Marketplaces advertise at enormous scale because their product is breadth. Temu, AliExpress, and Wish chase bargain hunters, Amazon and Coupang sell reliability and speed, Trendyol, Noon Fashion, Otto, and Bol.com serve regional audiences, and Sellpy and Tise bring resale and secondhand fashion to app-first shoppers. Their ads reveal how platforms pitch trust, choice, and deals to different markets. This page lists marketplace advertisers tracked in AdLibrary so you can compare app install, discount, and category-led creative across regions.
AliExpress is a global ecommerce powerhouse. Analyze their highly effective AliExpress ads, creative strategy, and mass-market advertising approach.
Amazon is a US e-commerce and technology company offering online retail, cloud computing through AWS, and consumer devices like Echo and Kindle. Founded in 1994 and headquartered in Seattle, Amazon operates one of the largest online marketplaces in the world alongside subscription services like Prime. It advertises across Meta placements among many other channels.
Bol.com is a Dutch e-commerce marketplace, one of the largest online retailers in the Netherlands and Belgium, selling a broad catalog of consumer goods including electronics, media, and household products. It operates both first-party retail and a third-party marketplace model. Bol.com advertises across Meta placements targeting mainstream online shoppers.
Coupang is Korea's dominant e-commerce platform, founded in 2010 by Bom Suk Kim. Listed on the NYSE in 2021, it built its leadership position through Rocket Delivery — a next-day and same-day delivery infrastructure that has set the logistics standard for Korean e-commerce. Operates in Korea and expanding into Southeast Asia.
Klarna is a Swedish fintech founded in 2005 and one of the world's largest BNPL providers, serving 150 million consumers across 45 markets. It offers pay-in-4, pay-in-30, and financing options embedded at checkout and through its own shopping app. Also searched as Klarna.
Founded in Lagos in 2012 by Sim Shagaya, Konga grew into one of Nigeria's two major e-commerce platforms. Acquired by Zinox Group in 2018 after financial difficulties, the business was restructured into a profitable marketplace with electronics and fashion as lead categories, alongside physical Konga Express stores.
Founded in November 2010 by Ahmed Alkhatib and Amer Abulaila in Dubai, MarkaVIP is the Middle East's dominant private-sale fashion platform. Serving 5M+ active members across 8 MENA markets, the invitation-only model offers time-limited flash sale campaigns on luxury and premium fashion brands at significant discounts. Also searched as Marka.
Miravia is Alibaba's Spanish-market beauty and lifestyle marketplace, launched in December 2022. Targeting high-income Spanish consumers, the platform hosts 8,000+ brands across beauty, fashion, and lifestyle, with differentiators including influencer-native content, virtual makeup try-on, and aggressive new-customer discount mechanics. Miravia represents Alibaba's strategic bid to capture premium e-commerce share in Southern Europe.
Noon is a Dubai-founded e-commerce marketplace launched in 2017 by Emaar chairman Mohamed Alabbar and Saudi Arabia's Public Investment Fund. The platform operates dedicated fashion, beauty, electronics, and home categories, and strengthened its fashion vertical through the acquisition of Namshi for $335 million, becoming the MENA region's largest homegrown marketplace. Also searched as Noon.
Otto is a German ecommerce and mail-order retailer, one of the country's largest online marketplaces, selling fashion, furniture, electronics, and general merchandise from both its own brands and third-party sellers. It advertises across Meta placements to reach shoppers in Germany and Europe.
Sellpy is a Stockholm-based circular fashion platform founded in 2014 that removes all friction from secondhand selling. The service handles pickup, photography, listing, and shipping on behalf of sellers, who simply bag up their items. H&M Group has invested in the company, aligning it with the broader retail industry's sustainability pivot.
Founded in Dubai in 2014 by Rashid Alabbar and acquired by Noon in 2018, Sivvi is the GCC's dedicated fashion e-commerce platform. Operating in UAE, Saudi Arabia, Kuwait, Bahrain and Oman, it delivers international and regional fashion brands to Middle Eastern consumers with a mobile-first app experience.
