Food and beverage advertising relies on sensory appeal, cultural relevance, and impulse-driven creative. Whether promoting a new restaurant chain, a CPG product, or a delivery app, the best food ads make viewers hungry. Studying top food and beverage ad libraries reveals how leading brands use photography, video, and copy to trigger cravings and drive action.
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%Arabica is a Hong Kong-origin specialty coffee brand founded in 2014 by Kenneth Shoji. Known for its minimalist white cafe aesthetic and photogenic locations, %Arabica has expanded to over 100 locations globally, blending premium coffee with a strong Instagram-native visual brand identity.
19grams is a Berlin specialty coffee roaster founded in 2002 as Tres Cabezas, rebranded in 2018. One of Germany's earliest third-wave coffee pioneers, the brand operates multiple Berlin cafés and a growing DTC subscription business with a focus on sustainably sourced coffees.
3Bears was founded in 2016 in Munich by Caroline and Tim Nichols, inspired by the UK porridge renaissance. The brand created the premium porridge category in Germany, achieving 40% DTC revenue share alongside 6,000 supermarket distribution points. Finalist (not winner) of the first D2C Radar Award.
4 Pines Brewing Company is a Manly-founded craft brewery established in 2008 by Jaron Mitchell. The brand pioneered direct online beer delivery in Australia and built a strong DTC loyalty base before being acquired by AB InBev via ZX Ventures in 2017, and subsequently included in the CUB sale to Asahi in 2019.
8 Wired Brewing is a New Zealand craft brewery known for its hop-forward and barrel-aged beers. It sells through retail, bars, and distribution across New Zealand and abroad. The brand advertises across Meta placements to reach craft beer drinkers.
A Dozen Cousins is a food brand making ready-to-eat and shelf-stable bean and rice dishes inspired by global recipes from cultures across the African diaspora. The company was founded to bring convenient, culturally rooted meals to grocery shelves. It sells through mainstream and natural grocery retailers in the US, advertising across Meta placements.
Abel & Cole was founded in 1988 by Keith Abel and Paul Cole, who started by selling potatoes door-to-door in south London before pioneering organic grocery home delivery. The brand has built a loyal subscriber base over 35+ years around seasonal sustainable produce and zero-packaging innovation. William Jackson Food Group acquired Abel & Cole in 2012. Also searched as Abel.
Acetaia Giusti is a Modena-based Italian balsamic vinegar producer founded in 1605 by Giuseppe Giusti — the oldest balsamic producer in the world, now in its 17th generation of family ownership. The brand sells premium DGP and traditional DOP balsamic through a DTC e-commerce channel, gastronomy tourism visits, and 60+ country export distribution. Also searched as Acetaia.
Akshayakalpa is an Indian food and beverage brand producing organic dairy products, including milk and milk-based items, sourced from a network of organic farms. It sells through subscription home delivery and retail channels, advertising across Meta placements.
Alani Nu is a Louisville-based women's wellness and energy drink brand founded in 2018 by fitness influencer Katy Hearn and her partner Haydn Schneider. It pioneered the female-first energy drink with pastel branding and 200mg caffeine, scaled to $300M+ revenue via Instagram influencer marketing, and was acquired by Celsius Holdings. Also searched as Alani.
Alete is a German baby food brand, part of Nestlé, selling infant formula, baby food, and toddler nutrition products through retail and ecommerce channels primarily in Germany and Central Europe.
Allplants was co-founded in 2016 by brothers Jonathan and Alex Petrides in London. The brand delivered chef-prepared plant-based frozen ready meals on DTC subscription with a mission-led sustainability story. Despite strong early growth and significant VC funding, Allplants entered administration in late 2024 and was acquired in February 2025 by Ella Mills (Deliciously Ella founder), who plans a new brand direction.
Allpress Espresso is an Auckland-founded specialty coffee roaster established in 1986 by Michael Allpress. With roasteries in New Zealand, Australia, the UK, and Japan, Allpress operates a DTC subscription model built around consistent espresso blends, direct wholesale to cafes, and a global community of coffee professionals. Also searched as Allpress.
Almave is the world's first super-premium distilled non-alcoholic blue agave spirit, launched October 2023 by seven-time Formula One champion Lewis Hamilton and Casa Lumbre co-founder and master distiller Iván Saldaña. The product is made from 100% blue Weber agave grown in the same region as tequila, processed identically except that fermentation — the step that creates alcohol — is skipped. Almave launched with two expressions: Ámbar (for sipping, $39.99/700ml) and Blanco (for mixing, $35.99/700ml). In 2025, Casa Lumbre and Hamilton expanded the line with Almave Humo, a non-alcoholic mezcal alternative. The brand sits at the intersection of the global sober-curious movement and Hamilton's personal wellness-focused lifestyle, giving it credibility both in the premium spirits channel and among health-conscious consumers. Casa Lumbre, which also produces Mijenta tequila and Montelobos mezcal, provides world-class production infrastructure.
ALOHA is a plant-based nutrition brand offering protein powders, bars, and supplements made with organic, non-GMO ingredients. Founded in San Francisco, the company markets its products as a clean alternative to conventional protein supplements laden with artificial additives. It sells through DTC and select retail channels, advertising across Meta placements.
Alpha Foods is a plant-based food brand selling frozen meat and cheese alternatives such as burritos, nuggets, and burgers made from plant proteins. It targets consumers seeking convenient vegan options, sold through grocery retailers and online in the food-beverage category.
Alter Eco is a food and beverage brand selling organic, fair-trade chocolate and pantry products, founded in 1998 and headquartered in San Francisco with an emphasis on regenerative and ethical sourcing. The brand sells through retail and online channels and advertises via digital and Meta placements.
Amul is an Indian dairy cooperative brand offering milk, butter, cheese, ice cream, and other dairy products, one of the largest and most recognized dairy brands in India. Founded in 1946 in Gujarat, it sells through extensive grocery retail distribution and ecommerce channels nationwide. Amul advertises on Meta placements to support brand campaigns and product launches.
Ankerkraut is a Hamburg spice brand founded in 2013 by Stefan and Anne Lemcke. After a high-profile appearance on Die Höhle der Löwen that drove viral growth, Nestlé acquired the brand in 2018. Known for premium BBQ blends and a loyal DTC community, Ankerkraut expanded into retail while maintaining its craft identity.
Annie's Homegrown, founded in 1989 and acquired by General Mills in 2014, sells organic mac and cheese, crackers, and kids' snacks DTC via annies.com with variety packs and subscriptions targeting health-conscious millennial parents. Also searched as Annie's.
Araku Coffee is a specialty coffee brand selling single-origin beans and ground coffee sourced from smallholder farmers in the Araku Valley of India. The brand emphasizes organic, biodynamic farming practices and direct trade with tribal farming communities. It sells through its own DTC e-commerce site and select retail and export channels.
Archie Rose Distilling Co. is a Sydney craft distillery founded by Will Edwards in 2014, opening in Rosebery in 2015 as the city's first independent distillery in over 160 years. Australia's most highly awarded distillery, it built one of the country's strongest DTC spirits businesses through barrel ownership programs and limited-release drops. Also searched as Archie Rose Distilling.
Arka is a packaging brand providing custom branded boxes, mailers, and packaging solutions for ecommerce businesses. The company offers online design and ordering tools aimed at small and mid-sized brands. It sells primarily through its direct-to-consumer online platform, advertising across Meta placements.
Arla Foods is a Danish-Swedish dairy cooperative and one of the largest dairy producers in Europe, selling milk, cheese, butter, and yogurt under brands including Arla, Lurpak, and Castello. Founded through a 2000 merger of Danish and Swedish dairy cooperatives, it distributes through supermarkets and retailers across Europe and internationally.
Arrowhead Mills is a long-running natural foods brand producing organic flours, grains, cereals, and baking mixes. Founded in Texas in the 1960s, the company has been a fixture of the natural and organic grocery category for decades. Its products are sold through natural food retailers and mainstream grocery chains, advertising across Meta placements.
Art of Tea is a food-beverage brand selling organic loose-leaf teas and tea blends, including black, green, herbal, and specialty flavored varieties. Based in California, the brand sells through its own e-commerce site and wholesale to cafes and retailers. It advertises across Meta placements.
Asahi Breweries traces its origins to 1889 in Osaka. The brand's 1987 launch of Asahi Super Dry — Japan's first dry beer — transformed the global lager market. Asahi is Japan's largest beer company by volume and has expanded internationally through premium acquisitions including Peroni, Grolsch, Pilsner Urquell, and Meantime. Super Dry remains the global flagship.
Athletic Brewing is a Milford, CT non-alcoholic craft brewery co-founded in 2017 by Bill Shufelt (ex-hedge fund) and brewer John Walker. It is the largest NA craft brewery in the US, offering IPAs, stouts, and wheat beers that compete on taste with alcoholic craft beers. Backed by a $150M+ valuation with AB InBev participation. Also searched as Athletic.
Atlas Coffee Club sends subscribers a different country's single-origin coffee each month, accompanied by a postcard with tasting notes and cultural context. The experience-as-product model makes it one of the most gifted coffee subscriptions online. Also searched as Atlas.
Aura Bora is a San Francisco sparkling water brand founded in 2020 by husband-and-wife team Paul and Maddie Voge. It uses herb, flower, and fruit infusions (not artificial flavors) with distinctive illustrated can art. After a Shark Tank appearance in Season 12, it expanded to Whole Foods, Target, and Amazon. Also searched as Aura.
Auro Market is a food and beverage brand selling grocery or specialty food products online. Based on its market positioning, it targets consumers seeking curated or niche food items through direct-to-consumer channels, advertising across Meta placements.
BOS (Rooibos spelled backwards) was founded in Cape Town in 2010 by Grant Rushmere, crafting organic rooibos-based iced tea for health-conscious consumers globally. The brand carries organic and fair-trade certifications and exports to over 20 countries. Also searched as BOS.
BREZ (drinkbrez.com) is a West Palm Beach-based functional beverage brand founded in 2023 by Aaron Nosbisch. It blends hemp-derived THC with Lion's Mane mushrooms to create a clear-headed, alcohol-free social tonic sold DTC nationwide.
Balance Coffee was founded in April 2020 by James Bellis, bringing together 12 years of specialty coffee experience with a personal passion for functional nutrition. The brand offers direct-trade specialty coffee alongside functional mushroom blends, targeting health-optimisers who want their morning coffee to do more. Also searched as Balance.
Balter Brewing is an Australian craft brewery producing beers including XPA, lager, and IPA styles. Founded on the Gold Coast, the brewery is known within the craft beer category for its can-focused range sold through retail and hospitality channels. Balter advertises across Meta placements.
Bang Energy is a Weston, FL energy drink brand founded in 2012 by Jack Owoc. It pioneered 300mg caffeine with supplement-grade ingredients (creatine, BCAAs) in an RTD format, dominating gym channels through aggressive influencer seeding. After legal battles with Monster and PepsiCo, Bang was acquired by Monster Beverage Corporation in 2023. Also searched as Bang.
Banhez is an Oaxacan ensemble mezcal blending Espadin and Barril agave varieties. Its artisanal production and terroir storytelling have built a loyal following among mezcal enthusiasts in Mexico, the US, and Europe. Also searched as Banhez.
Banza was founded in 2014 in Detroit by brothers Brian and Scott Rudolph. The brand makes pasta, rice, and mac and cheese from chickpeas, offering 2x the protein and 3x the fiber of conventional pasta. It achieved Costco and Whole Foods placement and became the top-selling chickpea pasta in the US.
Banza is a chickpea pasta brand founded in Detroit in 2013 by brothers Brian and Scott Rudolph. Known for its 2x protein, 4x fiber pasta, Banza operates DTC via banza.com alongside Whole Foods, Target, Kroger, and Amazon. Also searched as Banza.
Barilla is a Parma-based Italian food group founded in 1877 by Pietro Barilla, producing pasta, sauces, breadsticks, and baked goods. The world's largest pasta producer, Barilla has pioneered a branded-content and DTC channel strategy that turns Italian food culture into a continuous acquisition and loyalty platform.
Bebe Burp is a food brand selling baby food and nutrition products aimed at infants and toddlers, sold through ecommerce and retail channels. The brand advertises across Meta placements to reach parents.
Behemoth Brewing is a New Zealand craft beer producer based in Auckland, known for its bold branding and range of IPAs, lagers, and specialty ales. It sells through retail, bars, and its own online store. The brand advertises across Meta placements to reach craft beer drinkers.
Berliner Brandstifter was founded in 2009 by Vincent Honrodt, whose family has produced spirits for nearly a century. Based in Berlin, the brand grows its botanicals (elderflower, mallow, woodruff) on the city's own Speisegut farm, creating a genuine Berlin terroir. Products are internationally award-winning, sold DTC and globally. Also searched as Berliner.
Bestore (良品铺子) is a Wuhan-based premium snack brand founded in 2006 by Yang Hongchun and listed on the Shanghai Stock Exchange. Known for its quality-first 'good products' philosophy, Bestore operates thousands of branded stores alongside Tmall and JD DTC channels, competing with Three Squirrels for China's premium snack market. Also searched as Bestore.
Betty Booze is a line of premium low-alcohol (4.5% ABV) sparkling ready-to-drink cocktails launched in July 2023 by Blake Lively as an extension of her non-alcoholic mixer brand Betty Buzz. The debut range includes three 12oz can flavors: Sparkling Tequila with Lime Shiso, Sparkling Tequila with Oak Smoked Lemonade, and Sparkling Bourbon with Apple Ginger Sour Cherry, retailing at $14.99 for a 4-pack. Betty Booze launched in key US markets with rapid national expansion through Total Wine and other major off-premise retailers. The brand sits in the premium spirits-based RTD segment, competing against category leaders like High Noon and Cutwater. In 2025, the brand expanded with its first vodka RTD range. The brand's dual presence — premium craft flavors paired with Blake Lively's lifestyle platform — positions it above mass RTD but below ultra-premium canned cocktail brands. Also searched as Betty.
Bev is a food-beverage brand selling canned wine, including rosé and other varietals, marketed with a design-forward, approachable positioning. Products are sold direct-to-consumer online and through select retailers. The brand advertises across Meta placements.
Bevzilla is a beverage brand selling instant coffee, tea, and specialty drink mixes through direct-to-consumer e-commerce in India. The brand positions itself around convenient, ready-to-mix hot and cold beverage formats for home consumption. It advertises across Meta placements to drive online sales.
Beyond Meat is a publicly traded food company producing plant-based meat alternatives, including burgers, sausages, and ground meat substitutes, founded in California. The company is one of the best-known names in the plant-based meat category and sells through grocery retail and foodservice partnerships worldwide. It has been a prominent player driving mainstream adoption of meat alternatives, advertising across Meta placements.
Founded in 1984 in Saudi Arabia by Khaled Dawood Ibrahim BinDawood, BinDawood Holding is the Kingdom's third-largest grocery retailer by revenue. Operating 73 stores through its BinDawood (mass-market) and Danube (premium) banners, the company listed on the Tadawul in 2020, raising up to $585M in one of Saudi Arabia's largest-ever retail IPOs. Also searched as Bindawood.
Bindi is a Milan-based Italian premium dessert company founded in 1946 by Egidio Bindi. The brand is best known as the creator of the branded Tiramisù and for its range of semifreddi, tarts, and premium pastry products. Bindi serves both the professional HoReCa (hotel, restaurant, café) market and a growing DTC channel for home gifting, combining Italian artisan-dessert heritage with a gift-occasion positioning strategy.
Birch Benders is a food brand specializing in pancake and waffle mixes, syrups, and grain-free baking products sold through grocery retail and DTC channels. The company offers formulations targeting keto, paleo, and plant-based diets alongside classic buttermilk mixes. It positions itself as a modern breakfast brand for health-conscious households, advertising across Meta placements.
Birra del Borgo is an Italian craft brewery founded in 2005 by Leonardo Di Vincenzo in Borgorose, Rieti. A pioneer of the Italian craft beer movement, the brewery became known for experimental ales using Italian agricultural ingredients — tobacco, hemp, saffron — and for building a DTC subscription and gifting community before acquisition by AB InBev in 2016. The brand retains its artisan narrative and independent creative identity within the AB InBev portfolio. Also searched as Birra.
Bizzy Cold Brew is a coffee brand specializing in cold brew coffee concentrate and ready-to-drink products, founded in Denver. The company sells through grocery retail and direct-to-consumer online channels. It positions itself around small-batch, slow-steeped cold brew coffee, advertising across Meta placements.
Founded in Cape Town around 2015 by Sean Kristafor, Black Insomnia built a global DTC and Amazon brand on the 'world's strongest coffee' claim, with caffeine content verified at ~702mg per 12oz. The brand grew virally through social media and performance marketing before becoming a serious Amazon competitor to Death Wish Coffee. Also searched as Black.
Black Rifle Coffee Company is a coffee brand selling roasted coffee, ready-to-drink beverages, and merchandise, founded by military veterans with a patriotic, pro-veteran brand identity. It sells through its own e-commerce site, a coffee club subscription, retail partnerships, and physical coffee shop locations.
Blue Apron was founded in 2012 and pioneered the US meal kit subscription category. Its 2017 IPO — where subscriber growth was already declining as HelloFresh ramped up — became the defining cautionary tale about scaling DTC marketing spend before solving unit economics and churn. The brand continues to operate, now also distributing via Walmart and Amazon. Also searched as Blue.
Blue Bottle Coffee is a craft coffee brand founded in Oakland in 2002 that helped define the third-wave coffee movement. Nestlé acquired a majority stake in 2017. Its DTC coffee subscription is one of the most influential models in specialty coffee e-commerce. Also searched as Blue.
Blue Tokai Coffee Roasters is an Indian specialty coffee brand selling single-origin roasted beans, ground coffee, and brewing equipment sourced directly from Indian coffee estates. Founded in 2013, it operates cafes across major Indian cities alongside its direct-to-consumer online store. The brand focuses on freshly roasted, traceable-origin coffee for both home brewing and cafe consumption.
Bob's Red Mill was founded in 1978 in Milwaukie, Oregon by Bob Moore and his wife Charlee. The company produces 400+ stone-milled whole grain products and is best known for oats, almond flour, and specialty flours. In 2010, Bob Moore gifted the company to its employees through an ESOP, creating one of the most-told founder stories in food. Also searched as Bob's.
Bobo's was founded in 2003 by Beryl Stafford in Boulder, CO, inspired by her daughter Bobo's love of homemade oat bars. The brand scaled from a kitchen recipe to a nationally distributed product sold at REI, Whole Foods, and Costco, while maintaining its artisan origin story and whole-grain, gluten-free positioning. Also searched as Bobo's.
