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Industry · 122 brands

Retail & Marketplaces Brands & Their Ads

Retail and marketplace advertisers sell breadth: many products, many price points, one destination. The directory includes global platforms like Temu, AliExpress, Wish and Amazon, curated stores such as Huckberry and Minted, and regional or category retailers like Nykaa, Mecca, The Iconic and Booktopia. Their ads show how to promote a catalog rather than a single product, and how to use price, selection and convenience as the main hooks.

All Retail & Marketplaces brands

A Vida Portuguesa

A Vida Portuguesa

Founded by journalist Catarina Portas in 2007, A Vida Portuguesa is Lisbon's most celebrated curator of classic Portuguese goods — from Claus Porto soaps and Bordallo Pinheiro ceramics to sardine tins and traditional textiles. With stores in Lisbon and Porto and a global DTC web presence, it is the definitive destination for Portuguese cultural gifting.

Adore Beauty

Adore Beauty

Adore Beauty was founded in 2000 by Kate Morris and James Height as Australia's first online beauty retailer. Now ASX-listed (ASX: ABY), the Melbourne-based marketplace carries thousands of beauty brands, operates the Beauty IQ Uncensored podcast, and runs a strong loyalty program. DTC-first with no physical retail footprint. Also searched as Adore.

AliExpress

AliExpress

AliExpress is a global ecommerce powerhouse. Analyze their highly effective AliExpress ads, creative strategy, and mass-market advertising approach.

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Amazon

Amazon is a US e-commerce and technology company offering online retail, cloud computing through AWS, and consumer devices like Echo and Kindle. Founded in 1994 and headquartered in Seattle, Amazon operates one of the largest online marketplaces in the world alongside subscription services like Prime. It advertises across Meta placements among many other channels.

AmbienteDirect

AmbienteDirect

AmbienteDirect is a German ecommerce retailer selling designer furniture, lighting, and home accessories from a curated selection of premium and luxury interior design brands. It advertises across Meta placements to reach home furnishing shoppers in Europe.

Aritaum

Aritaum

Aritaum is AmorePacific's dedicated retail and DTC channel, operating as a Korean multi-brand beauty destination carrying all major AmorePacific brands alongside Aritaum own-label accessories and tools. With hundreds of stores across Korea and an e-commerce platform, it functions as both a retailer and a brand in its own right.

Artifact Uprising

Artifact Uprising

Artifact Uprising is a Denver-based photo products company that turns digital photos into printed books, prints, and albums using premium paper stocks and minimalist design. Founded in 2011, it sells direct-to-consumer through its website and app, positioning itself as a design-forward alternative to mass-market photo printing services.

Avoca

Avoca

Avoca has been weaving on the banks of the Avonmore and Avonbeg rivers in County Wicklow since 1723, making it Ireland's oldest surviving business. Famous for its colourful hand-woven woollen throws, knitwear, and homeware, Avoca operates retail stores, a strong DTC gifting website, and a beloved café chain.

Beleza na Web

Beleza na Web

Founded in 2008 and acquired by Grupo Boticário, Beleza na Web is Brazil's leading online beauty multi-brand retailer. It stocks thousands of SKUs across skincare, makeup, haircare, and fragrance from both prestige and mass-market brands, shipping nationwide. Also searched as Beleza.

Bespoke Post

Bespoke Post

Bespoke Post (bespokepost.com) was founded in 2012 in New York City by Rishi Prabhu and Steve Szaronos. The brand offers monthly themed lifestyle boxes curated for men — spanning grooming, barware, outdoor, fitness, and more — with members able to preview and skip before each box ships. Also searched as Bespoke.

Bindawood Stores

Bindawood Stores

Founded in 1984 in Saudi Arabia by Khaled Dawood Ibrahim BinDawood, BinDawood Holding is the Kingdom's third-largest grocery retailer by revenue. Operating 73 stores through its BinDawood (mass-market) and Danube (premium) banners, the company listed on the Tadawul in 2020, raising up to $585M in one of Saudi Arabia's largest-ever retail IPOs. Also searched as Bindawood.

Bloom & Wild

Bloom & Wild

Bloom & Wild is a London-based online flower delivery brand founded in 2013 by Aron Gelbard and Ben Stanway, famous for pioneering letterbox-friendly bouquet delivery in the UK. Now Europe's largest direct-to-consumer flower company, it uses a data-driven gifting calendar to drive high repeat purchase rates. Also searched as Bloom.

Bloomon

Bloomon

Bloomon was founded in 2014 in Amsterdam by Patrick Hurenkamp, Bart Troost, and Koen Thijssen as a flower subscription service. Nicknamed the 'Netflix of flowers', it disrupted traditional florists. In 2021 Bloom & Wild acquired Bloomon, creating Europe's largest online florist with 8M annual deliveries and combined turnover near €250M.

Bol.com

Bol.com

Bol.com is a Dutch e-commerce marketplace, one of the largest online retailers in the Netherlands and Belgium, selling a broad catalog of consumer goods including electronics, media, and household products. It operates both first-party retail and a third-party marketplace model. Bol.com advertises across Meta placements targeting mainstream online shoppers.

Booktopia

Booktopia

Booktopia is an ASX-listed Australian online bookseller founded in Sydney in 2004 by Tony Nash, Simon Nash, and Steve Traurig. Australia's largest online-only book retailer, it competes with Amazon through DTC customer service, the Booktopia Bucks loyalty programme, and author-driven content marketing.

