Busy professionals trade money for time. They buy meal replacements, hydration, coffee and software that removes friction from the day. The brands that target them include Huel, Saturo, Liquid I.V., Trade Coffee and Death Wish Coffee, alongside business tools like DocuSign and Adobe Acrobat Sign. Studying their ads shows how convenience, speed and reliability get framed, and which hooks work on people who have little time to read.
Their main constraint is time, so ads that promise speed and simplicity get attention.
They accept higher prices when a product removes a daily chore.
Subscriptions and repeat purchases fit their desire for predictable daily systems.
Many want fuel and productivity throughout long workdays.
Long forms, unclear pricing and slow delivery turn them away.
They respond to clear, credible claims and honest descriptions of what a product does.
Adobe Acrobat Sign is Adobe's e-signature and document workflow product, integrated with the broader Adobe Acrobat and Document Cloud suite. It sells through subscription plans direct to businesses and via Adobe's enterprise sales channels, positioning around integration with Adobe's existing PDF and creative tools. The brand advertises across Meta placements.
Amwell is a telehealth platform providing virtual urgent care, behavioral health, and specialty care visits, along with technology infrastructure that health systems and insurers use to power their own virtual care programs. The company serves both consumers seeking virtual visits and enterprise healthcare partners. It is one of the longer-established players in the U.S. telehealth category.
Babylon Health was a UK AI-powered virtual GP platform founded in 2013 by Ali Parsa. The company pioneered same-day GP consultations via smartphone and AI symptom checking. After a controversial NHS GP at Hand partnership and a $4.2B SPAC listing in 2021, Babylon filed for administration in 2023, making it one of the highest-profile digital health collapses in the UK market. Also searched as Babylon.
Beam Organics is a CBD and functional wellness supplement brand founded in 2019 by Matt Lombardi (former professional hockey player with the New Jersey Devils and Pittsburgh Penguins organizations) and Kevin Moran (former professional baseball player in the Chicago White Sox organization). The company is based in Massachusetts and built its initial product range around full-spectrum CBD products designed for athlete recovery. Beam's breakthrough product, Dream, is a hot-cocoa-style sleep powder combining reishi mushroom, magnesium, L-theanine, melatonin, and apigenin — each ingredient targeting a different part of the sleep cycle. Dream went viral on TikTok in 2022-23, becoming one of the most-discussed sleep supplements on the platform and creating the premium sleep powder category. The brand attracted athlete investors Danica Patrick and Baker Mayfield, along with a Series A ($5M) and Series B ($10.57M) from institutional investors. A Founders Blend variant of Dream is sold DTC. Also searched as Beam.
Beekeeper's Naturals is a Toronto-based bee product wellness brand founded in 2017 by Carly Stein. The brand converts hive ingredients — propolis, royal jelly, bee pollen, and raw honey — into premium DTC supplements with an immunity and cognitive focus, accelerated by a Shark Tank appearance. Also searched as Beekeeper's.
BetterHelp is the world's largest online therapy platform, founded in 2013 and acquired by Teladoc Health in 2015. With over 30,000 licensed therapists, it defined the DTC teletherapy category through aggressive podcast sponsorships, YouTube creator integrations, and high-volume paid social — becoming the blueprint for mental health DTC marketing.
Bloom & Wild is a London-based online flower delivery brand founded in 2013 by Aron Gelbard and Ben Stanway, famous for pioneering letterbox-friendly bouquet delivery in the UK. Now Europe's largest direct-to-consumer flower company, it uses a data-driven gifting calendar to drive high repeat purchase rates. Also searched as Bloom.
Blue Apron was founded in 2012 and pioneered the US meal kit subscription category. Its 2017 IPO — where subscriber growth was already declining as HelloFresh ramped up — became the defining cautionary tale about scaling DTC marketing spend before solving unit economics and churn. The brand continues to operate, now also distributing via Walmart and Amazon. Also searched as Blue.
Blue Bottle Coffee is a craft coffee brand founded in Oakland in 2002 that helped define the third-wave coffee movement. Nestlé acquired a majority stake in 2017. Its DTC coffee subscription is one of the most influential models in specialty coffee e-commerce. Also searched as Blue.
