Healthcare and medical advertisers sell trust as much as service. The directory includes telehealth providers like Ro, Hers and Curology, mental health platforms such as BetterHelp, Talkspace and Cerebral, glucose and wellness monitoring brands like Lingo and Stelo, and devices or screening services including Eargo, AliveCor and Prenuvo. Advertising is heavily regulated, so these ads show how to explain a service clearly, set expectations and build credibility without overpromising.
AliveCor makes KardiaMobile, the first FDA-cleared personal ECG monitor that clips onto a smartphone and delivers a medical-grade heart rhythm reading in 30 seconds. Founded in 2010 in Mountain View by cardiologist David Albert, it detects AFib and other arrhythmias without a prescription or doctor visit.
Alloy is a telehealth and DTC brand offering menopause hormone therapy and related treatments, connecting patients with clinicians for prescriptions delivered by mail. It positions itself in the growing menopause-care category, aiming to normalize hormone replacement therapy through education and direct access. The company operates primarily online with a subscription-style delivery model.
Aloe Care Health is a medical alert technology brand selling voice-activated emergency response devices designed for aging-in-place and caregiving use cases. The company sells hardware paired with monitoring subscription plans direct-to-consumer. It advertises across Meta placements to reach caregivers and older adult consumers.
Amwell is a telehealth platform providing virtual urgent care, behavioral health, and specialty care visits, along with technology infrastructure that health systems and insurers use to power their own virtual care programs. The company serves both consumers seeking virtual visits and enterprise healthcare partners. It is one of the longer-established players in the U.S. telehealth category.
Apostrophe is a San Francisco telehealth skincare platform founded in 2018 offering prescription retinoids, acne treatments, and melasma solutions at accessible prices. Co-founded by Ben Holber and Noah Ganelin, the platform targets the 40M+ Americans without dermatologist access via Meta-heavy paid social.
AppliedVR is a digital therapeutics company that develops virtual reality programs for chronic pain and behavioral health treatment. Its FDA-authorized VR software is used in clinical and at-home settings as a non-drug therapy option. The company positions itself at the intersection of healthcare and immersive technology, working with health systems and payers.
Babylon Health was a UK AI-powered virtual GP platform founded in 2013 by Ali Parsa. The company pioneered same-day GP consultations via smartphone and AI symptom checking. After a controversial NHS GP at Hand partnership and a $4.2B SPAC listing in 2021, Babylon filed for administration in 2023, making it one of the highest-profile digital health collapses in the UK market. Also searched as Babylon.
Bailey Nelson was founded in 2012 by Nick Perry and Peter Winkle in Bondi Beach, Sydney. The brand disrupted traditional Australian optometry with transparent, inclusive pricing for prescription eyewear and stylish frames. Bailey Nelson now operates stores across Australia, New Zealand, Canada, and the UK, combining a DTC web channel with physical optical retail to compete directly with Specsavers and traditional optometrists. Also searched as Bailey.
BetterHelp is the world's largest online therapy platform, founded in 2013 and acquired by Teladoc Health in 2015. With over 30,000 licensed therapists, it defined the DTC teletherapy category through aggressive podcast sponsorships, YouTube creator integrations, and high-volume paid social — becoming the blueprint for mental health DTC marketing.
BioIntelliSense is a Denver-based medical technology company making the BioSticker and BioButton — multi-day disposable biosensor patches providing continuous vital sign monitoring for hospital-at-home and corporate wellness programs. Founded in 2017 by Dr. James Mault, it has FDA clearance and targets both clinical and consumer markets.
Blackrock Neurotech is a medical device company developing brain-computer interface implants used to help people with paralysis and neurological conditions control external devices and communicate through neural signals. The company has a long history in neural recording technology, working closely with research hospitals and clinical trial programs. It operates in the medical device and neurotechnology category rather than as a consumer retail brand.
BlueChew is a men's telehealth brand selling prescription chewable erectile dysfunction medication through a subscription-based online model. It connects customers with licensed physicians for online consultations and ships medication directly, positioning itself as a discreet, convenient alternative to in-person prescriptions.
Brainworks is a UK neurofeedback company founded in 2007, among the first in Britain to offer the therapy clinically. Operating from London, it provides in-clinic and at-home neurofeedback using 19-sensor QEEG brain mapping for ADHD, anxiety, PTSD, autism, and depression, with sessions available 9am–9pm.