Cactus

Cactus

Cactus is Luxembourg's largest supermarket chain, founded in 1967 by the Leesch family and headquartered in Bertrange. Operating 60+ stores across the country, Cactus runs a full e-grocery click-and-collect DTC operation alongside its physical network. It remains family-owned and is the dominant grocery brand in Luxembourg, running extensive loyalty and digital marketing programmes.

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Casa Bosques

Founded in 2012 by Rafael Prieto and Jorge de la Garza in Mexico City's Roma Norte neighborhood, Casa Bosques is the first art and design bookstore in Mexico focused on independent publishers. The space curates photography, architecture, design, and ceramics books alongside objects, selling both in-store and via DTC online. Also searched as Casa.

Causebox

Causebox

Causebox was founded in 2015 and rebranded as Alltrue in 2021, operating as a quarterly subscription box featuring products from socially and environmentally conscious brands. Despite a bankruptcy filing period, the service is currently active and operating.

Centrepoint

Centrepoint

Centrepoint is Landmark Group's flagship multi-brand department store, launched in 2005, combining Splash fashion, Babyshop, Shoemart, and Lifestyle under one roof across 130+ stores in the Middle East and beyond.

Clas Ohlson

Clas Ohlson

Clas Ohlson was founded in 1918 in Insjön, Sweden, as a mail-order hardware business. Today it operates hundreds of stores across Sweden, Norway, Finland, and Germany alongside a growing e-commerce platform, selling tools, electronics, home accessories, and everyday practical products at accessible price points. Also searched as Clas.

Coop.ch

Coop.ch

Coop.ch is the online grocery and retail platform of Coop, one of Switzerland's largest retail cooperatives, offering food, beverage, and household product delivery. It extends Coop's supermarket network into e-commerce for customers across Switzerland.

Coupang

Coupang

Coupang is Korea's dominant e-commerce platform, founded in 2010 by Bom Suk Kim. Listed on the NYSE in 2021, it built its leadership position through Rocket Delivery — a next-day and same-day delivery infrastructure that has set the logistics standard for Korean e-commerce. Operates in Korea and expanding into Southeast Asia.

Cratejoy

Cratejoy

Cratejoy is an Austin-based subscription box marketplace and platform founded in 2014 by Amir Elaguizy and Alex Morse (YC W14). It operates on two sides: a consumer marketplace for discovering niche subscription boxes across thousands of categories, and a SaaS platform that helps entrepreneurs launch and run subscription box businesses.

Cult Beauty

Cult Beauty

Cult Beauty was co-founded in 2007 in London by Jessica DeLuca and Alexia Inge as a curated online retailer for prestige and emerging beauty brands. Its editorial-first discovery model attracted a loyal beauty-insider audience. THG acquired Cult Beauty for approximately £275m in 2021, integrating it into its global beauty e-commerce network. Also searched as Cult.

Daiso

Daiso

Daiso was founded in 1977 in Hiroshima by Hirotake Yano as a market stall business selling goods for 100 yen. The chain grew to 3,000+ stores in Japan and 2,600+ internationally across 26 countries. Daiso's combination of genuine product quality (Japanese manufacturing standards) at extreme price points has made it a phenomenon in the US, Australia, and Southeast Asia.

EarthHero

EarthHero

EarthHero is an online marketplace curating sustainable and eco-friendly products across categories including apparel, home goods, and personal care, sold direct-to-consumer through its e-commerce platform. The brand vets suppliers for environmental and ethical standards. EarthHero advertises across Meta placements to build awareness for its sustainable shopping platform.

Eaze

Eaze

Eaze (eaze.com) was founded in 2014 by Keith McCarty in San Francisco as a cannabis delivery marketplace. The brand became the largest cannabis delivery service in California, raised over $350M, and went through a restructuring in 2024-2025 after assets were sold at auction to billionaire James Clark.

Euronics

Euronics

Euronics is a European consumer electronics retail cooperative operating stores across multiple countries, selling appliances, TVs, computers, and electronics. It functions as a buying and marketing alliance of independent electronics retailers under a shared brand. Euronics advertises across Meta placements targeting electronics shoppers.

Farfetch

Farfetch

Farfetch is a UK-founded global online marketplace, launched in 2007, connecting luxury fashion boutiques and brands with shoppers worldwide. It sells designer apparel, footwear, and accessories through a platform model rather than holding its own inventory, advertising across Meta placements.

Fashion Valet

Fashion Valet

FashionValet is a Malaysian DTC modest fashion marketplace and house label founded in 2010 by Vivy Yusof and Fadza Anuar. It is Malaysia's go-to destination for Raya and occasion wear, blending a curated marketplace of Southeast Asian labels with its own FV by Vivy collection. Also searched as Fashion.

Finnish Design Shop

Finnish Design Shop

Finnish Design Shop is a Nordic ecommerce retailer, founded in Finland, selling furniture, lighting, and home decor from Scandinavian and Nordic design brands. It ships internationally and advertises across Meta placements to reach design-conscious home goods shoppers.

Fleurop (DTC flower delivery)

Fleurop (DTC flower delivery)

Fleurop was founded in Berlin in 1908 by florist Max Hübner and grew into the world's largest flower gifting network with 40,000 partner florists across 150 countries operating under the Fleurop-Interflora banner. Today fleurop.de combines heritage brand recognition with a modern DTC subscription and same-day delivery e-commerce experience. Also searched as Fleurop.

