Naiise is Singapore's curated local design marketplace — relaunched online under WestStar after COVID store closures, championing homegrown Singaporean design talent.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Naiise is a Singapore design marketplace founded in 2013 by Dennis Tay. After all physical stores closed post-COVID, the brand was acquired by WestStar Group and relaunched as an online-only curated marketplace for locally designed Singapore products — gifts, home goods, fashion accessories, and lifestyle items.
Naiise's advertising centres on local design pride — 'buy Singapore, support Singapore designers' is the emotional core of every campaign. As an online-only platform post-relaunch, their ads focus on curated discovery and gifting occasions where locally designed products carry extra meaning. Browse Naiise ads on AdLibrary to see how curated local design marketplaces build brand loyalty.
Naiise runs community-forward Facebook and Instagram campaigns targeting Singapore consumers aged 20–40 who value local and independent brands. Gifting occasion ads (National Day, Christmas, birthdays) showcase curated Singapore-designed collections. Designer spotlight posts (now used as paid content) feature the story behind each maker. Product discovery carousels showcase new additions from the designer network.
Core themes: 'Design for everyone, for everyday,' 'Support Singapore designers,' 'Thoughtful gifts, locally made,' and category curation messaging ('Home collection,' 'Gift for her'). National Day campaigns lean heavily into Singapore pride and local creativity. New designer onboarding is celebrated in content and ads as community growth milestones.
Naiise's post-COVID pivot from omnichannel to online-only is a useful case study in brand resilience through relaunch. The WestStar acquisition preserved the brand equity built around 'local design curation' and redirected it to a lower-cost operating model. Marketplaces with strong community identity can survive significant operational disruptions if the brand mission — not the store count — is the core consumer relationship.
Searching for Naiise? Whether you type Naiise ads, Naiise Meta ads, Naiise TikTok ads, Naiise Google ads, or see all Naiise ads — this page surfaces every active and historical Naiise creative we have indexed. Browse the full archive at Naiise ad library. Related queries: Naiise ads, Naiise ad library, see all Naiise ads, browse Naiise ads, find Naiise ads, where to see Naiise ads, Naiise Meta ads, Naiise Facebook ads, Naiise Instagram ads, Naiise TikTok ads, Naiise Google ads, Naiise YouTube ads, Dennis Tay Naiise ads.
