Nykaa is a premier Indian lifestyle retailer offering a vast curated selection of beauty, wellness, and fashion products online and in-store.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Nykaa is India's leading beauty and lifestyle e-commerce platform, founded in 2012 by Falguni Nayar, a former investment banker and MD at Kotak Mahindra Capital. Listed on Indian stock exchanges since 2021, Nykaa operates as a marketplace for 4,000+ brands while also producing its own Nykaa-label cosmetics, creating a unique vertically integrated beauty retail model.
Nykaa operates advertising at two levels: marketplace-scale campaigns promoting the platform and sale events, and brand-level campaigns for its own Nykaa-label cosmetics. Pink Friday (Nykaa's Black Friday equivalent) is the centrepiece of the annual paid media calendar. Browse Nykaa's active creative at Nykaa on Ad Library.
Nykaa runs some of the largest beauty advertising budgets in India across Facebook and Instagram. Platform-level campaigns drive app downloads and first-purchase acquisition. Own-brand product ads target existing Nykaa users with high purchase intent. Creator partnerships and beauty tutorial content underpin organic reach that is amplified with paid spend.
Platform campaigns: discovery, variety, authenticity, and guaranteed genuine products. Own-brand campaigns: affordable luxury, trend-forward Indian beauty, and accessible prestige. Sale event creative uses countdown and scarcity mechanics. The Nykaa pink aesthetic is instantly recognisable and creates strong branded impact in beauty feeds.
Nykaa demonstrates the strategic value of owning the distribution channel when you also want to sell your own products. As a marketplace, Nykaa has unparalleled first-party data on customer beauty preferences — data that directly informs Nykaa-label product development and advertising targeting. The flywheel: better data produces better products, which drive more platform revenue, which produces better data.
Searching for Nykaa? Whether you type Nykaa ads, Nykaa Meta ads, Nykaa TikTok ads, Nykaa Google ads, or see all Nykaa ads — this page surfaces every active and historical Nykaa creative we have indexed. Browse the full archive at Nykaa ad library. Related queries: Nykaa ads, Nykaa ad library, see all Nykaa ads, browse Nykaa ads, find Nykaa ads, where to see Nykaa ads, Nykaa Meta ads, Nykaa Facebook ads, Nykaa Instagram ads, Nykaa TikTok ads, Nykaa Google ads, Nykaa YouTube ads, Falguni Nayar Nykaa ads.