Bodegas Muga is a family Rioja winery founded in 1932 by Isaac Muga and Aurora Caño in Haro, La Rioja. The only winery in Spain with its own cooperage and barrel-making masters, Muga's emphasis on traditional craft and family continuity drives a strong wine tourism offer, high-LTV DTC subscriber base, and affluent global export market. Also searched as Bodegas.
BodyArmor is a premium sports drink enhanced with coconut water and electrolytes. Founded in 2011 by Mike Repole and Lance Collins, with early investment from Kobe Bryant, the brand became a legitimate challenger to Gatorade and Powerade before Coca-Cola acquired it for $5.6 billion in 2021.
Bols is the world's oldest distillery brand, founded in Amsterdam in 1575. The brand produces Dutch genever, liqueurs, and cocktail spirits, and operates the House of Bols cocktail experience in Amsterdam. Bols has modernised its marketing through bartender community programmes and cocktail-culture content, maintaining relevance while trading on extraordinary heritage.
Bones Coffee Company makes flavored specialty coffee with skull-art collector tins tied to pop culture themes. The brand built its following primarily through Reddit and Discord communities rather than paid media, creating one of the most engaged coffee fan bases online. Also searched as Bones.
Bonne Maman is a French food brand founded in 1971, known for its jams and preserves sold in distinctive gingham-lidded jars, along with biscuits and desserts. It is distributed through supermarkets and grocery retailers across France and internationally.
Boost is a malted health drink brand under Kenvue, positioned as a nutritional supplement for children's energy and stamina, sold widely across Indian grocery and ecommerce channels. It is one of several long-established malted drink brands competing in the Indian health beverage category. Boost advertises on Meta placements to support retail sales.
Bored Cow is a New York-based animal-free flavored milk brand launched in 2022 by Tomorrow Farms founder Ben Berman, in partnership with Perfect Day's precision fermentation technology. The brand makes chocolate, vanilla, and strawberry milk using real dairy whey protein produced without cows. Available at Sprouts and via DTC, it targets Gen Z consumers seeking sustainable indulgence. Also searched as Bored.
Botivo was founded in 2021 by Sam Paget Steavenson — who created the drinks served at the 2018 Royal Wedding — and Imme Ermgassen. The alcohol-free aperitif is made from five raw ingredients including apple cider vinegar and wormwood, hand-blended in small batches at Lannock Farm over more than a year. It has won critical acclaim as one of the UK's finest NA alternatives.
Bournvita is a malted chocolate health drink brand owned by Mondelez/Cadbury, sold across Indian grocery retail and ecommerce. It is positioned as a nutritional supplement drink mix aimed at children and families. Bournvita advertises on Meta placements to support retail and online sales in India.
Boxed Water Is Better (boxedwaterisbetter.com) is a Grand Rapids, MI-based sustainable water brand founded in 2009. The brand packages purified water in plant-based paper cartons (67% renewable) as a direct alternative to plastic bottles. Boxed Water runs a DTC subscription channel and has built a strong influencer and UGC presence through the #BoxedWaterIsBetter hashtag movement. Also searched as Boxed.
Brami (eatbrami.com / enjoybrami.com) is a US better-for-you snack brand that introduced lupini beans — a staple Italian street snack — to American consumers. Founded in 2014, Brami markets pickled lupini bean snacks with 7g plant protein and 0g net carbs, distributed via DTC subscription, Amazon, and specialty retail. Also searched as Brami.
Brave Robot is the consumer ice cream brand born from Perfect Day's precision fermentation technology, producing animal-free whey protein identical to conventional dairy. Launched in 2020, it brought guilt-free, cow-free ice cream to Whole Foods and Target shelves, pioneering the precision fermentation food category. Also searched as Brave.
Brew Dr. Kombucha is a food-beverage brand selling bottled kombucha in a variety of flavors, brewed using organic teas and herbs. Based in Oregon, the brand distributes through grocery and natural food retailers across the U.S. It advertises across Meta placements.
BrewDog was founded in 2007 by James Watt and Martin Dickie in Ellon, Scotland, starting with a beaten-up van selling beer at farmers' markets. The brand pioneered Equity Punk crowdfunding, raising millions from 200,000+ shareholders, and grew to 14 countries with over 100 bars globally. In 2025-2026 the brand began a strategic investment review.
Brightland was founded in 2018 by Aishwarya Iyer in Los Angeles to create American-made, single-harvest olive oil that could be trusted for freshness and origin — unlike the fraud-plagued imported olive oil market. The brand's art-inspired bottle designs made it a social media-native gifting product and a fixture in editorial gift guides.
Brodowin is Germany's largest Demeter-certified biodynamic eco-village farm, situated in the Schorfheide-Chorin Biosphere Reserve in Brandenburg. Operating since the early 1990s across ~1,200 hectares, it delivers organic dairy, vegetables, and seasonal food boxes directly to Berlin subscribers.
Bubbies is a food-beverage brand selling traditionally fermented pickles and sauerkraut made without vinegar, positioned as a natural, probiotic-rich product. Products are distributed through U.S. grocery and natural food retailers. The brand advertises across Meta placements.
Bubbies Ice Cream pioneered mochi ice cream in the US, starting in Hawaii in 1985. It makes bite-sized mochi ice cream, premium ice cream wrapped in sweet rice dough, in year-round and seasonal flavors sold through U.S. grocery retailers such as Whole Foods Market. Also searched as Bubbies.
Bubly is PepsiCo's flavored sparkling water brand, launched in 2018 with a splashy Grammy ad featuring Michael Bublé. Known for its colorful cans with playful tab messages, bubly entered the category with the full weight of PepsiCo's distribution and media budget. The brand targets millennials seeking a fun, no-calorie hydration option.
Buoy Health (now operating as justaddbuoy.com) is a San Diego-based electrolyte drops brand founded in 2017. Its unflavored drops can be added to any beverage, delivering electrolytes and 87+ trace minerals without altering taste. After a Shark Tank appearance and $3.7M raised (investor: Chris Paul), it distributes DTC and on Amazon. Also searched as Buoy.
C4 Energy is the RTD energy drink extension of Cellucor's C4 pre-workout supplement line, launched in 2019 under CEO Doss Cunningham. By leveraging C4 Original's status as the world's best-selling pre-workout, it entered the RTD energy market with built-in gym-channel credibility. Available at Walmart, Target, GNC, and Amazon.
CJ CheilJedang is South Korea's leading food and bio company, operating the Bibigo brand internationally as a K-food category leader. With strategic investments in K-pop (CJ ENM owns Mnet), CJ uses cultural soft power to drive food brand awareness globally, particularly for Bibigo mandu (dumplings) and sauces.
Cabrales is Argentina's heritage spice and condiment brand, founded in 1905 in Buenos Aires. With over a century of culinary history, it is one of the most recognised food brands in Argentina, now selling DTC via its online store alongside supermarket distribution.
Founded in 1988 by Alexandre Costa at age 17, Cacau Show is the world's largest artisan chocolate network with over 3,000 franchise stores across Brazil. The brand blends affordability with artisan positioning for gifting occasions, and has built a strong DTC e-commerce channel alongside its physical footprint. Also searched as Cacau.
Cactus is Luxembourg's largest supermarket chain, founded in 1967 by the Leesch family and headquartered in Bertrange. Operating 60+ stores across the country, Cactus runs a full e-grocery click-and-collect DTC operation alongside its physical network. It remains family-owned and is the dominant grocery brand in Luxembourg, running extensive loyalty and digital marketing programmes.
Cado is an ecommerce brand selling avocado-based frozen dessert products marketed as a dairy-free, plant-based alternative to traditional ice cream. Products are distributed through U.S. grocery retailers and online. The brand advertises across Meta placements targeting health and plant-based diet audiences.
Caffè Vergnano is an Italian coffee roasting brand founded in 1882 by Domenico Vergnano in Chieri, near Turin. The oldest Italian coffee roaster, the brand remains family-owned after five generations and has built a DTC subscription and retail channel alongside its historic HORECA distribution network. Also searched as Caffè.
Founded in 1959, Café 3 Corações is one of Brazil's most recognized coffee brands by volume. In recent years the brand has expanded aggressively into DTC capsule subscriptions, offering Nespresso-compatible capsules and traditional ground coffee direct to Brazilian consumers. Also searched as Café.
Founded by Steve Aronson in Heredia, Costa Rica in 1985, Café Britt pioneered the concept of roasting coffee at origin and shipping it directly to consumers—a model that predated the specialty coffee DTC movement by decades. The brand expanded into chocolate and gourmet gifting, became Costa Rica's leading airport gift purchase, and ships worldwide via DTC e-commerce. Also searched as Café.
Café Cultura is one of São Paulo's most respected specialty coffee roasters, known for deep relationships with Brazilian producers and a commitment to meticulous sourcing. The brand sells single-origin beans direct to consumers online and through its São Paulo café locations. Also searched as Café.
Founded in 1999 in São Paulo, Café Orfeu is Brazil's most internationally decorated specialty coffee brand. The company sources from award-winning farms, roasts to order, and ships direct to consumers and specialty retailers worldwide, championing Brazilian terroir in the global specialty coffee movement. Also searched as Café.
Café Orígenes is the brand of Origins of the Lacco Valley, a farmer-owned cooperative legally established in Cusco, Peru in 2022. Founded with 40 farmers responding to inequity in the specialty coffee trade, it now supports 64 growers and operates a 100% non-profit model—all profits fund farmer agroecology training. The brand has helped producers increase income by 46%. Also searched as Café.
Founded in 1992 by Nubia Motta Camargo, Café Quindío is a family-owned, women-led roaster based in Armenia, in Colombia's coffee heartland. They hand-select beans from Quindío farms, roast at origin, and ship whole bean, ground, and capsule formats worldwide. The brand leads on sustainability with biodegradable capsules and specialty harvest lines. Also searched as Café.
Calbee was founded in Hiroshima in 1949 and moved its headquarters to Tokyo. The brand is Japan's largest snack food company, responsible for Jagabee (potato sticks), Jagariko (tubular potato snacks), Frugra (granola), and the beloved Kappa Ebisen shrimp crackers. Calbee operates DTC subscription services for premium products and has significant export business across Asia and North America.
Califia Farms makes premium almond, oat, and coconut milk in a distinctive curvaceous bottle that redefined the plant milk refrigerated shelf. Founded in 2010 by Greg Steltenpohl (of Odwalla fame), Califia led the barista blend category in the US alongside Oatly and built mass distribution across Whole Foods, Target, and Costco. Also searched as Califia.
Cann is an LA-based low-dose THC+CBD social tonic co-founded in 2019 by Jake Bullock and Luke Anderson (both ex-Bain & Company). Each 8oz can contains 2mg THC and 4mg CBD — designed to deliver a mild social buzz equivalent to one glass of wine. With $32M raised and celebrity investors including Gwyneth Paltrow and Rebel Wilson, it is the leading cannabis beverage brand in the US.
Caravan Coffee Roasters is a UK specialty coffee brand operating restaurants and a roastery in London, selling coffee beans and running a subscription service alongside its cafe locations. It positions itself within the specialty coffee and cafe dining category.
Carbonaut is a food brand selling low-carb, low-sugar bread products through retail and online channels, targeting consumers following keto or reduced-carb diets. It competes in the specialty bread segment alongside other low-carb bakery brands. Carbonaut advertises across Meta placements to drive retail and ecommerce sales.
Casa Dragones is a San Miguel de Allende-based ultra-premium small-batch tequila brand led by Master Tequilera Bertha González Nieves. Known for its Blanco and Joven expressions, it targets the luxury on-premise and gifting market globally. Also searched as Casa.
Casa Ferreirinha is the Douro's most storied wine estate, built on the legacy of Dona Antónia Adelaide Ferreira. The estate is the home of Barca Velha, Portugal's most prestigious and collectible wine. Now owned by Sogrape, the brand operates a DTC web store and wine-club programme, making its range of Douro and Port wines accessible to consumers worldwide alongside the ultra-rare Barca Velha releases. Also searched as Casa.
Catalina Crunch was founded in 2018 by Krishna Kaliannan to create keto-friendly, diabetic-conscious cereal and snacks using pea protein and no artificial ingredients. The brand built a loyal Amazon following and expanded into target and major grocery chains with an SKU lineup that includes cereals, sandwich cookies, and snack mixes. Also searched as Catalina.
Catalina Crunch is a keto-friendly cereal and snack brand founded in 2017. Known for grain-free, high-protein cereals and cookies, it operates DTC via catalina-crunch.com with a subscription model alongside Whole Foods, Target, and Amazon. Also searched as Catalina.
Caulipower is a better-for-you frozen food brand founded in 2016 by Gail Becker. Creator of the cauliflower pizza crust category, Caulipower operates DTC via eatcaulipower.com alongside Whole Foods, Target, Kroger, and Amazon. Also searched as Caulipower.
Celsius is a Boca Raton-based thermogenic energy drink brand founded in 2004. Marketed as a metabolism-accelerating energy drink, it dominated gym and campus channels before a $550M Pepsi investment and distribution deal in 2022 made it a mainstream energy category challenger. Now the #3 energy drink brand in the US by volume.
Chagee is a Chinese tea brand selling freshly brewed milk teas and specialty tea drinks through a retail franchise network across China and Southeast Asia. The brand positions its offerings around traditional Chinese tea culture and premium ingredients. It advertises across Meta placements to promote its stores.
Chamberlain Coffee was founded in 2019 in Los Angeles by YouTube creator Emma Chamberlain, who built a 20M+ subscriber audience known for authentic, unfiltered content. The brand sells coffee, matcha, and accessories and expanded from DTC-only to Target and Whole Foods, making it one of the most commercially successful creator-brand conversions. Also searched as Chamberlain.
Chameleon Cold Brew is an Austin-based organic cold brew brand founded in 2010 that pioneered the cold brew concentrate retail category. Nestlé acquired the brand in 2017 to capitalize on the premium RTD coffee trend, enabling mass retail distribution. Also searched as Chameleon.
ChariTea is a Hamburg-based fair-trade iced tea brand and social enterprise that channels a portion of every sale to NGO projects in Africa and Latin America. Founded around 2009 alongside sister brand Lemonaid, it uses fair-trade certified tea and natural ingredients.
Chatime is a Taiwanese bubble tea brand selling milk teas, fruit teas, and boba drinks through a global franchise network of retail tea shops. Founded in Taiwan in 2005, it operates in numerous countries worldwide. The brand advertises across Meta placements to drive store traffic.
Chickapea is a food brand producing pasta made from chickpeas and lentils as a higher-protein, gluten-free alternative to traditional wheat pasta. The Canadian company sells its products through grocery retailers and online in the US and Canada. It positions itself around clean-label, minimally processed ingredients, advertising across Meta placements.
Chilango is a UK Mexican restaurant chain founded in 2007 by former Skype employees Eric Partaker and Dan Houghton. The brand became famous beyond its burritos by pioneering the 'Burrito Bond' in 2014 — raising £2M from customer-investors on Crowdcube at 8% interest, a landmark in restaurant community finance.
Chloe's is a frozen dessert brand known for fruit pops and sorbet products made with real fruit and simple ingredients, founded by chef Chloe Epstein in New York. The company sells its lineup through grocery retail freezer sections. It positions itself around a chef-driven, better-for-you take on frozen treats, advertising across Meta placements.
Chobani was founded in 2005 in Norwich, NY by Kurdish immigrant and refugee Hamdi Ulukaya, who bought a defunct Kraft yogurt plant for $700,000. The brand grew to overtake Yoplait as the US's top-selling yogurt brand and reportedly reached $1.5B+ in revenue. Ulukaya's values-led leadership and refugee support work are central to the brand's identity.
Chocolates Costanzo has been crafting traditional Mexican chocolate and confectionery in Querétaro since 1930. The brand is beloved for culturally significant products tied to Mexican traditions — Día de Muertos, posadas, and everyday gifting — now also available through DTC online ordering. Also searched as Chocolates.
Chomps makes clean-label grass-fed beef and venison snack sticks free from nitrates, MSG, and artificial ingredients. Founded in Chicago in 2012, Chomps built its brand through the Whole30 and paleo community before scaling to Amazon dominance and broad retail distribution. Their DTC subscription model delivers exceptional LTV.
Cleveland Kitchen is a family-owned fermented food brand making raw sauerkraut, kimchi, and pickles. Founded by four brothers in 2014, the brand gained national momentum after a Shark Tank appearance and became one of the fastest-growing fermented food brands through Costco road show sampling and Whole Foods placement. Also searched as Cleveland.
Clevr Blends was founded in 2019 in Santa Barbara, CA by Hannah Mendoza and Roger Coppola. The brand makes oat milk powder-based adaptogen SuperLatte mixes. Meghan Markle became an investor and sent public praise via Instagram in 2021, generating global media coverage that defined the brand's luxury wellness positioning. Also searched as Clevr.
Clif Bar is a food-beverage brand selling energy and protein bars, along with related snack products, targeted at athletes and active consumers. Founded in California in 1992, the company is widely distributed through grocery, convenience, and sporting goods retailers. It advertises across Meta placements.
CoCo Tea (CoCo Fresh Tea & Juice) is a Taiwanese bubble tea brand selling milk teas, fruit teas, and boba drinks through a global franchise network of retail shops. Founded in Taiwan, it has expanded across Asia and internationally. The brand advertises on Meta to promote its beverage menu and store locations.
Cocalero is a herbal spirit created in 2013 using 17 botanicals including decocainized coca leaf, guarana, juniper, and ginseng. The distinctive bright green liqueur is positioned as the spirit of Andean party culture. Its German market launch combined on-trade bar seeding with a DTC channel. Also searched as Cocalero.
Coffee Circle is a Berlin DTC specialty coffee brand founded in 2010. The brand sources direct-trade coffee primarily from Ethiopia and donates to community development projects in origin regions. Built around subscription and a strong coffee education content strategy, it is one of Germany's leading ethical coffee brands. Also searched as Coffee.
Coffee Lab is Brazil's most acclaimed specialty coffee roastery and café, founded in 2004 by Isabela Raposeiras, Brazil's first National Barista Champion. Based in São Paulo's Vila Madalena, it operates as a roastery, barista school, specialty café, and consultancy. The brand sells rare Brazilian microlot coffees DTC via subscriptions and their online store. Also searched as Coffee.
Cometeer flash-freezes specialty coffee from top US roasters at -321°F, then ships capsules that melt into a perfect cup without a machine. The brand raised $100M total and positioned itself as the pod-format reinvention for third-wave coffee drinkers.
Compal is Portugal's best-loved fruit juice and nectar brand, founded in 1952 in Almeirim. Under Sumol+Compal ownership, the brand leads the Portuguese juice market with its 'liquid fruit' philosophy, combining mass retail distribution with a DTC gifting and subscription programme.
Complan is a malted health drink brand under Kenvue (formerly Heinz/GSK Consumer Healthcare), sold across Indian grocery retail and ecommerce. It markets itself as a nutritional supplement drink for children's growth and daily nutrition. Complan advertises on Meta placements to support brand visibility and sales in India.
