Grocery delivery covers online supermarkets, organic box schemes and quick-commerce services that bring food to the customer. The directory includes Farmy, Kazidomi, Riverford Organic, Oddbox, Abel & Cole, Thrive Market, Migros Online, Coupang and Market Kurly, among others across Europe, Asia and the Americas. The business depends on repeat orders, so ads work on trial and habit. Studying them shows how brands pitch speed, freshness, organic sourcing and savings, and how the first-order offer is designed.
Abel & Cole was founded in 1988 by Keith Abel and Paul Cole, who started by selling potatoes door-to-door in south London before pioneering organic grocery home delivery. The brand has built a loyal subscriber base over 35+ years around seasonal sustainable produce and zero-packaging innovation. William Jackson Food Group acquired Abel & Cole in 2012. Also searched as Abel.
Auro Market is a food and beverage brand selling grocery or specialty food products online. Based on its market positioning, it targets consumers seeking curated or niche food items through direct-to-consumer channels, advertising across Meta placements.
Founded in 1984 in Saudi Arabia by Khaled Dawood Ibrahim BinDawood, BinDawood Holding is the Kingdom's third-largest grocery retailer by revenue. Operating 73 stores through its BinDawood (mass-market) and Danube (premium) banners, the company listed on the Tadawul in 2020, raising up to $585M in one of Saudi Arabia's largest-ever retail IPOs. Also searched as Bindawood.
Cactus is Luxembourg's largest supermarket chain, founded in 1967 by the Leesch family and headquartered in Bertrange. Operating 60+ stores across the country, Cactus runs a full e-grocery click-and-collect DTC operation alongside its physical network. It remains family-owned and is the dominant grocery brand in Luxembourg, running extensive loyalty and digital marketing programmes.
Coop.ch is the online grocery and retail platform of Coop, one of Switzerland's largest retail cooperatives, offering food, beverage, and household product delivery. It extends Coop's supermarket network into e-commerce for customers across Switzerland.
Country Delight is an Indian food and beverage brand delivering farm-fresh milk, dairy products, and groceries direct to consumers via subscription. It emphasizes traceable, chemical-free sourcing, operating its own delivery network and advertising across Meta placements.
Coupang is Korea's dominant e-commerce platform, founded in 2010 by Bom Suk Kim. Listed on the NYSE in 2021, it built its leadership position through Rocket Delivery — a next-day and same-day delivery infrastructure that has set the logistics standard for Korean e-commerce. Operates in Korea and expanding into Southeast Asia.
Farmy is a Zurich-founded online organic marketplace connecting over 1,000 farmers and food producers directly with Swiss consumers. Founded in 2014 by Roman Hartmann and Tobias Schubert, the platform offers 10,000+ hand-picked products with same-day delivery by its own e-mobile fleet, positioning itself as a sustainable alternative to supermarket organics. Also searched as Farmy.
Foxtrot Market was founded in 2013 in Chicago by Mike LaVitola and Taylor Bloom as an upscale convenience store and delivery app. It expanded to 33 locations in Chicago, Dallas, and Washington DC before abruptly closing all stores in April 2024 and filing Chapter 7 bankruptcy. The co-founders revived the brand with a new Chicago location in September 2024. Also searched as Foxtrot.
Kazidomi was founded in Brussels in 2016 by Emna Everard as a curated online organic grocery platform. A paid annual membership (K+) unlocks 20–50% discounts on 4,000 health-certified products, generating both recurring revenue and customer loyalty. The brand generates 80% of revenue from French customers.
La Ruche qui dit Oui ! is a French food platform connecting consumers directly with local farmers and food producers through neighborhood pickup points, known internationally as the origin of the Food Assembly model. It positions itself as a short-supply-chain alternative to traditional grocery retail. The brand advertises across Meta placements targeting local-food shoppers.
Market Kurly is a Seoul premium grocery DTC company founded in 2015 by Sophie Kim. It pioneered 'dawn delivery' (order by midnight, receive by 7am) in Korea, disrupting traditional grocery retail. Raised significant venture capital and filed for IPO; positioned as Korea's curated premium fresh food destination. Also searched as Market.
Migros Online is the e-commerce grocery arm of Migros, Switzerland's largest retail cooperative, offering online ordering and delivery of food, beverage, and household products. It serves customers across Switzerland as an extension of Migros's supermarket network.
Milkbasket is an Indian food and beverage brand offering daily doorstep delivery of milk, groceries, and household essentials via subscription. It positions itself around convenient, recurring micro-delivery and advertises across Meta placements.