Brightside Health is a San Francisco telehealth platform founded in 2019 that combines therapy and psychiatric medication management for depression and anxiety. Co-founded by a psychiatrist (Mimi Winsberg), the brand differentiates on clinical outcomes — citing data that 75% of members improve — rather than purely on convenience or price. Also searched as Brightside.
Calibrate is a New York-based metabolic health company founded in 2020 by solo founder Isabelle Kenyon. The platform offers a one-year program combining FDA-approved GLP-1 medication with lifestyle coaching across food, sleep, movement, and emotional health. Calibrate targets patients seeking a comprehensive, long-term metabolic health transformation rather than a quick weight loss fix.
CarePredict is a Sunrise, Florida AI company making the Tempo wearable for senior care — a device that learns baseline activity patterns and flags deviations that predict health events like falls, UTIs, and depression before they escalate. Founded in 2013 by Satish Movva, it sells to senior living facilities and families direct.
Cerebral is a US telehealth platform founded in 2020 offering subscription-based mental health care including therapy, psychiatry, and medication management for ADHD, anxiety, and depression. It scaled rapidly via aggressive digital advertising before navigating regulatory scrutiny around stimulant prescribing.
Cleerly is a health technology company providing AI-powered analysis of coronary CT scans to detect and quantify heart disease. Its software is used by cardiologists and health systems to assess plaque buildup and cardiovascular risk. The company positions itself in the cardiac diagnostics and precision medicine space.
Curology, founded in 2014 by dermatologist David Lortscher in San Francisco, pioneered prescription-grade custom skincare via telehealth. Subscribers complete an online consultation, receive a dermatologist-prescribed custom formula, and maintain a monthly subscription. The brand is a heavy Meta and YouTube paid social advertiser.
Dexcom is a medical device company that manufactures continuous glucose monitoring (CGM) systems used by people with diabetes to track blood glucose levels in real time. Based in San Diego, California, the company sells through healthcare channels, pharmacies, and direct-to-consumer programs. It advertises across Meta placements to reach diabetes management audiences.
Eargo is a San Jose hearing health company founded in 2010 that disrupted the traditional audiology channel with virtually invisible, rechargeable hearing aids sold DTC with remote telecare from licensed hearing professionals. After a DOJ billing investigation and settlement in 2021, the brand pivoted to the OTC hearing aid category following FDA rule changes in 2022.
Elektra Health is a New York-based menopause telehealth brand founded in 2019 by Alessandra Henderson and Jannine Versi. It combines telemedicine, 1:1 coaching, evidence-based education, and a private community to deliver comprehensive midlife care for women navigating perimenopause and menopause. Also searched as Elektra.
Eucalyptus is a Sydney-based digital healthcare company founded in 2019 by Tim Doyle, Charlie Gearside, Benny Kleist, and Alexey Mitko. Operating brands Pilot (men's health), Juniper (women's weight), Software (dermatology), and Kin (fertility), it raised $150M+, was ACHS-accredited, and was acquired by US-listed Hims & Hers Health for AUD $1.6 billion.
Ezra is a New York DTC preventive health company offering AI-powered full-body MRI cancer screening as a subscription membership. Founded by Emi Gal in 2018, Ezra differentiates from Prenuvo through its AI radiologist layer that reduces scan interpretation time and cost, enabling a lower price point for cancer-focused screening.
Farmashop is Uruguay's leading pharmacy chain, founded in 1998 and acquired by Linzor Capital Partners in 2013. With 100+ stores and 2,100+ employees, the brand operates a full-service DTC ecommerce platform at tienda.farmashop.com.uy offering prescription medications, OTC health products, beauty, and wellness items with nationwide home delivery and pickup. Also searched as Farma.
Field Trip Health is a Toronto-founded wellness company operating psychedelic-assisted therapy clinics across North America. They combine in-clinic ketamine treatment with DTC functional mushroom and adaptogen products, positioning psychedelic wellness as mainstream mental healthcare. Also searched as Field.
Fixodent is a P&G-owned denture adhesive brand and global market leader in its category. In Australia it is marketed through pharmacy and digital channels by Mundipharma. The brand's advertising is predominantly aimed at older adults seeking secure denture fit.