Concha y Toro is Chile's largest and the world's most-distributed wine company, founded in 1883. Its DTC channel descorcha.com ships bottles direct to consumers in Chile, Brazil, and Mexico, backed by the globally recognised Casillero del Diablo brand. Also searched as Concha.
Cong Caphe is a Vietnamese coffee shop chain known for its retro, wartime-themed decor and coconut coffee drinks, selling brewed coffee and food through cafes across Vietnam and select international locations. It advertises across Meta placements to promote store visits.
Coolhaus is a food-beverage brand selling architecturally inspired ice cream sandwiches, pints, and novelty frozen desserts in a variety of flavors. Founded in Los Angeles, the brand grew from a food truck concept into retail distribution across U.S. grocery stores. It advertises across Meta placements.
Coop.ch is the online grocery and retail platform of Coop, one of Switzerland's largest retail cooperatives, offering food, beverage, and household product delivery. It extends Coop's supermarket network into e-commerce for customers across Switzerland.
Coopers Brewery is an Australian brewing company producing a range of beers including pale ales, lagers, and stouts, as well as home brewing kits. Founded in 1862 in Adelaide, it is one of Australia's oldest family-owned breweries and remains independently run. Coopers advertises across Meta placements.
Copper Cow Coffee is a coffee brand founded by Debbie Wei Mullin, known for single-serve Vietnamese-style pour-over coffee packets made with real cream powder. The company sells through grocery retail and direct-to-consumer online channels. It positions itself around convenient, café-quality coffee inspired by Vietnamese coffee traditions, advertising across Meta placements.
Cosmic Bliss is a food-beverage brand selling plant-based, dairy-free ice cream made with coconut cream and other alternative bases, targeting consumers seeking indulgent vegan desserts. Products are sold through U.S. grocery retailers. The brand advertises across Meta placements.
Country Archer is a food-beverage brand selling meat snacks, including beef jerky and meat sticks, made with natural ingredients and no added nitrates. Products are distributed through U.S. grocery and natural food retailers. The brand advertises across Meta placements.
Country Bean is a Bengaluru-based flavoured instant coffee brand founded in 2019 by Harshita Goel. It targets younger Indian coffee consumers with playful flavoured variants — hazelnut, vanilla, Irish cream — that make at-home coffee feel more like a cafe experience without the barista barrier. Also searched as Country.
Country Delight is an Indian food and beverage brand delivering farm-fresh milk, dairy products, and groceries direct to consumers via subscription. It emphasizes traceable, chemical-free sourcing, operating its own delivery network and advertising across Meta placements.
Cove Drinks is a beverage brand selling ready-to-drink products through retail and online channels. It advertises across Meta placements to build consumer awareness in the food-beverage category. Further details on its specific product line are not confirmed.
Craft Gin Club was founded in January 2015 by Jon Hulme and John Burke. It grew to become the UK's largest gin subscription with over 100,000 members, delivering a curated craft gin bottle alongside cocktail kit, snacks and a glossy magazine each month. In 2026 the brand rebranded as The Curious Drinker to expand beyond gin into rum, tequila and whisky. Also searched as Craft.
Crown Confectionery is a South Korean snack and biscuit company producing packaged confectionery products. It sells through grocery and convenience retail in Korea, and advertises across Meta placements.
Crown-Haitai is a Korean snack conglomerate formed from the merger of Crown Confectionery and Haitai. The company is best known internationally for the Honey Butter Chip phenomenon — a viral scarcity-marketing case study — and domestically for Crown Crackers, a decades-old heritage biscuit brand.
Culture Pop Soda is a Boston-based probiotic soda founded in 2020 by Tom First, co-founder of Nantucket Nectars. Each can contains 1B CFU probiotics and is made with organic ingredients and chef-inspired flavors. The brand has raised $21M and distributes through Whole Foods, Target, and Amazon. Also searched as Culture.
Cure Hydration is a New York-based electrolyte powder brand founded in 2019 by Lauren Picasso (ex-Jet.com, Harvard MBA). Its coconut water-based formula follows WHO Oral Rehydration Solution science and targets women athletes and wellness consumers. Available at Target, Whole Foods, and Amazon alongside DTC. Also searched as Cure.
Côte d'Or is Belgium's most iconic chocolate brand, founded in Brussels in 1883 by Charles Neuhaus. Known for its elephant mascot and the distinctive yellow-and-red packaging, Côte d'Or operates DTC gifting collections alongside mass-retail distribution under Mondelez International ownership, maintaining deep Belgian cultural identity. Also searched as Côte.
Daily Harvest was founded in 2015 by Rachel Drori to deliver frozen, ready-to-blend plant-based meals and smoothies. The brand raised $250M and attracted celebrity investors including Serena Williams and Gwyneth Paltrow. In 2022, a food safety recall involving their French Lentil + Leek Crumbles caused significant brand damage and became a widely discussed DTC crisis case study. Also searched as Daily.
Danone is a French multinational food company known for dairy, plant-based products, bottled water, and early-life nutrition, with brands including Activia, Danone, Alpro, and Evian. Founded in 1919 in Barcelona and headquartered in Paris, it distributes globally through retail and grocery channels.
Daring Foods is a plant-based chicken brand founded in 2018 by Ross Mackay and Eliott Kessas, originally in the UK and expanded to the US. The brand makes whole-cut plant-based chicken pieces designed for cooking rather than processed-style nuggets. With Serena Williams among its investors and distribution at Whole Foods and Kroger, Daring targets health-conscious and flexitarian consumers. Also searched as Daring.
Dash Water was founded in 2017 by farming-background entrepreneurs Alex Wright and Jack Scott. The brand makes naturally flavoured sparkling water using surplus wonky fruit — rejected by supermarkets for cosmetic imperfections — with no sugar, sweeteners or calories. The brand has become one of the UK's fastest-growing beverages, listing in major retailers including Waitrose and Ocado. Also searched as Dash.
David Protein launched in 2023, co-founded by Peter Rahal (RXBAR founder) and Jake Knapp. The bar offers 28g protein at 150 calories — an industry-leading protein density. The brand launched with no paid advertising, relying entirely on earned media from appearances on Peter Attia's and Andrew Huberman's podcasts, generating months of backorder demand before scaling paid channels. Also searched as David.
DavidsTea is a food-beverage brand selling loose-leaf teas, tea blends, and tea accessories across a wide assortment of flavors. Based in Canada, the company operates retail locations and an e-commerce platform serving North American customers. It advertises across Meta placements.
Day One Beverage (drinkdayone.com) makes zero-calorie CBD-infused sparkling water with real fruit juice. The brand targets health-conscious and sober-curious consumers seeking a daily functional hydration option with 20mg broad-spectrum hemp CBD per can. Also searched as Day.
De Cecco is an Italian pasta brand founded in Fara San Martino, Abruzzo, in 1886 by Filippo De Cecco. Known for bronze-die extrusion and slow cold-air drying that creates a rough texture ideal for sauce adherence, De Cecco has built strong premium positioning in over 150 countries and is growing its DTC pantry gifting and subscription channel.
De Soi is an LA-based non-alcoholic sparkling aperitif co-founded in 2022 by Katy Perry and winemaker Morgan McLachlan. Each can contains adaptogens (ashwagandha, L-theanine, lion's mane) and natural botanicals, positioned as a sophisticated wine alternative for the sober-curious. The Katy Perry co-founder story drove significant launch press coverage.
Death Wish Coffee markets itself as the world's strongest coffee, using USDA organic Robusta-Arabica beans for extreme caffeine content. The brand won a 2016 Super Bowl ad through an Intuit contest and built significant Amazon revenue before expanding DTC. Also searched as Death.
Deliciously Ella began as Ella Mills's personal wellness blog in 2012 after she changed her diet to manage a chronic illness. By 2015 she had partnered with husband Matthew Mills to build a food business, launching retail products in 2016. The brand was acquired by Swiss food group Hero Group in September 2024 at a reported £35m valuation. Also searched as Deliciously.
Delta Cafés is Portugal's leading domestic coffee brand, founded in Campo Maior in 1961 by Rui Nabeiro. The Nabeiro family's brand spans FMCG retail, HoReCa, and DTC capsule subscriptions via Delta Q — making it Portugal's answer to Nespresso with deep national brand loyalty and a growing international presence. Also searched as Delta.
Detox Kitchen was founded in 2012 by Lily Simpson as a nutritionist-designed meal delivery and juice cleanse service in London. Celebrity clients and media coverage built a premium DTC subscription business delivering fresh, healthy meals to homes and offices across the capital. Also searched as Detox.
Dinnerly is Australia's most affordable meal kit subscription service, launched in 2017 as a budget sub-brand of Marley Spoon. It competes on lowest cost-per-serve by offering simplified recipes with fewer ingredients, digital recipe cards, and leaner packaging. The brand targets price-sensitive households who want meal kit convenience without the premium price.
Dongwon F&B is one of Korea's largest food conglomerates, best known for its canned tuna and ready meal ranges. The brand has built a significant DTC gifting channel targeting Chuseok and Lunar New Year seasons, with subscription meal kits growing domestically. Also searched as Dongwon.
Dragon Superfoods is a brand selling organic superfood products such as dried fruits, seeds, and powders through retail and online channels. It positions itself within the health-oriented food category, targeting consumers seeking natural, nutrient-dense ingredients.
DripDrop is an Oakland-based electrolyte brand founded in 2008 by Dr. Eduardo Dolhun, a physician who developed the formula after witnessing cholera outbreaks in Guatemala. The ORS-grade sachets are used by the US military, FEMA, and hospitals. The brand pivoted to consumer DTC with strong subscription retention while maintaining its clinical credibility story.
Dunkin' is an American quick-service restaurant chain known for coffee, donuts and breakfast sandwiches. It operates thousands of stores, many of them franchised, with drive-thru service and a mobile app with a rewards program. The chain also sells packaged coffee and runs seasonal menu promotions that it advertises across Meta placements.
EZ Bombs is a handcrafted Latin seasoning brand founded in 2022 by Tina Castaneda and her family in Victorville, California. The brand makes pre-portioned seasoning 'bombs' — dissolvable flavor packets for traditional Latin dishes, most notably birria — designed to make complex traditional cooking accessible to home cooks. EZ Bombs' breakout came from a single TikTok video in November 2023 that went viral, launching the brand into TikTok Shop's live shopping ecosystem. By 2024, EZ Bombs was the #1 selling food product on TikTok Shop, ran a 30x ROAS in its first 90 days of TikTok Shop ads, and expanded to 600+ Walmart stores, Target, and Albertsons. The brand is a defining case study of the TikTok Shop-to-retail pipeline that emerged in 2023–24, where organic platform virality created retail demand that major chains recognized and moved to capture.
Early Foods is an Indian baby food brand selling organic purees, cereals, and snacks for infants and toddlers, sold direct-to-consumer online and through retail partners across India. The brand advertises across Meta placements to reach parents.
Earth's Best, founded in 1985 and now part of Hain Celestial, was one of the first USDA-certified organic baby food brands in the US. The brand sells formula, purees, and toddler snacks via earthsbest.com subscriptions and broad retail. Also searched as Earth's.
Eat Just is a food technology company founded in 2011 by Josh Tetrick. Creator of Just Egg (plant-based liquid egg) and GOOD Meat (cultivated meat), it operates DTC via ju.st alongside Whole Foods, Kroger, and Amazon. Also searched as Eat.
Eataly is an Italian artisan food marketplace founded in Turin in 2007 by Oscar Farinetti, combining a curated food market, restaurants, and cooking school. With locations in over 30 countries, Eataly pioneered experiential food retail and runs a growing DTC e-commerce channel for Italian pantry staples, wine, and specialty food gifting.
Eclipse Foods is a food-beverage brand selling plant-based dairy alternatives, including non-dairy ice cream and creamer products designed to replicate the taste and texture of traditional dairy. The brand targets consumers seeking vegan and allergen-friendly options and sells through retail and foodservice channels. It advertises across Meta placements.
Egmont Honey is a family-owned New Zealand Manuka honey brand founded in 2008 by James and Toby Annabell, grown from a single gifted beehive to over 4,000 hives in South Taranaki native bush. The brand exports to more than 20 countries, with particular strength in Asian and European markets. Also searched as Egmont.
Elmhurst 1925 is a food-beverage brand selling plant-based milk alternatives made from nuts, oats, and other plant sources using a milking process designed to preserve nutrition. Based in New York with roots dating to a 1925 dairy, the brand is distributed through U.S. grocery retailers. It advertises across Meta placements.
Elsburn is a German single malt whisky brand produced by the Blaue Maus distillery, positioned within the craft and independent whisky category. It is sold through specialty spirits retailers and online, targeting whisky enthusiasts seeking non-Scottish single malts.
Emiliana Organic Vineyards is Chile's leading organic wine estate, spun off from Concha y Toro in the late 1980s. Holding biodynamic Demeter and USDA organic certifications, it is recognised as the world's largest organic winery, selling DTC and through global natural wine retail. Also searched as Emiliana.
Empathy Wines was a direct-to-consumer wine brand co-founded by Gary Vaynerchuk in 2019. The brand scaled almost entirely on social media content rather than paid media, leveraging Gary Vee's audience. Constellation Brands acquired the company in 2020. Also searched as Empathy.
Enjoy Life Foods makes allergy-friendly snacks and baking products free from the top common food allergens, including gluten, nuts, and dairy. The Chicago-founded company's lineup spans cookies, granola bars, chocolate, and baking mixes sold in mainstream grocery and natural food retailers across the US. It positions itself as a dedicated free-from brand for consumers managing food allergies and sensitivities, advertising across Meta placements.
Enlightened makes high-protein, low-sugar ice cream pints, bars, and bites targeting keto and health-conscious consumers. Founded in 2012, the brand expanded from DTC to Costco, Whole Foods, and Target, becoming a top player in the better-for-you frozen dessert category alongside Halo Top. Also searched as Enlightened.
Epic Provisions pioneered the meat bar—animal-based protein bars made from bison, venison, salmon, and other whole meats. Founded in Austin in 2013 by endurance athletes Taylor Collins and Katie Forrest, Epic was acquired by General Mills in 2016, giving the brand national retail distribution while maintaining its outdoor adventure positioning. Also searched as Epic.
Epigamia is a Mumbai-based premium dairy brand founded in 2015 that introduced authentic Greek yoghurt to India. Backed by Deepika Padukone as an investor and brand ambassador, it expanded into smoothies and plant-based alternatives, establishing the chilled premium dairy segment through modern trade and DTC channels.
erdbär GmbH was founded in 2010 in Berlin by Alexander and Natacha Neumann. The Freche Freunde brand uses colourful characters (Karl Karotte, Edda Erdbeere) to make fruit and vegetable snacks appealing to children. B-Corp certified since 2016, now owned by Hero Group with distribution in 5 countries. Also searched as Erdbär.
Erewhon is a Los Angeles-based premium grocery store chain known for organic, health-focused products and high-profile celebrity smoothie collaborations. Founded decades ago, it has grown into a lifestyle-oriented retailer with multiple Southern California locations. Erewhon advertises across Meta placements to promote its products and in-store offerings.
Herdade do Esporão is an Alentejo estate winery founded in 1973, now Portugal's most certified organic producer with 635 hectares across Alentejo and the Douro under organic certification. The brand sells DTC via a wine-club subscription model, ships internationally, and hosts agritourism experiences on the estate. Its signature Reserva and Monte Velho lines are international award-winners.
Estrella Damm is Barcelona's premium beer brand, founded in 1876 by August Kuentzmann Damm. The brand is famous internationally for its 'Mediterráneamente' annual short-film campaign series, featuring celebrity casts and Mediterranean lifestyle narratives that have made it a reference point for content-led brand advertising globally. Also searched as Estrella.
EveryPlate is a budget-focused meal kit delivery service offering pre-portioned ingredients and recipes, operated by HelloFresh Group. The brand markets its lower-cost meal kits direct-to-consumer through digital advertising, including Meta placements, targeting value-conscious home cooks.
Evolution Fresh is a food-beverage brand selling cold-pressed juices and smoothies made from fruits and vegetables. Owned by Starbucks, the brand is distributed through grocery retailers and Starbucks locations in the U.S. It advertises across Meta placements.
Explore Cuisine is a food brand specializing in bean- and legume-based pastas and snacks marketed as gluten-free, high-protein alternatives to traditional wheat products. The company sells its lineup through natural and mainstream grocery retailers in the US and internationally. It positions itself around globally inspired, plant-based staples, advertising across Meta placements.
Fable Food Co is an Australian plant-based meat brand founded on the Sunshine Coast in 2019 by Michael Fox, Jim Fuller, and Chris McLoghlin. Using shiitake mushrooms as a base, Fable makes braised-beef-style products that are GMO-free and preservative-free, and has been endorsed by Michelin-starred chef Heston Blumenthal. Also searched as Fable.
Factor (originally Factor 75) was founded in 2013 to deliver fully-cooked, fresh, ready-to-heat meals optimized for performance nutrition — keto, paleo, and calorie-controlled options. HelloFresh acquired Factor in 2020, providing distribution and marketing scale that made Factor the market leader in the performance nutrition prepared meal delivery segment.
Farmhouse Culture is a food-beverage brand selling fermented foods and probiotic beverages, including sauerkraut, kimchi, and gut shots, made using traditional fermentation. Products are distributed through U.S. grocery and natural food retailers. The brand advertises across Meta placements.
Farmley is an Indian food brand selling dry fruits, nuts, and healthy snack products through ecommerce marketplaces, its own online store, and retail partners across India. The brand advertises across Meta placements to drive sales.
Farmy is a Zurich-founded online organic marketplace connecting over 1,000 farmers and food producers directly with Swiss consumers. Founded in 2014 by Roman Hartmann and Tobias Schubert, the platform offers 10,000+ hand-picked products with same-day delivery by its own e-mobile fleet, positioning itself as a sustainable alternative to supermarket organics. Also searched as Farmy.
Fazer is a Helsinki-based Finnish family food company founded in 1891 by Karl Fazer. The Karl Fazer Milk Chocolate in its instantly recognisable blue wrapper is Finland's most iconic branded product, and the company operates across confectionery, bakery, and food service throughout the Nordic region.
Feastables was launched in January 2022 by Jimmy Donaldson, known as MrBeast, the world's most-subscribed individual YouTube creator. The launch mirrored Willy Wonka mechanics: a golden-ticket sweepstake embedded in the initial DTC purchase sent winners to a real-world challenge experience. The brand sold 1 million chocolate bars within 72 hours and cleared $10 million in launch-week sales — figures driven almost entirely by MrBeast's YouTube audience of 200+ million subscribers. Feastables subsequently expanded into Walmart, 7-Eleven, and other mass market retailers, extending the brand beyond its creator-native audience. The chocolate bars are positioned as better-ingredient alternatives to conventional confectionery, with messaging around real cocoa and clean labels.
