Co-created by Katrina Kaif, Kay Beauty delivers high-performance, skin-loving makeup products bridging the gap between glamour and care.
Young Indian women seeking celebrity-backed, inclusive makeup.
B2C · Mostly women · Ages 18-24, 25-34 · Mid-market · 51-200 employees · Mid-market
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Kay Beauty is an Indian makeup brand co-created with actress Katrina Kaif, selling foundations, lipsticks, and other cosmetics. The brand is sold through Nykaa's retail and online channels in India, advertising across Meta placements.
Kay Beauty is an Indian makeup brand co-created with actress Katrina Kaif and sold through its own store and Nykaa. Its advertising pairs the founder's celebrity pull with product-led demos for lip, face and eye products. Launch campaigns spotlight hero items such as lip and cheek blurs, showing finish and shade payoff in close-up. Messaging stresses buildable, high-performance makeup infused with skincare-style care. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Kay Beauty uses swatches, application tutorials and short reels across shade ranges to show how a product looks on Indian skin tones. Shop-by-look edits, such as wedding, party and everyday looks, suit carousel and collection formats. Frequent site-wide offers and complimentary gift promotions give the brand easy conversion hooks, and new launches get focused creative bursts.
Copy themes: (1) makeup that performs and also cares for skin; (2) buildable coverage and comfortable wear through the day; (3) occasion-led looks for weddings, dates and workdays; (4) shade inclusivity across Indian skin tones; (5) launch excitement for new shades and formulas. Tone is aspirational but friendly, with celebrity presence adding trust. Comparing hooks and headlines across their video and static ads shows which messages they repeat most.
Kay Beauty also points shoppers toward Nykaa and its own storefront, so ads often support both direct and marketplace sales. A celebrity co-founder, a clear shop-by-look structure and recurring offers make the brand a useful reference for beauty marketers entering India, where retail partners and DTC sit side by side. Reviewing their active ads on AdLibrary helps you see which angles repeat and where you can differentiate.
Searching for Kay Beauty? Whether you type Kay Beauty ads, Kay Beauty Meta ads, Kay Beauty TikTok ads, Kay Beauty Google ads, or see all Kay Beauty ads — this page surfaces every active and historical Kay Beauty creative we have indexed. Browse the full archive at Kay Beauty ad library. Related queries: Kay Beauty ads, Kay Beauty ad library, see all Kay Beauty ads, browse Kay Beauty ads, find Kay Beauty ads, where to see Kay Beauty ads, Kay Beauty Meta ads, Kay Beauty Facebook ads, Kay Beauty Instagram ads, Kay Beauty TikTok ads, Kay Beauty Google ads, Kay Beauty YouTube ads, Katrina Kaif Kay Beauty ads.