Sky Garden is a Nairobi-based e-commerce marketplace founded in 2017 by Martin Majlund, designed as a SaaS-powered mobile marketplace for Kenyan and East African businesses. After near-closure in 2022 when funding fell through, the platform was acquired by Kenyan fintech Lipa Later, which integrated flexible payment options into the shopping experience. Also searched as Sky.
Temu has rapidly scaled its presence globally using aggressive digital marketing. Analyzing Temu ads reveals a powerful strategy centered on deep discounts and product breadth, defining modern international ecommerce competition.
Thingtesting was founded in London in 2018 by Jenny Gyllander, a startup investor at Backed VC, as an Instagram account reviewing direct-to-consumer brands. It evolved into a funded community platform with over 1 million monthly shoppers researching and reviewing DTC brand launches across all consumer categories.
Tise is an Oslo-based peer-to-peer fashion resale platform founded in 2014, building a social marketplace for secondhand clothing and accessories. The app-first platform gained strong Nordic market share by combining social features with marketplace functionality, creating a community around circular fashion before sustainability became mainstream.
Founded in Istanbul in 2010 by Demet Mutlu, Trendyol is Turkey's largest e-commerce platform and first decacorn (valued at over $10B), combining a multi-brand marketplace with a private-label DTC fashion line. Alibaba Group became a major investor in 2018. The platform is expanding across MENA, Eastern Europe, and Germany.
Analyze the latest Wish ads and digital marketing tactics used by the global ecommerce giant. Explore their high-performing campaigns and creative strategy.
Marketplace ads fall into two families. The first is the deal pitch: Temu, AliExpress, and Wish show a stream of products with eye-catching prices, spin-to-win mechanics, and coupons aimed at first-time app users. The creative is dense, fast, and built for mobile attention. The second is the trust pitch. Amazon and Coupang emphasize delivery speed, convenience, and reliability, while regional leaders like Trendyol, Noon Fashion, Otto, and Bol.com tie their message to local culture, language, and seasonal shopping moments. Resale platforms, including Sellpy and Tise, advertise circular fashion with messages about earning from clothes you no longer wear and finding secondhand pieces. App install is a common objective, so expect clear calls to download. Category spotlights, seasonal sales, and shopping events anchor much of the volume. Marketplaces also test many creative variants at once, so you will see the same offer in many visual treatments across placements.
First, identify the objective. App install ads, first-order coupon ads, and category-specific ads each have different structures. Counting each type helps you see where a platform is investing. Compare how they build trust with unknown sellers: buyer protection, delivery promises, returns language, and recognizable payment options all appear in creative. Notice which ones are placed upfront. Study price presentation. Crossed-out prices, countdown timers, and limited stock cues are common devices, and the way each platform uses them shows its tolerance for urgency-driven tactics. Look at regional variation. A global platform often rotates creative by market, adapting products, language, and events. For a regional challenger, compare its local relevance against the global giants. Finally, track seasonal events. Big shopping periods bring bursts of creative, and the pre-event teasers reveal how platforms warm audiences before the main sale. This is valuable research whether you sell on marketplaces or compete with them.
They split between deal-led and trust-led pitches. Temu, AliExpress, and Wish push low prices, coupons, and app installs, while Amazon, Coupang, and regional players such as Trendyol stress delivery speed, reliability, and local relevance. Filter any brand by platform in AdLibrary to see which creative variations stay live longest.
This page includes Temu, AliExpress, Wish, Amazon, Coupang, Trendyol, Noon Fashion, Otto, Bol.com, Sellpy, Tise, and more. They cover global giants, regional leaders, and secondhand fashion platforms. Open any brand from the grid above to review its ad history across Facebook, Instagram, and TikTok.
Mobile-first formats dominate: fast product montages, carousels of discounted items, coupon-led static ads, and app install creative. Resale platforms like Sellpy use more story-driven content about selling and buying secondhand. Compare several brands side by side to confirm a pattern repeats before you test it yourself.
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