Foundation

Foundation

Foundation is an NFT marketplace and creative platform where artists mint, auction, and sell digital artwork. It positions itself as a curator-friendly, invite-based community for emerging and established digital creators. The platform gained attention during the 2021 NFT boom for hosting high-profile digital art auctions.

Funko

Funko

Funko is an Everett, Washington collectibles company founded in 1998, best known for creating the Pop! vinyl figure format. With 1000+ active licenses spanning film, TV, gaming, sports, and music, Funko turned pop-culture fandom into an accessible collecting hobby. The company is publicly traded on Nasdaq (FNKO).

Gamm Vert

Gamm Vert

Gamm Vert is a French retail chain selling gardening, farming, and pet care products through a network of stores across France. It positions itself as a rural and garden lifestyle retailer with roots in agricultural cooperatives. The brand operates both physical stores and an online shop.

Garbarino

Garbarino

Garbarino is Argentina's largest electronics and home appliance retailer, with 60+ years of operating history and 110+ stores nationwide. The company offers 5,000+ products spanning consumer electronics, home appliances, telephony, and computing. Their ecommerce channel at garbarino.com is one of Argentina's major retail DTC platforms.

GlassesUSA

GlassesUSA

GlassesUSA is an online eyewear retailer selling prescription glasses, sunglasses, and contact lenses direct-to-consumer. The brand offers a wide catalog of designer and in-house frame brands at competitive prices. It markets extensively online, including through Meta advertising placements.

GlobeIn

GlobeIn

GlobeIn is a US artisan subscription box founded around 2012, delivering handcrafted products from fair-trade cooperatives in over 40 countries. Each box is curated around a theme and includes the stories of the artisans who made each item. GlobeIn is a member of the Fair Trade Federation.

Gopuff

Gopuff

Gopuff is a US-based on-demand delivery company offering snacks, groceries, household essentials, and other convenience items delivered from local micro-fulfillment centers. Founded in 2013 in Philadelphia, it operates in numerous US markets and has expanded into alcohol and pharmacy delivery. Gopuff advertises across Meta placements to drive app downloads and orders.

Goulet Pens

Goulet Pens

Goulet Pens is a Chesterfield, Virginia DTC fountain pen and ink retailer founded by Brian and Rachel Goulet in 2009. Through hundreds of YouTube educational videos, a unique ink sample program, and exceptional customer service, Goulet built the most trusted fountain pen retailer brand in the US without a brick-and-mortar store. Also searched as Goulet.

Greetabl

Greetabl

Greetabl is a Chicago DTC gifting brand founded in 2014 by Lauren Wulff. The product is a customizable folding gift box: users upload personal photos that print on the box panels, write a message, and select a small curated gift insert—delivered as a single packaged product directly to the recipient.

Grove Collaborative

Grove Collaborative

Grove Collaborative was founded in San Francisco in 2012 by Stuart Landesberg, Chris Clark, and Jordan Savage. The brand operates a subscription-first marketplace for sustainable cleaning and home products, going plastic-free across all owned-brand products by 2025. Grove went public on the NYSE (GROV) in 2022, making it one of the few DTC sustainable consumer brands to reach public markets. It sells via subscription, its own website, and retail. Also searched as Grove.

Healf

Healf

Healf is a UK-based wellness marketplace co-founded in 2020 by Max Clarke and Lestat McCree, curating clinically-vetted supplements and health products across four pillars: Eat, Move, Mind, Sleep. Bootstrapped to $100M, the brand is expanding to the US and competing with Erewhon for the premium wellness buyer.

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Heyday (Perion acquisition)

Heyday is an Amazon FBA brand aggregator founded in 2018 and acquired by Perion Network in 2022. It builds shared marketing, ops, and supply chain infrastructure for acquired Amazon-native consumer brands across home, beauty, and lifestyle. Also searched as Heyday.

Huckberry

Huckberry

Huckberry is a San Francisco-based curated outdoor and adventure lifestyle DTC platform founded in 2011 by Andy Forch and Richard Greiner. It built a 5M+ email subscriber base through original editorial content covering gear, adventure, and culture — making the email list the primary acquisition channel over paid advertising.

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Italic

Italic is a Los Angeles-based membership-only luxury goods platform founded in 2018 by Jeremy Cai. The brand sells products made by the same factories that manufacture for Celine, Prada, and other luxury labels — at cost price — profiting through a $100/year membership fee rather than product markup. The model spans clothing, home goods, bedding, and tableware.

Jardiland

Jardiland

Jardiland is a French garden center retail chain selling plants, gardening supplies, and pet products. It positions itself as one of France's major garden and outdoor living retailers, operating physical stores nationwide alongside online sales. The brand is widely known within the French home and garden retail market.

Jarir Bookstore

Jarir Bookstore

Jarir Bookstore (Jarir Marketing Company) was founded in Riyadh in 1979 and has grown to become Saudi Arabia's largest retail chain for books, electronics, stationery, and office supplies, listed on the Tadawul stock exchange. Also searched as Jarir.

JetPens

JetPens

JetPens is a San Jose-based DTC retailer founded in 2004 by Jeffrey Yasuda, specializing in Japanese pens, notebooks, and stationery. The site stocks thousands of SKUs from brands like Pilot, Uni, Pentel, Zebra, and Hobonichi—products that are difficult to source in US retail—serving the large community of Japanese stationery enthusiasts in North America.