Bright Cellars (brightcellars.com) was founded in 2013 by MIT graduates Richard Yau and Joe Laurendi in Milwaukee, WI. The brand uses an algorithm and palate quiz to match subscribers with personalized wine recommendations. Acquired by Full Glass Wine in 2024 and merged with Winc.
Care/of was founded in 2016 by Craig Elbert and Akash Shah in New York. The brand popularised quiz-driven personalized vitamin subscriptions with individually labeled daily packs, making supplement routines feel personal and Instagram-worthy. Bayer AG acquired Care/of in 2020 for a reported ~$225 million, recognising the brand's DTC consumer data and quiz-funnel expertise.
Chameleon Cold Brew is an Austin-based organic cold brew brand founded in 2010 that pioneered the cold brew concentrate retail category. Nestlé acquired the brand in 2017 to capitalize on the premium RTD coffee trend, enabling mass retail distribution. Also searched as Chameleon.
Cometeer flash-freezes specialty coffee from top US roasters at -321°F, then ships capsules that melt into a perfect cup without a machine. The brand raised $100M total and positioned itself as the pod-format reinvention for third-wave coffee drinkers.
Death Wish Coffee markets itself as the world's strongest coffee, using USDA organic Robusta-Arabica beans for extreme caffeine content. The brand won a 2016 Super Bowl ad through an Intuit contest and built significant Amazon revenue before expanding DTC. Also searched as Death.
Detox Kitchen was founded in 2012 by Lily Simpson as a nutritionist-designed meal delivery and juice cleanse service in London. Celebrity clients and media coverage built a premium DTC subscription business delivering fresh, healthy meals to homes and offices across the capital. Also searched as Detox.
DocuSign is a SaaS company providing electronic signature and digital agreement management software used by businesses to sign, send, and manage documents online. Founded in 2003 and headquartered in San Francisco, it sells primarily through a subscription model direct to businesses of all sizes, and is widely recognized as a category leader in e-signature software. It advertises across Meta placements to reach business audiences.
Dropbox Sign, formerly HelloSign, is an e-signature SaaS product owned by Dropbox that lets businesses send and sign documents electronically. It sells through a subscription model direct to businesses, often bundled with or sold alongside Dropbox's broader file-storage offerings. The brand advertises across Meta placements.
EZ Bombs is a handcrafted Latin seasoning brand founded in 2022 by Tina Castaneda and her family in Victorville, California. The brand makes pre-portioned seasoning 'bombs' — dissolvable flavor packets for traditional Latin dishes, most notably birria — designed to make complex traditional cooking accessible to home cooks. EZ Bombs' breakout came from a single TikTok video in November 2023 that went viral, launching the brand into TikTok Shop's live shopping ecosystem. By 2024, EZ Bombs was the #1 selling food product on TikTok Shop, ran a 30x ROAS in its first 90 days of TikTok Shop ads, and expanded to 600+ Walmart stores, Target, and Albertsons. The brand is a defining case study of the TikTok Shop-to-retail pipeline that emerged in 2023–24, where organic platform virality created retail demand that major chains recognized and moved to capture.
Everyday Dose is a US DTC mushroom coffee brand founded in 2021 by Jack Savage in Austin, TX. The Mushroom Latte blends lion's mane, chaga, collagen, and L-theanine for focus and calm energy. Known for rapid TikTok growth and a strong UGC flywheel. Also searched as Everyday.
Factor (originally Factor 75) was founded in 2013 to deliver fully-cooked, fresh, ready-to-heat meals optimized for performance nutrition — keto, paleo, and calorie-controlled options. HelloFresh acquired Factor in 2020, providing distribution and marketing scale that made Factor the market leader in the performance nutrition prepared meal delivery segment.
Firstleaf (firstleaf.com) was founded in 2016 in Napa, CA by Philip James and Erik Steigler. The brand uses AI-powered personalization matched to subscriber taste profiles, delivering internationally sourced wines including multiple award-winning bottles. Claims to be "America's #1 Awarded Wine Club."
