Telehealth patients choose online consultations and delivered treatment over waiting rooms. They are tech-comfortable adults who value convenience and privacy, often seeking help with weight management, hair loss, skin, sexual health or digestive issues. Brands in this directory include Ro, Hers, Eucalyptus, Pilot, Juniper and Mindset Health. Their ads show how healthcare brands explain a service, build trust around clinical care and handle sensitive topics discreetly, all while operating under strict advertising rules for health claims.
They would rather answer a questionnaire and get care at home than book an appointment.
Topics like hair loss, ED or weight can feel personal. Discreet delivery and online care reduce embarrassment.
Online does not mean unqualified. They look for licensed clinicians, real treatment and clear process.
Many search for symptoms and conditions first, so education content often precedes a purchase.
Babylon Health was a UK AI-powered virtual GP platform founded in 2013 by Ali Parsa. The company pioneered same-day GP consultations via smartphone and AI symptom checking. After a controversial NHS GP at Hand partnership and a $4.2B SPAC listing in 2021, Babylon filed for administration in 2023, making it one of the highest-profile digital health collapses in the UK market. Also searched as Babylon.
Eucalyptus is a Sydney-based digital healthcare company founded in 2019 by Tim Doyle, Charlie Gearside, Benny Kleist, and Alexey Mitko. Operating brands Pilot (men's health), Juniper (women's weight), Software (dermatology), and Kin (fertility), it raised $150M+, was ACHS-accredited, and was acquired by US-listed Hims & Hers Health for AUD $1.6 billion.
Forward is a health technology company operating membership-based primary care clinics that combine in-person visits with health monitoring technology and AI-assisted diagnostics. It offers a subscription model for proactive, tech-enabled healthcare. The company has operated physical health clinics in the United States.
Healthline is a health information website publishing medically reviewed articles on conditions, nutrition, fitness, and wellness. Founded in 2005, it positions itself as a consumer-facing health media and content brand rather than a product seller. It is one of the most widely visited health information sites online.
Hers is the women's health DTC brand from Hims & Hers Health (NYSE: HIMS), launched in 2018. It offers telehealth consultations and prescription treatments for weight loss (GLP-1), hair loss, skincare, mental health, and sexual health. The brand operates under the combined scale of the Hims & Hers public company, funding aggressive DTC paid media across Meta, YouTube, and TV.
Hims & Hers is a telehealth company offering prescription and over-the-counter treatments for men's and women's health, including hair loss, skincare, sexual health, weight management, and mental health. Founded in 2017 and headquartered in San Francisco, it connects users with licensed providers through an online platform and ships treatments directly to consumers. The brand markets heavily through direct-to-consumer digital advertising, including Meta placements.
Juniper is a Sydney-based DTC women's weight management telehealth brand launched in 2021 under Eucalyptus Health. The platform provides evidence-based weight treatment including medical therapy, dietitian consultations, and unlimited coaching via subscription, operating in Australia, UK, Germany, Japan, and Canada.
Kin Fertility is a Sydney-based DTC women's reproductive health brand founded in 2019 by Nicole Liu, operating under the Eucalyptus Health umbrella. Kin launched Australia's first birth control pill subscription service and has expanded to prenatal vitamins, fertility consultations, and postpartum support via telehealth and DTC. Also searched as Kin.
Lemonaid Health was a San Francisco-based on-demand telehealth platform founded in 2013 by Paul Johnson and Ian Van Every. The platform offered quick, affordable access to prescriptions for everyday conditions — UTIs, birth control, anxiety, ED — at low flat fees without insurance requirements. In November 2021, 23andMe acquired Lemonaid for $400M to build a genetics-informed telehealth service. Also searched as Lemonaid.
Mindset Health is an Australian health tech company founded in 2018 by Melbourne brothers Chris and Alex Naoumidis (YC S19). Its flagship app Nerva delivers gut-directed hypnotherapy for IBS, developed with Dr Simone Peters at Monash University. Clinical trials show 81% of users achieve a clinically significant reduction in IBS symptoms. The company raised a $17.8M Series A and has helped over 300,000 users. Also searched as Mindset.
