Avoca is Ireland's oldest business, weaving vibrant hand-crafted woollens since 1723 — a living heritage brand beloved for gifting, home textiles, and Irish craft.
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See all ads on AdLibrary →Avoca has been weaving on the banks of the Avonmore and Avonbeg rivers in County Wicklow since 1723, making it Ireland's oldest surviving business. Famous for its colourful hand-woven woollen throws, knitwear, and homeware, Avoca operates retail stores, a strong DTC gifting website, and a beloved café chain.
Avoca's advertising leans on its extraordinary heritage story — being over 300 years old is a credibility asset few brands possess. Paid social campaigns centre on gifting occasions (Christmas, Mother's Day, St. Patrick's Day), using warm lifestyle imagery of woollen throws, fireside settings, and Irish country-house aesthetics. Explore Avoca's full ad creative history at https://adlibrary.com?q=Avoca&type=3.
Avoca uses Facebook for broad gifting retargeting, particularly during Q4, and Instagram for lifestyle and product photography that showcases the vibrancy of their hand-woven textiles. Video tours of the Avoca mill and weaving process perform well as awareness content, reinforcing the authentic craft narrative.
Core copy themes: Irish heritage, hand-crafted quality, gifting, and the warmth of natural wool. The brand's visual palette features its signature bright woven colour blocks — instantly recognisable. Copy often references the mill's age ('since 1723') and the hands-on artisanal process as key differentiators.
Avoca shows how extreme heritage — centuries of craft — is a marketing asset that money cannot buy. By consistently featuring the Avoca mill and weaving process in content, the brand turns its supply chain into its best creative. The gifting vertical is the core DTC revenue engine, and seasonal paid social around key gifting moments drives reliable returns.
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