Foxtrot Market was founded in 2013 in Chicago by Mike LaVitola and Taylor Bloom as an upscale convenience store and delivery app. It expanded to 33 locations in Chicago, Dallas, and Washington DC before abruptly closing all stores in April 2024 and filing Chapter 7 bankruptcy. The co-founders revived the brand with a new Chicago location in September 2024. Also searched as Foxtrot.
Freshly was founded in 2012 by Michael Wystrach and Carter Comstock to solve the no-cook meal problem — fresh, chef-prepared single-serving meals delivered weekly that only require microwave heating. Nestlé acquired Freshly for $950M in 2020 in a deal that signaled mainstream validation for the ready-to-eat meal delivery category.
Gorgie was founded in January 2023 by Michelle Cordeiro Grant, who previously built LIVELY lingerie into a $105M acquisition within three years. Grant launched Gorgie to fill a gap she identified personally: a clean energy drink designed with women's wellness needs in mind rather than the male-dominated 'extreme sport' positioning of legacy energy brands. The brand launched in Whole Foods on January 11, 2023 and expanded rapidly into Sprouts and other natural grocery retailers. Gorgie closed its first year with seven-figure revenue and grew 5x in year two. The brand raised $6.5M at launch and a $24.5M Series A in April 2025, bringing total funding to $37M. The product formula — 150mg green-tea caffeine, l-theanine, biotin, zero sugar, no artificial sweeteners — is designed to support energy without the jitteriness associated with conventional energy drinks.
Grind was founded in 2011 when David Abrahamovitch and Kaz James converted a former mobile phone shop in Shoreditch into London's first Shoreditch Grind café. The brand has since grown to 14 London sites and a major DTC compostable coffee-pod subscription business, raising $30m in 2021 for US expansion.
Grød (Danish for 'porridge') opened its first bar on Jægersborggade in Copenhagen's Nørrebro district on September 24, 2011, founded by Lasse Andersen. What began as a single-product concept — honest oat porridge — grew into a small chain of Copenhagen locations, a bestselling cookbook, and a DTC product line stocked in convenience and grocery outlets across Denmark. Grød proved that a humble bowl of oats, told with craft and cultural conviction, could anchor a scalable food brand. The brand's identity is inseparable from Nordic grain heritage, seasonal ingredients, and a stripped-back visual language that signals quality without pretension.
Grüns is a US gummy supplement brand founded in 2023 by Chad Janis that collapsed 10+ daily supplements into a great-tasting gummy packed with 60+ ingredients. The brand reached $300M ARR in 24 months and was acquired by Unilever for $1.2B in 2026, making it one of DTC wellness's fastest exits.
Heights is a UK braincare supplement subscription founded in 2019 by Dan Murray-Serter and Joel Freeman. The brand built a 60,000-subscriber newsletter before launching, then converted that audience with a 20-nutrient Smart Supplement stack backed by consultant dietitian Sophie Medlin and neuroscientist Dr Tara Swart. It raised a £2M+ Seedrs crowdfund in 2021.
HelloFresh was founded in 2011 in Berlin by Dominik Richter, Thomas Griesel, and Jessica Nilsson. The company went public in 2017 and became the world's largest meal kit company by subscriber count. Their advertising machine — combining TV, podcast, digital, and influencer channels — is the most studied subscription acquisition playbook in food DTC.
HelloFresh CH is the Swiss market operation of HelloFresh, a global meal-kit subscription service that delivers pre-portioned ingredients and recipes for home cooking. It serves customers across Switzerland as part of HelloFresh's international direct-to-consumer network.
Hilma is a New York-based supplement brand founded in 2019 that combines plant and clinical ingredients in formulas designed specifically for women's digestion, immunity, and stress. The brand has grown through ingredient-transparency storytelling and a loyal DTC subscriber base.
Huel (huel.com) is a UK complete nutrition brand founded in 2015 by Julian Hearn and James McMaster in Aylesbury. Its meal powders, RTD shakes, and hot meals provide 100% plant-based complete nutrition. It has grown to $100M+ annual revenue through DTC subscription and global digital marketing.
