Amwell is a leading enterprise telehealth platform enabling digital care delivery for health systems, plans, and innovators.
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See all ads on AdLibrary →Amwell is a telehealth platform providing virtual urgent care, behavioral health, and specialty care visits, along with technology infrastructure that health systems and insurers use to power their own virtual care programs. The company serves both consumers seeking virtual visits and enterprise healthcare partners. It is one of the longer-established players in the U.S. telehealth category.
Amwell is a telehealth company that serves both consumers and enterprise healthcare partners, so its advertising has two jobs: encouraging patients to try virtual care and showing health systems and insurers that its platform can power their own programs. Messaging focuses on convenience, access and clinical credibility, with imagery of everyday people receiving care by video from home. Explore their ad creative at AdLibrary.
On Meta, consumer-facing creative can highlight virtual urgent care, behavioral health and specialty visits, while partner-focused content speaks to health plans and providers. Healthcare advertising is subject to platform rules, so ads tend to avoid personal-health targeting language and stay factual. Awareness formats such as video explainers help set expectations about how a virtual visit works.
Copy themes: (1) care from home, on your schedule; (2) access to clinicians for urgent, behavioral and specialty needs; (3) trusted technology behind health systems' virtual care; (4) simple steps to start a visit. Tone is reassuring, clear and professional, avoiding jargon and avoiding promises about clinical outcomes. Calls to action are straightforward, such as starting a visit or learning how the service works, which suits the cautious mindset of health decisions.
Enterprise telehealth is sold as much through direct outreach, events and content as through paid social. LinkedIn, search and thought-leadership content suit decision makers at health systems and insurers. The lesson for B2B2C healthcare is to run separate messages for patients and partners while keeping one consistent, trustworthy brand. Case studies and partner announcements add proof that the platform works at scale.
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