Kmart Australia

Kmart Australia

Kmart Australia is a Melbourne-based value retailer owned by Wesfarmers, founded in 1969. It became a modern DTC and community marketing case study through an organic Facebook fan group of 500K+ members, widespread product haul culture on TikTok, and UGC-driven marketing that amplifies its value positioning. Also searched as Kmart.

Knack

Knack

Knack is a Seattle-based curated gifting marketplace founded in 2014 by Laura Jennings. The platform serves both corporate clients seeking branded gift boxes and individual consumers looking for curated personal gifts. A concierge service helps corporate buyers design custom boxes for employees and clients, differentiating it from catalog-style gifting platforms.

Konga

Konga

Founded in Lagos in 2012 by Sim Shagaya, Konga grew into one of Nigeria's two major e-commerce platforms. Acquired by Zinox Group in 2018 after financial difficulties, the business was restructured into a profitable marketplace with electronics and fashion as lead categories, alongside physical Konga Express stores.

Lane Crawford

Lane Crawford

Lane Crawford is Hong Kong's premier luxury multi-brand department store, founded in 1850. With a strong DTC digital presence at lanecrawford.com, it curates global designer brands for Asian luxury consumers while running high-production seasonal campaigns that set Hong Kong's fashion agenda. Also searched as Lane.

Lookfantastic

Lookfantastic

Lookfantastic was founded in 1996 and acquired by The Hut Group in 2010. It is now Europe's largest online beauty retailer, stocking over 600 premium brands and shipping to more than 200 countries. Its monthly curated beauty subscription box was an early mover in the UK gifting subscription market and remains a core acquisition channel.

LoveCrafts

LoveCrafts

LoveCrafts was founded in London in 2012 and grew into the world's largest online knitting and crochet platform, combining a pattern library, independent designer marketplace, and yarn shop. The brand serves millions of crafters globally with a community-first DTC model.

Lovepop

Lovepop

Lovepop was founded in 2014 by Wombi Rose and John Wise, two naval architects who applied engineering software (SolidWorks) to design intricate 3D paper sculptures that unfold from greeting cards. After appearing on Shark Tank Season 7 and securing a deal with Robert Herjavec, the brand grew into a significant DTC and retail gifting brand.

Luisaviaroma

Luisaviaroma

LuisaViaRoma is an Italian luxury fashion e-commerce platform founded in Florence, selling designer clothing, accessories, and footwear from high-end fashion houses. It originated as a physical boutique before expanding into one of Europe's prominent luxury multi-brand online retailers. LuisaViaRoma advertises across Meta placements targeting luxury fashion shoppers.

Lykke (knitting tools)

Lykke (knitting tools)

LYKKE is a Swiss DTC knitting tools brand founded in 2014. The brand makes interchangeable knitting needle sets and hooks from sustainable birchwood and bamboo, handcrafted in Kathmandu, Nepal. Beloved by the global knitting community and sold worldwide through DTC webshop, yarn stores and Amazon. Also searched as Lykke.

Lyst

Lyst

Lyst is a UK-based online fashion marketplace and search platform, founded in 2010, that aggregates products from hundreds of designer brands and retailers into a single shopping destination. It sells apparel, footwear, and accessories from luxury and contemporary labels, advertising across Meta placements.

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Maisonette

Maisonette is a New York-based curated marketplace for premium children's clothing and gear, founded in 2017. Co-founders Sylvana Ward Durrett and Luisana Mendoza Roccia built it as a luxury alternative to department stores and Amazon, with a magazine-like editorial layer.

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Marka VIP

Founded in November 2010 by Ahmed Alkhatib and Amer Abulaila in Dubai, MarkaVIP is the Middle East's dominant private-sale fashion platform. Serving 5M+ active members across 8 MENA markets, the invitation-only model offers time-limited flash sale campaigns on luxury and premium fashion brands at significant discounts. Also searched as Marka.

Mecca

Mecca

Mecca was founded in Melbourne in 1997 by Jo Horgan and has grown into Australia's dominant prestige beauty retailer. The Beauty Loop loyalty program has over 4 million members across five tiers, creating a powerful annual acquisition and retention cycle. Mecca operates physical stores across Australia and New Zealand plus a full DTC e-commerce channel at mecca.com.

MediaMarkt

MediaMarkt

MediaMarkt is a German consumer electronics retailer, one of Europe's largest, selling computers, appliances, TVs, and electronics through big-box stores and e-commerce. It operates across multiple European countries under the MediaMarktSaturn group. MediaMarkt advertises across Meta placements targeting electronics shoppers.

Migros Online

Migros Online

Migros Online is the e-commerce grocery arm of Migros, Switzerland's largest retail cooperative, offering online ordering and delivery of food, beverage, and household products. It serves customers across Switzerland as an extension of Migros's supermarket network.

Miniso

Miniso

Miniso is a Chinese variety retail brand selling affordable lifestyle products including home goods, beauty items, stationery, and accessories. Founded in Guangzhou, it operates thousands of retail stores globally alongside e-commerce, known for its minimalist branding and low-price positioning. Miniso advertises across Meta placements targeting value-conscious shoppers.

