. It positions itself as a tool for streamlining review workflows for grants, awards, and creative submissions. The company offers its platform on a subscription basis.
Substack is a subscription newsletter platform founded in 2017 by Chris Best, Hamish McKenzie, and Jairaj Sethi. Substack disrupted traditional media by enabling writers to sell paid subscriptions DTC, bypassing publishers and advertisers and capturing the creator economy wave. Also searched as Substack.
TrainingPeaks is a training platform and app used by endurance athletes and coaches to plan, track, and analyze workouts across running, cycling, and triathlon. It sells through a subscription model direct-to-consumer via its website and app, positioning itself around structured, coach-oriented training analytics. The brand advertises across Meta placements.
Webflow is a visual web development platform founded in 2013 by Vlad Magdalin, Sergie Magdalin, and Bryant Chou. Webflow enables designers to build production-grade websites without writing code, scaling via PLG DTC by converting individual designers through a free tier to paid site and CMS plans. Also searched as Webflow.
Self-serve tools such as Notion, Linear, Webflow, Framer, and Cal.com show the product itself: a short screen recording, a before-and-after workflow, or a template the viewer can copy. The hook names a job to be done, like replacing five tabs with one workspace, and the call to action is a signup or free trial. Sales-led brands behave differently. Cisco, Arista Networks, Palo Alto Networks, and Fortinet aim at IT and security leaders, so ads lean on authority: threat scenarios, analyst-style content, webinars, and gated guides. The click goes to a form, not a checkout. Document tools like DocuSign, PandaDoc, and Adobe Acrobat Sign sit in between. Their ads speak to operational pain, such as slow approvals and paper chasing, and often segment by company size or integration with tools the buyer already uses.
Sort the ads by buyer. Who is the ad written for: a solo creator, a team lead, or a CISO? The same brand can run several audiences at once, and the difference in language is the lesson. Check how each brand handles proof. Look for customer logos, quotes, integrations, and feature demos, and note which appears first. Compare competitors in a tight set, such as DocuSign against PandaDoc against Adobe Acrobat Sign, to see who leads with speed, who leads with compliance, and who leads with price. Finally, watch the offer. Trial length, demo requests, templates, and webinars each filter for different intent. Matching a brand's offer to its landing page tells you whether it is optimizing for volume or for qualified leads.
Product-led brands like Notion, Webflow, and Framer use short demos and template showcases that end in a signup. Sales-led brands like Cisco and Fortinet use authority content and lead forms. The format follows how the product is bought, so the ad style tells you the sales motion.
DocuSign, PandaDoc, and Adobe Acrobat Sign all appear here. DocuSign speaks broadly to businesses of any size, PandaDoc to sales and operations teams that need proposals and quotes, and Adobe Acrobat Sign to teams already working inside Adobe tools and workflows.
A good hook names a specific job or frustration the viewer already feels, then shows the product resolving it fast. Linear, Granola, and Cal.com ads tend to anchor on a workflow the target user repeats every day, such as planning sprints, taking meeting notes, or booking calls.
The gap shows how offer, proof, and call to action change by buyer. Self-serve brands push a trial or signup, while enterprise networking and security brands such as Arista Networks and Palo Alto Networks push content and demos that feed a sales team.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
See all ads on AdLibrary →