Flowly is an LA-based NIH-backed platform using VR and heart rate variability biofeedback to treat chronic pain and anxiety. Founded by Celine Tien, it transforms HRV training from an abstract metric into a visceral experience where the virtual environment responds to the user's nervous state.
Form Health is a US telehealth platform founded in 2020 that pairs obesity medicine physicians with registered dietitians for comprehensive, medically supervised weight management. The brand distinguishes itself from pure GLP-1 prescription services by emphasizing clinical depth and long-term lifestyle integration. Also searched as Form.
Forward is a health technology company operating membership-based primary care clinics that combine in-person visits with health monitoring technology and AI-assisted diagnostics. It offers a subscription model for proactive, tech-enabled healthcare. The company has operated physical health clinics in the United States.
Found is a San Francisco-based weight care telehealth platform founded in 2019 by Emily Yudofsky and Swathy Prithivi. The platform combines GLP-1 medication prescriptions with behavioral health coaching, recognizing that sustainable weight loss requires both pharmacological intervention and behavioral change. Found has been recognized as one of the largest weight loss telehealth providers in the US.
GE HealthCare is a global medical technology company producing imaging equipment, patient monitoring systems, and diagnostic devices, spun off from General Electric as an independent public company in 2023. It supplies hospitals and healthcare systems worldwide with equipment ranging from MRI and ultrasound machines to point-of-care monitoring. The company operates in the B2B medical device and diagnostics category.
GRAIL is a healthcare company developing multi-cancer early detection blood tests, including its Galleri test, aimed at screening for multiple cancer types from a single blood draw. It works with health systems and physicians to expand access to early cancer screening. The company positions itself at the forefront of liquid biopsy diagnostics.
Hello Heart is a digital health company founded in 2013 by Maayan Cohen, with dual headquarters in Palo Alto and Israel. The company provides an FDA-cleared blood pressure monitor paired with an AI coaching app. Sold primarily through employer benefits programs, Hello Heart has raised $130M+ and demonstrated clinical efficacy in peer-reviewed studies. Also searched as Hello.
Henry Meds is a San Francisco-based telehealth platform founded in 2022 offering compounded GLP-1 (semaglutide) for weight loss, testosterone replacement therapy, and other treatments at aggressively discounted prices. The brand targets patients priced out of brand-name Ozempic and Wegovy, positioning as the affordable access route to GLP-1 medication. Also searched as Henry.
Hers is the women's health DTC brand from Hims & Hers Health (NYSE: HIMS), launched in 2018. It offers telehealth consultations and prescription treatments for weight loss (GLP-1), hair loss, skincare, mental health, and sexual health. The brand operates under the combined scale of the Hims & Hers public company, funding aggressive DTC paid media across Meta, YouTube, and TV.
Hims (Hims & Hers Health) is a San Francisco-based publicly traded telehealth company founded in 2017. It offers prescription and OTC treatments for hair loss, ED, skincare, mental health, and GLP-1 weight loss, delivered DTC with licensed clinician consultations built into the funnel.
Hims & Hers is a telehealth company offering prescription and over-the-counter treatments for men's and women's health, including hair loss, skincare, sexual health, weight management, and mental health. Founded in 2017 and headquartered in San Francisco, it connects users with licensed providers through an online platform and ships treatments directly to consumers. The brand markets heavily through direct-to-consumer digital advertising, including Meta placements.
InsideTracker was founded in 2009 by Gil Blander (MIT/Harvard-affiliated researcher), David Sherris, and Rony Sellam in Cambridge, Massachusetts. The platform analyzes over 40 blood and DNA biomarkers to generate a biological age score and personalized diet, supplement, and lifestyle recommendations. Originally targeting elite athletes, the brand has expanded to longevity-focused consumers.
Invisalign is a clear dental aligner brand owned by Align Technology, selling a system of removable, transparent orthodontic aligners as an alternative to traditional metal braces. It is distributed through licensed dental and orthodontic providers and is one of the best-known brands in the clear aligner category, advertising across Meta placements.
Joon is a US DTC child mental health platform that matches families with licensed therapists while keeping kids engaged via a gamified companion app. The dual-track model addresses the dropout problem endemic to traditional pediatric therapy.