Oddbox was founded in 2016 by Emilie Vanpoperinghe and Deepak Ravindran in London. The brand rescues fruit and vegetables rejected by supermarkets for cosmetic imperfection or surplus and delivers them to subscribers weekly or fortnightly. Its anti-food-waste mission has driven rapid organic growth, crowdfunding investment, and press coverage, making it the UK's largest independent wonky veg box service.
Pourdebon is a French online grocery and food marketplace connecting consumers with local producers and specialty food products. It positions itself as a platform for discovering artisanal and regional French food items delivered directly to shoppers. Pourdebon advertises across Meta placements targeting food enthusiasts.
Rappi is Colombia's first unicorn startup (founded 2015), operating as Latin America's leading delivery superapp across 9 countries including Colombia, Brazil, Mexico, Argentina, and Chile. Beyond food delivery, Rappi offers financial services, grocery delivery, and a DTC enablement platform for thousands of brands. Backed by SoftBank with a $1B+ investment, it is valued at over $5 billion. Also searched as Rappi.
Riverford was founded in 1987 by Guy Singh-Watson on his family farm in Devon. It pioneered the organic veg box subscription model in the UK, growing to 75,000 weekly deliveries. Guy transferred ownership to employees in 2018, and by 2023 Riverford became 100% employee-owned. It is a B Corp certified company with a farm in Devon, collaborative farms across the UK and France, and a farm restaurant. Also searched as Riverford.
Thrive Market is a membership-based online grocery retailer selling healthy, organic, and specialty diet food and household products. Founded in 2014, it positions itself as an affordable alternative to natural grocery stores, delivering products directly to members. The company also has a social program that subsidizes memberships for lower-income households.
Zepto is an Indian quick-commerce startup founded in 2021 by 19-year-old Stanford dropouts Aadit Palicha and Kaivalya Vohra. It delivers groceries in under 10 minutes through 250+ dark stores across Indian metros, valued at over $5 billion as of 2024. Also searched as Zepto.
Grocery delivery ads sell the first order and the habit. The first-order offer is the usual hook: a discount, free delivery or a starter box. After that, brands highlight what keeps people coming back, such as freshness, a wide range, convenient delivery slots or a membership with lower prices. Positioning varies a lot. Organic and local-sourcing services such as Riverford Organic, Abel & Cole, Farmy and La Ruche qui dit Oui ! lean on farm relationships, seasonal produce and transparency. Waste-reduction brands like Oddbox stress rescued produce. Membership models like Thrive Market emphasize savings on curated healthy brands. Quick-commerce players such as Zepto and Rappi position on speed. Large retailers including Migros Online and Coop.ch use their offline trust to reassure first-time online shoppers, while Asian platforms like Coupang and Market Kurly stress delivery speed and breadth. Creative leans on unboxing, fresh produce close-ups, driver or packing footage and app screens that show how easy ordering is.
Look at what the first-order offer is and how the ad frames it. Free delivery, percentage discounts and starter bundles each speak to a different barrier. Note which one appears in the opening seconds. Compare retention signals. Flexible subscriptions, skip options, delivery windows and substitution policies reduce fear of commitment. Brands such as Country Delight and Milkbasket show how recurring daily needs shape the pitch, with subscription logic built into the product. Study the proof types: freshness guarantees, farm stories, customer reviews and sustainability claims. Pay attention to claims about organic or local sourcing and how they are worded, since these are scrutinized by regulators and consumers alike. Finally, compare markets. Kazidomi, Pourdebon and Foxtrot Market each lean on different cues, from French organic to regional specialty to neighborhood convenience. These differences highlight angles that could carry over to new markets.
They lead with a first-order offer such as a discount or free delivery, then stress freshness, range, convenience and delivery speed. Riverford Organic and Abel & Cole add farm stories, while Thrive Market highlights membership savings. Use the brand pages here to review each advertiser's current and past ads, then compare hooks, formats and offers to find patterns worth testing.
Common offers are first-order discounts, free delivery thresholds, starter boxes and memberships. Check ads from Oddbox or Kazidomi to see how they package the introduction. Open the brand pages listed in this directory to compare live creative, copy and offers side by side and see which approaches keep running.
The directory lists 20 brands, including Farmy, Kazidomi, Cactus, Market Kurly, Coupang, Riverford Organic, Oddbox, Abel & Cole and Thrive Market. Open a brand page for its ads. Browse the brands in this directory and filter their ads by format and platform to see which messages and creative styles are used most often.
Quick-commerce services like Zepto and Rappi sell speed and convenience, while box schemes such as Riverford Organic sell sourcing, seasonality and routine. Their creative and offers reflect these different promises. Use the brand pages here to review each advertiser's current and past ads, then compare hooks, formats and offers to find patterns worth testing.
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