Minted

Minted

Minted is a San Francisco-based DTC marketplace founded in 2007 that sources designs through open competitions where the community votes on winners. Products span holiday cards, wedding stationery, art prints, and home decor — all featuring independent artist designs with personalization options.

Miravia

Miravia

Miravia is Alibaba's Spanish-market beauty and lifestyle marketplace, launched in December 2022. Targeting high-income Spanish consumers, the platform hosts 8,000+ brands across beauty, fashion, and lifestyle, with differentiators including influencer-native content, virtual makeup try-on, and aggressive new-customer discount mechanics. Miravia represents Alibaba's strategic bid to capture premium e-commerce share in Southern Europe.

Mister Spex

Mister Spex

Mister Spex is a Berlin-founded online optician established in 2007 by Dirk Graber and Mirko Caspar. Pioneering omnichannel DTC eyewear in Europe, Mister Spex grew from a pure e-commerce platform to a publicly traded company (Frankfurt: SPEX) with physical stores across Germany and major European cities, offering 600K+ SKUs and in-store prescription eye exams. Also searched as Mister.

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MoMA Design Store

The MoMA Design Store is the retail and DTC arm of the Museum of Modern Art in New York, selling curated design-forward home objects, gifts, books, and accessories. With physical stores in Manhattan and Japan, and a robust e-commerce channel at momastore.org, the store leverages the museum's cultural authority as the world's most recognizable design curation institution. Also searched as MoMA Design.

Muji

Muji

Muji (Ryohin Keikaku Co., Ltd.) is a Japanese no-brand lifestyle retailer founded in 1980 offering 7,000+ products across home, apparel, stationery, and food. The 'no-brand quality goods' philosophy strips away premium packaging and labeling to deliver honest functionality, DTC via own stores and global e-commerce.

Myntra

Myntra

Myntra is a major Indian e-commerce platform selling fashion, footwear, and lifestyle products from thousands of brands. Founded in 2007 and now owned by Flipkart, it is one of India's largest online fashion retailers, advertising across Meta placements.

Mytheresa

Mytheresa

Mytheresa is a German luxury fashion e-commerce platform selling designer clothing, shoes, and accessories from major fashion houses. Founded in Munich, it grew from a boutique into a publicly traded online luxury retailer serving customers globally. Mytheresa advertises across Meta placements targeting affluent fashion shoppers.

Naiise

Naiise

Naiise is a Singapore design marketplace founded in 2013 by Dennis Tay. After all physical stores closed post-COVID, the brand was acquired by WestStar Group and relaunched as an online-only curated marketplace for locally designed Singapore products — gifts, home goods, fashion accessories, and lifestyle items.

Nature & Découvertes

Nature & Découvertes

Nature & Découvertes is a French retailer selling nature-themed products spanning outdoor gear, wellness items, science and discovery toys, home decor, and eco-conscious goods. Founded in 1990 in France, it operates physical stores across France and other European countries alongside its ecommerce site. The brand positions itself around environmental awareness and reconnecting customers with nature through its product range.

Nifty Gateway

Nifty Gateway

Nifty Gateway is a digital marketplace for buying and selling NFTs, including curated drops from artists, musicians, and brands. Owned by Gemini, it positions itself as an accessible entry point to NFT collecting with credit-card purchasing rather than requiring cryptocurrency. The platform is known for hosting limited-edition digital art releases.

Noon Fashion

Noon Fashion

Noon is a Dubai-founded e-commerce marketplace launched in 2017 by Emaar chairman Mohamed Alabbar and Saudi Arabia's Public Investment Fund. The platform operates dedicated fashion, beauty, electronics, and home categories, and strengthened its fashion vertical through the acquisition of Namshi for $335 million, becoming the MENA region's largest homegrown marketplace. Also searched as Noon.

Notonthehighstreet

Notonthehighstreet

Notonthehighstreet (NOTHS) is the UK's leading personalised gifting marketplace, founded in 2006 by Holly Tucker and Sophie Cornish. It connects thousands of independent small businesses to consumers seeking unique, often personalised gifts for every occasion, operating entirely online via a DTC marketplace model.

Nykaa

Nykaa

Nykaa is India's leading beauty and lifestyle e-commerce platform, founded in 2012 by Falguni Nayar, a former investment banker and MD at Kotak Mahindra Capital. Listed on Indian stock exchanges since 2021, Nykaa operates as a marketplace for 4,000+ brands while also producing its own Nykaa-label cosmetics, creating a unique vertically integrated beauty retail model.

Ohh Deer

Ohh Deer

Ohh Deer is a British stationery and gifting brand founded in 2011 by Jamie Mitchell and Mark Callaby in Loughborough. Known for their illustration-led greeting cards, stationery, and gifts, they operate a greeting card subscription service alongside DTC and wholesale channels. Also searched as Ohh.

Olive Young Global

Olive Young Global

Olive Young Global is CJ Olive Young's international DTC platform, launched in 2019, shipping curated K-beauty products to 150+ countries. With over 5.1 million annual international visitors to Korean stores and a first US physical store opening in Pasadena, CA in May 2026, it serves as the primary K-beauty export gateway from Korea's dominant health-beauty chain. Also searched as Olive.

Oliver Bonas

Oliver Bonas

Oliver Bonas is a British independent lifestyle retailer founded in 1993 by Oliver Tress. With 90+ stores across the UK plus a strong DTC web channel, it sells jewellery, clothing, homeware, gifts and stationery with a distinctive joyful, design-led aesthetic. Also searched as Oliver.

