Snack brands sell packaged food people eat between meals, and the category is split by what each buyer values: indulgence, health, allergy safety or gifting. It includes Partake Foods, Wingreens Farms, Three Squirrels, Bestore, Liang Pin Pu Zi and Michel et Augustin, spanning North America, India, China and France. Their ads are a useful look at how food brands create craving through visuals while giving a rational reason to buy. Studying them also shows how snacking messages change from market to market.
Bestore (良品铺子) is a Wuhan-based premium snack brand founded in 2006 by Yang Hongchun and listed on the Shanghai Stock Exchange. Known for its quality-first 'good products' philosophy, Bestore operates thousands of branded stores alongside Tmall and JD DTC channels, competing with Three Squirrels for China's premium snack market. Also searched as Bestore.
Calbee was founded in Hiroshima in 1949 and moved its headquarters to Tokyo. The brand is Japan's largest snack food company, responsible for Jagabee (potato sticks), Jagariko (tubular potato snacks), Frugra (granola), and the beloved Kappa Ebisen shrimp crackers. Calbee operates DTC subscription services for premium products and has significant export business across Asia and North America.
Crown Confectionery is a South Korean snack and biscuit company producing packaged confectionery products. It sells through grocery and convenience retail in Korea, and advertises across Meta placements.
Crown-Haitai is a Korean snack conglomerate formed from the merger of Crown Confectionery and Haitai. The company is best known internationally for the Honey Butter Chip phenomenon — a viral scarcity-marketing case study — and domestically for Crown Crackers, a decades-old heritage biscuit brand.
Feastables was launched in January 2022 by Jimmy Donaldson, known as MrBeast, the world's most-subscribed individual YouTube creator. The launch mirrored Willy Wonka mechanics: a golden-ticket sweepstake embedded in the initial DTC purchase sent winners to a real-world challenge experience. The brand sold 1 million chocolate bars within 72 hours and cleared $10 million in launch-week sales — figures driven almost entirely by MrBeast's YouTube audience of 200+ million subscribers. Feastables subsequently expanded into Walmart, 7-Eleven, and other mass market retailers, extending the brand beyond its creator-native audience. The chocolate bars are positioned as better-ingredient alternatives to conventional confectionery, with messaging around real cocoa and clean labels.
Gopuff is a US-based on-demand delivery company offering snacks, groceries, household essentials, and other convenience items delivered from local micro-fulfillment centers. Founded in 2013 in Philadelphia, it operates in numerous US markets and has expanded into alcohol and pharmacy delivery. Gopuff advertises across Meta placements to drive app downloads and orders.
Govinda Natur GmbH is a Heidelberg-based German organic food brand with over 30 years of history in raw foods, superfoods, and Ayurvedic nutrition. The brand's range covers dried fruits, coconut specialties, tiger nut products, raw snacks, and superfoods — all organic certified, vegan, and free from additives. Distributed through specialist health food stores and DTC. Also searched as Govinda.
Haitai Confectionery is one of Korea's oldest snack brands, founded in 1945. It is best known internationally for the Honey Butter Chip, whose 2014 scarcity-driven launch became a landmark Korean viral marketing moment. Today the brand runs nostalgia and limited-edition campaigns across digital channels. Also searched as Haitai.
Justin's was founded in 2004 in Boulder, CO, by Justin Gold, who started blending his own nut butters and packaging them in single-serve squeeze packs to fuel outdoor adventures. The portable format created a new on-the-go snacking occasion. Hormel acquired Justin's, enabling national distribution across Whole Foods, Target, Walmart, and Costco.
Liang Pin Pu Zi (良品铺子) is a Wuhan premium snack brand founded in 2006 by Yang Hongchun, listed on the Shanghai Stock Exchange since 2020. Internationally known as Bestore, it operates thousands of branded stores alongside Tmall and JD DTC channels, competing with Three Squirrels through curated quality and gifting-set strategy. Also searched as Liang.
Lotte Wellfood is a South Korean confectionery and food company, part of the Lotte Group, producing snacks, chocolate, and baked goods. It sells through grocery and convenience retail across Korea and international markets, and advertises across Meta placements.
Michel et Augustin launched in Paris in 2004 with handmade-looking cookies and a founder double-act that turned artisan biscuits into a media story. Known for a 2016 Starbucks CEO elevator pitch stunt that went viral, the brand expanded to Whole Foods USA before being acquired by Savencia. Also searched as Michel.
Nongshim is South Korea's premier instant noodle and snack company, founded in 1965. Shin Ramyun — its flagship spicy ramen — became a global symbol of Korean food culture, boosted by Parasite's Academy Award win in 2020. The company operates in over 100 countries with DTC and retail distribution.
