Philippines' most Instagrammable lifestyle and beauty brand since 2013, co-founded by Georgina Wilson, known for aesthetic eyewear, Sunnies Face cosmetics, and accessible luxury.
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See all ads on AdLibrary →Sunnies Studios is the Philippines' most influential homegrown beauty and lifestyle brand, founded in 2013 by Bea Soriano-Dee, Eric Dee, Georgina Wilson, Jess Wilson, and Martine Cajucom-Ho. The brand launched with eyewear and expanded into beauty (Sunnies Face, debuted 2018) and cafes (Sunnies Cafe), creating a multi-vertical lifestyle brand known for its highly aesthetic product design and aspirational but accessible pricing for Filipino consumers. Also searched as Sunnies.
Sunnies Studios runs some of the most aesthetically polished Meta and Instagram ads in Philippine beauty — clean product photography against minimal backgrounds, Filipino-specific shade range messaging, and celebrity co-founder reach. The brand's visual consistency across all channels creates strong brand recognition in a crowded market. See their full ad library at AdLibrary.
Instagram is the brand's primary and most powerful channel — Sunnies Studios was built in parallel with Instagram's rise in the Philippines. Product launches generate organic sharing at scale. Facebook drives broader reach campaigns for new collection drops and seasonal sales.
Themes: Filipino beauty pride, shades made for Filipino skin tones, everyday accessible luxury, and the 'Sunnies lifestyle' as an aspirational identity. Minimalist copy lets product aesthetics lead, with occasional copy campaigns around specific shade names or brand milestones.
Sunnies Studios is the blueprint for Philippines DTC lifestyle brand building: start with a highly visual, shareable product category (eyewear), build an Instagram aesthetic identity before advertising, then expand into adjacent categories (beauty, food) that carry the same aesthetic DNA. The brand's expansion to China in 2023 shows the scalability of this model beyond the home market.
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