Hims & Hers is a multi-specialty telehealth platform providing modern personalized wellness solutions for hair loss, mental health, sexual health, and skincare.
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See all ads on AdLibrary →Hims & Hers is a telehealth company offering prescription and over-the-counter treatments for men's and women's health, including hair loss, skincare, sexual health, weight management, and mental health. Founded in 2017 and headquartered in San Francisco, it connects users with licensed providers through an online platform and ships treatments directly to consumers. The brand markets heavily through direct-to-consumer digital advertising, including Meta placements.
Hims & Hers markets telehealth treatments by normalizing conversations that many people avoid. Ads address hair loss, skincare, sexual health, weight management, and mental health, framing them as simple, private, and handled online. The strategy is to lower the embarrassment barrier and show a clear path from problem to provider consultation to treatment delivered at home, using a modern, lifestyle-style brand look instead of a clinical one. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Hims & Hers runs bold, minimal creative with direct headlines naming a concern and a call to start an online visit. Because health advertising on Meta is policy-sensitive, copy tends to focus on the process and access rather than before-and-after promises. Short video and static formats explain how the visit works, what ships, and how subscriptions fit into the routine.
Copy themes: (1) health concerns made easy to address privately; (2) access to licensed providers online; (3) treatments delivered to your door; (4) separate men's and women's offerings under one brand. Tone is direct, reassuring, and modern, with TikTok-style creative using creator and patient-perspective storytelling to make topics feel conversational. Across these themes the creative stays tied to the brand's real positioning and audience.
Hims & Hers shows how a direct-to-consumer health brand scales across channels with consistent design and a clear value proposition: easy, private, personalized care. Marketers in regulated categories can learn from the focus on process clarity and compliance-aware messaging. Pair simple creative with a straightforward intake funnel and let subscription convenience, not exaggerated claims, carry the long-term relationship.
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