Ferrero is an Alba-based Italian confectionery group founded by Pietro Ferrero in 1946. Home to Nutella, Ferrero Rocher, Kinder, and Tic Tac, the group has built significant DTC revenue through personalised gifting programmes (Nutella personalised jars) and seasonal premium gift boxes sold direct through ferrero.com and brand-specific DTC channels. Also searched as Ferrero.
FIJI Water (fijiwater.com) is a premium artesian water brand sourced from an underground aquifer on the Fijian island of Viti Levu, founded in 1996 by David Gilmour and now owned by The Wonderful Company (Stewart Resnick). Known for its square bottle and "Earth's Finest Water" positioning, FIJI runs a DTC subscription channel for bulk case delivery to premium households and businesses. Also searched as Fiji.
Fire Dept. Coffee is a coffee brand founded by active and retired firefighters, selling roasted coffee and merchandise with proceeds supporting fire-service causes. It sells primarily direct-to-consumer online, with a brand identity built around first-responder community support.
Fishwife is an LA-based tinned fish brand founded in 2020 by Becca Millstein and Caroline Goldfarb. The brand brought sustainably-sourced, chef-quality canned seafood to US consumers through bold packaging and an irreverent social media voice. Fishwife is widely credited with triggering the mainstream tinned fish renaissance, particularly on TikTok.
Five Elephant is a Berlin-Kreuzberg specialty coffee roaster founded around 2010. Known for meticulous quality standards, direct-trade sourcing and the cult cheesecake served at their Kreuzberg café, the brand ships coffee DTC across Europe and has built a strong international reputation with minimal paid advertising. Also searched as Five.
Flaviar is a membership-based online retailer specializing in spirits, particularly whiskey, offering tasting boxes, subscriptions, and rare bottle access. It sells directly to consumers through e-commerce, positioning itself as a discovery and education platform for spirits enthusiasts.
Flor de Sal d'Es Trenc is Mallorca's premium artisan sea salt brand, hand-harvesting fleur de sel from the protected Es Trenc saltpans in the island's southeast. The brand produces natural and flavoured salt collections — from citrus to herbs to truffle — that have become staples of Spanish gourmet gifting and food tourism. Sold DTC, in Mallorcan food boutiques, and in international gourmet retail. Also searched as Flor.
Flow Water is a Toronto-based alkaline artesian spring water brand founded in 2015 by Nicholas Reichenbach. It uses distinctive eco-friendly Tetra Pak cartons instead of plastic bottles, with celebrity investors including Shawn Mendes, Venus Williams, and Billie Eilish. Available at Whole Foods, Target, Equinox, and Amazon across North America. Also searched as Flow.
Fly By Jing was founded in 2018 by Jing Gao, a chef and food entrepreneur, to bring authentic Sichuan flavors to American consumers. Their chili crisp — a complex, numbing-spicy condiment — went from Kickstarter obscurity to a Whole Foods staple, becoming the product that mainstreamed the broader chili crisp category in the US. Also searched as Fly.
Forager Project was founded in 2013 in San Francisco by Stephen Williamson. The brand makes organic cashew milk yogurt, kefir, and other plant-based dairy products with live active cultures. It is a top seller in the natural grocery channel, particularly at Whole Foods and independent co-ops. Also searched as Forager.
Foreword Coffee is a Singapore social enterprise specialty coffee brand founded in 2017 by Lim Wei Jie, inspired by Amsterdam's café culture. Over 90% of its baristas and staff are persons with disabilities, mental health conditions, autism, or hearing impairment. Operates 8 locations and offers corporate catering, event coffee carts, and DTC coffee retail. Also searched as Foreword.
Four Pillars Gin is a Yarra Valley craft gin brand founded by Matt Jones, Stuart Gregor, and Cameron Mackenzie in 2013. It became Australia's most-exported spirits brand and built a DTC ecosystem of memberships, distillery tastings, and limited-release drops before Lion acquired 50% in 2019 and 100% in 2023. Also searched as Four.
Four Sigmatic is a Finnish-American functional beverage brand that popularized mushroom coffee in the US, adding adaptogenic mushrooms (Lion's Mane, Chaga, Reishi) to coffee and elixirs. Heavy podcast advertising, especially Joe Rogan, drove category creation and DTC scale. Also searched as Four.
Foxtrot Market was founded in 2013 in Chicago by Mike LaVitola and Taylor Bloom as an upscale convenience store and delivery app. It expanded to 33 locations in Chicago, Dallas, and Washington DC before abruptly closing all stores in April 2024 and filing Chapter 7 bankruptcy. The co-founders revived the brand with a new Chicago location in September 2024. Also searched as Foxtrot.
Fratelli Carli is an Imperia-based Italian olive oil company founded in 1911 by the Carli brothers in Oneglia, Liguria. It is one of Italy's pioneering direct-to-consumer food businesses, having operated a direct-mail catalogue model for over a century before transitioning to e-commerce. The brand sells Ligurian olive oil, pantry staples, and seasonal gift hampers directly to Italian and international consumers, with family ownership and Ligurian provenance as its core brand pillars. Also searched as Fratelli.
Freche Freunde is a German organic baby and children's food brand selling fruit and vegetable pouches, snacks, and cereals under the Erdbär company. It emphasizes organic ingredients and playful branding for young children, sold through supermarkets and online across Germany.
FreshToHome is an Indian food and beverage brand delivering fresh fish, meat, and seafood direct to consumers through its app and website. It emphasizes quality and freshness with cold-chain delivery, and advertises across Meta placements.
Freshly was founded in 2012 by Michael Wystrach and Carter Comstock to solve the no-cook meal problem — fresh, chef-prepared single-serving meals delivered weekly that only require microwave heating. Nestlé acquired Freshly for $950M in 2020 in a deal that signaled mainstream validation for the ready-to-eat meal delivery category.
Fritz-Kola is a Hamburg-based premium cola founded in 2003 by Mirco Wolf and Lorenz Hampl. Known for its high-caffeine formula and counter-culture brand identity, fritz-kola became Germany's leading premium soft drink challenger through provocative advertising and strong on-premise gastronomy distribution.
GT's Living Foods is the company behind GT's Kombucha, the brand that pioneered commercial kombucha in the United States. GT Dave began brewing kombucha in his family kitchen at age 15 in 1995, crediting the drink with supporting his mother through breast cancer treatment. GT's remains independently owned and founder-led, dominating the kombucha category it created. Also searched as GT's Living.
Galler Chocolatier was founded in 1976 in Liège by Jean Galler. In 1994 it was appointed Official Supplier to the Belgian Royal Court. Known for its long chocolate bar format and premium pralines, Galler runs DTC subscription gifting alongside corporate and consumer gifting programmes. Also searched as Galler.
Galup is a Pinerolo-based Italian artisan confectionery house founded in 1922 by Pietro Ferrua. Known for slow-leavened panettone and pandoro produced in small batches, the brand has a loyal DTC gifting customer base and distributes through specialty food retailers and gift curators. The Galup panettone is a fixture on premium holiday gift lists in Italy and is exported to Italian diaspora markets in Switzerland, Germany, and North America.
Garage Project is an independent Wellington craft brewery founded in 2011 by brothers Ian and Pete Gillespie and Jos Ruffell. Known for 300+ experimental recipes spanning lagers, IPAs, sours, and wild ferments, they operate three sites and sell via a DTC webstore that turns every limited drop into a collector event. Also searched as Garage.
Gardein is a plant-based meat alternative brand owned by Conagra, offering frozen and refrigerated products such as meatless chicken, beef, and seafood substitutes. The brand is sold widely across US grocery retail and foodservice. It has been an established name in the meat-alternative freezer aisle for over a decade, advertising across Meta placements.
Gatorade is a sports drink brand owned by PepsiCo, known for its electrolyte-replenishment beverages and broader sports nutrition line including bars, gels, and protein products. Founded in 1965 at the University of Florida, it holds one of the largest market shares in the global sports drink category and is a longtime sponsor of professional and collegiate athletics. Gatorade advertises across Meta placements as part of its consumer marketing.
Genki Forest (元气森林) was founded in 2016 by game industry veteran Tang Binsen in Beijing. The brand disrupted China's beverage market with zero-sugar sparkling water using erythritol sweetener, packaged in Japanese-aesthetic cans. Valued at $6B+ at peak, Genki Forest expanded to 40+ countries and challenged Coca-Cola and Suntory in the healthy beverage segment. Also searched as Genki.
Gerber is a baby food and products brand selling infant formula, purees, snacks, and baby care items, sold through retail and ecommerce channels. Founded in the United States in 1927, it is now owned by Nestle. The brand advertises across Meta placements to reach parents.
Ghia is a New York-based non-alcoholic aperitif founded in 2020 by Melanie Masarin (former Glossier). It uses a Mediterranean botanical formula — gentian, yuzu, rosemary — and a minimalist can design that earned it Vogue, WSJ, and New York Times coverage at launch. Available DTC, at Whole Foods, Erewhon, and Total Wine.
Girorganic is a food and beverage brand selling organic food products sourced from farms. It positions itself around natural, chemical-free food, selling direct-to-consumer online and advertising across Meta placements.
Glico was founded in Osaka in 1922 by Riichi Ezaki. The company is best known for Pocky (chocolate-coated biscuit sticks, 1966), Pretz, Almond Pocky, and premium ice cream lines. Pocky has become a global phenomenon with Pocky Day on November 11 (11/11 — four sticks) now an internationally recognized social media occasion. Glico ships DTC internationally with customizable gifting sets.
Glitch Coffee & Roasters was founded in April 2015 by Kiyokazu Suzuki in Jimbocho, Tokyo. The brand enforces a strict no-milk, no-sugar policy — each cup is served black to honor the bean's individual character. Known for obsessive single-origin sourcing and precise pour-over preparation, Glitch has expanded to multiple Tokyo locations and Nagoya. DTC bean sales and international shipping supplement the cafe business. Also searched as Glitch.
GoMacro was founded in 2004 by Amelia Kirchoff after her cancer diagnosis led her to adopt a macrobiotic whole-food diet. The bars she created — certified organic, vegan, non-GMO — became a family business and grew into a nationally distributed brand with a loyal mission-driven customer base.
Godiva is a Belgian chocolate brand founded in 1926, known for premium chocolates, truffles, and gift boxes. It sells through its own boutiques, department stores, and ecommerce internationally, and advertises across Meta placements.
Golde was founded in 2017 in Brooklyn by Trinity Mouzon Wofford and Issey Kobori. Trinity became the youngest woman to launch a product at Whole Foods at the time. The brand makes turmeric lattes and superfood blend powders and received Oprah's Favorite Things recognition and a major Target partnership.
Gong Cha is a Taiwanese bubble tea brand selling milk teas, fruit teas, and boba drinks through a global franchise network of retail tea shops. Founded in Taiwan, the brand has expanded into numerous international markets. It advertises across Meta placements to promote its retail store locations and menu items.
González Byass is a Jerez de la Frontera-based Spanish sherry and wine company founded in 1835 by Manuel María González Angel and his British agent Robert Blake Byass. Best known as the producer of Tío Pepe, the world's best-selling fino sherry, the family-owned company has expanded from sherry into premium Spanish wines, brandy, and a global distribution network. The DTC channel includes a wine club, cellar-door experiences, and premium gift boxes targeting both Spanish wine enthusiasts and international export buyers. Also searched as González.
Good George Brewing is a Hamilton, New Zealand craft brewery founded in 2011, operating out of a converted St George's church in Frankton. The brand produces beer, cider, gin, vodka, and cocktails, distributed to 700+ NZ retailers and supported by five hospitality venues across Hamilton, Cambridge, and Bay of Plenty.
Good Pair Days is an Australian online wine retailer offering personalized wine subscriptions based on customer taste profiles. It sells directly to consumers through e-commerce, positioning itself as a data-driven, curated wine discovery service.
GoodPop was founded in 2009 in Austin, TX by Daniel Goetz. The brand makes organic clean-label popsicles and frozen bars with real fruit juice and no artificial sweeteners. GoodPop became one of the top-selling better-for-you frozen bar brands at Target and Whole Foods nationally.
Gopuff is a US-based on-demand delivery company offering snacks, groceries, household essentials, and other convenience items delivered from local micro-fulfillment centers. Founded in 2013 in Philadelphia, it operates in numerous US markets and has expanded into alcohol and pharmacy delivery. Gopuff advertises across Meta placements to drive app downloads and orders.
Gorgie was founded in January 2023 by Michelle Cordeiro Grant, who previously built LIVELY lingerie into a $105M acquisition within three years. Grant launched Gorgie to fill a gap she identified personally: a clean energy drink designed with women's wellness needs in mind rather than the male-dominated 'extreme sport' positioning of legacy energy brands. The brand launched in Whole Foods on January 11, 2023 and expanded rapidly into Sprouts and other natural grocery retailers. Gorgie closed its first year with seven-figure revenue and grew 5x in year two. The brand raised $6.5M at launch and a $24.5M Series A in April 2025, bringing total funding to $37M. The product formula — 150mg green-tea caffeine, l-theanine, biotin, zero sugar, no artificial sweeteners — is designed to support energy without the jitteriness associated with conventional energy drinks.
Govinda Natur GmbH is a Heidelberg-based German organic food brand with over 30 years of history in raw foods, superfoods, and Ayurvedic nutrition. The brand's range covers dried fruits, coconut specialties, tiger nut products, raw snacks, and superfoods — all organic certified, vegan, and free from additives. Distributed through specialist health food stores and DTC. Also searched as Govinda.
Gr8nola is a food and beverage brand selling granola products, positioned within the better-for-you breakfast and snack category. The brand sells through grocery and online retail channels. It advertises across Meta placements as part of its direct marketing.
Graza launched in 2022 as a direct-to-consumer Spanish extra virgin olive oil brand with a revolutionary packaging format: squeeze bottles designed for different use cases (Sizzle for cooking, Drizzle for finishing). The brand went viral on TikTok via unboxing content and food creator seeding, generating $5M in DTC sales at launch before expanding into Whole Foods and Target.
Graze was founded in 2008 by Graham Bosher, Ben Jones and Edd Read as the UK's first personalised snack subscription box. After scaling to millions of subscribers and expanding to the US, the brand was acquired by Unilever in 2019 and later by Candy Kittens in 2025, ending its subscription service to focus on retail snack sales.
Great Low Carb Bread Co. is a US food brand producing low-carbohydrate breads, tortillas, and baked goods sold online and through select retail channels. It targets consumers managing carbohydrate intake for diabetic, keto, or weight-management purposes. The brand advertises across Meta placements to reach niche diet-focused shoppers.
Green & Black's is a UK chocolate brand known for organic and fair-trade dark chocolate, founded in 1991 as one of the first Fairtrade-certified chocolate brands, now owned by Mondelez International. The brand sells through retail worldwide and advertises via digital placements including Meta.
Greenweez is a French e-commerce platform specializing in organic and natural products, spanning food, cosmetics, and household goods. It operates as one of Europe's larger online organic retailers, aggregating a wide catalog of eco-conscious brands. Greenweez advertises across Meta to reach shoppers seeking organic and sustainable products.
Grillo's Pickles is a Massachusetts-founded company known for small-batch, refrigerated kosher dill pickles made without preservatives, sold nationally in grocery stores and online. The brand grew from a Boston food-cart concept into a widely distributed specialty pickle line. It advertises across Meta placements as part of its consumer packaged goods marketing.
Grind was founded in 2011 when David Abrahamovitch and Kaz James converted a former mobile phone shop in Shoreditch into London's first Shoreditch Grind café. The brand has since grown to 14 London sites and a major DTC compostable coffee-pod subscription business, raising $30m in 2021 for US expansion.
Grupo Osborne is a Spanish sherry, brandy, and spirits company founded in 1772 by Thomas Osborne Mann in El Puerto de Santa María, Cádiz. One of Spain's most iconic heritage brands, Osborne is internationally recognised for its black bull roadside silhouettes across Spain and for its Brandy de Jerez and classic sherries. The group has developed a DTC gifting and export channel for premium spirits and wine, with cellar-door experiences supporting brand tourism and high-value direct sales. Also searched as Grupo.
Grød (Danish for 'porridge') opened its first bar on Jægersborggade in Copenhagen's Nørrebro district on September 24, 2011, founded by Lasse Andersen. What began as a single-product concept — honest oat porridge — grew into a small chain of Copenhagen locations, a bestselling cookbook, and a DTC product line stocked in convenience and grocery outlets across Denmark. Grød proved that a humble bowl of oats, told with craft and cultural conviction, could anchor a scalable food brand. The brand's identity is inseparable from Nordic grain heritage, seasonal ingredients, and a stripped-back visual language that signals quality without pretension.
Guayaki Yerba Mate is a California-based brand co-founded in 1996 at Cal Poly by Alex Pryor and David Karr. As the first to bring canned yerba mate to US scale, it created the category via natural food retail and music festival sponsorships. A founding B Corp with an Indigenous-partnership sourcing model, it rebranded as Yerba Madre in April 2025. Also searched as Guayaki.
Guylian is a Belgian chocolate brand known for its seashell-shaped pralines filled with hazelnut praline. It sells through grocery retail, specialty confectioners, and ecommerce internationally, and advertises across Meta placements.
Habanero is a food and beverage brand selling spicy sauces and condiments, including hot sauce products. It positions itself around bold, spice-forward flavors, sold through retail and online channels, and advertises across Meta placements.
Haitai Confectionery is one of Korea's oldest snack brands, founded in 1945. It is best known internationally for the Honey Butter Chip, whose 2014 scarcity-driven launch became a landmark Korean viral marketing moment. Today the brand runs nostalgia and limited-edition campaigns across digital channels. Also searched as Haitai.
Halo Top was founded in 2011 in Los Angeles by attorney Justin Woolverton. The brand's low-calorie, high-protein ice cream became the best-selling US ice cream pint in 2017, growing almost entirely through Instagram and word-of-mouth before scaling paid social. Wells Enterprises (maker of Blue Bunny) acquired the brand in 2019. Also searched as Halo.
Happilo is an Indian food brand selling dry fruits, nuts, seeds, and healthy snack products through ecommerce marketplaces, its own online store, and retail partners across India. The brand advertises across Meta placements to drive sales.
Harmless Harvest was founded in 2009 by Douglas Riboud and Justin Guilbert. The brand produces raw organic coconut water that naturally turns pink due to antioxidant content. It is fair-trade certified and sources from Thailand. Danone acquired the brand in 2021. It is the premium leader in the coconut water segment. Also searched as Harmless.
