Hers is Hims & Hers' women's telehealth brand, launched 2018. It covers GLP-1 weight loss, mental health, skincare, and hair loss with a body-positive DTC brand voice.
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See all ads on AdLibrary →Hers is the women's health DTC brand from Hims & Hers Health (NYSE: HIMS), launched in 2018. It offers telehealth consultations and prescription treatments for weight loss (GLP-1), hair loss, skincare, mental health, and sexual health. The brand operates under the combined scale of the Hims & Hers public company, funding aggressive DTC paid media across Meta, YouTube, and TV.
Hers combines body-positive brand messaging with direct-response health efficacy claims. GLP-1 weight loss ads are the current highest-spend category. Mental health and skincare ads use aspirational before/after creative. Quiz funnels pre-qualify subscribers before prescription consultation. See Hers ads on AdLibrary for their current creative.
Hers runs high-volume Meta campaigns targeting women across multiple condition verticals — weight loss, mental health, hair thinning, and skin concerns. Creative skews toward millennial and Gen Z women with modern, inclusive aesthetics. Video testimonials and before/after skin/weight creative are dominant formats. Quiz funnels serve as both a segmentation tool and conversion mechanism.
Core hooks: 'Healthcare made for you — from home,' 'Start your weight loss consultation today,' and 'Real medication. Prescribed by real doctors.' Mental health copy uses destigmatization language. The GLP-1 category features semaglutide and tirzepatide as search-intent anchors. Body-positive framing avoids shaming language while still using weight-loss benefit claims.
Hers demonstrates how a single DTC telehealth platform can serve multiple condition categories with distinct creative strategies, sharing infrastructure costs while building separate brand identities per category. The body-positive creative strategy also serves as a risk hedge — ads that avoid shaming language are less likely to be rejected by Meta's ad policies in the sensitive health category.
Searching for Hers? Whether you type Hers ads, Hers Meta ads, Hers TikTok ads, Hers Google ads, or see all Hers ads — this page surfaces every active and historical Hers creative we have indexed. Browse the full archive at Hers ad library. Related queries: Hers ads, Hers ad library, see all Hers ads, browse Hers ads, find Hers ads, where to see Hers ads, Hers Meta ads, Hers Facebook ads, Hers Instagram ads, Hers TikTok ads, Hers Google ads, Hers YouTube ads.
