Bubble tea is a fast-moving beverage category driven by chains, apps and social buzz. The brands here include Mixue Bingcheng, Nayuki, Gong Cha, Chatime, Heytea and Chagee, spanning price-friendly mass chains and premium fresh-tea concepts across Asia and beyond. Their ads promote new drinks, seasonal flavors, store openings and app orders. Studying them shows how food-and-beverage brands create daily habits and limited-time excitement, and how local campaigns tie into youth culture and social sharing.
Chagee is a Chinese tea brand selling freshly brewed milk teas and specialty tea drinks through a retail franchise network across China and Southeast Asia. The brand positions its offerings around traditional Chinese tea culture and premium ingredients. It advertises across Meta placements to promote its stores.
Chatime is a Taiwanese bubble tea brand selling milk teas, fruit teas, and boba drinks through a global franchise network of retail tea shops. Founded in Taiwan in 2005, it operates in numerous countries worldwide. The brand advertises across Meta placements to drive store traffic.
CoCo Tea (CoCo Fresh Tea & Juice) is a Taiwanese bubble tea brand selling milk teas, fruit teas, and boba drinks through a global franchise network of retail shops. Founded in Taiwan, it has expanded across Asia and internationally. The brand advertises on Meta to promote its beverage menu and store locations.
Gong Cha is a Taiwanese bubble tea brand selling milk teas, fruit teas, and boba drinks through a global franchise network of retail tea shops. Founded in Taiwan, the brand has expanded into numerous international markets. It advertises across Meta placements to promote its retail store locations and menu items.
HEYTEA is a Chinese beverage brand selling freshly made tea drinks, including fruit teas and cheese-topped teas, through a large retail store network across China and internationally. The brand is credited with popularizing the modern fresh-fruit tea category. It advertises on Meta to reach beverage consumers.
Katinat (originally Katinat Saigon Kafe) is a Vietnamese coffee and tea chain founded in 2016, named after the historic colonial street Rue Catinat. Known for photography-worthy interiors and a youth-oriented brand identity, the chain operates 73+ locations nationwide and sells packaged DTC coffee products online. Also searched as Katinat.
Mixue Bingcheng (蜜雪冰城) is China's largest new-tea and ice cream franchise chain by store count, founded in Zhengzhou in 1997 by Zhang Hongchao. With 40,000+ stores primarily in tier 3-5 Chinese cities and expanding across Southeast Asia, Mixue operates at RMB 2-6 price points — far below premium competitors — with a viral Snow King mascot and earworm jingle. Also searched as Mixue.
Nayuki is a Chinese beverage brand selling freshly made tea drinks and bakery items through its chain of retail tea shops across China. The brand positions itself in the premium new-style tea segment alongside fresh fruit and cheese-topped tea offerings. It advertises on Meta to reach beverage consumers.
Phuc Long Coffee & Tea is a Vietnamese beverage chain, originally a tea and coffee producer founded in 1968, that now operates retail cafes selling coffee, milk tea, and packaged tea products across Vietnam. It advertises across Meta placements to promote its store network and product lines.
The Coffee House is a Vietnamese coffee shop chain selling brewed coffee, tea, and food items through a network of cafes across Vietnam, positioned as a modern, tech-enabled alternative to traditional coffee shops. It advertises across Meta placements to drive store traffic and app orders.
Yi Fang Taiwan Fruit Tea is a Taiwanese bubble tea brand selling fruit teas and milk teas through a global franchise network of retail tea shops. Founded in Taiwan, the brand is known for its fresh fruit tea offerings. It advertises on Meta to promote its beverage menu and locations.
Bubble tea advertising is built on novelty and frequency. New flavors, seasonal drinks and collaborations create a reason to visit again, and limited-time items drive urgency. Gong Cha and Chatime reach students and social groups with familiar menus and group-order promotions. Mixue Bingcheng speaks to price-sensitive young customers with value and a recognizable brand character. Nayuki, Heytea and Chagee position as premium and trend-driven, using fresh fruit, cheese tea or cultural storytelling to justify a higher price. Typical creative includes close-up drink shots with layers and toppings, pouring and shaking videos, influencer visits and app-order incentives. Coupons, buy-one-get-one deals and loyalty rewards push people from interest to purchase. Store-opening announcements and local-language content help chains build presence in new cities.
Track the promotional rhythm. Note how often brands launch new drinks, how long a campaign runs and which flavors get the most creative attention. That cadence reveals how each brand plans its calendar. Compare positioning. Value chains and premium concepts use very different visuals, from bright and playful to refined and cultural. Look at color, typography and tone. Study the call to action. Some ads aim at walk-in traffic, others at app downloads, delivery orders or loyalty sign-ups. Each reveals the brand's primary conversion goal. Finally, look at local adaptation. The same menu idea can be framed differently in each market. If you advertise a beverage or restaurant concept, these chains are useful benchmarks for how to turn a menu item into a shareable moment.
The group includes Mixue Bingcheng, Nayuki, Gong Cha, Chatime, Heytea and Chagee, covering value chains, premium fresh-tea concepts and international bubble tea franchises. Look at how long each ad has been live, since longevity is a useful signal that a hook or offer holds up.
They use close-up drink visuals, new flavor launches, influencer content and app or coupon offers. Limited-time drinks create urgency. Compare the first line of copy, the opening visual and the call to action across brands to see where their approaches split.
Heytea positions as a premium, trend-driven fresh tea brand, while Gong Cha focuses on familiar milk teas and social visits. Comparing their ads shows how pricing and tone shape creative. Save the strongest examples to a swipe file so you can review hooks, formats and offers side by side before briefing creative.
Search each brand in AdLibrary, review current campaigns and group them by launch type, offer and call to action to understand each chain's strategy. Check the landing page behind each ad too, because the promise in the creative should match what the page delivers.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
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