Harney & Sons is a specialty tea brand selling loose-leaf and bagged teas, including black, green, herbal, and flavored blends, along with tea-related gift sets. Founded in 1983 in New York, the company operates retail tea tasting rooms alongside its wholesale and DTC e-commerce business. It advertises across Meta placements.
Haus is a Sonoma-based low-ABV aperitif brand co-founded in 2019 by Helena Price Hambrecht and Woody Hambrecht. It built 100K+ email subscribers via referral before launch and pioneered the US DTC aperitif category. After Constellation Brands withdrew a $10M funding round in 2022, Haus nearly shuttered but was acquired by CPG incubator The Naked Market and resumed operations.
Health-Ade Kombucha started at the Brentwood Farmers Market in Los Angeles and grew into one of the top kombucha brands nationally. Founded by Daina Trout, Justin Trout, and Vanessa Dew in 2012, the brand scaled on glass bottle premium positioning and small-batch storytelling before being acquired by Juneshine Group. Also searched as Health-Ade.
Heaps Normal is an Australian food and beverage brand producing non-alcoholic craft beer, founded in 2020 and positioned within the growing low- and no-alcohol beverage category. The brand sells through retail and online channels and advertises via Meta placements targeting the sober-curious market.
HelloFresh is a Berlin-founded meal kit service that operates as the dominant DTC food subscription in Australia. Its AU operations are extensively studied by growth marketers for referral program mechanics, subscriber retention cohort management, and high-volume Meta acquisition campaigns. Also searched as Hello.
HelloFresh was founded in 2011 in Berlin by Dominik Richter, Thomas Griesel, and Jessica Nilsson. The company went public in 2017 and became the world's largest meal kit company by subscriber count. Their advertising machine — combining TV, podcast, digital, and influencer channels — is the most studied subscription acquisition playbook in food DTC.
HelloFresh CH is the Swiss market operation of HelloFresh, a global meal-kit subscription service that delivers pre-portioned ingredients and recipes for home cooking. It serves customers across Switzerland as part of HelloFresh's international direct-to-consumer network.
HelloFresh was founded in Berlin in November 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. It launched in the UK in 2013 and grew the market to its second-largest globally. The brand delivers weekly recipe boxes with pre-portioned fresh ingredients and recipe cards, targeting busy households. It is listed on the Frankfurt Stock Exchange (IPO 2017) and operates in 18 countries. Also searched as HelloFresh.
Hendrick's Gin is a Scottish premium gin brand owned by William Grant & Sons, distilled in Girvan, Scotland with cucumber and rose infusions as its signature botanicals. Known for its distinctive apothecary-style bottle, it is sold globally through liquor retailers, bars, and online channels.
Heyday Canning Co. is a New York-based specialty canned bean brand founded in 2021. They make globally-inspired saucy beans — think Kimchi Sesame Navy Beans and Harissa Lemon Chickpeas — designed to elevate the pantry staple category. Available at Whole Foods, Target, and DTC, the brand targets home cooks who want convenient, chef-quality flavors. Also searched as Heyday.
HEYTEA is a Chinese beverage brand selling freshly made tea drinks, including fruit teas and cheese-topped teas, through a large retail store network across China and internationally. The brand is credited with popularizing the modern fresh-fruit tea category. It advertises on Meta to reach beverage consumers.
Hi-Fi Hops is a Lagunitas Brewing (Heineken) cannabis sparkling water launched in 2018 in partnership with AbsoluteXtracts. Dry-hopped like an IPA with Yakima Valley hops, it delivers zero calories, zero alcohol, and either 5mg THC/5mg CBD or 10mg THC per can, available at licensed California and Colorado dispensaries. Also searched as Hi-Fi.
Highlands Coffee is a Vietnamese coffee shop chain founded in 1998 selling brewed coffee, Vietnamese-style coffee drinks, and food items through a large network of retail cafes across Vietnam. It is one of the country's largest coffeehouse chains, advertising across Meta placements to promote store visits and delivery.
Estrella Galicia (Hijos de Rivera) is a Galician premium beer brand founded in 1906 in A Coruña by José María Rivera Corral. One of Spain's most respected independent family breweries — now in its fifth generation — the brand is known for limited-edition collectible DTC tin campaigns, Spanish football and motorsport sponsorships, and €886 million turnover in 2024. Also searched as Hijos.
Hint Water is a US-based beverage brand selling unsweetened, flavored water without artificial sweeteners or preservatives. Founded in the mid-2000s in San Francisco, it positions itself as a healthier alternative to soda and juice, sold through grocery retailers and direct-to-consumer channels. The brand advertises across Meta placements.
Hipp is a German baby food company, founded in 1899, selling organic infant formula, baby food, and toddler nutrition products through retail and ecommerce channels across Europe and internationally. It is one of Europe's best-known organic baby food brands, advertising across Meta placements.
Hippeas launched in 2016 with organic chickpea puffs and a counterculture-inspired brand identity anchored by the 'Give Peas a Chance' campaign. The brand secured early Starbucks distribution, raising its profile rapidly, and brought in celebrity investors (Justin Timberlake among them) in a $50M round. Today Hippeas is a leading better-for-you snack at major grocery chains.
Hite Jinro is the force behind Jinro, the world's highest-volume spirits brand, and Hite Beer, one of Korea's leading lagers. The company's marketing combines mass-reach TV campaigns with influencer and K-pop celebrity tie-ins, reaching both domestic consumers and a growing global Korean diaspora. Also searched as Hite.
Hiyo is an organic social tonic brand founded in 2021 in Venice, California by Evan Quinn (CEO), George Youmans (CRO), and Cygne Cooper (CBO). The brand grew from a personal mission: in April 2019, Quinn and Youmans each had family members hospitalized for alcohol-related issues, leading both to cut back on drinking and eventually to create a functional beverage that could replace alcohol's social role. Hiyo's drinks are formulated with natural adaptogens, nootropics, and functional botanicals to support mood and social ease without intoxication. The brand built its following through sustained TikTok community engagement before securing major retail partnerships including a Live Nation venue deal — making Hiyo available at concerts and events — and expanding into Costco and nationwide Target in 2026. The brand's authentic founding story and community-first growth model distinguish it in a category increasingly populated by VC-backed launches.
Hochwald Foods is a German dairy cooperative based in Rhineland-Palatinate, founded in 1932. Known primarily as a large retail dairy supplier, it has developed DTC gifting and organic subscription milk box offerings targeting conscious consumers, positioning cooperative heritage as a trust signal against corporate dairy brands. Also searched as Hochwald.
Home Chef is a meal kit delivery company offering pre-portioned ingredients and recipes for home cooking, founded in 2013 and headquartered in Chicago, later acquired by Kroger. The brand sells subscriptions direct-to-consumer and advertises through digital and Meta placements.
Hop Wtr is an LA-based hop-infused sparkling water brand co-founded in 2020 by Jordan Bass and Nick Taranto (co-founder of meal-kit brand Plated). Each can contains hops, adaptogens, and nootropics with zero alcohol and zero sugar. After a Shark Tank appearance and investment from Btomorrow Ventures (BAT), it distributes at Whole Foods, Target, and Amazon. Also searched as Hop.
Horlicks is one of India's most trusted nutrition drink brands, originally founded in 1873. Acquired by GSK and then HUL (Hindustan Unilever), it holds dominant market share in the malted health drink category across India, Sri Lanka, and Bangladesh — sold through modern trade, pharmacy, and increasingly digital channels. Also searched as Horlicks.
Hu Kitchen was founded in 2012 in New York with a restaurant that embodied a 'back to human' eating philosophy — paleo, no refined sugar, no additives. The Hu chocolate bars became their breakout retail product, mainstreaming clean-ingredient chocolate at Whole Foods. Mondelez acquired Hu in 2021, betting that the premium clean chocolate segment would continue growing. Also searched as Hu.
Humm Kombucha was founded by Michelle and Jamie Mitchell in Bend, Oregon in 2009. The brand differentiated through accessible low-sugar kombucha at mainstream price points, becoming the first kombucha brand to achieve Costco placement at scale. Humm's women-founded story and Pacific Northwest craft roots anchor its brand identity. Also searched as Humm.
Hunter & Gather was launched in October 2017 by Amy Moring, a lifelong coeliac, and Jeff Webster, a health-optimisation enthusiast. The brand makes paleo and keto-friendly condiments — including avocado oil mayonnaise, sugar-free ketchup and collagen — formulated without refined sugars, grains or inflammatory seed oils. Also searched as Hunter.
Hydrant was founded in 2018 in New York City by John Sheridan, who developed the electrolyte formula based on sports physiology research conducted at Oxford University. The brand makes electrolyte drink mixes and competes in the fast-growing hydration category against Liquid I.V. and LMNT.
IQBAR is a New York-founded snack brand making brain-and-body nutrition bars formulated with clean, plant-based ingredients and low sugar content. The company also sells hydration and energy products under adjacent lines. It markets itself around cognitive and metabolic wellness positioning, selling direct-to-consumer and through retail partners, advertising across Meta placements.
Illy Caffè is a premium Italian coffee brand founded in Trieste in 1933 by Francesco Illy. Renowned for its single-blend espresso made from nine Arabica varieties and its illy Art Collection designer cup series, the brand distributes through DTC subscription, retail, and a strong B2B foodservice channel serving premium restaurants and hotels globally. Also searched as Illy.
Impossible Foods is a food technology company known for its plant-based Impossible Burger and other meat alternatives that use heme protein to mimic the taste of beef. Founded in California, the company sells through grocery retail and a wide network of restaurant and foodservice partners. It is widely recognized as a leading name in the plant-based meat category, advertising across Meta placements.
In Good Taste is a food-beverage brand selling wine and beverage products, positioned around approachable, everyday drinking occasions. It sells through retail and direct-to-consumer channels and advertises across Meta placements.
Inca Kola is Peru's most iconic soft drink, created in 1935 by British-Peruvian immigrant José Robinson Lindley in Lima. The golden lemon verbena soda is the only soft drink to outsell Coca-Cola in its home country. Coca-Cola acquired 50% and international rights in 1999, while the Lindley family retains domestic Peruvian ownership. The brand is expanding DTC multi-pack sales to Peruvian diaspora communities internationally. Also searched as Inca.
Insomnia Cookies was founded in 2003 by Seth Berkowitz at Syracuse University and built its brand around late-night warm cookie delivery to college campuses. The chain grew to 200+ locations and was acquired by Krispy Kreme in 2018. Its app-first model and loyalty program are central to its growth marketing. Also searched as Insomnia.
Intelligentsia Coffee is a specialty coffee roaster selling whole bean and ground coffee sourced through direct-trade relationships with growers. Founded in 1995 in Chicago, it was an early player in the specialty coffee movement and operates cafes alongside wholesale and e-commerce coffee sales.
Founded in Still Bay, Western Cape in 2011 by Lorna Scott, Inverroche is the pioneer of South Africa's craft gin movement, distilling gins infused with fynbos — the unique floral biome endemic to the Western Cape. The brand now exports to over 20 markets globally. Also searched as Inverroche.
J. Hornig is a Graz coffee roaster with origins dating to 1912, relaunched as a premium DTC and subscription brand. The brand combines over a century of Austrian coffee roasting heritage with modern specialty sourcing and a direct-to-consumer subscription model across the DACH region.
Jack Link's is a meat snack brand selling beef jerky and meat stick products across numerous flavors and formats. Founded in Wisconsin, the company is one of the largest jerky producers in the U.S. and is widely distributed through grocery, convenience, and mass retail. It advertises across Meta placements.
Jake (jakefood.com) is a Dutch complete-nutrition DTC brand founded in 2014 in Groningen. Its 100% vegan shakes, bars and pasta are engineered to meet every EU-standard daily nutrient requirement. The brand ships to over 50 countries and has built a strong subscriber base in the DACH region via performance marketing. Also searched as Jake.
Javy Coffee is a beverage brand selling concentrated cold brew coffee designed for quick mixing at home, sold direct-to-consumer online. It markets its concentrate format as a faster, more affordable alternative to coffee shop drinks and traditional brewing.
Jimmy Joy ads heavily leverage cost-effectiveness and rapid nutritional benefits to promote their Plenny Shake meal replacement products. Analyzing the Jimmy Joy ad library reveals a sharp focus on high protein and fiber content, targeting busy, health-conscious consumers with strong social proof.
JonnyPops is a frozen fruit pop brand founded in Minnesota, making popsicles from real fruit and simple ingredients. The company sells its products through grocery retail freezer sections across the US. It positions itself as a wholesome, family-friendly frozen treat brand, advertising across Meta placements.
Jose Gourmet is a Portuguese brand known for premium canned seafood, including sardines, tuna, and other tinned fish presented in distinctive artisan packaging. The company exports its products to specialty grocers and online retailers internationally. It positions itself as a high-end, design-forward take on traditional Portuguese conservas, advertising across Meta placements.
Jot Coffee is a coffee brand known for its ultra-concentrated cold brew coffee format, designed for convenience and reduced packaging waste. The company sells primarily through direct-to-consumer online channels and select retail. It markets its concentrate as a space-saving, high-potency alternative to traditional coffee brewing, advertising across Meta placements.
Juan Valdez is the commercial arm of Colombia's National Federation of Coffee Growers (FNC), created in 1958. The brand operates 630+ stores globally and sells premium Colombian coffee direct-to-consumer online, channeling proceeds back to half a million Colombian coffee farming families. Also searched as Juan.
Julian Bakery is a US-based food company selling low-carb, paleo, and protein-enriched bread and bakery products online and through retail. It has offered specialty diet-friendly baked goods for over a decade, targeting keto and low-carbohydrate consumers. The brand advertises across Meta placements to support ecommerce sales.
Just Spices is a Düsseldorf DTC spice blend brand founded in 2014 by Florian Falk, Ole Strohschnieder and Bela Günsberger. Built on colourful branding and Instagram recipe content, the brand scaled rapidly to become a category leader before Kraft Heinz acquired a majority stake in January 2022. Also searched as Just.
Just Water is a New York-based premium water brand co-founded in 2015 by Jaden Smith (then 11 years old) with his parents Will and Jada Pinkett Smith. It uses 82% plant-based carton packaging and sources spring water from Glens Falls, NY via a community water equity partnership. Available at Whole Foods, Target, and Amazon. Also searched as Just.
Justin's was founded in 2004 in Boulder, CO, by Justin Gold, who started blending his own nut butters and packaging them in single-serve squeeze packs to fuel outdoor adventures. The portable format created a new on-the-go snacking occasion. Hormel acquired Justin's, enabling national distribution across Whole Foods, Target, Walmart, and Costco.
Karma Drinks is an Australian beverage company selling organic and fair trade sodas and cola drinks through retail and online channels. It positions its products around ethical sourcing and simpler ingredient lists compared to mainstream soft drinks. The brand advertises across Meta placements to support retail sales.
Katinat (originally Katinat Saigon Kafe) is a Vietnamese coffee and tea chain founded in 2016, named after the historic colonial street Rue Catinat. Known for photography-worthy interiors and a youth-oriented brand identity, the chain operates 73+ locations nationwide and sells packaged DTC coffee products online. Also searched as Katinat.
Kazidomi was founded in Brussels in 2016 by Emna Everard as a curated online organic grocery platform. A paid annual membership (K+) unlocks 20–50% discounts on 4,000 health-certified products, generating both recurring revenue and customer loyalty. The brand generates 80% of revenue from French customers.
KeVita is a food-beverage brand selling probiotic sparkling drinks, including kombucha and water kefir beverages, positioned as functional gut-health products. Owned by PepsiCo, the brand is distributed widely through U.S. grocery and natural food retailers. It advertises across Meta placements.
Kee Wah Bakery is a Hong Kong heritage Chinese pastry brand founded in 1938. Renowned for its mooncakes, cocktail buns, and egg rolls, Kee Wah operates a DTC gifting business that ships globally, particularly targeting the Hong Kong diaspora and Chinese communities in North America. Also searched as Kee.
Keimling is a German health food brand selling organic superfoods, sprouting seeds, and wellness products through direct-to-consumer online retail. It positions itself around raw-food and vegan nutrition, targeting health-conscious consumers across Germany and Europe.
Kerrygold is an Irish dairy brand owned by Ornua, known for its grass-fed butter and cheese sold internationally, including strong presence in the US market. Founded in the 1960s, it is distributed through supermarkets and grocery retailers worldwide.
Kettle & Fire was founded in 2015 by brothers Justin and Nick Mares to sell high-quality grass-fed bone broth in shelf-stable packaging. The brand became one of the most-studied examples of DTC food growth, building a multi-million dollar Facebook advertising operation and proving that educational content ads could drive food product sales at scale. Also searched as Kettle.
Keyto is a food and beverage brand focused on ketogenic-diet products, including snacks and nutrition tools aimed at consumers following low-carb eating plans. The company markets its offerings as support for weight management and metabolic health goals. It sells primarily through direct-to-consumer channels, advertising across Meta placements.
Kin Euphorics is a New York-based nootropic and adaptogen NA drink brand co-founded in 2018 by Jen Batchelor with supermodel Bella Hadid as investor and creative collaborator. Designed for social occasions — bars, parties, dinner — as an alcohol alternative. Available at DTC, Whole Foods, and Erewhon. Also searched as Kin.
KIND Snacks was founded in 2004 by Daniel Lubetzky with a mission to create bars using whole, visible ingredients and to promote kindness in the world. The brand defined the premium nut bar category, navigated an FDA labeling challenge in 2015, and was acquired by Mars in 2020 in a deal valuing the company at over $5B. Also searched as Kind.
King Arthur Baking Company is one of the oldest flour and baking brands in the US, tracing its origins to 1790 and now employee-owned and based in Vermont. The company sells flour, baking mixes, and ingredients through grocery retail nationwide, alongside baking education content and recipes. It is widely recognized as a trusted, long-established name in home baking, advertising across Meta placements.
Kite Hill was founded in 2012 in Hayward, CA by chef Monte Casino, food scientist Jean Prevot, and Impossible Foods founder Patrick Brown. The brand applies traditional cheesemaking techniques to almond milk, producing ricotta, cream cheese, yogurt, and artisan cheeses distributed nationally at Whole Foods and Target. Also searched as Kite.
Knorr, Unilever's flagship food brand founded in 1838 in Switzerland, has tested DTC recipe-kit bundles and ingredient packs via knorr.com, layering sustainability and nutrition messaging onto a historically retail-dominant brand. Also searched as Knorr.
KoRo is a Berlin-founded bulk-direct food brand established in 2012 by Constantinos Calios and Piotr Barcz. By selling direct in 1kg+ formats at wholesale-adjacent prices, KoRo eliminates the supermarket markup that inflates health food pricing. Famous for their almond and peanut butters, dried fruits, and superfood powders, KoRo distributes DTC and through Amazon across Europe.
