Men with hair loss are often private about it. They want treatment that works, a clear process and no awkward clinic visit. The brands here include Keeps, Pilot, Hims & Hers, Thirty Madison, Man Matters and Mars by GHC. Studying their ads shows how telehealth and wellness brands remove embarrassment, explain medical options in plain language, and turn a sensitive problem into a simple online flow. It also shows the compliance care this category requires.
Many do not discuss hair loss openly, so private online care and plain packaging appeal.
Hair loss often becomes noticeable in the late twenties to forties, which defines the core group.
They are tired of unproven shampoos and look for medical-backed or doctor-reviewed solutions.
Hairline changes affect self-image, so empathetic but non-patronizing tone matters.
Online consultations and delivery fit busy schedules and avoid waiting rooms.
Some also look for help with related issues such as ED or skin, which is why men's health brands bundle categories.
AlphaInfuse offers men's wellness and performance supplements.
Hims & Hers is a telehealth company offering prescription and over-the-counter treatments for men's and women's health, including hair loss, skincare, sexual health, weight management, and mental health. Founded in 2017 and headquartered in San Francisco, it connects users with licensed providers through an online platform and ships treatments directly to consumers. The brand markets heavily through direct-to-consumer digital advertising, including Meta placements.
Keeps is a New York DTC telehealth brand founded in 2018 by Demetri Karagas and Steven Gutentag, providing men with online physician consultations and prescription finasteride and minoxidil for hair loss treatment. It competes directly with Hims with a hair-loss-exclusive focus and science-first messaging.
Man Matters is an Indian men's health and wellness brand offering hair, skin, and nutrition products along with online consultations, part of the Honasa Consumer group. The brand sells direct-to-consumer online and advertises via Meta placements targeting Indian male consumers.
Mars by GHC is an Indian men's wellness brand under Good Health Company offering hair growth, skincare, and nutrition products with doctor-led online consultations. The brand sells direct-to-consumer online and advertises via Meta placements.
Pilot is an Australian DTC men's health telehealth brand operated under Eucalyptus Health, launched in 2019 and based in Sydney. The platform provides online clinical consultations and subscription treatment for hair loss, ED, weight management, and PE, and has treated over 100,000 Australian men.
Simply Revival offers natural wellness products focused on everyday health and revitalization.
Thirty Madison is a telehealth company building specialty-focused health brands for chronic conditions such as hair loss, migraine, and gastrointestinal issues, operating platforms including Keeps and Cove. Founded in 2017 and based in New York, it connects patients with clinicians and prescription treatment plans online, advertising direct-to-consumer via digital channels.
Lead with a calm, direct hook that names the situation without shaming it. Receding hairline, thinning crown and a mirror moment are common entry points. Then move quickly to the solution and the process: answer a few questions, consult a clinician, get treatment delivered. Process clarity is the main persuasion tool. Keeps, Pilot and Hims & Hers present telehealth flows where the visitor sees how simple it is to start. Thirty Madison builds specialty brands for chronic conditions such as hair loss. Man Matters and Mars by GHC speak to Indian men with hair, skin and nutrition products paired with doctor consultations. The same need appears in different markets, but the cultural framing changes. Useful formats include founder or doctor explainers, step-by-step flow demos, customer stories and comparison of treatment types. Prescription advertising is heavily regulated, so claims must be accurate, balanced and match each platform's health-content rules. Avoid promising regrowth for everyone and avoid before-and-after visuals that platforms may restrict.
The category's biggest risk is overpromising. Policies on health and medical ads are strict, and exaggerated claims can get ads rejected and accounts restricted. Stay close to approved language and include the information a viewer needs to make an informed choice. Tone is the second risk. Humor can lower the embarrassment, but mockery drives people away. Study how these brands balance warmth with credibility: a doctor on camera, a plain explanation of how a treatment works, a clear note on who it is not for. When you research ads, compare the funnel. Does the creative send people to a quiz, a consultation or a product page? Check how often they mention discretion, convenience or a physician review. Look at the offers too: starter plans, subscription pricing language and bundle options. Also notice regional differences. Brands in India and Australia frame the same need differently from US telehealth names, and those differences are useful if you plan to expand. Use the patterns as research, never as legal guidance.
Brands in this group include Keeps, Pilot, Hims & Hers, Thirty Madison, Man Matters and Mars by GHC. They offer online consultations and treatments for hair loss, and some also cover related men's health and wellness needs. You can review current examples from these brands in AdLibrary to see which angles they keep running.
They emphasize a simple online process, discretion and clinician involvement. Creative often shows how to get started, with doctor explainers, flow walkthroughs and customer stories, while staying within strict health ad rules. Comparing their active ads side by side in AdLibrary shows which messages and formats they repeat most.
Platforms restrict health and medical claims, and prescription products face additional regulation. Keep claims accurate and balanced, check current platform policies and local law, and avoid guaranteeing results. Browsing live ads in AdLibrary helps you compare hooks, formats and offers before planning your own creative.
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