Hims is a multi-specialty telehealth platform providing modern men with personalized access to treatments for hair loss, sexual health, skincare, and mental wellness.
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See all ads on AdLibrary →Hims (Hims & Hers Health) is a San Francisco-based publicly traded telehealth company founded in 2017. It offers prescription and OTC treatments for hair loss, ED, skincare, mental health, and GLP-1 weight loss, delivered DTC with licensed clinician consultations built into the funnel.
Hims disrupted men's health advertising by making taboo topics — erectile dysfunction, hair loss, premature ejaculation — visually front-and-center in mass media. Their OOH campaigns in Times Square and subway stations used clinical directness as a creative weapon. On digital, they pair emotional resonance ('feel like yourself again') with frictionless conversion CTAs. See the full creative range in the Hims ad library.
Hims runs one of the largest Meta ad spends in telehealth, with thousands of active creatives across video, carousel, and static formats. Key tactics include before/after hair density visuals, testimonial-style UGC, and quiz-entry funnels ('Does your hair qualify?'). Their Instagram creative skews lifestyle-aspirational while Facebook leans harder on clinical proof points and price anchoring.
Recurring copy themes: medical legitimacy ('FDA-approved'), affordability vs. traditional healthcare, speed ('Results in 3-6 months'), and emotional stakes of treatment inaction. GLP-1 creative in 2024-2025 layered weight-loss transformation narratives. Normalizing language — treating health conditions as routine — runs as a through-line across all verticals.
Hims demonstrates how to use advertising boldness as a brand moat: being the first to say the unsayable in a category builds instant recall and PR value simultaneously. Their quiz-to-consultation funnel is a masterclass in DTC lead qualification — turning awareness spend into high-intent medical consults. The brand also shows how category expansion (from hair/ED to weight loss) can be executed via existing media relationships and audience trust.
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