
Saudi Arabia's peer-to-peer delivery pioneer since 2015 — 4M+ users, any item from any store, with independent courier pricing.
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See all ads on AdLibrary →Founded in Riyadh in 2015 by Ayman Al-Sand and Naif Al-Samri, Mrsool is a peer-to-peer on-demand delivery platform allowing Saudi consumers to order any item from any location via independent couriers. The platform reached 4M users and $270M GMV by 2018, operating in Saudi Arabia, Egypt and Bahrain.
Mrsool markets the freedom and flexibility of 'order anything' — differentiating from food-only delivery apps. Dual-sided marketing (consumer acquisition + courier recruitment) runs simultaneously. See their campaigns at AdLibrary.
Snapchat is Mrsool's dominant awareness channel for Saudi youth demographics. Instagram and Facebook handle retargeting and lapsed-user re-engagement. App-install campaigns with strong offer incentives (free delivery, discount codes) drive user acquisition.
Freedom messaging ('any item, anywhere'), courier earning opportunity, convenience, and city-specific launch campaigns are the primary ad copy themes. Arabic-language creative dominates, with occasional English for expat segments.
Mrsool succeeded by unbundling the delivery service from the merchant relationship — empowering consumers to order from any store rather than a curated marketplace. For platform businesses, horizontal positioning ('deliver anything') can out-compete vertical specialists if the platform achieves sufficient courier density.
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