Juniper is a Sydney-based DTC women's weight management telehealth brand launched in 2021 under Eucalyptus Health. The platform provides evidence-based weight treatment including medical therapy, dietitian consultations, and unlimited coaching via subscription, operating in Australia, UK, Germany, Japan, and Canada.
Keeps is a New York DTC telehealth brand founded in 2018 by Demetri Karagas and Steven Gutentag, providing men with online physician consultations and prescription finasteride and minoxidil for hair loss treatment. It competes directly with Hims with a hair-loss-exclusive focus and science-first messaging.
Kernel is a neurotechnology company developing non-invasive brain-recording devices used for research into brain function and mental health. Its headset-based technology is aimed primarily at research institutions and clinical studies rather than general consumers. The company operates in the emerging neurotech and brain-imaging hardware category.
Kin Fertility is a Sydney-based DTC women's reproductive health brand founded in 2019 by Nicole Liu, operating under the Eucalyptus Health umbrella. Kin launched Australia's first birth control pill subscription service and has expanded to prenatal vitamins, fertility consultations, and postpartum support via telehealth and DTC. Also searched as Kin.
Klar Aligner is a health and fitness brand selling at-home clear aligner kits for teeth straightening, marketed as a direct-to-consumer alternative to traditional orthodontics with remote monitoring. It advertises across Meta placements to reach consumers in Latin America and other markets.
Knownwell is an obesity-inclusive primary care telehealth brand that combines GLP-1 prescriptions with dietitian coaching and mental health support. Launched in January 2023 with $24.5M raised, the brand defined the 'whole-patient GLP-1' category before mass-market Ozempic demand peaked. It targets patients who want comprehensive metabolic support beyond medication alone.
Lemonaid Health was a San Francisco-based on-demand telehealth platform founded in 2013 by Paul Johnson and Ian Van Every. The platform offered quick, affordable access to prescriptions for everyday conditions — UTIs, birth control, anxiety, ED — at low flat fees without insurance requirements. In November 2021, 23andMe acquired Lemonaid for $400M to build a genetics-informed telehealth service. Also searched as Lemonaid.
Lexie Hearing is a South African OTC hearing aid brand founded in 2018 in Stellenbosch that entered the US market through a Walgreens retail partnership and DTC web sales. The brand differentiates with an affordability-first positioning and a rewards app that gamifies consistent hearing aid wear, earning users Lexie Dollars redeemable for accessories. Also searched as Lexie.
Lief Therapeutics is a San Francisco-based mental health wearable company founded in 2015 by neuroscientist Rohan Dixit. Their smart patch monitors heart rate variability (HRV) and delivers haptic cues to guide users through real-time HRV biofeedback exercises, reducing anxiety and stress. Clinically validated with published trial data showing significant mental health outcomes. Also searched as Lief.
Lifeforce was co-founded in 2021 by Tony Robbins, Peter Diamandis, and Dr. Fountain (the medical director) in Los Angeles. The platform combines comprehensive blood testing, personalized supplement protocols, and telehealth-delivered hormone optimization (including HRT and peptides) for performance-focused adults over 35. The celebrity co-founder pedigree drives significant organic and paid media leverage.
Lingo is Abbott's DTC CGM brand for wellness consumers, launched in the US in September 2024. Built on Abbott's FreeStyle Libre platform, the Lingo biosensor is worn on the upper arm and pairs with a mobile app to provide real-time glucose insights for non-diabetic users interested in nutrition optimization, weight management, and metabolic health. FDA-cleared in June 2024.
Manual is a UK men's telehealth platform founded in 2019, offering online consultations and treatment delivery for hair loss, ED, and weight management. The brand raised £29M in 2024 and expanded into Brazil, pursuing international scale. Manual competes directly with Numan and Hims for the growing UK and European men's health market.
Masimo is an Irvine, California medical technology company that invented SET pulse oximetry — the clinical standard used in hospitals worldwide. Founded in 1989 by Joe Kiani, it entered the consumer wearable market with the W1 watch and Freedom smartwatch, leveraging clinical heritage for premium consumer positioning.
Maximus (maximustribe.com) is a US telehealth brand founded in 2020 by Dr. Cameron Sepah in Santa Monica, CA. It offers at-home testosterone testing, doctor-prescribed TRT, peptide therapy, GLP-1, and ED treatment with a tribe-community framing for men focused on performance optimization.