Otto

Otto

Otto is a German ecommerce and mail-order retailer, one of the country's largest online marketplaces, selling fashion, furniture, electronics, and general merchandise from both its own brands and third-party sellers. It advertises across Meta placements to reach shoppers in Germany and Europe.

Paper Culture

Paper Culture

Paper Culture is an eco-friendly stationery and photo gifting brand known for custom photo cards, invitations, and calendars printed on recycled paper. Based in the US, it plants a tree for every card ordered and sells direct-to-consumer online, targeting customers who want personalized holiday and birth announcement cards with a sustainability angle.

Papier

Papier

Papier is a London-based DTC personalised stationery brand founded in 2015 by Taymoor Atighetchi. The brand collaborates with independent artists to offer bespoke notebooks, greeting cards, diaries, and wedding stationery, with a design-led UX that makes personalisation effortless.

Pepperfry

Pepperfry

Pepperfry is a Mumbai-based online furniture and home decor marketplace founded in 2011 by Ambareesh Murty and Ashish Shah. India's largest furniture e-commerce platform, it combines third-party seller listings with its own private-label collections and physical Pepperfry Studios for assisted in-person buying.

PlantX

PlantX

PlantX is a Vancouver-based DTC marketplace founded in 2019 by Sean Dollinger, combining live plant sales with a curated range of plant-based food, supplements, and vegan lifestyle products. The brand targets the plant-positive consumer—someone who cares about both indoor plants and plant-based living—with a subscription model and wide product catalog.

Pop Mart

Pop Mart

Pop Mart is a Beijing-based art toy and collectibles company founded in 2010 by Wang Ning. Inventor of the modern designer blind-box format, Pop Mart creates original IP characters like Molly and SKULLPANDA and licenses global brands, selling through retail stores, vending machines, and a robust DTC digital channel. Also searched as Pop.

Portobello (ES home decor)

Portobello (ES home decor)

Portobello is a Spanish home décor and lifestyle multi-brand retail chain with an online store at portobellospa.com, offering curated selections of home accessories, design objects, fashion, and technology products. The brand positions itself as a design-led destination for premium home and lifestyle buyers in Spain and across Europe, operating both physical retail and a DTC e-commerce channel with a loyalty programme for returning customers. Also searched as Portobello.

Purplle

Purplle

Purplle is a Mumbai-based beauty marketplace founded in 2012 by Manish Taneja and Rahul Dash. India's second-largest beauty platform after Nykaa, it uses AI-driven product recommendations and owns private-label brands including Faces Canada and NY Bae, with a strong Tier 2/3 city presence.

RY+

RY+

RY (ry.com.au) was established on the Gold Coast, Australia in 2005 and has grown into Australia's largest online professional haircare and beauty retailer, stocking over 250 premium brands including GHD, Redken, Dermalogica, and SkinCeuticals. The marketplace delivers salon-grade tools and formulas direct to consumers.

Razor Group

Razor Group

Razor Group is a Berlin-based Amazon brand aggregator founded in 2020. After merging with US-based Perch in 2023, it operates one of the world's largest portfolios of Amazon-native consumer brands across EU, UK, and US marketplaces. Also searched as Razor.

Redbubble

Redbubble

Redbubble is an online marketplace and print-on-demand platform where independent artists sell designs applied to apparel, home decor, and accessories, produced and shipped on demand. It operates a global e-commerce platform connecting artists with consumers. Redbubble advertises across Meta placements to drive traffic to its marketplace.

Rifle Paper Co.

Rifle Paper Co.

Rifle Paper Co. is a US-based lifestyle and stationery brand founded in 2009 by Anna Bond, known for its hand-painted floral illustrations applied to stationery, home goods, and accessories. It sells direct-to-consumer online and through a wholesale network of retailers, and advertises across Meta placements.

Roving Heights

Roving Heights

Founded in Lagos in 2015 by Adedotun, Oluwatobi, and Adebola Eyinade, Roving Heights (now also trading as RH Books) is Nigeria's largest literary bookstore, with locations in Lagos, Abuja, Ibadan, and Kaduna, and a DTC platform. The brand publishes Nigeria's first formal bestseller list in collaboration with Open Country Mag. Also searched as Roving.

Saatchi Art

Saatchi Art

Saatchi Art is a Los Angeles-based online art marketplace founded in 2006, acquired by Leaf Group in 2014. The platform represents 80,000+ emerging artists globally, offering original paintings, prints, photography, and sculpture at all price points. Saatchi Art positions itself as an accessible alternative to traditional gallery gatekeeping. Also searched as Saatchi.

Saco Hardware

Saco Hardware

Established in Riyadh in 1984 and publicly listed on the Saudi Tadawul since 2015, SACO (Saudi Company for Hardware) is the Kingdom's dominant home improvement retailer. Operating 34 stores across 18 cities — including mega-format SACO World stores of up to 24,500 sqm — the brand covers seven departments from tools and hardware to outdoor and sports. Also searched as Saco.

Sellpy

Sellpy

Sellpy is a Stockholm-based circular fashion platform founded in 2014 that removes all friction from secondhand selling. The service handles pickup, photography, listing, and shipping on behalf of sellers, who simply bag up their items. H&M Group has invested in the company, aligning it with the broader retail industry's sustainability pivot.

