Partake Foods offers delicious, allergy-friendly cookies and baking mixes that are certified gluten-free, vegan, and free from the top nine allergens.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Partake Foods was founded in 2016 in New York City by Denise Woodard after her daughter Vivienne was diagnosed with multiple food allergies. The brand makes top-8 allergen-free cookies and snacks. Marcy Venture Partners (Jay-Z's fund) invested in 2020, accelerating Target distribution and national visibility. Also searched as Partake.
Partake's advertising leads with the inclusion message — cookies that everyone at the table can eat. The founder origin story (daughter with food allergies) creates emotional resonance that drives both awareness and conversion. Jay-Z's Marcy Venture Partners investment generated press that far exceeded the ad value. See their creative at AdLibrary.
Instagram is the primary channel, with lifestyle creative showing diverse families enjoying cookies together. Facebook targets allergy-aware parents (25–45) with allergen-free safety messaging. The Black-owned business badge is featured in brand content and resonates strongly with conscious-consumer audiences who actively seek out BIPOC-owned brands.
Core themes: 'snacks for everyone,' top-8 free, vegan, gluten-free, and the founder mission around food allergy inclusion. Limited seasonal flavors create occasion-based urgency. The Marcy Venture Partners story is used in PR but kept understated in direct ad creative.
Partake shows that solving a genuine pain point for an underserved audience (food allergy families) creates a deeply loyal base that markets via word-of-mouth. Celebrity investment as a press moment — rather than direct ad spend — is an efficient way to break into mainstream consciousness.
Searching for Partake Foods? Whether you type Partake Foods ads, Partake ads, Partake Foods Meta ads, Partake Foods TikTok ads, Partake Foods Google ads, or see all Partake Foods ads — this page surfaces every active and historical Partake Foods creative we have indexed. Browse the full archive at Partake Foods ad library. Related queries: Partake Foods ads, Partake Foods ad library, Partake ads, Partake ad library, see all Partake Foods ads, see all Partake ads, browse Partake Foods ads, browse Partake ads, find Partake Foods ads, find Partake ads, where to see Partake Foods ads, where to see Partake ads, Partake Foods Meta ads, Partake Meta ads.
