Men's health brands bring telehealth and consumer marketing together, offering discreet online treatment for hair loss, erectile dysfunction, weight, and more. The brands here include Manual, Pilot, Numan, BlueChew, Eucalyptus, and Man Matters. Their ads must balance approachability, privacy, and strict healthcare advertising rules. Studying them shows how brands reduce stigma, explain a consultation flow, and keep claims compliant in a regulated category.
BlueChew is a men's telehealth brand selling prescription chewable erectile dysfunction medication through a subscription-based online model. It connects customers with licensed physicians for online consultations and ships medication directly, positioning itself as a discreet, convenient alternative to in-person prescriptions.
Eucalyptus is a Sydney-based digital healthcare company founded in 2019 by Tim Doyle, Charlie Gearside, Benny Kleist, and Alexey Mitko. Operating brands Pilot (men's health), Juniper (women's weight), Software (dermatology), and Kin (fertility), it raised $150M+, was ACHS-accredited, and was acquired by US-listed Hims & Hers Health for AUD $1.6 billion.
ForMen is a health and fitness brand focused on men's grooming and wellness products. It sells items positioned around male-specific personal care needs, advertising across Meta placements to reach its target audience.
Man Matters is an Indian men's health and wellness brand offering hair, skin, and nutrition products along with online consultations, part of the Honasa Consumer group. The brand sells direct-to-consumer online and advertises via Meta placements targeting Indian male consumers.
Manual is a UK men's telehealth platform founded in 2019, offering online consultations and treatment delivery for hair loss, ED, and weight management. The brand raised £29M in 2024 and expanded into Brazil, pursuing international scale. Manual competes directly with Numan and Hims for the growing UK and European men's health market.
Mars by GHC is an Indian men's wellness brand under Good Health Company offering hair growth, skincare, and nutrition products with doctor-led online consultations. The brand sells direct-to-consumer online and advertises via Meta placements.
Maximus (maximustribe.com) is a US telehealth brand founded in 2020 by Dr. Cameron Sepah in Santa Monica, CA. It offers at-home testosterone testing, doctor-prescribed TRT, peptide therapy, GLP-1, and ED treatment with a tribe-community framing for men focused on performance optimization.
Numan is a UK men's health telehealth platform founded in 2018 by Sokratis Papafloratos. The brand offers online consultations and prescription delivery for ED, hair loss, and weight management (GLP-1). In 2024, Numan crossed $90M ARR driven by GLP-1 demand and reported its first year of profitability, positioning it as the UK's most commercially successful men's telehealth challenger.
Pilot is an Australian DTC men's health telehealth brand operated under Eucalyptus Health, launched in 2019 and based in Sydney. The platform provides online clinical consultations and subscription treatment for hair loss, ED, weight management, and PE, and has treated over 100,000 Australian men.
Roman is an e-commerce brand selling consumer products online direct-to-consumer, marketed through digital advertising channels. Specific product details are limited, but it operates as a digitally-native retail brand in the general e-commerce space.
Discretion and simplicity are the core hooks. Pilot and Manual speak to men who want discreet online treatment for hair loss and ED. Numan targets UK men looking for online prescriptions across ED, hair loss, and weight loss. BlueChew promotes ED treatment through a subscription. Eucalyptus serves adults seeking online clinics for weight, hair, skin, and women's health, and Man Matters addresses Indian men with hair, skin, and nutrition products plus online consultations. Creative explains the process: answer questions online, speak to a clinician, receive treatment at home. Humor and plain language reduce embarrassment. Ads rarely overpromise, and many include regulatory language. Subscriptions are the common offer, since these treatments are ongoing. Save the ads you find into a swipe file, tag them by angle, hook, and format, and revisit them monthly. Patterns that repeat across several brands are safer bets than a single standout ad, and they point to angles worth testing first.
Study the tone. See how brands talk about sensitive topics without shaming, and which words they avoid. Compare how each one explains the consultation steps, because clarity reduces friction. Note regional differences. UK, Indian, and US brands operate under different rules, so claims and imagery differ. Check the disclaimers and what ad platforms appear to allow. Finally, study landing flows. Some brands lead with a quiz, others with a product page. Long-running ads indicate framing that stays compliant and converts. Use that to design messaging that respects privacy while still giving the viewer a clear next step. Save the ads you find into a swipe file, tag them by angle, hook, and format, and revisit them monthly. Patterns that repeat across several brands are safer bets than a single standout ad, and they point to angles worth testing first.
Collect men's health ads and sort them by condition and tone. Hair loss, ED, weight, and general wellness each carry different sensitivities and rules, so keep them separate in your notes. Then study how Manual, Pilot, and BlueChew describe the process, from questionnaire to clinician to delivery. Write creative that removes friction. Explain each step in plain words, state what happens to personal data, and keep humor respectful. Test a process explainer against a direct benefit message. Check platform healthcare advertising policies and local regulations before launching, since they differ between the US, UK, and India. Plan the subscription flow carefully, because ongoing treatment drives the value of each customer. Review results after a few weeks, keep the hooks that hold attention, and retire the ones that fade, so each round of tests starts from what you have already learned.
The directory includes Manual, Pilot, Numan, BlueChew, Eucalyptus, and Man Matters, covering hair loss, ED, weight loss, skin, and wellness. Search the brand in AdLibrary to see its active and past ads across platforms, then compare the hooks, formats, and offers side by side before planning your own creative tests.
They use plain language, privacy-first messaging, and a clear explanation of the online consultation. Many avoid exaggerated claims and add regulatory wording. Filter by how long an ad has run to spot likely winners, and note the format and opening line, since those usually reveal what the brand has already validated with spend.
Numan is aimed at UK men, and Man Matters at Indian men. Their ads show how local rules and culture change the messaging. Save the examples that stand out into a swipe file and tag them by angle, so you can compare patterns across brands instead of copying a single ad.
Subscriptions are common because treatments are ongoing. BlueChew, for example, offers ED treatment through a subscription model. Remember that ads show messaging, not results, so treat what you see as a source of hypotheses to test rather than proof of what performs for that brand.
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