Keeps is a New York DTC telehealth brand founded in 2018 that gives men easy access to FDA-approved hair loss treatments (finasteride, minoxidil) via online consultations.
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See all ads on AdLibrary →Keeps is a New York DTC telehealth brand founded in 2018 by Demetri Karagas and Steven Gutentag, providing men with online physician consultations and prescription finasteride and minoxidil for hair loss treatment. It competes directly with Hims with a hair-loss-exclusive focus and science-first messaging.
Keeps builds ads around the embarrassment and inaction that surrounds male hair loss — the gap between 'noticing thinning' and 'doing something about it'. By making the doctor consultation frictionless and online, they reduce the single biggest adoption barrier. See their ad creative archive on AdLibrary.
Facebook and Instagram are the primary channels, targeting men 22–45 who have searched for or shown interest in hair loss topics. Before/after creative showing real hair regrowth results is the core conversion format. The brand also runs humorous, self-aware creative that reduces the stigma of addressing hair loss publicly.
Core themes: 'keep your hair', 'the earlier you start, the better it works', 'FDA-approved treatments', 'see a doctor from your couch', and affordable monthly subscription framing. Humor is used judiciously to make the category less embarrassing. The 'proven to work' message contrasts with the gimmick-heavy supplement alternatives.
Keeps demonstrates that DTC telehealth wins by reducing the embarrassment and effort barrier for conditions men typically ignore or delay treating. The telehealth model transforms a prescription product (finasteride) into a subscription product — turning a historically pharmacy-dependent category into a DTC-ownable one. Humor reduces stigma; clear medical proof drives conversion.
Searching for Keeps? Whether you type Keeps ads, Keeps Meta ads, Keeps TikTok ads, Keeps Google ads, or see all Keeps ads — this page surfaces every active and historical Keeps creative we have indexed. Browse the full archive at Keeps ad library. Related queries: Keeps ads, Keeps ad library, see all Keeps ads, browse Keeps ads, find Keeps ads, where to see Keeps ads, Keeps Meta ads, Keeps Facebook ads, Keeps Instagram ads, Keeps TikTok ads, Keeps Google ads, Keeps YouTube ads, Demetri Karagas Keeps ads, Steven Gutentag Keeps ads.
