Coffee shops advertise habits, moods, and places as much as drinks. This directory lists 17 brands, including Starbucks, Dunkin', McDonald's (McCafe), Tim Hortons, %Arabica, Sunnies Studios, and TWG Tea SG. They range from fast, affordable commuter stops to minimalist specialty cafes and affluent tea salons. Studying their ads shows how chains drive repeat visits with seasonal menus, apps, and rewards, and how smaller concepts use design, location, and aesthetic to attract a following.
%Arabica is a Hong Kong-origin specialty coffee brand founded in 2014 by Kenneth Shoji. Known for its minimalist white cafe aesthetic and photogenic locations, %Arabica has expanded to over 100 locations globally, blending premium coffee with a strong Instagram-native visual brand identity.
Cong Caphe is a Vietnamese coffee shop chain known for its retro, wartime-themed decor and coconut coffee drinks, selling brewed coffee and food through cafes across Vietnam and select international locations. It advertises across Meta placements to promote store visits.
Dunkin' is an American quick-service restaurant chain known for coffee, donuts and breakfast sandwiches. It operates thousands of stores, many of them franchised, with drive-thru service and a mobile app with a rewards program. The chain also sells packaged coffee and runs seasonal menu promotions that it advertises across Meta placements.
Five Elephant is a Berlin-Kreuzberg specialty coffee roaster founded around 2010. Known for meticulous quality standards, direct-trade sourcing and the cult cheesecake served at their Kreuzberg café, the brand ships coffee DTC across Europe and has built a strong international reputation with minimal paid advertising. Also searched as Five.
Foreword Coffee is a Singapore social enterprise specialty coffee brand founded in 2017 by Lim Wei Jie, inspired by Amsterdam's café culture. Over 90% of its baristas and staff are persons with disabilities, mental health conditions, autism, or hearing impairment. Operates 8 locations and offers corporate catering, event coffee carts, and DTC coffee retail. Also searched as Foreword.
Glitch Coffee & Roasters was founded in April 2015 by Kiyokazu Suzuki in Jimbocho, Tokyo. The brand enforces a strict no-milk, no-sugar policy — each cup is served black to honor the bean's individual character. Known for obsessive single-origin sourcing and precise pour-over preparation, Glitch has expanded to multiple Tokyo locations and Nagoya. DTC bean sales and international shipping supplement the cafe business. Also searched as Glitch.
Grind was founded in 2011 when David Abrahamovitch and Kaz James converted a former mobile phone shop in Shoreditch into London's first Shoreditch Grind café. The brand has since grown to 14 London sites and a major DTC compostable coffee-pod subscription business, raising $30m in 2021 for US expansion.
Highlands Coffee is a Vietnamese coffee shop chain founded in 1998 selling brewed coffee, Vietnamese-style coffee drinks, and food items through a large network of retail cafes across Vietnam. It is one of the country's largest coffeehouse chains, advertising across Meta placements to promote store visits and delivery.
Luckin Coffee (瑞幸咖啡) is China's largest coffee chain by store count, founded in 2017 in Xiamen. It pioneered app-only ordering with deep subsidy campaigns, survived a 2020 $300M accounting fraud scandal, and rebounded to 20,000+ stores. Its 2023 Moutai Latte (Maotai baijiu + coffee) collaboration became the most viral Chinese F&B product launch in years. Also searched as MOCHA.
McDonald's McCafe is the coffee and beverage sub-brand of McDonald's, the global fast food chain, offering espresso drinks, coffee, and specialty beverages sold within McDonald's restaurant locations. It competes in the quick-service coffee category against brands like Starbucks and Dunkin'. The brand advertises across Meta placements.
Phuc Long Coffee & Tea is a Vietnamese beverage chain, originally a tea and coffee producer founded in 1968, that now operates retail cafes selling coffee, milk tea, and packaged tea products across Vietnam. It advertises across Meta placements to promote its store network and product lines.
Starbucks ads offer valuable insights into seasonal trends, product innovation, and multi-channel delivery strategies. We analyze the best-performing Starbucks ads across social and display networks.