Hydrant was founded in 2018 in New York City by John Sheridan, who developed the electrolyte formula based on sports physiology research conducted at Oxford University. The brand makes electrolyte drink mixes and competes in the fast-growing hydration category against Liquid I.V. and LMNT.
Insider Store, founded in 2016 in São Paulo, is a Brazilian digitally native startup that develops and sells functional anti-odor, antibacterial, and moisture-managing clothing exclusively through its own e-commerce channel. Using proprietary INTECH fabric technology, the brand targets the everyday professional shirt market with performance-apparel functionality. Also searched as Insider.
Jabra is a Danish audio brand founded in 1983, operating as a subsidiary of GN Audio (GN Group), that spans enterprise headsets, premium consumer TWS earbuds (Elite series), and OTC hearing aids (Jabra Enhance). The brand runs strong DTC e-commerce and Amazon channels alongside B2B enterprise procurement, with growing investment in the hearing health adjacency.
Jimmy Joy ads heavily leverage cost-effectiveness and rapid nutritional benefits to promote their Plenny Shake meal replacement products. Analyzing the Jimmy Joy ad library reveals a sharp focus on high protein and fiber content, targeting busy, health-conscious consumers with strong social proof.
Joymode (tryjoymode.com) was founded in 2022 by Shane Webster and Max Oshman in New York. The brand's flagship product is a powdered sexual performance booster containing clinically dosed L-citrulline, arginine nitrate, ginseng, and vitamin C — formulated to enhance nitric oxide and blood flow. Recommended by urologists and formulated by PhDs, Joymode positions itself as the natural, on-demand alternative to pharmaceutical ED treatments.
Ka'Chava is a DTC meal-replacement shake brand selling plant-based superfood blends marketed as an all-in-one nutrition product. It sells primarily through a subscription model on its own website, positioning around whole-food ingredients and convenience for busy consumers. The brand advertises extensively across Meta placements.
KIND Snacks was founded in 2004 by Daniel Lubetzky with a mission to create bars using whole, visible ingredients and to promote kindness in the world. The brand defined the premium nut bar category, navigated an FDA labeling challenge in 2015, and was acquired by Mars in 2020 in a deal valuing the company at over $5B. Also searched as Kind.
La Colombe Coffee is a Philadelphia-founded café and RTD brand that invented the Draft Latte — a canned latte using a patented nitrogen widget to create a foamy, Guinness-like texture. Chobani acquired the brand in 2023 to expand its better-for-you beverage portfolio.
Lemonaid Health was a San Francisco-based on-demand telehealth platform founded in 2013 by Paul Johnson and Ian Van Every. The platform offered quick, affordable access to prescriptions for everyday conditions — UTIs, birth control, anxiety, ED — at low flat fees without insurance requirements. In November 2021, 23andMe acquired Lemonaid for $400M to build a genetics-informed telehealth service. Also searched as Lemonaid.
Limitless (formerly Rewind AI) is a San Francisco AI company founded in 2022 by Optimizely co-founder Dan Siroker. The Pendant is a clip-worn wearable that records conversations with consent notifications, combined with an AI memory platform accessible via desktop and web. Backed by $33M+ including Sam Altman and a16z.
Liquid I.V. is an LA-based hydration multiplier brand founded in 2012 by Brandin Cohen. Its CTT-powered electrolyte powder sachets claim to deliver 2-3x more hydration than water. Acquired by Unilever in 2020, it reached $100M+ revenue via influencer seeding, Costco placement, and a buy-one-donate-one charitable model.
Lucky Saint is a premium British non-alcoholic lager founded in 2018 by Luke Boase and brewed in Bavaria, Germany. Boase launched the brand after becoming frustrated with the quality of UK alcohol-free beer options, spending two years collaborating with European breweries to develop a product that could stand alongside premium lagers in taste and presentation. Lucky Saint is the brand behind the 'Not Another Beer Co Ltd' entity incorporated in the UK in August 2017. The brand became the first NA lager to crack meaningful UK pub draught placement — a critical credibility and trial milestone in a market where on-premise consumption drives brand perception. In 2023, Lucky Saint raised more than £10M in a Series A round led by JamJar Investments (the private equity arm linked to Innocent Drinks) and Beringea VCT — the largest Series A raised by an alcohol-free beer brand in Europe at the time. DTC subscription and UK supermarket listings round out the distribution model. Also searched as Lucky.
