Telehealth brands provide medical care and prescriptions online, usually for private, recurring concerns such as weight management, hair loss and skin. The group includes Ro, Hers, Sequence, Keeps, Eucalyptus and SteadyMD, which supplies clinical infrastructure to other health brands. This is a heavily regulated advertising category, so studying how these brands word claims, frame care and handle sensitive topics is especially valuable. It shows how to build trust and convenience into creative without overpromising.
Alloy is a telehealth and DTC brand offering menopause hormone therapy and related treatments, connecting patients with clinicians for prescriptions delivered by mail. It positions itself in the growing menopause-care category, aiming to normalize hormone replacement therapy through education and direct access. The company operates primarily online with a subscription-style delivery model.
Amwell is a telehealth platform providing virtual urgent care, behavioral health, and specialty care visits, along with technology infrastructure that health systems and insurers use to power their own virtual care programs. The company serves both consumers seeking virtual visits and enterprise healthcare partners. It is one of the longer-established players in the U.S. telehealth category.
Babylon Health was a UK AI-powered virtual GP platform founded in 2013 by Ali Parsa. The company pioneered same-day GP consultations via smartphone and AI symptom checking. After a controversial NHS GP at Hand partnership and a $4.2B SPAC listing in 2021, Babylon filed for administration in 2023, making it one of the highest-profile digital health collapses in the UK market. Also searched as Babylon.
Elektra Health is a New York-based menopause telehealth brand founded in 2019 by Alessandra Henderson and Jannine Versi. It combines telemedicine, 1:1 coaching, evidence-based education, and a private community to deliver comprehensive midlife care for women navigating perimenopause and menopause. Also searched as Elektra.
Eucalyptus is a Sydney-based digital healthcare company founded in 2019 by Tim Doyle, Charlie Gearside, Benny Kleist, and Alexey Mitko. Operating brands Pilot (men's health), Juniper (women's weight), Software (dermatology), and Kin (fertility), it raised $150M+, was ACHS-accredited, and was acquired by US-listed Hims & Hers Health for AUD $1.6 billion.
Forward is a health technology company operating membership-based primary care clinics that combine in-person visits with health monitoring technology and AI-assisted diagnostics. It offers a subscription model for proactive, tech-enabled healthcare. The company has operated physical health clinics in the United States.
Hers is the women's health DTC brand from Hims & Hers Health (NYSE: HIMS), launched in 2018. It offers telehealth consultations and prescription treatments for weight loss (GLP-1), hair loss, skincare, mental health, and sexual health. The brand operates under the combined scale of the Hims & Hers public company, funding aggressive DTC paid media across Meta, YouTube, and TV.
Hims (Hims & Hers Health) is a San Francisco-based publicly traded telehealth company founded in 2017. It offers prescription and OTC treatments for hair loss, ED, skincare, mental health, and GLP-1 weight loss, delivered DTC with licensed clinician consultations built into the funnel.
Hims & Hers is a telehealth company offering prescription and over-the-counter treatments for men's and women's health, including hair loss, skincare, sexual health, weight management, and mental health. Founded in 2017 and headquartered in San Francisco, it connects users with licensed providers through an online platform and ships treatments directly to consumers. The brand markets heavily through direct-to-consumer digital advertising, including Meta placements.
Hone Health is a men's telehealth platform specializing in testosterone replacement therapy, hormone optimization, and longevity care. Founded around 2020, the brand grew by targeting men 30–55 through podcast advertising and Meta performance ads emphasizing energy, performance, and quality of life. Hone competes directly with Marek Health, Ro, and other men's hormone health DTC platforms. Also searched as Hone.
Juniper is a Sydney-based DTC women's weight management telehealth brand launched in 2021 under Eucalyptus Health. The platform provides evidence-based weight treatment including medical therapy, dietitian consultations, and unlimited coaching via subscription, operating in Australia, UK, Germany, Japan, and Canada.
Keeps is a New York DTC telehealth brand founded in 2018 by Demetri Karagas and Steven Gutentag, providing men with online physician consultations and prescription finasteride and minoxidil for hair loss treatment. It competes directly with Hims with a hair-loss-exclusive focus and science-first messaging.
Knownwell is an obesity-inclusive primary care telehealth brand that combines GLP-1 prescriptions with dietitian coaching and mental health support. Launched in January 2023 with $24.5M raised, the brand defined the 'whole-patient GLP-1' category before mass-market Ozempic demand peaked. It targets patients who want comprehensive metabolic support beyond medication alone.
Lemonaid Health was a San Francisco-based on-demand telehealth platform founded in 2013 by Paul Johnson and Ian Van Every. The platform offered quick, affordable access to prescriptions for everyday conditions — UTIs, birth control, anxiety, ED — at low flat fees without insurance requirements. In November 2021, 23andMe acquired Lemonaid for $400M to build a genetics-informed telehealth service. Also searched as Lemonaid.
Marek Health is a men's hormone optimization and telehealth platform founded in 2019 by Derek Charlebois (known as Derek MPMD — More Plates More Dates), a YouTube creator with over 1M subscribers covering hormones, bloodwork, and performance. The brand converted an organic educational audience into patients, pioneering the creator-to-clinic model in men's health telehealth before the category went mainstream. Also searched as Marek.
