Splash brings Landmark Group's mass-market fashion credentials to 200+ MENA stores, offering affordable on-trend apparel for the whole family with strong regional brand recognition.
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See all ads on AdLibrary →Splash is Landmark Group's mass-market fashion retail brand, founded in 1993 in Dubai, offering contemporary clothing for men, women, and children across 200+ stores in the Middle East, India, and online via splashfashions.com.
Splash runs broad-reach Meta campaigns anchored to seasonal sale events, new collection launches, and Landmark Group loyalty programs. The brand's affordability positioning makes price-point messaging central to conversion ads. Browse Splash ads on AdLibrary to review current campaigns.
Facebook carries Splash's broadest-reach campaigns, leveraging Landmark Group's extensive first-party data for precise retargeting. Instagram hosts fashion-forward creative for younger demographics. Eid campaigns across both platforms are the year's largest investment, with exclusive capsule collections creating urgency.
Core themes: trend-led at accessible prices, family fashion for every occasion, end-of-season sale savings, and exclusive Eid collections. Copy is high-energy and promotion-led, reflecting the mass-market positioning. Multi-category carousels showcase the breadth of the range.
Splash demonstrates how a mass-market fashion brand can sustain advertising efficiency through Landmark Group's shared loyalty infrastructure and first-party data. Brands with cross-portfolio retail data can build remarkably precise retargeting audiences that outperform pure digital-native brands in cost per acquisition.
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