Magic Mind is an LA-based 2oz productivity shot brand founded in 2018 by James Beshara (ex-Tilt, YC-backed). Each shot contains 12 active ingredients including ashwagandha, lion's mane, matcha, and turmeric targeting sustained focus and reduced cortisol. The brand scaled through podcast advertising on entrepreneurship and productivity shows, with a subscription-first DTC model. Also searched as Magic.
Mindful Chef was founded in London in 2015 by Myles Hopper, Giles Humphries, and Robert Grieg-Gran. The brand became the UK's top-rated healthy meal kit by focusing on gluten-free, high-protein recipes with fully traceable UK-sourced ingredients. Nestlé acquired a majority stake in 2020. Also searched as Mindful.
Mojo is a functional mushroom gummy brand founded by Chief Science Officer Daniel Sanders, combining Lion's Mane, Cordyceps, Panax Ginseng, and a proprietary nootropic blend to deliver focus, energy, and mood support in a candy-like daily format. Available DTC at mojo.shop and through GNC retail.
Natural Stacks is a US nootropics supplement brand founded in 2014 by Roy Krebs and Ben Hebert in Seattle, WA. Known for open-source formulations, transparent ingredient sourcing, and its flagship CILTEP stack, it targets biohackers and self-experimenters seeking cognitive performance. Also searched as Natural.
Ned is a Denver-based wellness brand founded in 2019 by Ret Taylor and Adriaan Zimmerman that sells full-spectrum hemp extract and adaptogen supplements. The brand grew a loyal DTC subscriber base through supply chain transparency, third-party COA publishing, and honest efficacy communication in the CBD market.
Nello is a stress-relief drink powder brand founded in 2021 whose flagship product Supercalm — formulated with magnesium glycinate, ashwagandha, L-theanine, and vitamin D3 — became a viral TikTok phenomenon in 2024-25. The brand's timing was almost uniquely fortuitous: cortisol and anxiety content on TikTok grew 340% year-over-year during 2024-25, and Nello Supercalm was positioned as the direct supplement solution for 'cortisol face' — the viral trend describing physical symptoms of chronic stress. The brand sold more than 1 million units of Supercalm, starting at $40, largely through TikTok. Celebrity endorsers including model Jasmine Tookes and TV personality Bethenny Frankel amplified the brand's visibility. The product has since expanded to Target retail locations, transitioning from TikTok-native demand to mainstream retail. Specific founder information is not publicly documented.
Oats Overnight was founded in 2016 in San Luis Obispo, CA by Dave Bacon. The brand sells pre-portioned high-protein overnight oats designed to be shaken in a blender bottle — a format innovation that created a new breakfast occasion. The subscription-first DTC model drives some of the highest LTV metrics in the better-for-you food category. Also searched as Oats.
Oatsome was founded in 2017 in Frankfurt, pioneering the smoothie bowl breakfast category in Germany. The brand operates on 100% natural, no-added-sugar ingredients, has served 500,000+ customers, and won Germany's first D2C Radar Award. Distributed via DTC web and major retailers including DM drugstores.
Our Place is an LA-based cookware brand founded in 2019 by Shiza Shahid and Amir Tehrani. The brand's Always Pan, a multi-functional ceramic non-stick pan that replaces 8 pieces of cookware, became a social media phenomenon. Our Place differentiates through a multicultural heritage narrative and celebrity partnerships including Selena Gomez. Also searched as Our.
Parsley Health is a membership-based healthcare company offering holistic, root-cause primary care through licensed doctors and health coaches. It combines virtual and in-person visits with functional medicine approaches for chronic conditions. The company operates a subscription model targeting patients seeking an alternative to conventional primary care.
Peak Performance (buypeakperformance.com) is a US organic supplement brand founded around 2017 by Talor Zamir in Las Vegas, NV. Known for USDA Certified Organic greens powder with 25+ ingredients, it sells on Amazon and DTC with clean-label certifications driving credibility. Also searched as Peak.
