Gong Cha is a renowned global bubble tea franchise celebrated for its customizable milk teas, signature milk foam, and premium brewed tea.
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See all ads on AdLibrary →Gong Cha is a Taiwanese bubble tea brand selling milk teas, fruit teas, and boba drinks through a global franchise network of retail tea shops. Founded in Taiwan, the brand has expanded into numerous international markets. It advertises across Meta placements to promote its retail store locations and menu items.
Gong Cha is a franchise-led bubble tea brand, so its advertising mixes global brand cues with local store promotion. Creative centres on the drinks themselves: milk teas, fruit teas and the signature milk foam, shown in bright, close-up shots that make a tea order look like a treat. The Taiwanese tea heritage and customisable sweetness and toppings give each ad both a story and a reason to visit a nearby store. Explore their ad creative at AdLibrary.
On Meta, bubble tea suits short, appetising video and image formats: pours, toppings dropping into cups and layered drinks. Local store openings, limited-time flavours and seasonal menus drive much of the activity, and franchise markets can adapt the same assets with regional offers. Store-location and promotion messaging connects awareness directly to foot traffic. Consistent drink photography across markets keeps the brand recognisable.
Copy themes: (1) authentic tea from Taiwan; (2) customise your sweetness, ice and toppings; (3) new and seasonal drinks; (4) limited-time offers and collaborations. Tone is playful, youthful and short, built for scrolling, with drink names and offers doing most of the work. Most copy is only a few words long: a drink name, a new flavour or a store offer, often with a clear call to visit or order for pickup or delivery today.
Beyond Meta, local search and maps matter most for a store-based brand, with TikTok and creator content fuelling trends around new drinks. The lesson for franchise beverage brands is to keep a consistent global look while letting local operators run offers, so every market benefits from shared creative and relevant local promotion. Delivery apps and loyalty programs reinforce the same offers, turning one-off visits into repeat orders.
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