Medical Guardian is a medical alert systems company selling wearable and home-based emergency response devices for seniors, paired with monitoring subscription plans. The company sells direct-to-consumer online and by phone. It advertises across Meta placements to reach caregivers and senior consumers.
Medtronic is a global medical device company manufacturing a broad range of products including cardiac devices, insulin pumps, surgical robotics, and neurostimulation systems. Founded in 1949 and headquartered in Ireland with major operations in Minnesota, it is one of the largest medical technology companies in the world. Medtronic sells primarily to hospitals and healthcare providers rather than direct to consumers.
Mochi Health is a San Francisco-based obesity medicine telehealth platform founded in February 2022 by Dr. Myra Ahmad. Specializing in GLP-1 prescriptions paired with registered dietitian coaching and board-certified obesity medicine physicians, Mochi differentiates on clinical quality over price. The platform has achieved over 3 million pounds of combined patient weight loss. Also searched as Mochi.
Modern Fertility is a women's health brand offering at-home hormone testing kits and fertility tracking tools, founded in 2017 and acquired by Ro in 2021. The brand sells its testing products direct-to-consumer online and markets them through digital advertising, including Meta placements.
Modern Health is a San Francisco mental health platform founded in 2017 that sells primarily to employers as a comprehensive employee benefit covering therapy, coaching, psychiatry, and digital wellness tools. Achieving unicorn status in 2021, it is one of the most-funded workplace mental health startups and operates in 200+ countries.
Neko Health is a preventive health technology company operating full-body scanning clinics that use sensors and imaging to screen for early signs of disease. Co-founded by Daniel Ek, it combines hardware, software, and clinical staff to deliver rapid diagnostic body scans. The company operates physical clinics in select European markets.
Neuralink is an Austin-based brain-computer interface company co-founded by Elon Musk in 2016. After receiving FDA Breakthrough Device designation, it completed its first human implant in 2024. The brand operates with zero paid advertising, relying entirely on Musk's social media reach and livestreamed demos.
Nihon Kohden is a Japanese medical electronics manufacturer producing patient monitoring systems, defibrillators, and diagnostic equipment used in hospitals worldwide. The company has a long history in the medical device industry and is recognized for ECG and neurological monitoring technology. It sells primarily to healthcare institutions rather than consumers.
Nonin Medical is a medical device manufacturer specializing in pulse oximetry and patient monitoring technology used by hospitals, clinics, and emergency responders. The company is known for compact, portable oxygen saturation monitors used across clinical and field settings. It sells primarily to healthcare providers and medical distributors rather than direct to consumers.
Numan is a UK men's health telehealth platform founded in 2018 by Sokratis Papafloratos. The brand offers online consultations and prescription delivery for ED, hair loss, and weight management (GLP-1). In 2024, Numan crossed $90M ARR driven by GLP-1 demand and reported its first year of profitability, positioning it as the UK's most commercially successful men's telehealth challenger.
Nurx is a telehealth company offering online prescriptions and home delivery for birth control, sexual health testing, and related medications. It provides virtual consultations with licensed clinicians and ships treatments directly to patients. The company operates in the digital health and telemedicine space in the United States.
Olive Union is a Los Angeles hearing health company founded in 2016 by Owen Song that produces OTC hearing aids designed to look like premium consumer TWS earbuds. Launched at CES 2020 with the Olive Smart Ear, the brand has expanded to the Olive Max and AI-powered Olive Air, using consumer audio aesthetics to reduce hearing aid stigma. Also searched as Olive.
Omron Healthcare is a medical device manufacturer selling home health monitoring products including blood pressure monitors, nebulizers, and TENS devices. The company is a division of Japan-based Omron Corporation and sells through major retailers and pharmacies worldwide. It advertises across Meta placements to support ecommerce and retail demand.
OpenLoop is a healthcare technology company providing the clinical and compliance infrastructure that powers telehealth services for other digital health brands, including licensed provider networks and prescribing support. It operates as a B2B platform rather than a direct-to-consumer brand, serving startups and healthcare companies building virtual care offerings. The company is part of the broader telehealth-enablement category.