Sephora

Sephora

Sephora is a global beauty retailer selling cosmetics, skincare, fragrance, and haircare from hundreds of brands alongside its own private label. Founded in France in 1970, it operates large-format retail stores worldwide plus a major e-commerce and loyalty program business. It is known for open-sell, try-before-you-buy store formats.

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ShopStyle

ShopStyle is a US-based fashion shopping and discovery platform that aggregates apparel, accessories, and beauty products from a wide range of retailers into one searchable marketplace. It also operates an affiliate and influencer commerce arm, advertising across Meta placements to reach fashion shoppers.

Shutterfly

Shutterfly

Shutterfly is an American photography and personalized products company offering photo printing, photo books, cards, and custom gifts through its e-commerce platform. Founded in 1999, it has grown into one of the largest personalized photo product companies in the US, including brands like Snapfish and Lifetouch under its parent group. Shutterfly advertises across Meta placements as part of its consumer marketing.

Sivvi

Sivvi

Founded in Dubai in 2014 by Rashid Alabbar and acquired by Noon in 2018, Sivvi is the GCC's dedicated fashion e-commerce platform. Operating in UAE, Saudi Arabia, Kuwait, Bahrain and Oman, it delivers international and regional fashion brands to Middle Eastern consumers with a mobile-first app experience.

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Sky Garden Kenya

Sky Garden is a Nairobi-based e-commerce marketplace founded in 2017 by Martin Majlund, designed as a SaaS-powered mobile marketplace for Kenyan and East African businesses. After near-closure in 2022 when funding fell through, the platform was acquired by Kenyan fintech Lipa Later, which integrated flexible payment options into the shopping experience. Also searched as Sky.

Society6

Society6

Society6 is a Los Angeles-based print-on-demand marketplace founded in 2009, hosting over 500,000 independent artists whose designs are printed on wall art, tapestries, furniture, bedding, and 80+ other products. Artists set their own markup and earn royalties on every sale.

Spoonflower

Spoonflower

Spoonflower is a Durham, NC-based print-on-demand marketplace founded in 2008, hosting over 1 million independent designer patterns across custom fabric by the yard, wallpaper, and home decor. The platform serves sewers, quilters, and interior designers with no-minimum orders and water-based inks.

Sunnies Studios

Sunnies Studios

Sunnies Studios is the Philippines' most influential homegrown beauty and lifestyle brand, founded in 2013 by Bea Soriano-Dee, Eric Dee, Georgina Wilson, Jess Wilson, and Martine Cajucom-Ho. The brand launched with eyewear and expanded into beauty (Sunnies Face, debuted 2018) and cafes (Sunnies Cafe), creating a multi-vertical lifestyle brand known for its highly aesthetic product design and aspirational but accessible pricing for Filipino consumers. Also searched as Sunnies.

SuperRare

SuperRare

SuperRare is a digital marketplace for buying, selling, and collecting single-edition NFT artworks on the Ethereum blockchain. Founded in 2018, it positions itself as a curated platform for digital artists and collectors rather than a mass-market NFT exchange. The platform emphasizes provenance and scarcity, with each artwork minted as a unique, verifiable digital asset.

Tchibo (DTC / coffee subscriptions)

Tchibo (DTC / coffee subscriptions)

Tchibo is a Hamburg-based coffee and lifestyle brand founded in 1949. Famous for its pioneering weekly product rotation model, Tchibo operates over 900 stores in Germany and a strong DTC subscription business. The brand is one of Germany's most recognised and runs large-scale advertising across TV, digital and CRM. Also searched as Tchibo.

TeePublic

TeePublic

TeePublic is an online marketplace and print-on-demand platform where independent artists sell designs on t-shirts and other apparel and accessories, produced and shipped on demand. It is part of the Redbubble Group's portfolio of creator marketplaces. TeePublic advertises across Meta placements to drive traffic to its platform.

Temu

Temu

Temu has rapidly scaled its presence globally using aggressive digital marketing. Analyzing Temu ads reveals a powerful strategy centered on deep discounts and product breadth, defining modern international ecommerce competition.

The Iconic

The Iconic

The Iconic is Australia and New Zealand's leading online fashion and lifestyle marketplace, founded in 2011 and acquired by Global Fashion Group. Stocking 1,000+ brands, the platform is known for pioneering same-day and next-day delivery as a core retention differentiator, supported by significant investment in TV, digital, and influencer marketing. Also searched as The.

The Luxury Closet

The Luxury Closet

Founded in Dubai in 2011 by Kunal Kapoor, The Luxury Closet is the Middle East's pioneer of authenticated pre-owned luxury e-commerce. The platform offers handbags, jewellery, watches and fashion from top luxury houses at up to 90% off retail price, having raised $47.6M across 10 funding rounds with Huda Kattan among its investors. Also searched as The.

Thrasio

Thrasio

Thrasio is an Amazon FBA brand aggregator founded in 2018. It pioneered the model of acquiring profitable Amazon-native brands and scaling them with shared ops, marketing, and supply chain. After filing for Chapter 11 in 2023, it emerged restructured.

Thrive Market

Thrive Market

Thrive Market is a membership-based online grocery retailer selling healthy, organic, and specialty diet food and household products. Founded in 2014, it positions itself as an affordable alternative to natural grocery stores, delivering products directly to members. The company also has a social program that subsidizes memberships for lower-income households.

