Centrepoint brings Landmark Group's full family fashion and lifestyle portfolio together under one roof, with 130+ stores making it one of MENA's largest department store formats.
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See all ads on AdLibrary →Centrepoint is Landmark Group's flagship multi-brand department store, launched in 2005, combining Splash fashion, Babyshop, Shoemart, and Lifestyle under one roof across 130+ stores in the Middle East and beyond.
Centrepoint's advertising emphasizes family convenience — one destination for every family member's fashion and lifestyle needs. Campaigns are closely coordinated with Landmark Group's promotional calendar. See Centrepoint ads on AdLibrary to track current creative.
Facebook is the primary channel for broad family-audience reach and promotional ads tied to Landmark Rewards. Instagram is used for aspirational family lifestyle content. Back-to-school and Eid campaigns represent the peak spend periods, with multi-category creative showcasing the full department-store range.
Themes: one-stop family shopping, Landmark Rewards loyalty benefits, seasonal savings events, and the breadth of the product assortment. Family photography with parents and children is the dominant visual format. Sale-event copy is prominent and price-led.
Centrepoint's cross-category department-store model allows advertising to leverage multiple purchase motivations simultaneously — a strategic advantage in family-targeted campaigns. Consolidating Landmark's sub-brands also allows shared loyalty data to drive more efficient audience targeting than each brand running independently.
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