Nurx is a telehealth company offering online prescriptions and home delivery for birth control, sexual health testing, and related medications. It provides virtual consultations with licensed clinicians and ships treatments directly to patients. The company operates in the digital health and telemedicine space in the United States.
Pharmacy2U is the UK's largest online pharmacy, founded in 1999 in Leeds. The brand fulfils NHS repeat prescriptions by post and offers a private online doctor service for conditions including weight management and sexual health. Its combination of NHS trust signals and private health services gives it a unique dual-positioning in UK digital health advertising.
Pilot is an Australian DTC men's health telehealth brand operated under Eucalyptus Health, launched in 2019 and based in Sydney. The platform provides online clinical consultations and subscription treatment for hair loss, ED, weight management, and PE, and has treated over 100,000 Australian men.
Ro is a New York-based telehealth company founded in 2017 by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Originally launched as Roman for men's health, Ro expanded to women's health (Rory) and now operates as a comprehensive telehealth platform covering weight loss (GLP-1), ED, hair loss, and fertility. Ro operates its own pharmacy, making it one of the few fully vertically integrated telehealth brands.
Thirty Madison is a telehealth company building specialty-focused health brands for chronic conditions such as hair loss, migraine, and gastrointestinal issues, operating platforms including Keeps and Cove. Founded in 2017 and based in New York, it connects patients with clinicians and prescription treatment plans online, advertising direct-to-consumer via digital channels.
Zava (formerly DrEd) is a pan-European regulated online doctor service founded in 2011 by David Meinertz. The platform operates across the UK, Germany, France, and Ireland, offering asynchronous online consultations and prescription delivery for sexual health, contraception, weight management, and skin conditions. CQC registration and regulated pharmacy status underpin its advertising credibility in each market.
Telehealth ads sell access and ease. The pitch is usually a simple path: answer a few questions, speak to a clinician, get a treatment plan delivered. Clear steps make a new kind of service feel safe to try. Ro, Hers and Pilot all show how a focused condition or audience, such as women's health or men's hair loss, makes the offer feel specific. Trust cues matter more than in most categories. Licensed clinicians, medical oversight, ingredient or treatment information and transparent process are repeated in creative. Because of ad platform rules for health products, wording is careful, and strong ads educate rather than promise outcomes. Formats include explainers, patient stories, step-by-step walkthroughs and educational content that answers common questions. Eucalyptus and Juniper show the same approach in weight management and women's health. Mindset Health applies it to app-based gut-directed programs. When researching, pay attention to how each brand names the condition, handles privacy and shows the first step. Those three choices define the ad.
Look at the entry point. Some ads start with a symptom, others with a goal, others with the convenience of the service. Where the ad starts tells you who the brand expects to reach: the person already searching or the person who has not yet acted. Check how clinical trust appears. Credentials, medical review, process descriptions and careful claims all show up differently across Ro, Hers, Pilot and Zava. Compare how much weight each puts on the clinician versus the treatment. Note the tone. Women's health brands like Hers and Juniper use a different voice from men's health names like Pilot, even though the process is similar. Finally, study the call to action. 'Start your visit' or 'take the quiz' reduces friction compared with a vague learn-more button. Save long-running ads from the grid and track how the first step is framed.
Brands here include Ro, Hers, Eucalyptus, Pilot, Juniper and Mindset Health. They offer online care for weight, hair, skin, sexual health, women's health and gut-directed support. Open their ads to compare where each starts, whether with a symptom, a goal or the convenience of the service.
They sell convenience and privacy, show a simple step-by-step process and stress clinical oversight. Wording is careful because health claims are restricted on ad platforms. Check how licensed clinicians and process steps are shown, since credibility is the main hurdle for online care.
They use licensed clinicians, medical review, process transparency and educational content. Review brands like Ro, Hers and Pilot to see how credentials and clarity appear in creative. Look at how each frames the first step, such as a quiz or a visit, and how carefully the claims are worded for ad platforms.
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