Nongshim America is the US DTC and retail arm of Korea's leading noodle brand. It markets Shin Ramen subscriptions and Korean snack variety packs to mainstream US consumers, riding the wave of K-food culture expansion through retail and its own e-commerce channel. Also searched as Nongshim.
Orion Corporation is South Korea's premier confectionery company, famous for Choco Pie and Turtle Chips. Founded in 1956, Orion has built a remarkable international presence — particularly in China, Vietnam, and Russia — and Choco Pie has transcended snack status to become a cultural symbol of Korean soft power.
Orion Confectionery is a South Korean snack and confectionery company known for products such as Choco Pie. It sells through grocery and convenience retail across Korea and international markets, and advertises across Meta placements.
Partake Foods was founded in 2016 in New York City by Denise Woodard after her daughter Vivienne was diagnosed with multiple food allergies. The brand makes top-8 allergen-free cookies and snacks. Marcy Venture Partners (Jay-Z's fund) invested in 2020, accelerating Target distribution and national visibility. Also searched as Partake.
Pop Up Grocer is a US-based curated grocery concept that showcases small and emerging food and beverage brands through temporary retail pop-up shops, primarily in New York City. It serves as a discovery platform connecting indie food brands with consumers and retail buyers. Pop Up Grocer advertises across Meta placements.
Three Squirrels (三只松鼠) is a Wuhu-based snack brand founded in 2012 by Zhang Liaoyuan. One of China's first Tmall-native DTC brands, it built China's most recognisable snack mascot IP and became the country's largest snack brand by online sales, driven by nut gifting sets and festival campaigns. Also searched as Three.
Urban Platter is an Indian food and beverage brand selling gourmet and specialty food products, including sauces, spreads, baking ingredients, and snacks. It sells through its own ecommerce platform and online grocery retailers, advertising across Meta placements.
Wingreens Farms is a Gurugram-based gourmet snack and condiment brand founded in 2011 by Anju Srivastava. Known for premium dips, hummus, popcorn, and quinoa snacks, it operates a social-enterprise model training rural women as micro-entrepreneurs in its production network. Also searched as Wingreens.
Zepto is an Indian quick-commerce startup founded in 2021 by 19-year-old Stanford dropouts Aadit Palicha and Kaivalya Vohra. It delivers groceries in under 10 minutes through 250+ dark stores across Indian metros, valued at over $5 billion as of 2024. Also searched as Zepto.
Snack advertising starts with appetite. Close-up food shots, crunch and texture moments, and bright packaging do most of the work in the first seconds. After that, brands add the reason to choose them. The reasons differ sharply. Partake Foods speaks to parents of children with food allergies, so its message is about safe, tasty cookies that kids can share. Wingreens Farms targets urban Indian foodies who want gourmet dips and healthier snacks. Michel et Augustin leans on playful, quirky French character for indulgent snackers and families. In China, Three Squirrels, Bestore and Liang Pin Pu Zi serve online shoppers and families who buy snacks for themselves and as gifts, which makes festival timing and gift boxes major themes. Formats include unboxing, taste-test video, recipe or pairing ideas, creator reviews and variety pack offers. Sampler boxes and bundles let customers try several flavors with less risk.
Look first at the craving shot. Which food moment does each ad open with, and how quickly does the brand name or pack appear? Snack ads compete in a fast scroll, so the first second matters. Next, identify the rational reason. Allergy-friendly, healthy, premium, playful or giftable are different positions, and each brand tends to pick one. Notice how consistently the message repeats across ads. Then examine seasonality. Holiday gift boxes, back-to-school lunchbox snacks and festival campaigns appear at predictable times, and ad libraries show when brands start and stop them. Compare formats and offers too. Variety packs, subscriptions and first-order bundles are common, and the way they are framed shows how brands handle trial. If you sell across regions, compare how a Chinese gift-focused brand and a Western allergy-focused brand build trust. The contrast makes the local assumptions behind each message easier to see.
The list includes Partake Foods, Wingreens Farms, Three Squirrels, Bestore, Liang Pin Pu Zi and Michel et Augustin, among others. Each brand page links to the ads it runs. Open any brand page above to see its live ads and compare creative side by side.
They usually combine appetizing close-ups, taste or unboxing videos and creator reviews with a clear positioning such as allergy-safe, healthy or playful. Bundles and variety packs are common offers. Open any brand page above to see its live ads and compare creative side by side.
Brands in China such as Three Squirrels and Bestore lean into gifting and festival moments, while Partake Foods focuses on allergy safety for parents. Comparing them shows how local habits shape messaging. Open any brand page above to see its live ads and compare creative side by side.
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