Ro is a vertically integrated telehealth platform founded in 2017, spanning GLP-1 weight loss, ED, and hair loss with its own in-house pharmacy and aggressive DTC paid media.
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See all ads on AdLibrary →Ro is a New York-based telehealth company founded in 2017 by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Originally launched as Roman for men's health, Ro expanded to women's health (Rory) and now operates as a comprehensive telehealth platform covering weight loss (GLP-1), ED, hair loss, and fertility. Ro operates its own pharmacy, making it one of the few fully vertically integrated telehealth brands.
Ro runs one of the largest DTC telehealth paid media programs, combining direct-response video, testimonial ads, and quiz funnels across Meta, YouTube, and connected TV. Their GLP-1 weight loss ads exploit the highest-conversion health intent in the market. See Ro ads on AdLibrary for their full creative library.
Ro is among the highest Meta spenders in telehealth. Ad formats span testimonial videos, before/after creative, quiz-funnel ads ('Are you a candidate for GLP-1 weight loss?'), and product education creative. Targeting layers include weight loss seekers, people searching for ED treatment, and men/women with specific health conditions. The in-house pharmacy angle ('real medication, fast delivery') is a key conversion differentiator.
Core hooks: 'FDA-approved weight loss medication — prescribed online,' 'Get treated from home,' and 'Real doctors. Real medication. No waiting room.' Accessibility and privacy are central to all conditions (ED, weight loss, hair loss). GLP-1 copy prominently features 'semaglutide' as a search-intent anchor. Urgency copy and first-month discounts are common direct-response triggers.
Ro's vertical integration (telehealth + pharmacy + diagnostics) creates a uniquely strong conversion proposition — one-stop, private, fast. Their paid media strategy proves that removing friction at every step (no office visit, no waiting room, medication delivered) is the most powerful conversion argument in healthcare. For DTC health brands, every friction point removed is a conversion rate improvement.
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