Persona Nutrition is a Seattle-based personalized supplement brand founded in 2017. The company differentiates through its dietitian-guided quiz and a high-profile Nordstrom retail partnership — an unusual channel for a DTC supplement brand that lends legitimacy with a premium shopper demographic. Customers receive personalized daily packs based on their health assessment. Also searched as Persona.
Plaud Note is a Shenzhen-based AI hardware brand founded in 2023 by Nathan Xu that produces a credit-card-sized AI voice recorder that magnetically attaches to an iPhone. Launched on Kickstarter in June 2023, the brand reached over 1 million units sold across 170 countries and an estimated $250M+ in 2025 revenue through an overseas-first DTC strategy. Also searched as Plaud.
Queal is a food and beverage brand selling meal-replacement shakes, bars, and powders aimed at convenience-focused nutrition. It sells direct-to-consumer online across Europe, positioning its products as a practical alternative to traditional meals. Queal advertises across Meta placements targeting busy, health-conscious consumers.
Rise Brewing Co. makes organic nitrogen cold brew coffee and oat milk lattes in nitrogen-widget cans. Founded in New York and launched out of Brooklyn, the brand appeared on Shark Tank Season 11, accelerating retail expansion to thousands of doors. Also searched as Rise Brewing.
RYZE Superfoods is a Los Angeles-based mushroom coffee brand founded in 2020 by Harvard graduates Andrée Werner and Rashad Hossain. The brand blends six medicinal mushrooms with organic Arabica and MCT oil, achieving ~$74M ARR with minimal outside funding through viral TikTok growth and aggressive Meta scaling. Also searched as Ryze.
Saturo is an Austrian food brand based in Vienna that makes ready-to-drink complete meal replacement drinks, including a soy protein drink in flavors such as chocolate, vanilla and banana. The products are vegan and lactose-free and combine protein, carbohydrates, fats, fibre and 26 vitamins and minerals. Saturo launched in 2017 and sells in Europe.
Slate Milk is a shelf-stable, lactose-free, high-protein adult chocolate milk brand founded in 2019 by Northeastern University alumni Manny Lubin and Josh Belinsky — both lactose intolerant and dissatisfied with existing options. Slate launched with three flavors in shelf-stable 12oz cans, using ultrafiltration to remove lactose from real dairy milk while concentrating protein to 20g per can without added protein powder, and with 0g added sugar. The brand appeared on Shark Tank Season 11 (2020) with a prototype and no sales, was rejected, then spent a year reformulating and relaunching successfully. By July 2021, Slate hit $1M ARR. By July 2024, over 15 million cans had been sold. Slate's DTC subscription model and Amazon presence drive LTV, while national grocery expansion has moved the brand into mainstream retail. The shelf-stable can format distinguishes Slate from refrigerated chocolate milk competitors and enables subscription and e-commerce without cold chain logistics. Also searched as Slate.
Smol was founded in 2018 by Paula Quazi and Nick Green to take on Procter & Gamble's Ariel and Unilever's Persil with a subscription model delivering concentrated plastic-free laundry and dishwasher tablets in cardboard packaging. The brand scaled rapidly through aggressive DTC paid social and TV advertising.
Soylent was founded in 2013 in Los Angeles by Rob Rhinehart and co-founders after a blog post about replacing food with engineered nutrition went viral on Hacker News. The brand raised $70M+ in VC and grew from powder to RTD bottles and bars. It was acquired out of a difficult period and relaunched with improved distribution.
Stitch Fix (stitchfix.com) was founded in 2011 in San Francisco by Katrina Lake and Mike Smith. The brand offers data-driven personal styling subscriptions, where algorithm-informed human stylists select five items shipped to the customer's door — keep what you like, return the rest. Also searched as Stitch.
Stumptown Coffee Roasters is a Portland institution founded in 1999 that helped define third-wave coffee. Its cold brew carton pioneered the premium RTD coffee segment. Peet's Coffee (JAB Holding) acquired Stumptown in 2015. Also searched as Stumptown.