Parsley Health is a membership-based healthcare company offering holistic, root-cause primary care through licensed doctors and health coaches. It combines virtual and in-person visits with functional medicine approaches for chronic conditions. The company operates a subscription model targeting patients seeking an alternative to conventional primary care.
Pharmacy2U is the UK's largest online pharmacy, founded in 1999 in Leeds. The brand fulfils NHS repeat prescriptions by post and offers a private online doctor service for conditions including weight management and sexual health. Its combination of NHS trust signals and private health services gives it a unique dual-positioning in UK digital health advertising.
Pilot is an Australian DTC men's health telehealth brand operated under Eucalyptus Health, launched in 2019 and based in Sydney. The platform provides online clinical consultations and subscription treatment for hair loss, ED, weight management, and PE, and has treated over 100,000 Australian men.
Prenuvo is a Vancouver-founded DTC preventive health company offering full-body MRI scans at $2,500 as an annual health screen. Celebrity endorsements from Kim Kardashian and Tony Robbins drove viral awareness; the brand operates clinics across North America targeting high-income longevity-focused consumers.
Qardio is a connected health technology brand selling smart blood pressure monitors, scales, and ECG devices paired with a companion health app. The company sells direct-to-consumer online and through select retailers. It advertises across Meta placements to reach health monitoring shoppers.
Real is a New York-based mental health app founded in 2019 by Ariela Safira that brings the evidence base of group therapy to a mobile subscription at $28/month. Backed by Lightspeed and athlete-investors Megan Rapinoe and Eric Kendricks, it differentiates from 1:1 teletherapy platforms by making peer group sessions with licensed therapist facilitation the core product.
Ro is a New York-based telehealth company founded in 2017 by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Originally launched as Roman for men's health, Ro expanded to women's health (Rory) and now operates as a comprehensive telehealth platform covering weight loss (GLP-1), ED, hair loss, and fertility. Ro operates its own pharmacy, making it one of the few fully vertically integrated telehealth brands.
Roman is an e-commerce brand selling consumer products online direct-to-consumer, marketed through digital advertising channels. Specific product details are limited, but it operates as a digitally-native retail brand in the general e-commerce space.
Sequence was a clinician-led telehealth platform connecting patients to GLP-1 medications (Ozempic, Wegovy) for medically supervised weight loss. Founded in 2021 in New York, it grew rapidly on the back of GLP-1 demand and was acquired by WW International (WeightWatchers) in 2023 for $132 million.
Silvertree is a technology brand in the caregiving and senior health space, selling connected devices or services aimed at supporting older adults and their families. It sells direct-to-consumer, advertising across Meta placements to reach caregiver audiences.
SteadyMD is a St. Louis-based telehealth company operating as both a white-label clinical infrastructure provider for DTC health brands and a direct-to-consumer primary care service. Founded in 2018, it powers clinical operations for dozens of health companies while maintaining its own consumer practice.
Stelo is Dexcom's OTC continuous glucose monitor brand, launched in summer 2024 as the first FDA-cleared CGM available over the counter for non-insulin-dependent users. Built on Dexcom's clinical CGM platform, Stelo targets wellness-oriented adults without diabetes who want to understand how food, exercise, and lifestyle affect their glucose levels.
Superpower is a San Francisco-based health platform founded in 2022 that offers 100+ biomarker blood tests annually for $199, combined with AI-driven health coaching. The platform raised $30M in Series A funding and positions as the accessible alternative to more expensive longevity testing services.
Synchron is a medical technology company developing brain-computer interface implants that allow people with paralysis to control digital devices using neural signals, delivered via a minimally invasive endovascular procedure rather than open brain surgery. The company is positioned in the emerging neurotechnology and BCI category, working with research institutions and regulators on clinical trials. It is not a direct-to-consumer retail brand.
Talkspace is a New York-based online therapy platform founded in 2012 that pioneered text-message-based therapy and drove mainstream telemental health adoption through major TV campaigns and celebrity partnerships, notably Michael Phelps. It went public via SPAC in 2021 and has expanded into insurance and B2B EAP channels.
Thirty Madison is a telehealth company building specialty-focused health brands for chronic conditions such as hair loss, migraine, and gastrointestinal issues, operating platforms including Keeps and Cove. Founded in 2017 and based in New York, it connects patients with clinicians and prescription treatment plans online, advertising direct-to-consumer via digital channels.
