Thirty Madison is a premier family of specialized healthcare brands offering personalized, continuous care for chronic conditions like hair loss and migraines.
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See all ads on AdLibrary →Thirty Madison is a telehealth company building specialty-focused health brands for chronic conditions such as hair loss, migraine, and gastrointestinal issues, operating platforms including Keeps and Cove. Founded in 2017 and based in New York, it connects patients with clinicians and prescription treatment plans online, advertising direct-to-consumer via digital channels.
Thirty Madison builds a separate brand for each chronic condition rather than advertising one generic telehealth service. Hair loss, migraine and digestive issues each get their own identity, voice and creative, so every ad speaks directly to a specific patient problem. The messaging pairs a condition-specific hook with a simple online path to a clinician and a prescription plan. Explore their ad creative at AdLibrary.
Condition-led brands such as Keeps and Cove let Thirty Madison run tightly targeted Meta campaigns, with each brand's ads reaching people who already search for that problem. Facebook and Instagram creative typically pairs a relatable symptom or concern with a clear next step: take an online assessment and get connected to a clinician. Separate brands also keep audiences and messages from blurring together.
Copy themes: (1) a specific condition named plainly, such as hair loss or migraine; (2) care from licensed clinicians without a waiting room; (3) a personalised treatment plan delivered to the door; (4) continuing care for a long-term condition rather than a one-off fix. Tone is calm, practical and reassuring, which suits sensitive health topics.
Thirty Madison shows the value of a house-of-brands approach in telehealth: each condition gets focused positioning, so ad messaging stays specific instead of generic. Healthcare advertisers can learn from its plain-language claims and clinician-led framing, while remembering that health ads face tight platform policies. Search intent for each condition complements social, and subscription care supports retention-focused creative.
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