Three Wishes makes grain-free, high-protein cereal with chickpeas — clean ingredients, Shark Tank-backed, sold at Whole Foods and Target.
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See all ads on AdLibrary →Three Wishes Cereal was founded in 2019 by husband-and-wife team Ian and Margaret Wishingrad to create grain-free, high-protein cereal using chickpea flour. After a Shark Tank appearance, the brand scaled rapidly into Whole Foods, Target, and Costco while running a DTC subscription channel and building a loyal parent-focused community. Also searched as Three.
Three Wishes relies on a retail credibility + social proof paid strategy. The Shark Tank backstory is a recurring anchor in their advertising. Creative targets parents searching for cleaner kids' cereal options, using side-by-side ingredient comparisons vs. conventional cereals. Whole Foods and Costco placement signals are used as trust markers in ad copy. Browse Three Wishes Cereal ads on AdLibrary.
Three Wishes runs parent-targeted Facebook and Instagram campaigns with strong demographic precision. Their creative features kids enjoying cereal alongside clean ingredient callouts — bridging taste and nutrition. Video ads emphasizing the 'why' behind the brand (family health journey, grain-free benefits) perform alongside conversion-focused product carousel ads for DTC.
Key themes: (1) grain-free / chickpea protein credentials; (2) parent reassurance — 'Finally a cereal you can feel good about giving your kids'; (3) Shark Tank social proof; (4) retail availability signals (Whole Foods, Costco). Copy is warm and family-oriented rather than performance-gym focused, differentiating from Magic Spoon's adult-centric tone.
Three Wishes demonstrates how Shark Tank can function as a paid media multiplier — the earned media and credibility from a TV appearance compresses the trust-building timeline dramatically. Their dual targeting (parents + health-conscious adults) gives them broader addressable market than single-persona competitors. Costco placement specifically validates mass-market appeal beyond the Whole Foods niche consumer.
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