Weight loss programs now span apps, telehealth clinics and glucose-tracking subscriptions. This directory includes Ro, Hers and Hims & Hers for discreet online care, Noom for psychology-based coaching, Found, Calibrate, Mochi Health, Form Health and Knownwell for medically supported programs, and Signos, NutriSense and ZOE Health for data-guided eating. Studying their ads shows how marketers handle sensitive topics, regulated claims and trust, and how each brand positions medicine, behavior change or technology as the path.
Calibrate is a New York-based metabolic health company founded in 2020 by solo founder Isabelle Kenyon. The platform offers a one-year program combining FDA-approved GLP-1 medication with lifestyle coaching across food, sleep, movement, and emotional health. Calibrate targets patients seeking a comprehensive, long-term metabolic health transformation rather than a quick weight loss fix.
Form Health is a US telehealth platform founded in 2020 that pairs obesity medicine physicians with registered dietitians for comprehensive, medically supervised weight management. The brand distinguishes itself from pure GLP-1 prescription services by emphasizing clinical depth and long-term lifestyle integration. Also searched as Form.
Found is a San Francisco-based weight care telehealth platform founded in 2019 by Emily Yudofsky and Swathy Prithivi. The platform combines GLP-1 medication prescriptions with behavioral health coaching, recognizing that sustainable weight loss requires both pharmacological intervention and behavioral change. Found has been recognized as one of the largest weight loss telehealth providers in the US.
Hers is the women's health DTC brand from Hims & Hers Health (NYSE: HIMS), launched in 2018. It offers telehealth consultations and prescription treatments for weight loss (GLP-1), hair loss, skincare, mental health, and sexual health. The brand operates under the combined scale of the Hims & Hers public company, funding aggressive DTC paid media across Meta, YouTube, and TV.
Hims & Hers is a telehealth company offering prescription and over-the-counter treatments for men's and women's health, including hair loss, skincare, sexual health, weight management, and mental health. Founded in 2017 and headquartered in San Francisco, it connects users with licensed providers through an online platform and ships treatments directly to consumers. The brand markets heavily through direct-to-consumer digital advertising, including Meta placements.
Knownwell is an obesity-inclusive primary care telehealth brand that combines GLP-1 prescriptions with dietitian coaching and mental health support. Launched in January 2023 with $24.5M raised, the brand defined the 'whole-patient GLP-1' category before mass-market Ozempic demand peaked. It targets patients who want comprehensive metabolic support beyond medication alone.
Mochi Health is a San Francisco-based obesity medicine telehealth platform founded in February 2022 by Dr. Myra Ahmad. Specializing in GLP-1 prescriptions paired with registered dietitian coaching and board-certified obesity medicine physicians, Mochi differentiates on clinical quality over price. The platform has achieved over 3 million pounds of combined patient weight loss. Also searched as Mochi.
Myvitamins is a UK mass-market vitamin and supplement DTC brand owned by The Hut Group (THG). The brand offers a broad product range spanning vitamins, minerals, weight management, and beauty supplements at accessible price points. THG's centralised performance marketing infrastructure enables Myvitamins to run high-volume acquisition campaigns across multiple international markets.
Noom is a New York-based psychology-based weight loss app founded in 2008 by Artem Petakov and Saeju Jeong. The app uses behavioral psychology, food logging, and coaching to drive sustainable weight loss. Noom became a landmark paid media case study for quiz-funnel DTC marketing, spending billions on Facebook, Instagram, and Google to build a multi-billion-dollar subscription business.
NutriSense (nutrisense.io) is a Chicago-based metabolic health subscription founded in 2019 that pairs Abbott FreeStyle Libre CGM sensors with access to registered dietitians for personalized glucose interpretation. Unlike Levels' algorithm-only approach, NutriSense's human coaching layer is the core differentiator, appealing to buyers who want expert guidance alongside their data.
Ro is a New York-based telehealth company founded in 2017 by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Originally launched as Roman for men's health, Ro expanded to women's health (Rory) and now operates as a comprehensive telehealth platform covering weight loss (GLP-1), ED, hair loss, and fertility. Ro operates its own pharmacy, making it one of the few fully vertically integrated telehealth brands.
Signos is a Los Altos, CA-based digital health company founded in 2018 by Sharam Fouladgar-Mercer. The platform pairs a continuous glucose monitor (CGM) with an AI app to provide personalized weight management guidance based on real-time glucose responses to food and exercise. In 2025, Signos received FDA clearance as the first CGM system specifically indicated for weight management.
ZOE Health is a UK personalised nutrition science company founded in 2017 by Jonathan Wolf, Professor Tim Spector (King's College London), George Hadjigeorgiou, and Richard Davies. The platform uses CGM, microbiome testing, and blood fat response data to create personalised dietary guidance. ZOE raised £89.9M across multiple funding rounds and became prominent during the COVID pandemic through its PREDICT nutritional study. Also searched as ZOE.
Positioning splits into three camps. Telehealth brands such as Ro, Hers, Mochi Health and Found promote convenient, private access to prescribed care, often alongside coaching. Behavior-first brands like Noom emphasize psychology and sustainable habits. Data-first brands such as Signos, NutriSense and ZOE Health sell personal insight from glucose monitoring or microbiome and nutrition science. The emotional hook is usually relief and control rather than a number on a scale. Calibrate and Form Health stress structured, supervised programs for adults with obesity, while Knownwell frames care as inclusive and whole-person. Hims & Hers and Hers focus on discretion and everyday convenience across several health topics. Platform policies limit before-and-after imagery and language that implies personal attributes, so effective ads tend to use calm explainers, clinician voices, how-it-works flows and testimonial-style stories. Offers center on a free assessment or quiz, a consultation, or a starter plan, with a clear explanation of what is included.
Check how each brand frames the first step. A quiz, a free eligibility check and a booking flow all signal different funnel strategies, and brands often test them against each other. Compare how openly ads discuss medication versus coaching, since that choice shapes both compliance and audience. Note who speaks. Clinicians, registered dietitians, founders and patients each carry a different kind of credibility. Brands such as Form Health emphasize physician-led, insurance-covered care, while Noom emphasizes behavior change. Pay attention to wording around results and safety. Responsible creative uses careful, supportive language, sets expectations and avoids guarantees. Also compare the audience: women 35+, adults with obesity, health-curious professionals, or UK shoppers like those of Myvitamins. Studying long-running creative reveals which hooks and formats these regulated advertisers keep after review, which is useful for any health marketer.
They highlight private, convenient access to clinicians, a short online assessment and ongoing support. Ro, Hers, Found and Mochi Health use clear step-by-step flows to explain what happens after sign-up. Open the brand pages to compare the quizzes, explainers and clinician-led creative each one uses, and note where claims stay careful.
Noom emphasizes psychology-based habits and coaching, while GLP-1 brands like Calibrate, Found and Mochi Health emphasize medical support alongside dietitians or behavioral coaching. Look at each brand's ad history to see whether the pitch centers on medication, behavior change or data, and who delivers the message.
They pitch personalized insight, showing how food affects glucose and pairing the data with AI coaching or registered dietitians. Ads often use app screenshots and explainer videos. Comparing the hooks across these brands shows how each explains the data and the next step without promising specific outcomes.
Platform policies limit before-and-after imagery and claims that imply personal attributes, and health claims must be careful. Brands use educational content, clinician voices and expectation-setting copy instead. Following these rules closely is part of what lets a health advertiser keep campaigns live, so compliance wording deserves study too.
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