Tise

Tise

Tise is an Oslo-based peer-to-peer fashion resale platform founded in 2014, building a social marketplace for secondhand clothing and accessories. The app-first platform gained strong Nordic market share by combining social features with marketplace functionality, creating a community around circular fashion before sustainability became mainstream.

Trendyol

Trendyol

Founded in Istanbul in 2010 by Demet Mutlu, Trendyol is Turkey's largest e-commerce platform and first decacorn (valued at over $10B), combining a multi-brand marketplace with a private-label DTC fashion line. Alibaba Group became a major investor in 2018. The platform is expanding across MENA, Eastern Europe, and Germany.

Truffaut

Truffaut

Truffaut is a French garden and home retailer selling plants, gardening supplies, outdoor furniture, and pet products. The company operates a network of garden centers across France in addition to its online store. It positions itself as a lifestyle brand for gardening, home, and animal care enthusiasts.

Wish

Wish

Analyze the latest Wish ads and digital marketing tactics used by the global ecommerce giant. Explore their high-performing campaigns and creative strategy.

Wolf & Badger

Wolf & Badger

Wolf & Badger is a London-based curated marketplace founded in 2010 by brothers Henry and George Graham. It connects ethical, independent designers to conscious consumers across fashion, jewellery, beauty and homeware, with flagship stores in London and New York alongside a strong DTC web channel. Also searched as Wolf.

Zazzle

Zazzle

Zazzle is an online marketplace and print-on-demand platform allowing users to customize and purchase products such as apparel, stationery, and gifts designed by independent creators or personalized by customers. It operates a global e-commerce and manufacturing-on-demand model. Zazzle advertises across Meta placements to drive traffic to its platform.

Zenni Optical

Zenni Optical

Zenni Optical is an online eyewear retailer offering prescription glasses, sunglasses, and blue-light lenses at low price points. Founded in 2003, it built its business model around direct-to-consumer online sales that bypass traditional optical retail markups. The brand advertises heavily across Meta placements.

Zepto DTC (snack vertical)

Zepto DTC (snack vertical)

Zepto is an Indian quick-commerce startup founded in 2021 by 19-year-old Stanford dropouts Aadit Palicha and Kaivalya Vohra. It delivers groceries in under 10 minutes through 250+ dark stores across Indian metros, valued at over $5 billion as of 2024. Also searched as Zepto.

Åhléns

Åhléns

Åhléns is Sweden's largest and most storied department store chain, founded in 1899 by Arvid Åhlén in Insjön and now headquartered in Stockholm with over 60 stores across Sweden. The brand operates across beauty, fashion, home, and children's categories — both as a multi-brand retailer and through a growing portfolio of owned private-label brands. In recent years, Åhléns has invested heavily in digital commerce and owned-brand development, positioning it closer to a vertically integrated lifestyle retailer than a traditional department store. Its advertising reflects this shift: campaigns increasingly spotlight owned products and seasonal lifestyle moments rather than just promotional pricing.

How Retailers and Marketplaces Advertise

Marketplaces advertise selection and savings. Temu, AliExpress and Wish typically show many low-priced items quickly, using bold price callouts, coupons and gamified rewards to drive installs and first orders. The message is simple: a lot of choice for little money. Amazon sells convenience and speed, emphasizing delivery, everyday needs and its membership program. Curated retailers like Huckberry, Minted and Spoonflower take the opposite approach, building a point of view around a lifestyle, design or creator community and selling fewer, more distinctive items. Regional and vertical retailers, including Nykaa, Mecca, Purplle and The Iconic, pair brand assortments with sales events, loyalty programs and local relevance. Across the category, dynamic catalog ads, retargeting and seasonal sale calendars play a central role, with app install campaigns common for the largest platforms.

What to Look for in Retail Ads

Because retail ads promote a catalog, start with the structure: are they dynamic product ads, collection carousels, single-product highlights or brand video? Note how many products appear and in what order. Examine the offer. Coupons, free shipping thresholds, welcome discounts and sale events are the core tools, and the exact framing varies a lot between a discount platform and a curated store. Check how each retailer builds trust on price and delivery, which are the main concerns for shoppers. Look for differentiation. Curated retailers often use editorial content, founder stories or exclusive products, while marketplaces use scale. Finally, compare how retailers target by season, gifting moment or customer type. Reviewing these ads shows how to turn a large catalog into focused, testable creative concepts.

Frequently Asked Questions

How do marketplaces like Temu and AliExpress advertise?

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They use price-led creative with many products, bold discount callouts, coupons and rewards or gamified incentives to drive app installs and first purchases. Searching a brand in AdLibrary lets you see its active ads side by side, so you can check which formats, hooks and offers it keeps running before you plan your own tests.

What do curated retailers do differently?

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Brands like Huckberry and Minted build a lifestyle or design point of view, using editorial content and exclusive products rather than raw discounts to attract shoppers. Compare several brands in the same segment and note which hooks repeat, since repeated themes usually signal what the market already responds to and where a distinct angle could stand out.

Which retail brands are in this category?

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The directory includes global platforms (Amazon, Temu, Wish), beauty retailers (Mecca, Nykaa, Adore Beauty), and fashion or lifestyle stores such as The Iconic and Sunnies Studios. Save the ads that stand out into a swipe file, then group them by format, hook and offer so your team can turn the patterns into concrete test ideas.

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