Koawach was founded in Berlin in 2014 by Jan Sander and Achim Zimmermann. The brand produces organic fair-trade cacao-based energy drinks and powders using guarana as the caffeine source — positioned as a natural, guilt-free coffee alternative. It has since launched Koalimo, a cocoa juice energy drink using cocoa fruit pulp.
Kodiak Cakes is a Utah-based food brand known for protein-enriched pancake and waffle mixes, oatmeal, and baking products with an outdoor, frontier-inspired brand identity. The company has grown into a widely distributed grocery brand across the US. It positions its products around whole-grain, high-protein breakfast options, advertising across Meta placements.
Kofler & Kompanie was founded in 1991 by KP Kofler in Frankfurt, though the group traces its heritage to an 1823 court baker. It is one of Germany's leading premium event caterers operating in five German cities and internationally (UK, Portugal, Japan, Qatar). The DTC channel focuses on premium gourmet gifting. Also searched as Kofler.
Koia was founded in 2016 in Chicago by Christopher Hunter and Dustin Baker. The brand makes plant-based protein shakes available in the refrigerated grab-and-go section of Whole Foods and Sprouts. With 18g of protein from rice, pea, and coconut, Koia positioned itself as a clean alternative to dairy-based protein shakes.
Kusmi Tea is a French tea brand selling loose-leaf and packaged teas, including black, green, herbal, and wellness-focused blends. Founded in Russia in 1867 and later based in Paris, the brand sells through boutiques, retail partners, and e-commerce. It advertises across Meta placements.
Kyrö Distillery is a Finnish craft spirits producer known for rye whisky and rye-based gin, founded by a group of friends in the Sastamala region. The brand emphasizes its unconventional rye-grain approach within the craft spirits category, sold through liquor retailers, bars, and online internationally.
Kölln is a German food brand, one of the country's longest-established oat and cereal producers, selling oatmeal, muesli, and grain-based breakfast products through retail and ecommerce channels across Europe.
LMNT is a Missoula-based zero-sugar electrolyte brand co-founded by paleo author Robb Wolf and Luis Villasenor in 2018. Formulated for keto and low-carb athletes, it contains 1000mg sodium per sachet — far above competitors. The brand scaled almost entirely through podcast sponsorships (Huberman Lab, Peter Attia) and a free sample DTC funnel, with no retail distribution.
LU (Lefèvre-Utile) is a French biscuit and cookie brand founded in 1846 in Nantes, now owned by Mondelez International, known for products like Petit Écolier and Prince. It is distributed widely through supermarkets across France and internationally.
La Cav (Club de Amantes del Vino) is Chile's largest and oldest wine club, operating for 25+ years as a monthly subscription service delivering curated Chilean wines, tasting notes, and the La Cav magazine. Members receive expert-selected red or mixed wine cases with exclusive discounts. The DTC platform at cav.cl also serves as a premium wine ecommerce store.
La Colombe Coffee is a Philadelphia-founded café and RTD brand that invented the Draft Latte — a canned latte using a patented nitrogen widget to create a foamy, Guinness-like texture. Chobani acquired the brand in 2023 to expand its better-for-you beverage portfolio.
La Fourche is a French online grocery retailer specializing in organic and bulk food products sold through a membership model. It focuses on sustainable, package-reduced grocery shopping delivered directly to consumers. The brand markets its subscription and bulk-buying proposition across Meta placements.
La Mère Poulard is a French food brand originating from the historic Mont Saint-Michel restaurant known for its omelets, producing butter cookies (galettes) and biscuits. It sells through French supermarkets, specialty food shops, and online retailers.
La Ruche qui dit Oui ! is a French food platform connecting consumers directly with local farmers and food producers through neighborhood pickup points, known internationally as the origin of the Food Assembly model. It positions itself as a short-supply-chain alternative to traditional grocery retail. The brand advertises across Meta placements targeting local-food shoppers.
LaCroix is an American brand selling flavored sparkling water without artificial sweeteners or calories, sold in cans through grocery, retail, and e-commerce channels across the United States. Owned by National Beverage Corp, the brand has built a following among health-conscious sparkling water drinkers. It advertises across Meta placements to reach beverage shoppers.
Laird Superfood is a food-beverage brand selling functional coffee creamers, instant coffee, and superfood-based beverage products co-founded by big-wave surfer Laird Hamilton. Based in the U.S., the company sells through grocery retail and its own e-commerce site. It advertises across Meta placements.
Larabar was founded by Lara Merriken around 2000 after she created fruit-and-nut bars while hiking in Colorado. The brand's radical minimalism — as few as two ingredients — became the defining standard for clean-label snacking. General Mills acquired Larabar in 2008, and the brand remains one of the most recognizable names in natural food retail.
Last Crumb was founded in 2020 in Los Angeles by Derek Jaeger and Alana Arnold. The brand sells $140 boxes of 12 gourmet cookies via weekly limited drops modeled on streetwear scarcity mechanics. CEO Matthew Jung joined within the first year. The brand is DTC-only and relies primarily on organic virality rather than paid ads.
L'Atelier Dubai is a Dubai-based artisan chocolate studio creating luxury single-origin and fusion chocolate collections with Arabic-inspired flavors. The brand serves both personal DTC buyers and premium corporate gifting clients across the UAE, with peak demand during Ramadan, Eid, and corporate gifting seasons. Also searched as Latelier.
Lavazza is an Italian coffee brand founded in Turin in 1895 by Luigi Lavazza, one of Italy's most recognised consumer brands. The company has evolved from a roastery to a full coffee ecosystem brand selling machines, pods, and subscriptions DTC, while maintaining strong wholesale distribution globally and high-profile sponsorships in motorsport and tennis.
Lemon Perfect was founded in 2017 in Atlanta by former basketball coach Yanni Hufnagel. The brand makes zero-sugar cold-pressed lemon water. Beyoncé became an investor in 2021, generating global press coverage. The brand expanded to Whole Foods and Target and raised $31M in a Series A. Also searched as Lemon.
Lemonaid is a Hamburg-based social enterprise founded in 2008 making fair-trade organic soft drinks. The brand sources directly from farmers and donates 10 cents per bottle to the Lemonaid & ChariTea Foundation. Distributed across German retail, gastronomy and DTC webshop.
Leonidas was founded in 1913 in Brussels by Leonidas Kestekides, a Greek-Belgian chocolatier who dreamed of democratising Belgian chocolate. Now with 1,300+ global points of sale across 32 countries (largely franchise), Leonidas has built a growing DTC gifting and subscription layer at leonidas.com.
LesserEvil was founded in 2007 and repositioned under Charles Coristine into a premium organic snack brand with a playfully self-aware identity. The brand became the Whole Foods category leader in better-for-you popcorn and expanded into grain-free puffs, leveraging its cheeky 'choose the lesser evil' positioning to drive strong brand loyalty. Also searched as Lesser.
Levain Bakery was founded in 1994 on the Upper West Side of Manhattan by Constance McDonald and Pam Weekes. Famous for its 6-oz thick, gooey cookies, Levain expanded from a single NYC location to a nationwide DTC shipping operation and multiple retail outposts, with gifting as a primary purchase driver. Also searched as Levain.
Levista is an Indian coffee brand selling instant coffee and coffee products through retail and ecommerce channels across India. The brand advertises across Meta placements to drive sales.
Liang Pin Pu Zi (良品铺子) is a Wuhan premium snack brand founded in 2006 by Yang Hongchun, listed on the Shanghai Stock Exchange since 2020. Internationally known as Bestore, it operates thousands of branded stores alongside Tmall and JD DTC channels, competing with Three Squirrels through curated quality and gifting-set strategy. Also searched as Liang.
Licious is a Bengaluru-based fresh meat and seafood DTC brand founded in 2015 by Abhay Hanjura and Vivek Gupta. India's first D2C unicorn in the food segment, it delivers fresh, preservative-free meat and seafood with cold-chain guarantees and a growing range of marinated ready-to-cook products.
Lily's Sweets was founded in 2010 in Boulder by Cynthia Tice to create chocolate sweetened with stevia for diabetics and low-carb dieters. The brand became the category anchor for no-sugar-added chocolate in natural retail. Hershey acquired Lily's for $425M in 2021, recognizing that low-sugar confectionery had moved from niche to mainstream. Also searched as Lily's.
Lindt is a Swiss chocolate maker founded in 1845, known for premium chocolate products including its Lindor truffles and Excellence bars. It sells through its own chocolate shops, grocery and specialty retail, and ecommerce worldwide, and advertises across Meta placements.
Liquid Death is an LA-based canned water brand founded in 2019 by Mike Cessario (former Netflix creative director). It markets Austrian mountain water in tallboy cans using heavy metal aesthetics, irreverent humor, and entertainment-first marketing. Celebrity partnerships (Tony Hawk, Martha Stewart) and creative campaigns drove a $1.4B valuation.
Liquid I.V. is an LA-based hydration multiplier brand founded in 2012 by Brandin Cohen. Its CTT-powered electrolyte powder sachets claim to deliver 2-3x more hydration than water. Acquired by Unilever in 2020, it reached $100M+ revenue via influencer seeding, Costco placement, and a buy-one-donate-one charitable model.
Liquor Loot was founded in 2016 by Sydney entrepreneur Joel Hauer, initially as Whisky Loot before expanding to Gin Loot and consolidating under Liquor Loot in 2021. The brand pioneered the spirits discovery subscription model in Australia, delivering 60ml premium spirit samples monthly. Following administration in March 2024, Liquor Loot was acquired by Just Wines Australia Group for $1.2 million, marking a continuation under new ownership. Also searched as Liquor.
Lo Bros is an Australian beverage brand producing kombucha and fermented soft drinks sold through supermarkets, health food stores, and online channels across Australia. It positions its products within the functional, gut-health beverage category. The brand advertises across Meta placements to support retail distribution.
Loacker is a South Tyrolean wafer and confectionery brand founded in 1925 by Alfons Loacker in Bolzano, Italy. A 100% family-owned business for four generations, Loacker has built global distribution across 100+ countries while maintaining a strong DTC gifting and subscription model rooted in Alpine quality, natural ingredients, and slow-craft production storytelling. Its premium tin gift sets are a signature seasonal category.
Lotte Co., Ltd. (Japan) was founded in Tokyo in 1948 by Shin Kyuk-ho. The Japan entity operates independently from the Korean Lotte corporation but shares brand heritage. Key products include Ghana chocolate bars, Koala's March animal-shaped biscuits, Toppo, and a large chewing gum portfolio. Ghana chocolate dominates Japan's Valentine's Day gifting campaigns. The brand operates DTC gifting e-commerce.
Lotte Chilsung Beverage is South Korea's dominant beverage conglomerate, producing Chilsung Cider, Kloud Beer, and a wide portfolio of RTD coffees, juices, and spirits. Founded in 1950, it operates one of Korea's most sophisticated distribution and DTC marketing networks. Also searched as Lotte.
Lotte Wellfood is a South Korean confectionery and food company, part of the Lotte Group, producing snacks, chocolate, and baked goods. It sells through grocery and convenience retail across Korea and international markets, and advertises across Meta placements.
Loving Earth is an Australian food and beverage brand selling organic chocolate and plant-based food products, positioned around ethical sourcing and sustainability. The brand sells through retail and online channels and advertises via Meta placements.
Founded in Curitiba around 2005, Lucca Coffee Roasters is considered a pioneer of Brazil's specialty coffee movement. With over 14 national championship titles, Lucca is the country's most decorated competitive roaster, selling premium single-origin and micro-lot coffees direct to consumers online and through its cafés. Also searched as Lucca.
Lucky Saint is a premium British non-alcoholic lager founded in 2018 by Luke Boase and brewed in Bavaria, Germany. Boase launched the brand after becoming frustrated with the quality of UK alcohol-free beer options, spending two years collaborating with European breweries to develop a product that could stand alongside premium lagers in taste and presentation. Lucky Saint is the brand behind the 'Not Another Beer Co Ltd' entity incorporated in the UK in August 2017. The brand became the first NA lager to crack meaningful UK pub draught placement — a critical credibility and trial milestone in a market where on-premise consumption drives brand perception. In 2023, Lucky Saint raised more than £10M in a Series A round led by JamJar Investments (the private equity arm linked to Innocent Drinks) and Beringea VCT — the largest Series A raised by an alcohol-free beer brand in Europe at the time. DTC subscription and UK supermarket listings round out the distribution model. Also searched as Lucky.
Lumen was founded in 2014 in Tel Aviv by twin sisters Merav Mor and Michal Mor, both with PhDs in physiology. The device uses CO2 analysis of a single breath to measure real-time metabolism — indicating whether the body is burning fat or carbohydrates. It pairs with an app providing daily personalized nutrition plans.
Lumi Juice was founded in 2013 in Charlottesville, VA by Hillary Lewis (née Murray) while she was completing her MBA at UVA. The brand makes USDA certified organic cold-pressed juices using high-pressure processing and was one of the first organic juice brands to build a fully integrated manufacturing facility.
Lupii was founded in 2019 in New York City by Isabelle Steichen and Allie Dempster (a former PepsiCo senior marketing manager). The brand makes protein bars from lupini beans — a legume with a complete amino acid profile and higher protein than soy. Backed by Human Ventures and raised $1M+ in early funding.
Lyre's was founded in 2019 by Australians Mark Livings and Carl Hartmann and is headquartered in London. The brand offers over 14 non-alcoholic spirit alternatives — from bourbon to amaretto — named after the Australian lyrebird's mimicry ability. It has become the world's largest NA spirits range with distribution in over 60 countries and offices in London, Sydney, New York, Singapore and Amsterdam.
Löwenzahn Organics is a German brand selling organic and natural personal care and household products, including deodorants and cosmetics. It positions itself around plastic-free, sustainable formulations, sold direct-to-consumer online and through natural product retailers in Germany.
Luckin Coffee (瑞幸咖啡) is China's largest coffee chain by store count, founded in 2017 in Xiamen. It pioneered app-only ordering with deep subsidy campaigns, survived a 2020 $300M accounting fraud scandal, and rebounded to 20,000+ stores. Its 2023 Moutai Latte (Maotai baijiu + coffee) collaboration became the most viral Chinese F&B product launch in years. Also searched as MOCHA.
Mac's Brewery is a New Zealand craft beer brand producing a range of ales and lagers sold through supermarkets, bottle stores, and bars across New Zealand. It is one of the longer-running craft beer labels in the New Zealand market. The brand advertises across Meta placements to support retail sales.
Macchu Pisco is a premium Peruvian pisco brand founded in 2006 by Peruvian-American sisters Melanie and Lizzie Asher. Melanie serves as CEO and master distiller (Harvard MBA graduate), with the brand producing super-premium pisco from pesticide-free Quebranta grapes. Products include Macchu Pisco, La Diablada, and Ñusta. The brand is stocked at Nobu, Daniel Humm, and Eric Ripert restaurants. Also searched as Macchu.
Magic Hour Tea is a luxury artisan tea brand founded in Ojai, California by Zhena Muzyka. The brand offers organic, biodynamic loose-leaf teas sourced from small farms globally, with gallery-worthy packaging designed for the wellness and gifting market. Also searched as Magic.
Magic Mind is an LA-based 2oz productivity shot brand founded in 2018 by James Beshara (ex-Tilt, YC-backed). Each shot contains 12 active ingredients including ashwagandha, lion's mane, matcha, and turmeric targeting sustained focus and reduced cortisol. The brand scaled through podcast advertising on entrepreneurship and productivity shows, with a subscription-first DTC model. Also searched as Magic.
Magic Spoon launched in 2019 to reinvent sugary childhood cereals with high-protein, low-carb nutrition. Founded by Gabi Lewis and Greg Sewitz (also behind Exo protein bars), the brand raised $85M and expanded from DTC-only into Target and Whole Foods while keeping a strong subscription base. Also searched as Magic.
Mahler & Co. is a food and beverage brand selling specialty products through retail and online channels. Details on its specific product line are limited; it advertises within the food-beverage category across Meta placements.
Maker Wine is a food-beverage brand selling canned and bottled wine products marketed for convenience and portability. The brand targets consumers seeking casual, on-the-go wine options and sells direct-to-consumer and through retail. It advertises across Meta placements.
Malk Organics makes ultra-clean nut milks with just two ingredients—organic nuts and water. Founded in Houston in 2015, Malk became the top-selling nut milk at Whole Foods by stripping out the gums, oils, and additives found in mainstream plant milks, appealing to ingredient-literate clean-label consumers. Also searched as Malk.
Founded in 1980 in Maseru, Lesotho as a joint venture between the Lesotho National Development Corporation, South African Breweries and the Commonwealth Development Corporation, Maluti Mountain Brewery is the Kingdom's national brewer. Now an AB InBev subsidiary (39% stake) with 51% government ownership via LNDC, the brewery produces Maluti Premium Lager using pure mountain spring water alongside licensed AB InBev brands. Also searched as Maluti.
Manner has produced its signature pink hazelnut cream wafers in Vienna since 1890. The brand is a Viennese cultural icon — the Stephansdom-printed pink packaging is immediately recognisable across Central Europe. Its DTC webshop offers personalised gift tins, subscription boxes, and exclusive flavours.
Manner Coffee is a Shanghai specialty coffee chain founded in 2015 by Han Yulong and Lu Jianfeng, known for ¥15 lattes and a bring-your-own-cup discount. Backed by LVMH H Partners and Temasek, Manner expanded to 1,000+ stores while maintaining an organic-first marketing approach through collaborations, merch drops, and social virality. Also searched as Manner.
Manuka Health is a New Zealand producer of manuka honey and related bee products, selling MGO-graded honey, propolis, and supplement products through retail and online channels globally. The brand sources honey from New Zealand beekeepers and markets on manuka's antibacterial properties. It advertises across Meta placements to support international retail and DTC sales.
Marchesi 1824 is Milan's oldest and most storied pastry house, founded in 1824 on Via Santa Maria alla Porta. Acquired by the Prada Group in 2014, the brand has expanded with a second Milanese location in Via Monte Napoleone and a DTC gifting programme for its signature marrons glacés, panettone, and biscotti. The Prada connection adds global brand halo while the 200-year heritage provides an authenticity no competitor can match. Also searched as Marchesi.
Market Kurly is a Seoul premium grocery DTC company founded in 2015 by Sophie Kim. It pioneered 'dawn delivery' (order by midnight, receive by 7am) in Korea, disrupting traditional grocery retail. Raised significant venture capital and filed for IPO; positioned as Korea's curated premium fresh food destination. Also searched as Market.
Marley Spoon is a Berlin-founded meal kit brand listed on the ASX, with Australia as its core market. Founded by Fabian Siegel and Till Neatby in 2014, it is a public-company reference case for DTC subscription churn management, cohort economics, and paid acquisition strategy in the AU food subscription category. Also searched as Marley.