Sunnies Studios is the Philippines' most influential homegrown beauty and lifestyle brand, founded in 2013 by Bea Soriano-Dee, Eric Dee, Georgina Wilson, Jess Wilson, and Martine Cajucom-Ho. The brand launched with eyewear and expanded into beauty (Sunnies Face, debuted 2018) and cafes (Sunnies Cafe), creating a multi-vertical lifestyle brand known for its highly aesthetic product design and aspirational but accessible pricing for Filipino consumers. Also searched as Sunnies.
TWG Tea is Singapore's ultra-luxury tea brand, founded in 2008 by Taha Bouqdib and partners. Its 1837-inspired branding references the year Singapore joined the global spice and tea trade, not the brand's founding year. With 800+ single-estate and blended teas and boutiques in luxury hotels and malls worldwide, TWG is positioned as a peer of Mariage Frères and Fortnum & Mason. Also searched as TWG.
The Coffee House is a Vietnamese coffee shop chain selling brewed coffee, tea, and food items through a network of cafes across Vietnam, positioned as a modern, tech-enabled alternative to traditional coffee shops. It advertises across Meta placements to drive store traffic and app orders.
Tim Hortons is a Canadian coffee and quick-service restaurant chain founded in 1964 in Hamilton, Ontario, and now part of Restaurant Brands International. It is known for its signature blend coffee, Timbits donut holes, donuts and breakfast items, with locations across Canada, the United States and other markets.
Tostao Café y Pan is a Colombian coffee chain founded in 2016 that rapidly expanded to 300+ stores with a mission to make quality Colombian arabica accessible to all at prices under 1,700 COP (~$0.50). Operating on a 'pass-through' model without WiFi or luxury seating, Tostao disrupted Colombia's premium café segment. The brand faced financial restructuring after the 2020 pandemic.
Coffee shop advertising centers on frequency. Large chains such as Starbucks, Dunkin', and Tim Hortons promote seasonal menus, limited drinks, loyalty programs, and app ordering to turn occasional visits into daily habits. McDonald's (McCafe) pairs coffee with a value story, speaking to customers who want cheap and quick espresso drinks alongside a meal. Specialty and lifestyle concepts work differently. %Arabica sells a minimalist, design-led cafe look that attracts urban coffee drinkers and travelers, so its content is built around architecture, cups, and location. Sunnies Studios blends cafe experience with a wider style brand for young Filipino shoppers. TWG Tea SG appeals to affluent tea lovers and gift buyers with luxury packaging and salon-style presentation. Creative formats include drink close-ups, steam and pour shots, seasonal launch videos, and creator visits. Local store promotions and app-only offers show up often because the sale happens in person.
Begin with the offer type. Chains tend to use limited-time drinks, bundles, reward points, and app-only discounts, while specialty cafes rely on brand feel and location buzz. Note which brands drive traffic to apps, which to store locators, and which to online shops for merchandise or gifts. Study how seasonality is used. Pumpkin, holiday, summer iced drinks, and new-menu launches create reliable creative moments. See how long each campaign runs and how often the visuals are refreshed. Look at the buyer too. A commuter ad is fast, functional, and short. A specialty cafe ad is slow, visual, and aspirational. Compare how each brand handles local targeting, since many sales depend on a short drive or walk. Finally, watch what happens beyond coffee: food pairings, tea, retail goods, and gift sets. These extras often show how a brand grows basket size without relying on discounts.
They promote seasonal drinks, loyalty programs, app ordering, and limited-time offers through short, appetizing video. Starbucks, Dunkin', and Tim Hortons all build habit-forming routines, while McDonald's (McCafe) leans on affordability. To see this in practice, review the brands' ads in AdLibrary and look for creative that has stayed in market for weeks, since longevity is a useful signal.
%Arabica focuses on a minimalist, design-led look that attracts urban coffee drinkers and travelers. Its content highlights architecture, cups, and locations, using visual identity as the hook rather than discounts or menu promotions. Pull a handful of these brands' ads into AdLibrary and group them by angle, so you can spot patterns in hooks, proof, and calls to action before you plan your own.
Close-up drink shots, pour and steam clips, seasonal launch videos, and creator visits are common. Local store promotions and app-only offers also work well because most sales happen in person, so test formats that drive visits and repeat orders. Search these brands in AdLibrary to compare their live and past ads side by side, and note which hooks, offers, and formats they keep repeating.
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