Rappi is Latin America's leading delivery superapp founded in 2015 in Bogotá, enabling DTC for thousands of brands across 9 countries with a $5B+ valuation.
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See all ads on AdLibrary →Rappi is Colombia's first unicorn startup (founded 2015), operating as Latin America's leading delivery superapp across 9 countries including Colombia, Brazil, Mexico, Argentina, and Chile. Beyond food delivery, Rappi offers financial services, grocery delivery, and a DTC enablement platform for thousands of brands. Backed by SoftBank with a $1B+ investment, it is valued at over $5 billion. Also searched as Rappi.
Rappi's advertising operates on two levels: consumer acquisition (app downloads, first-order promos) and B2B brand partner recruitment. Consumer ads focus on convenience — 'todo en minutos' messaging with first-order discounts. Brand partner ads position Rappi as a DTC acceleration platform for LatAm. See Rappi's active ads on AdLibrary to explore their current campaigns.
Rappi is one of the largest Meta advertisers in Latin America, running high-frequency app install, retargeting, and promotional campaigns across all 9 markets. Creative is hyper-localized by country and city. Vertical-specific campaigns (RappiPay, RappiFavor, Turbo) use dedicated creative lanes. Seasonal promotions (football, national holidays) drive significant campaign spikes.
Speed, convenience, and breadth of offering anchor consumer copy: '10 minutos,' 'todo lo que necesitas,' 'tu super a un toque.' Promotional copy leads with first-order discounts and RappiPrime membership offers. B2B partner ads focus on market reach and sales growth metrics. Creative is energetic, urban, and youthful — reflecting the brand's Gen Z and millennial core audience.
Rappi is a blueprint for superapp marketing in LatAm: hyperlocalize at scale, lead every campaign with a hard promotional hook, and build habitual use through subscription (RappiPrime) before monetizing loyalty. For brands advertising on Rappi's platform, the lesson is that proximity (30-minute delivery) is a conversion driver that no static ecommerce can replicate.
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