Maruchan is a Japanese instant noodle brand, widely known internationally for its ramen cups and packaged noodle products. It sells through grocery and mass retail channels globally, and advertises across Meta placements.
Mautner Markhof has been producing condiments in Vienna since 1840, making it one of Austria's oldest food brands. The family name is synonymous with Austrian mustard and pickles. Today the brand operates a DTC gifting channel alongside supermarket retail, targeting premium Austrian gastronomy gifting occasions. Also searched as Mautner.
Meati Foods is a US-based food company producing whole-cut meat alternatives made from mycelium, sold as steaks, cutlets, and jerky through retail grocery and online channels. It positions its products as a minimally processed alternative to traditional plant-based meat substitutes. The brand advertises across Meta placements to support retail distribution.
Meatigo is an Indian food and beverage brand delivering fresh meat, seafood, and poultry direct to consumers online. It emphasizes quality sourcing and hygienic processing, and advertises across Meta placements.
Mia & Ben is a food and beverage brand selling grocery or specialty food products through retail and online channels. Specific product details are limited; it advertises within the food-beverage category across Meta placements.
Michel et Augustin launched in Paris in 2004 with handmade-looking cookies and a founder double-act that turned artisan biscuits into a media story. Known for a 2016 Starbucks CEO elevator pitch stunt that went viral, the brand expanded to Whole Foods USA before being acquired by Savencia. Also searched as Michel.
Mid-Day Squares was founded in 2018 in Montreal by siblings Jake and Lezlie Karls and Nick Saltarelli (Lezlie's husband). The brand sells chocolate protein bars and built its audience by filming the real challenges of building a food company on TikTok and Instagram, creating a cult following that preceded traditional paid ad investment. Also searched as Mid-Day.
Migros Online is the e-commerce grocery arm of Migros, Switzerland's largest retail cooperative, offering online ordering and delivery of food, beverage, and household products. It serves customers across Switzerland as an extension of Migros's supermarket network.
Milka is a chocolate brand owned by Mondelez, recognized for its purple packaging and Alpine milk chocolate bars. It sells through grocery and mass retail channels across Europe and internationally, and advertises across Meta placements.
Milkbasket is an Indian food and beverage brand offering daily doorstep delivery of milk, groceries, and household essentials via subscription. It positions itself around convenient, recurring micro-delivery and advertises across Meta placements.
Milky Mist is an Indian dairy brand offering paneer, cheese, yogurt, and other dairy products sold through grocery retail and ecommerce channels across India. It positions itself around fresh, quality dairy sourcing. Milky Mist advertises on Meta placements to support retail and online sales.
Minor Figures is a London-based B-Corp certified brand making barista oat milk and ready-to-drink cold brew. Founded in 2014, the brand built its reputation exclusively within the specialty coffee community before expanding into retail. Known for distinctive illustrated packaging and authentic coffee-culture credentials, Minor Figures leads the barista plant milk segment globally. Also searched as Minor.
Mixue Bingcheng (蜜雪冰城) is China's largest new-tea and ice cream franchise chain by store count, founded in Zhengzhou in 1997 by Zhang Hongchao. With 40,000+ stores primarily in tier 3-5 Chinese cities and expanding across Southeast Asia, Mixue operates at RMB 2-6 price points — far below premium competitors — with a viral Snow King mascot and earworm jingle. Also searched as Mixue.
Miyoko's Creamery is a plant-based dairy brand founded by Miyoko Schinner, known for cashew- and oat-based vegan butter and cheese products. The California company sells through natural and mainstream grocery retailers across the US. It positions itself as a pioneer in artisanal, cultured plant-based dairy alternatives, advertising across Meta placements.
Mochidoki is a food-beverage brand selling premium mochi ice cream in flavors ranging from classic to seasonal varieties. The brand sells through retail grocery partners and direct-to-consumer shipping in the U.S. It advertises across Meta placements.
Mogli is a German food brand best known for its fruit gummies (Fruchtgummi) made with fruit juice and no added refined sugar or artificial colors. It targets health-conscious families looking for better-for-you snacking alternatives, sold in supermarkets and online across Germany and Europe.
Mojo Drinks is a British kombucha brand centred on live cultures, gut health, and functional ingredients. Founded around 2015, the brand built its early audience through DTC e-commerce before expanding into UK grocery retail. Its advertising leans heavily on gut microbiome science, low-sugar credentials, and the functional-beverage trend. Also searched as Mojo.
Momofuku Goods launched in 2020 as the consumer product extension of David Chang's Momofuku restaurant group. The brand sells chili crisp, seasoned salts, soy sauce, and noodles via DTC and major retail, leveraging Chang's enormous culinary celebrity and the Momofuku restaurant brand's cultural cachet to compete in the premium condiment and specialty pantry category. Also searched as Momofuku.
Monday Distillery is a food and beverage brand producing non-alcoholic spirits designed as alternatives to traditional gin and other liquors. The Australian brand sells direct-to-consumer and through retail, advertising via Meta placements to health-conscious and sober-curious drinkers.
Monini is a Spoleto-based Italian olive oil brand founded in 1920 by Zefferino Monini. One of Italy's most recognised premium olive oil producers, Monini has expanded into DTC through a gifting and subscription channel that leverages chef endorsements, DOP certification, and Umbrian provenance storytelling to command a meaningful premium over supermarket alternatives. Its gift hampers and curated pantry boxes are a key seasonal revenue driver.
Monkey 47 is a Schwarzwald Dry Gin produced in Loßburg, Black Forest, founded by Alexander Stein around 2010. With 47 botanicals sourced partly from the Black Forest, the gin achieved international cult status and was acquired by Pernod Ricard. Sold globally through premium retail, gastronomy and DTC. Also searched as Monkey.
Monmouth Coffee Company is a UK specialty coffee roaster and cafe brand based in London, known for its Borough Market and Covent Garden locations. It roasts and sells single-origin coffee beans both in-store and online, positioning itself within the specialty coffee category.
Monteith's Cider is a New Zealand beverage brand producing a range of fruit and apple ciders, part of the broader Monteith's brewing lineage sold through supermarkets, bottle stores, and bars across New Zealand and Australia. It competes in the mainstream craft cider segment. The brand advertises across Meta placements to support retail sales.
Mood is an LA-founded cannabis beverage brand offering hemp-derived THC and CBD sodas and seltzers in 5mg and 10mg variants. Using nano-emulsion for fast onset, their federally legal formulas ship nationwide. With 600,000+ customers and 50+ US farm partners, Mood is one of the fastest-growing hemp beverage brands. Also searched as Mood.
Mother Dairy is an Indian dairy and food brand selling milk, dairy products, ice cream, and edible oils under the Mother Dairy and Safal names. Established under India's National Dairy Development Board, it is one of the country's largest milk suppliers, distributing through retail booths, supermarkets, and e-commerce. The brand advertises broadly across Meta placements to reach household grocery shoppers.
Mother In Law's Kimchi produces small-batch, traditionally fermented kimchi and Korean-inspired condiments sold at grocery retailers and online across the US. The brand focuses on live-culture fermentation and clean ingredient lists, positioning itself within the natural and fermented foods category. It advertises across Meta placements to reach shoppers interested in gut-health and specialty condiments.
Mountain Coffee is a Buenos Aires-based specialty coffee roastery offering premium single-origin beans via DTC subscription and online store. It operates in Argentina's fast-growing specialty coffee segment, educating consumers about origin and roast profiles. Also searched as Mountain.
Mr. Cheney is a São Paulo-based premium DTC baked goods brand known for American-style cookies and brownies in gourmet gift formats. Founded around 2012, the brand ships nationwide with a strong corporate and personal gifting business and a growing retail presence. Also searched as Mr..
Founded in Cape Town circa 1918 by Amelia Ball, who began selling 24 bottles a day at church bazaars during World War I, Mrs H.S. Ball's Chutney is South Africa's most iconic condiment brand. Now owned by Tiger Brands (acquired 2013), the peach and apricot chutney recipe is sold nationally across South African retail, globally through export channels, and via a dedicated DTC website. Also searched as Mrs.
Founded in Riyadh in 2015 by Ayman Al-Sand and Naif Al-Samri, Mrsool is a peer-to-peer on-demand delivery platform allowing Saudi consumers to order any item from any location via independent couriers. The platform reached 4M users and $270M GMV by 2018, operating in Saudi Arabia, Egypt and Bahrain.
MudWtr is a food-beverage brand selling a mushroom- and adaptogen-based coffee alternative marketed as a lower-caffeine substitute to coffee. The powdered blend, mixed with hot water or milk, targets consumers seeking energy without coffee jitters or crashes. It is sold primarily direct-to-consumer online and advertises heavily across Meta placements.
Mutti is an Italian tomato brand founded in Parma in 1899 by Callisto Mutti, specialising in passata, peeled tomatoes, and concentrates made from Italian-grown tomatoes. The brand has built exceptional brand equity through chef endorsements, Parma provenance, and premium-ingredient positioning, selling DTC and through grocery retail in over 60 countries.
My/Mochi is a food-beverage brand selling Japanese-style mochi ice cream, small rice-dough-wrapped ice cream bites available in a variety of flavors. Products are distributed widely through U.S. grocery and retail stores. The brand advertises across Meta placements.
MyMuesli is a German food brand, founded in 2007, selling customizable muesli, granola, and breakfast cereal products through its own ecommerce site and retail stores. It pioneered the personalized cereal-mixing model in Europe, advertising across Meta placements.
Müller Group is a food and beverage company selling dairy and grocery products through retail channels. Specific product details are limited; it advertises within the food-beverage category across Meta placements.
NadaMoo! is a food-beverage brand selling organic, dairy-free ice cream made from coconut milk across a range of flavors. The brand targets vegan and allergen-conscious consumers and distributes through natural and grocery retail channels in the U.S. It advertises across Meta placements.
Naduria is a German DTC organic protein and superfood brand founded around 2014. Based in Düren, it sells certified organic protein powders (bio whey, vegan protein), spirulina, and other superfood ingredients directly through its webshop and Amazon. Clean-label, no additives positioning defines the brand.
Naked Life Non-Alcoholic Spirits is a Melbourne-founded brand established in 2019 by David Andrew. Positioned as Australia's top-selling non-alcoholic RTD cocktail brand, it sells through its own DTC website and major supermarkets including Woolworths. The brand has expanded to the US through a distribution deal with Molson Coors. Also searched as Naked.
Naked Wines is a UK-founded wine subscription where members ('Angels') pre-fund independent winemakers in exchange for exclusive wines at below-retail prices. The model creates a community stake in the supply chain and operates across US, UK, and Australia. Also searched as Naked.
Nana Joes Granola is a small-batch granola brand based in California, making handcrafted granola and snack products with a focus on quality ingredients. The company sells through specialty grocery retailers, cafes, and direct-to-consumer online. It positions itself as an artisanal alternative to mass-produced granola brands, advertising across Meta placements.
Nata Lisboa (natalisboa.com) is a Lisbon-born café brand specialising in authentic pastéis de nata — Portugal's iconic custard tarts. With multiple Lisbon locations and an international DTC gifting channel, the brand has turned a local pastry staple into a globally shipped artisan product. Also searched as Nata.
Nature's Bakery, founded in 2010 in Reno by Dave and Sam Marson, makes stone-ground whole-wheat fig and oat bars sold in 50,000+ retail locations and direct via naturesbakery.com, positioning as a cleaner alternative to traditional cookie bars. Also searched as Nature's.
Nayuki is a Chinese beverage brand selling freshly made tea drinks and bakery items through its chain of retail tea shops across China. The brand positions itself in the premium new-style tea segment alongside fresh fruit and cheese-topped tea offerings. It advertises on Meta to reach beverage consumers.
Nespresso is a coffee brand and machine system owned by Nestle, selling espresso capsules and coffee machines designed for home and office use. Founded in 1986, it built a global business around its proprietary pod system and operates branded boutiques, e-commerce, and machine partnerships with retailers.
Nestle a+ is a dairy and nutrition product line from Nestle, offering milk and dairy-based nutrition products sold across Indian grocery retail and ecommerce. It is positioned as a family nutrition brand under the larger Nestle portfolio. Nestle a+ advertises on Meta placements to support retail sales in India.
Neuhaus was founded in 1857 by Swiss immigrant Jean Neuhaus in Brussels's Galeries Royales Saint-Hubert. His grandson Jean Neuhaus II invented the filled chocolate praline in 1912; his wife created the ballotin gift box in 1915. Today Neuhaus runs a global DTC gifting business built on this 160-year heritage.
Nexba is a Sydney-based naturally sugar-free beverage brand founded in 2010 by Drew Bilbe and Troy Douglas after a Mexico beach trip inspired a mission to fight sugar. The brand uses a globally patented plant-based sweetener (Goodsweet) and distributes across Coles, Woolworths, and 15 international markets including the UK.
Nguyen Coffee Supply was founded in 2018 in Brooklyn, NY by Sahra Nguyen, making it the first Vietnamese-American specialty coffee company in the US. The brand sources directly from Vietnamese farmers, focusing on the robusta-forward blends central to Vietnamese coffee culture. Featured on Shark Tank Season 13. Also searched as Nguyen.
Nick's is a food-beverage brand selling low-sugar, keto-friendly ice cream made with Swedish recipes and natural sweeteners. The brand positions itself as a lower-calorie alternative to traditional ice cream, sold through grocery retailers and direct-to-consumer channels. It advertises across Meta placements.
Nick's Ice Cream was founded in 2017 in Stockholm by Niclas Luthman. The brand uses Swedish milk proteins and plant-based sweeteners to produce low-sugar ice cream pints that compete with Halo Top at a higher price and quality tier. Available nationally at Whole Foods, Target, and Walmart. Also searched as Nick's.
Nick's Sticks is a food-beverage brand selling grass-fed and pasture-raised meat sticks marketed as a clean-label protein snack. Products are sold through natural food retailers and direct-to-consumer online. The brand advertises across Meta placements.
Founded in 1842 by Dutch merchant Eduard Niepört, Niepoort is a family Port and Douro wine producer now led by Dirk Niepoort — a global icon of the natural and fine wine world. Known for avant-garde Douro table wines (Redoma, Charme, Batuta) alongside classic Port production, Niepoort has cultivated an international cult following among sommeliers and serious wine collectors, with a growing DTC and fine-wine-club operation.
Nissin Foods is a Japanese food company founded in 1948, credited with inventing instant ramen and known globally for its Cup Noodles brand. It sells through grocery and convenience retail worldwide, and advertises across Meta placements.
Noissue is a packaging brand offering custom, eco-friendly packaging solutions such as tissue paper, mailers, and stickers for small businesses and ecommerce brands. The New Zealand-founded company emphasizes sustainable and compostable materials in its product line. It sells primarily through its direct-to-consumer online platform, advertising across Meta placements.
Nongfu Spring is China's largest premium bottled water and RTD beverage company, founded in 1996 by Zhong Shanshan. Known for its 'We don't produce water, we are nature's porter' tagline, it sources spring water from protected natural reserves and has expanded into RTD teas, juices, and functional drinks. Also searched as Nongfu.
Nongshim is South Korea's premier instant noodle and snack company, founded in 1965. Shin Ramyun — its flagship spicy ramen — became a global symbol of Korean food culture, boosted by Parasite's Academy Award win in 2020. The company operates in over 100 countries with DTC and retail distribution.
Nongshim America is the US DTC and retail arm of Korea's leading noodle brand. It markets Shin Ramen subscriptions and Korean snack variety packs to mainstream US consumers, riding the wave of K-food culture expansion through retail and its own e-commerce channel. Also searched as Nongshim.
Bodega Norton is one of Argentina's oldest wineries, founded in 1895 by British engineer Edmund Norton in Luján de Cuyo, Mendoza. Now owned by the Swarovski family, it produces premium Malbec and Torrontés sold DTC and across global export markets.
NotCo is a Chilean food technology company that uses AI to develop plant-based alternatives to dairy, meat, and egg products, including its NotMilk and NotBurger lines. Founded in Santiago, the company has expanded into US and Latin American grocery retail. It is known for its data-driven approach to formulating plant-based food, advertising across Meta placements.
Nutpods is a Redmond, WA-based dairy-free coffee creamer brand founded in 2015 by Madeline Haydon after a Kickstarter campaign. The brand was adopted by the Whole30 and keto communities early, launching on Amazon before expanding to Whole Foods and Target. Nutpods built a loyal subscription customer base through community alignment and clean-label positioning.
ONE Brands is a food-beverage brand selling protein bars formulated with high protein and low sugar content across a variety of flavors. Products are distributed widely through U.S. grocery and convenience retailers. The brand advertises across Meta placements.
OWYN (Only What You Need) is a plant-based protein shake brand founded in 2017. The only major RTD protein free from all top allergens, OWYN operates DTC via liveowyn.com alongside Whole Foods, Vitamin Shoppe, and Amazon. Also searched as OWYN.
Oatly invented commercial oat milk in Sweden in 1994 and relaunched with a provocative, anti-dairy brand voice in 2012 under CEO Toni Petersson. The brand triggered a global oat milk shortage, ran a polarizing Super Bowl 2021 ad, navigated a Blackstone investment controversy, and went public on Nasdaq. Oatly remains the defining name in the oat milk category.
Oats Overnight was founded in 2016 in San Luis Obispo, CA by Dave Bacon. The brand sells pre-portioned high-protein overnight oats designed to be shaken in a blender bottle — a format innovation that created a new breakfast occasion. The subscription-first DTC model drives some of the highest LTV metrics in the better-for-you food category. Also searched as Oats.
Oatsome was founded in 2017 in Frankfurt, pioneering the smoothie bowl breakfast category in Germany. The brand operates on 100% natural, no-added-sugar ingredients, has served 500,000+ customers, and won Germany's first D2C Radar Award. Distributed via DTC web and major retailers including DM drugstores.
Oberweis is Luxembourg's most celebrated chocolatier and patissier, founded in 1964 and holder of multiple Royal Warrants. The brand operates boutiques across Luxembourg and runs a premium DTC gifting site offering artisan chocolates, pastries, and bespoke corporate gifts. It is the reference luxury food gifting brand in Luxembourg and the Greater Region.
Oddbox was founded in 2016 by Emilie Vanpoperinghe and Deepak Ravindran in London. The brand rescues fruit and vegetables rejected by supermarkets for cosmetic imperfection or surplus and delivers them to subscribers weekly or fortnightly. Its anti-food-waste mission has driven rapid organic growth, crowdfunding investment, and press coverage, making it the UK's largest independent wonky veg box service.
Old Mout Cider is a New Zealand-origin cider brand known for fruit-flavored ciders such as feijoa and passionfruit blends, sold widely across New Zealand, Australia, and the UK through supermarkets, bars, and bottle stores. It is part of a major international brewing group's cider portfolio. The brand advertises across Meta placements to support retail distribution.