Surreal is a UK high-protein, zero-sugar adult cereal brand founded in late 2021 by Jac Chetland and Kit Gammell, who were previously the 7th and 9th UK employees at Vita Coco. The founders identified market research showing strong consumer demand for a cereal that was genuinely high in protein and free of sugar — a gap that traditional manufacturers had not filled. Surreal launched with four flavors (Cocoa, Peanut Butter, Frosted, and Cinnamon), all high in protein, low in carbs, zero sugar, gluten-free, and fully plant-based. The brand achieved Selfridges placement early, followed by Holland & Barrett, Sainsbury's (its first major national supermarket listing, January 2024), Waitrose, Ocado, and Co-op. Surreal's marketing became widely celebrated for dry, sardonic creative that openly mocked the mascot-and-nostalgia conventions of the cereal category — including a LinkedIn campaign that became an industry case study for B2B-platform consumer marketing.
TRIP is a UK-based functional wellness drinks brand founded in 2019 by Olivia Ferdi and Daniel Khoury — a husband-and-wife team who discovered CBD as a recovery and stress tool and launched what became the UK's number one CBD brand (Nielsen). TRIP entered the market as a lightly sparkling CBD-infused drink before evolving its portfolio to include a Mindful Blend (Lion's Mane 100mg, Magnesium 120mg, Ashwagandha 100mg) that expands appeal to audiences in markets where CBD regulation is restrictive or where consumers prioritize functional ingredients over cannabinoids. The brand became a TikTok UK phenomenon in 2023–24, generating organic traction through authentic wellness content that aligned perfectly with platform trends around anxiety, cortisol, and stress management. TRIP holds 88% of the UK CBD drinks market and is positioned as the fastest-growing soft drinks brand in Britain.
Talkspace is a New York-based online therapy platform founded in 2012 that pioneered text-message-based therapy and drove mainstream telemental health adoption through major TV campaigns and celebrity partnerships, notably Michael Phelps. It went public via SPAC in 2021 and has expanded into insurance and B2B EAP channels.
Thesis (takethesis.com) is a New York-based personalized nootropic brand founded in 2019 by Dan Freed. Rather than selling a single stack, Thesis uses a cognitive assessment quiz to match customers to one of several custom blends targeting energy, clarity, creativity, or motivation. The brand ranked #3 on the Financial Times Americas Fastest-Growing Companies list in 2024, reflecting its rapid DTC scale.
Tovala, founded in Chicago in 2015 by David Rabie and Bryan Wilcox, makes a smart steam oven that reads barcodes on meal-kit packaging to auto-program cooking sequences. Launched via Kickstarter in 2016 and Y Combinator-backed, the brand pairs hardware with a meal subscription — making the oven nearly free when bundled with meals — creating one of the strongest hardware LTV models in smart kitchen tech.
Trade Coffee is a personalized coffee subscription marketplace that matches customers to coffees from 50+ independent roasters via a taste-profile quiz. The Wirecutter partnership and heavy podcast sponsorship established the brand as the editorial authority on specialty coffee subscriptions. Also searched as Trade.
Trip was founded in 2019 by Olivia Ferdi and Daniel Khoury after Daniel's sports injury introduced them to CBD. The couple left legal careers to build the brand, which became the UK's best-selling CBD drinks brand by 2023. Trip has expanded into the US via Target and Whole Foods and now positions itself as a broader functional wellness drink. Also searched as Trip.
Trunk Club (trunkclub.com) was founded in 2009 in Chicago by Brian Spaly. The brand pioneered personal styling for men via home delivery, was acquired by Nordstrom for $350M in 2014, and closed permanently in May 2022 after Nordstrom failed to make the model profitable. Also searched as Trunk.
Uqora is a San Diego-based women's health supplement brand founded in 2017 by Spencer Gordon and Jenna Ryan. The brand owns UTI prevention as a supplement category, combining D-Mannose and clinically supported ingredients in a proactive daily formulation with exceptional paid search ROI.