Truepill is a healthcare technology company offering pharmacy fulfillment, telehealth, and diagnostics infrastructure that other digital health and DTC brands use to deliver prescriptions and virtual care to their customers. It operates behind the scenes as a B2B platform rather than a consumer-facing pharmacy. The company serves a range of health-tech and consumer brands needing pharmacy logistics.
VitalConnect is a medical technology company selling wearable biosensor patches used for continuous physiological monitoring in clinical and remote patient monitoring settings. The company sells to healthcare providers and health systems rather than direct consumer retail. It advertises across Meta placements to support its healthcare marketing.
Wellue is a health technology brand selling connected medical monitoring devices including pulse oximeters, ECG monitors, and blood pressure devices for home use. The company sells primarily through Amazon and its own ecommerce site. It advertises across Meta placements to drive ecommerce sales.
Wheel is a B2B healthcare technology platform that provides the infrastructure — clinicians, compliance, and technology — for other companies to launch virtual care and telehealth services under their own brand. It serves health systems, retailers, and digital health startups rather than consumers directly. The company positions itself as telehealth infrastructure rather than a patient-facing brand.
Zava (formerly DrEd) is a pan-European regulated online doctor service founded in 2011 by David Meinertz. The platform operates across the UK, Germany, France, and Ireland, offering asynchronous online consultations and prescription delivery for sexual health, contraception, weight management, and skin conditions. CQC registration and regulated pharmacy status underpin its advertising credibility in each market.
Zenyum is a Singapore-founded dental DTC brand offering telehealth-enabled clear aligners and premium oral care products. Founded in 2018 by Julian Artopé, the brand operates across 8 Asian markets — connecting patients with a network of certified dentists and offering treatment at a fraction of traditional orthodontic costs.
iRhythm is a medical technology company known for its Zio wearable cardiac monitoring patches, used to detect irregular heart rhythms through ambulatory ECG monitoring. The company works primarily with healthcare providers and health systems. It advertises across Meta placements to support its healthcare marketing.
Telehealth and digital health ads usually walk a viewer through a simple process: answer questions online, speak with a licensed provider, receive a plan or treatment. Ro, Hers and Curology emphasize privacy, convenience and personalization, which are strong motivators for topics people hesitate to discuss in person. Mental health platforms like BetterHelp and Talkspace speak with empathy, normalizing support and showing how easy it is to start. Device and monitoring brands, including Lingo, Stelo, Hello Heart and AliveCor, explain what the product measures and how the data helps someone make daily decisions. Premium screening and care services, such as Prenuvo and Ezra, focus on information and early awareness. Across the category, expect educational video, clear step-by-step explainers, provider credibility and compliance-minded copy, with calls to action that start a questionnaire or sign-up.
Compliance is the first lens. Read how each brand describes outcomes, risks and eligibility. Notice disclosures, cautious wording and the way ads avoid implying a diagnosis. Platforms enforce strict health advertising policies, so ad formats and targeting options may be limited. Next, study how brands build trust: licensed provider mentions, clinical backing, privacy statements, customer stories and clear process descriptions. Compare empathetic and informational tones, and note which stigma or concern each ad addresses. Look at the funnel entry too. Many ads push a short online assessment rather than an immediate purchase, which lowers commitment. Check how pricing, insurance and subscription terms are presented, if at all. Looking at running ads over time helps you spot concepts that survive repeated policy review and stay in market.
Ro, Hers and Curology stress privacy, convenience and a simple online process with a licensed provider. Ads often lead to a short questionnaire instead of a direct purchase. Searching a brand in AdLibrary lets you see its active ads side by side, so you can check which formats, hooks and offers it keeps running before you plan your own tests.
BetterHelp, Talkspace and Cerebral use empathetic messaging to normalize seeking support and explain how easy it is to begin. Compliance and careful wording matter for claims. Compare several brands in the same segment and note which hooks repeat, since repeated themes usually signal what the market already responds to and where a distinct angle could stand out.
Platforms restrict claims, personal-attribute targeting and some medical content. Review each platform's current health policies and local regulations before you launch any campaign. Save the ads that stand out into a swipe file, then group them by format, hook and offer so your team can turn the patterns into concrete test ideas.
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