Nurx is a telehealth company offering online prescriptions and home delivery for birth control, sexual health testing, and related medications. It provides virtual consultations with licensed clinicians and ships treatments directly to patients. The company operates in the digital health and telemedicine space in the United States.
OpenLoop is a healthcare technology company providing the clinical and compliance infrastructure that powers telehealth services for other digital health brands, including licensed provider networks and prescribing support. It operates as a B2B platform rather than a direct-to-consumer brand, serving startups and healthcare companies building virtual care offerings. The company is part of the broader telehealth-enablement category.
Pharmacy2U is the UK's largest online pharmacy, founded in 1999 in Leeds. The brand fulfils NHS repeat prescriptions by post and offers a private online doctor service for conditions including weight management and sexual health. Its combination of NHS trust signals and private health services gives it a unique dual-positioning in UK digital health advertising.
Ro is a New York-based telehealth company founded in 2017 by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Originally launched as Roman for men's health, Ro expanded to women's health (Rory) and now operates as a comprehensive telehealth platform covering weight loss (GLP-1), ED, hair loss, and fertility. Ro operates its own pharmacy, making it one of the few fully vertically integrated telehealth brands.
Roman is an e-commerce brand selling consumer products online direct-to-consumer, marketed through digital advertising channels. Specific product details are limited, but it operates as a digitally-native retail brand in the general e-commerce space.
Sequence was a clinician-led telehealth platform connecting patients to GLP-1 medications (Ozempic, Wegovy) for medically supervised weight loss. Founded in 2021 in New York, it grew rapidly on the back of GLP-1 demand and was acquired by WW International (WeightWatchers) in 2023 for $132 million.
SteadyMD is a St. Louis-based telehealth company operating as both a white-label clinical infrastructure provider for DTC health brands and a direct-to-consumer primary care service. Founded in 2018, it powers clinical operations for dozens of health companies while maintaining its own consumer practice.
Thirty Madison is a telehealth company building specialty-focused health brands for chronic conditions such as hair loss, migraine, and gastrointestinal issues, operating platforms including Keeps and Cove. Founded in 2017 and based in New York, it connects patients with clinicians and prescription treatment plans online, advertising direct-to-consumer via digital channels.
Wheel is a B2B healthcare technology platform that provides the infrastructure — clinicians, compliance, and technology — for other companies to launch virtual care and telehealth services under their own brand. It serves health systems, retailers, and digital health startups rather than consumers directly. The company positions itself as telehealth infrastructure rather than a patient-facing brand.
Zava (formerly DrEd) is a pan-European regulated online doctor service founded in 2011 by David Meinertz. The platform operates across the UK, Germany, France, and Ireland, offering asynchronous online consultations and prescription delivery for sexual health, contraception, weight management, and skin conditions. CQC registration and regulated pharmacy status underpin its advertising credibility in each market.
Telehealth ads sell access and discretion. The promise is care without the waiting room: answer questions online, speak with a clinician and have treatment delivered. Convenience and privacy are recurring themes, especially for sensitive concerns. Brands tend to own a lane. Ro speaks to adults seeking online access to weight management treatment. Hers addresses women with discreet care for hair, skin, weight and more. Keeps focuses on men noticing hair thinning who want prescription treatment. Sequence centers on medically supervised weight care, and Eucalyptus runs online clinics across several conditions. SteadyMD is different: it serves DTC health brands that need clinical infrastructure, so its audience is partly business. Creative usually pairs a plain-spoken problem statement with reassurance about licensed providers, simple steps and ongoing support. Formats include explainer videos, step-by-step process graphics, patient-style testimonials and quiz-led funnels. Because policy is strict, ads tend to keep claims modest and send details to the landing page.
Start with compliance language. Notice how brands phrase benefits, what disclaimers appear, and how they refer to treatment without overstating results. This is the best guide to what your own team can say. Study the funnel logic. Many telehealth ads push toward a quiz or assessment rather than straight to checkout, because eligibility and consultation come first. See how the ad sets up that step. Compare trust signals: clinician imagery, licensed provider mentions, process explanations and privacy assurances. Different brands put different signals in different positions. Check targeting cues from the copy. Sensitive topics are often addressed indirectly, so look at how brands speak to a concern without exposing the viewer. Finally, track creative longevity. In regulated verticals, ads that stay live are likely to be both compliant and effective enough to justify keeping. Those are good patterns to study before building your own approval-safe creative.
Brands in this category include Ro, Hers, Sequence, Keeps, Eucalyptus and SteadyMD. You can open each page to see the ads they have run. Open any brand page above to see its live ads and compare creative side by side.
They focus on privacy, convenience and licensed clinicians, keep claims modest, and often lead viewers to a quiz or assessment on the landing page. Compliance wording is a major part of the creative. Open any brand page above to see its live ads and compare creative side by side.
You can see how brands build trust, word regulated claims, and structure a funnel that starts with a questionnaire. That helps when writing creative for any health or wellness product that must pass ad review. Open any brand page above to see its live ads and compare creative side by side.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
See all ads on AdLibrary →