Vitl is a London-based personalised vitamin subscription brand founded in 2015 by Jonathan Relph. The brand uses at-home blood and DNA nutrition tests to recommend bespoke supplement packs, delivered monthly. Available through Boots and across Europe, Vitl occupies the premium end of the personalised nutrition market with a data-driven approach that commodity vitamin brands cannot replicate.
Winc was a personalized wine subscription brand that matched customers to wines via a taste-profile quiz. It scaled aggressively on Facebook ads, went public in 2021, and filed for bankruptcy in 2023 — becoming a cautionary tale on DTC unit economics.
YFood was founded in 2017 in Munich by Ben Kremer and Noël Bollmann. The brand sells complete-nutrition ready-to-drink meals and achieved €120M in annual revenue before Nestlé acquired a 49.95% stake at a €430M valuation in 2023. Distributed DTC and through major German supermarkets.
Yes Plz Coffee was founded in Los Angeles in 2019 by veteran coffee journalists Tony Konecny (formerly of Tonx) and Sumi Ali. The brand ships a single outstanding roast weekly, paired with an acclaimed editorial newsletter that has become a cult favorite among specialty coffee enthusiasts. Also searched as Yes.
Zava (formerly DrEd) is a pan-European regulated online doctor service founded in 2011 by David Meinertz. The platform operates across the UK, Germany, France, and Ireland, offering asynchronous online consultations and prescription delivery for sexual health, contraception, weight management, and skin conditions. CQC registration and regulated pharmacy status underpin its advertising credibility in each market.
Zebra Pen is a writing instruments brand, part of Japan's Zebra Co., offering ballpoint, gel, and mechanical pens sold through office supply and retail channels. The brand advertises its stationery products digitally, including on Meta, targeting students, offices, and stationery enthusiasts.
Busy professionals scan, so the first line must name the time or effort you remove. Show the product in a real working day: a quick meal at a desk, a drink between meetings, a document signed from a phone. Keep the message to one benefit and one next step. Food and drink brands such as Huel, Saturo and Liquid I.V. lean on convenience and nutrition in a single serving. Trade Coffee sells personalization and ease through a subscription, while Death Wish Coffee uses a bold, memorable claim for caffeine-minded buyers. Software names like DocuSign and Adobe Acrobat Sign focus on getting agreements done quickly and securely. Subscriptions and starter bundles work well because they match the desire for routine, but be transparent about terms. This group dislikes hidden commitments. Avoid long copy and jargon, and avoid promising life-changing results. Specific, modest claims about saving time or hassle tend to feel more believable.
Convenience is crowded, so brands separate on what the convenience delivers. Huel and Saturo frame a complete meal in a bottle or scoop. Liquid I.V. frames fast hydration for travel and workouts. Trade Coffee frames a curated discovery without the browsing. DocuSign and Adobe Acrobat Sign frame completion and compliance for teams. When researching their ads, look at the problem named in the hook, how fast the product appears, and the offer structure: trial, bundle, subscription or demo. Check whether the ad speaks to an individual or a business buyer. Note video length and whether captions carry the message. Compare which brands show the product in an office or home setting. Patterns like repeated use of a single hook across many creatives often show what the advertiser has found to work. Look for the angle these brands leave unused.
Huel, Saturo, Liquid I.V., Trade Coffee, Death Wish Coffee, DocuSign and Adobe Acrobat Sign all aim ads at time-poor adults, across food, drink and business software. Look at the format, hook and offer together, since the combination matters more than any single element.
They usually stress convenience and complete nutrition, showing a quick meal that fits a busy schedule. Huel and Saturo are examples, often paired with starter bundles or subscription offers. Ads that stay active for a long time are worth studying first, because advertisers tend to stop ads that do not work.
Subscriptions, starter bundles and simple trials fit people who want routine without effort. Clear terms matter, since this audience dislikes hidden commitments or complicated checkout. Treat what you find as a starting point for your own tests rather than a template to copy.
DocuSign and Adobe Acrobat Sign focus on speed, security and workflow ease, often with demo-style visuals. You can compare their ads in AdLibrary to see hooks and formats. Check how messaging shifts across platforms and seasons to understand the full strategy.
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