Olipop is an Oakland-based prebiotic soda founded in 2018 by Ben Goodwin and David Lester. Each can delivers 9g prebiotic fiber, 2-5g sugar, and nostalgic soda flavors. TikTok virality and mass retail distribution (Whole Foods, Target, Walmart) drove it past $200M ARR and to the #1 better-for-you soda position on Amazon.
Olivieri 1882 is an artisan pastry house founded in 1882 in Arzignano, Vicenza. Under Nicola Olivieri, the house has won multiple national and international panettone competitions, including top placements at Re Panettone and recognition from Gambero Rosso, which has driven a loyal DTC customer base that sells out limited holiday production runs weeks in advance. The brand's exclusivity is production-constrained, not artificially created. Also searched as Olivieri.
Omsom was founded in 2020 by sisters Vanessa and Kim Pham to create bold, authentic Asian starter sauces that make it easy to cook Asian meals at home without compromise. The brand's identity is explicitly Asian-American — the name means 'rambunctious' in Vietnamese — and their marketing embraces cultural pride as the primary brand driver.
Once Again Nut Butter is a worker-owned cooperative nut butter brand founded in 1976 in Nunda, NY. The company produces organic almond, peanut, cashew, and sunflower seed butters and is certified B Corp, USDA Organic, and Non-GMO Project Verified. Its mission-driven model is a core differentiator in marketing. Also searched as Once.
Onibus Coffee was founded in 2012 by Atsushi Sakao in Meguro, Tokyo. The Nakameguro canal-side flagship became one of Tokyo's most photographed coffee destinations, driving international press coverage. The brand roasts and ships single-origin beans via DTC subscription and operates several Tokyo locations. 'Onibus' (Portuguese: 'for everyone') reflects a philosophy of accessible specialty coffee. Also searched as Onibus.
Open Secret is a Bengaluru-based healthy snack brand founded in 2019 by Ahana Gautam. It disrupts India's biscuit category by publishing every ingredient openly, eliminating palm oil, refined sugar, and artificial additives from its cookies — a direct challenge to legacy packaged snack norms.
Open Water (drinkopenwater.com) is a New York-based sustainable water brand founded in 2014 by Nic and Jess Hartman. Open Water offers ultra-purified, electrolyte-enhanced water in 100% recyclable aluminum cans and reclosable aluminum bottles, with a portion of each sale donated to ocean conservation. Available via DTC subscription and in Whole Foods, specialty retail, and restaurant partners.
Organic Mandya is a food and beverage brand selling organic staples and agricultural products such as grains and rice. It positions itself around chemical-free, farm-sourced food, selling direct-to-consumer online and advertising across Meta placements.
Orion Corporation is South Korea's premier confectionery company, famous for Choco Pie and Turtle Chips. Founded in 1956, Orion has built a remarkable international presence — particularly in China, Vietnam, and Russia — and Choco Pie has transcended snack status to become a cultural symbol of Korean soft power.
Orion Confectionery is a South Korean snack and confectionery company known for products such as Choco Pie. It sells through grocery and convenience retail across Korea and international markets, and advertises across Meta placements.
Ostmost was founded in 2014 in Berlin-Kreuzberg to revive the tradition of East German Streuobstwiesen — diverse wild orchards threatened by industrial farming. The brand sources old apple varieties, pays double market price to farmers, and produces certified organic juices, spritzers, and its Outcider cider range.
Ottogi is one of Korea's leading food companies, producing Jin Ramen, Cheese Ramen, and a broad portfolio of ready meals and sauces. The company gained unexpected global attention when its Cheese Ramen appeared in Bong Joon-ho's Parasite, sparking international demand and a case study in incidental product placement.
Outshine is a frozen fruit bar and snack brand owned by Nestle, known for its fruit-forward popsicles and bars sold widely in US grocery freezer aisles. The brand has been an established name in the frozen novelty category for years. It markets its products as a fruit-based alternative to traditional ice cream treats, advertising across Meta placements.
Ozone Coffee Roasters is a London-based specialty coffee company operating cafes and a wholesale roastery, selling single-origin and blended coffee beans. It sells through its cafes, online store, and wholesale accounts within the UK specialty coffee category.
PRIME Hydration was co-founded by YouTubers Logan Paul and KSI and announced on January 4, 2022, with product available from June 2022. The brand achieved $250 million in retail sales in its first year and $1.2 billion in 2023 — a scale that took Gatorade decades. The launch strategy was a masterclass in creator-economy brand building: the founders' combined 60+ million YouTube subscribers provided an instant, passionate consumer base before traditional retail distribution was even established. Sports sponsorships followed — UFC, Arsenal, Barcelona, Bayern Munich — extending the brand's credibility beyond internet culture. Peak momentum has since cooled, with projected 2025 revenue around $300 million, illustrating both the power and volatility of hype-dependent brand strategies. Also searched as PRIME.
Packhelp is a Poland-based company offering customizable packaging solutions, including boxes, mailers, and branded packaging materials for ecommerce and retail businesses. It provides online design tools and small-batch ordering aimed at startups and growing brands. Packhelp advertises across Meta placements to reach small business owners seeking custom packaging.
Packlane is a packaging company offering custom-printed boxes and mailers designed for ecommerce and retail brands. The company provides an online design tool allowing businesses to create branded packaging in small or large quantities. It sells primarily through its direct-to-consumer online platform, advertising across Meta placements.
Paleovalley is a food-beverage brand selling paleo-friendly snacks and supplements, including grass-fed beef sticks, superfood powders, and fermented products. The brand sells primarily direct-to-consumer online, targeting consumers following paleo and whole-food diets. It advertises across Meta placements.
Pamos is a California-born premium cannabis cocktail brand founded in 2021 by David Mukpo. Offering non-alcoholic THC and CBD spirits and ready-to-drink cocktails in 2mg, 5mg, and 10mg dosing tiers, Pamos distributes through traditional alcohol retail channels including Total Wine and Spec's—a first for hemp cannabis beverages.
Pana Organic is a Melbourne-based raw organic vegan chocolate brand founded in 2012 by Pana Barbounis. Starting with hand-delivered chocolate by Vespa and opening AU's first raw chocolate store in 2013, the brand has sold 50M+ products and generates approximately $30M annual AU revenue, with all products still hand-made and hand-wrapped in Melbourne. Also searched as Pana.
Panhead Custom Ales is a New Zealand craft brewery based in Upper Hutt, known for its custom-branded cans and range of ales and lagers. It sells through retail, bars, and its own taproom. The brand advertises across Meta placements to build awareness among craft beer drinkers.
Pantalones Organic Tequila is a 100% certified organic blue Weber agave tequila brand co-founded by Matthew and Camila McConaughey and launched in October 2023. The brand followed the end of Matthew's partnership with Wild Turkey bourbon, marking a shift to a brand he and his wife own fully. The name — Spanish for 'pants' — anchors a humor-first brand identity built on the couple's willingness to poke fun at themselves (the launch campaign was titled 'Buckle Up' and featured the McConaugheys on a bicycle, pants-optional). The tequila is produced at a certified organic, family-owned distillery in Amatitán, Jalisco, using 4th-generation-farmed agave from Magnocampo. Three expressions launched at accessible luxury price points: Blanco ($45), Reposado ($50), and Añejo ($55). The brand is a member of 1% for the Planet, donating a portion of each bottle to environmental nonprofits. Also searched as Pantalones.
Paper Boat is an Indian beverage brand known for its traditional Indian drinks such as aam panna and jaljeera, sold in packaged form through retail and ecommerce across India. The brand advertises across Meta placements to drive sales.
The Parmigiano Reggiano Consortium (Consorzio del Formaggio Parmigiano Reggiano) was established in 1934 to protect and promote Italy's most recognised PDO cheese. The Consortium coordinates global advertising for 300+ member dairies and operates parmigianoreggiano.com as an informational and provenance-education platform for consumers worldwide. Also searched as Parmigiano.
ParrotDog is a New Zealand craft brewery based in Wellington, producing a range of beers including pale ales, IPAs, and seasonal releases. It sells through retail, bars, and its own taproom. The brand advertises across Meta placements to reach craft beer drinkers.
Partake Foods was founded in 2016 in New York City by Denise Woodard after her daughter Vivienne was diagnosed with multiple food allergies. The brand makes top-8 allergen-free cookies and snacks. Marcy Venture Partners (Jay-Z's fund) invested in 2020, accelerating Target distribution and national visibility. Also searched as Partake.
Partners Coffee is a specialty coffee roaster based in Brooklyn, New York, selling whole bean and ground coffee along with cafe operations in the city. The company sells through its own retail cafes, wholesale accounts, and direct-to-consumer online. It positions itself as a specialty-grade, craft roasting operation, advertising across Meta placements.
Pasta Evangelists was founded in 2017 in London by Alessandro Savelli, Chris Rennoldson, and Finn Lagun. The brand delivers premium fresh handmade pasta kits on subscription, recreating authentic Italian restaurant quality at home. Barilla acquired a majority stake in January 2021, using the brand as its vehicle for DTC and e-commerce expansion. Pasta Evangelists also operates physical London restaurants. Also searched as Pasta.
Patagonia Provisions is the food division of outdoor apparel company Patagonia, selling sustainably sourced foods including canned seafood, snacks, and pantry staples. The brand extends Patagonia's environmental mission into the food industry, emphasizing regenerative and responsible sourcing. It sells through direct-to-consumer and select retail channels, advertising across Meta placements.
PATH Water (drinkpathwater.com) is a San Francisco-founded sustainable water brand founded around 2016 by Shadi Bakour. PATH sells purified water in premium refillable aluminum bottles (still, sparkling, and alkaline), positioning them as a sustainable bridge between single-use bottled water and empty reusable bottles. PATH is an official water partner of the Dallas Stars, Dallas Mavericks, and American Airlines Center. Also searched as Pathwater.
Paul is a French boulangerie franchise founded in Croix, France in 1889. The Luxembourg operation runs multiple café-bakery locations and a DTC click-and-collect and catering delivery service for consumers and corporate clients. Paul trades on French artisan baking heritage, combining a welcoming café atmosphere with a growing digital ordering capability. Also searched as Paul.
Paulig is one of Finland's most iconic consumer brands, founded in Helsinki in 1876 by Gustav Paulig as a coffee importing business. Today the group encompasses coffee roasting, plant-based food brands (Santa Maria, Risenta), and a growing DTC subscription coffee platform, all under a strong Nordic sustainability agenda.
Peckham's Cider is a New Zealand cidery based in Hawke's Bay that produces apple and pear ciders using regionally grown fruit. It sells through retail, on-premise, and direct channels within New Zealand's craft cider market. The brand advertises across Meta placements to support its retail and hospitality distribution.
Pediasure is a pediatric nutritional supplement drink brand from Abbott, formulated to support growth and nutrition in children. It is sold through pharmacies, grocery retail, and ecommerce channels globally, including India. Pediasure advertises on Meta placements to reach parents shopping for child nutrition products.
Peet's Coffee is an American specialty coffee roaster and retailer founded in 1966 by Alfred Peet in Berkeley, California. It is known for introducing darker roasted arabica coffee to American drinkers, and sells whole bean coffee, tea and beverages through cafes, grocery partners and its online store with subscription options.
Perfect Bar was founded in 2005 by Bill Keith, inspired by his father's whole-food nutrition philosophy. As the first refrigerated protein bar, it carved out a new grocery aisle category. The brand scaled through Whole Foods and Costco before being acquired by Nestlé, which expanded distribution significantly while maintaining the whole-food brand positioning.
Phare d'Eckmühl is a French food and beverage brand selling canned fish and seafood products, associated with Brittany's traditional cannery heritage. It positions itself within the specialty and artisanal seafood category, sold through retail and online channels. The brand advertises across Meta placements targeting gourmet food shoppers.
Phuc Long Coffee & Tea is a Vietnamese beverage chain, originally a tea and coffee producer founded in 1968, that now operates retail cafes selling coffee, milk tea, and packaged tea products across Vietnam. It advertises across Meta placements to promote its store network and product lines.
Pick'em is a Berlin startup founded by Joel Enayat, Maximilian Schröpfer and Niklas Terrahe offering flavoured toothpicks as a lifestyle alternative to chewing gum. The brand went viral on TikTok with 250M+ organic views, secured a deal on Die Höhle der Löwen and gained attention from celebrities including Macklemore and KSI. Available at dm, Rossmann and online. Also searched as Pick'em.
Pip & Nut is a London-based nut butter brand founded in 2013 by Pip Murray after she struggled to find clean-fuel snacks while marathon training. The brand launched into Waitrose in 2015 after a £120,000 Crowdcube raise and is known for vibrant packaging, minimal ingredients, and an authentic founder-led voice. Also searched as Pip.
Pique Life is a food-beverage brand selling crystallized tea and supplement blends, including matcha, ginger, and beauty-focused formulas, positioned as a wellness-oriented alternative to traditional tea and coffee. Products are sold direct-to-consumer via subscription. The brand advertises extensively across Meta placements targeting health and wellness audiences.
Pisco Portón is distilled at Hacienda La Caravedo in Ica, Peru, which claims the title of world's oldest continuously operating distillery (established 1684). Using pure Quebranta grapes and traditional copper pot stills, it is positioned as pisco's international luxury ambassador, sold DTC and through premium spirits retailers globally. Also searched as Pisco.
Plenish was founded in 2012 by American Kara Rosen after she moved to London and couldn't find quality cold-pressed juice free of added sugar. The brand pioneered organic plant milks, cold-pressed juices and wellness shots in the UK. It achieved B-Corp certification and carbon-negative status before being acquired by Britvic in May 2021.
Plum Market is a US-based specialty grocery chain offering organic, natural, and locally sourced food products across multiple store locations. It combines grocery retail with prepared foods and a health-focused product selection. Plum Market advertises across Meta placements to promote store offerings and locations.
Poiscaille was founded in Paris in 2015 to connect French households directly with small-boat coastal fishermen. Customers pick from 50+ daily catch combinations and collect from 1,800+ relay points, receiving fish within 72 hours of landing — versus 8–10 days in supermarkets. The brand has grown to 28,000+ subscribers.
Pop & Bottle is a beverage brand making plant-based, protein-forward coffee and lattes sold in ready-to-drink bottles. The company sells through grocery retail and direct-to-consumer channels in the US. It positions itself around clean-ingredient, functional coffee beverages, advertising across Meta placements.
Pop Up Grocer is a US-based curated grocery concept that showcases small and emerging food and beverage brands through temporary retail pop-up shops, primarily in New York City. It serves as a discovery platform connecting indie food brands with consumers and retail buyers. Pop Up Grocer advertises across Meta placements.
Poppi is an Austin-based prebiotic ACV soda founded by Allison and Stephen Ellsworth. After a 2018 Shark Tank appearance, it scaled to mass retail and ran a 2025 Super Bowl ad before being acquired by PepsiCo for $1.65B — the largest exit in the DTC better-for-you beverage space.
Pourdebon is a French online grocery and food marketplace connecting consumers with local producers and specialty food products. It positions itself as a platform for discovering artisanal and regional French food items delivered directly to shoppers. Pourdebon advertises across Meta placements targeting food enthusiasts.
Powerade is a sports drink brand owned by The Coca-Cola Company, offering electrolyte beverages positioned as a direct competitor to Gatorade in the sports hydration category. It is sold widely through grocery, convenience, and retail channels in multiple flavor and formulation lines, including zero-sugar options. Powerade advertises across Meta placements as part of its beverage marketing.
Premier Protein is a food-beverage brand selling protein shakes, powders, and bars marketed for high protein content and convenience. Products are widely distributed through U.S. grocery, club, and mass retailers. The brand advertises across Meta placements.
Premium Cola was founded in Hamburg in 2001 by a collective of Afri-Cola fans protesting recipe changes. The cooperative has no office, no salaries, and makes all decisions collectively. Price transparency, no advertising, and open strategy distinguish it as one of the world's most radical brand experiments. Also searched as Premium.
Pressed is a food-beverage brand selling cold-pressed juices, juice cleanses, and plant-based beverage products. The brand operates retail juice bar locations alongside e-commerce delivery in the U.S. It advertises across Meta placements.
Pride of Cows is an Indian food and beverage brand delivering farm-fresh milk direct to consumers, with an emphasis on traceability from farm to doorstep. It sells via subscription home delivery in select Indian cities and advertises across Meta placements.
Primal Kitchen was founded in 2015 by Mark Sisson, creator of the Mark's Daily Apple paleo blog. The brand pioneered avocado oil-based mayonnaise and keto/paleo condiments, reaching mainstream distribution before Kraft Heinz acquired it for approximately $200M in 2019. It remains a top-selling clean condiment brand. Also searched as Primal.
Primary Beans is a food brand selling heirloom dried beans sourced from small farms, marketed for their flavor and cooking quality compared to commodity beans. The company sells primarily through direct-to-consumer online channels. It positions itself around traceable sourcing and elevated pantry staples, advertising across Meta placements.
Prova de Portugal (provaportugal.com) is a DTC wine curation platform based in Porto, building experience-led wine boxes around independent Portuguese producers. The brand targets wine enthusiasts and gift-givers seeking authentic, narratively rich Portuguese wines beyond supermarket staples. Also searched as Prova.
Pulmuone is a South Korean food company known for tofu, noodles, and plant-based food products. It sells through grocery retail and ecommerce channels in Korea and internationally, and advertises across Meta placements.
Pumpkin Organics is a UK-based baby and toddler food brand selling organic pouches, cereals, and snacks free from added sugar and salt. It positions itself around simple, recognizable ingredients for early childhood nutrition, sold through supermarkets and online retailers. The brand advertises across Meta placements.
High-performing food ads use close-up product shots, steam and motion effects, and vibrant color grading to maximize visual appeal. Limited-time offers and seasonal menu items create urgency, while user-generated content from real customers adds authenticity. Delivery apps like DoorDash and Uber Eats run massive ad volumes with localized targeting, making their ad libraries a goldmine for creative inspiration.
Short-form video content showing food preparation, taste tests, and recipe tutorials dominates social media advertising for food brands. Influencer partnerships with food bloggers and chefs extend reach to engaged audiences. Health-conscious messaging and ingredient transparency are increasingly important as consumers demand more from the brands they buy from.
The best food and beverage ads use high-quality food photography, close-up shots, and motion to trigger cravings. Limited-time offers and seasonal items drive urgency. Explore our food & beverage ad library for campaign inspiration.
Food brands leverage short-form video (recipe clips, taste tests), influencer partnerships with food creators, and location-targeted delivery promotions. Visual platforms like Instagram and TikTok are the primary channels for food advertising.
Viral food ads typically feature an unexpected twist, extreme close-ups with satisfying visuals (cheese pulls, sizzling sounds), or a cultural moment tie-in. Authenticity and shareability matter more than production value.
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