Health-focused men want to take control of their performance, vitality and wellbeing, often with discretion and convenience. Some train and want simple supplements, others look for hormone optimization, hair loss treatment or confidential online consultations. This directory includes Mando, Marek Health, Numan, Manual, Lifeforce and Hone Health. Their ads show how brands handle a sensitive category through telehealth, clinical credibility and straightforward language. Studying them helps you see how to talk about men's health without awkwardness or overpromising.
They want to improve energy, stamina, vitality and longevity before problems grow.
Topics like ED and hair loss make private, online access a major draw.
Telehealth consultations and home delivery fit busy schedules.
They look for clinical backing, blood testing and clear medical oversight.
Many discover brands through creators and long-form content, then compare options.
Attaboy simplifies wellness for men with straightforward supplements built for active lifestyles.
Bold Care is an Indian men's health and wellness brand offering products related to sexual health, performance, and hair care through online consultations and DTC delivery. It sells primarily through its own website with app-based ordering. Bold Care advertises on Meta placements to drive customer acquisition.
ForMen is a health and fitness brand focused on men's grooming and wellness products. It sells items positioned around male-specific personal care needs, advertising across Meta placements to reach its target audience.
Hone Health is a men's telehealth platform specializing in testosterone replacement therapy, hormone optimization, and longevity care. Founded around 2020, the brand grew by targeting men 30–55 through podcast advertising and Meta performance ads emphasizing energy, performance, and quality of life. Hone competes directly with Marek Health, Ro, and other men's hormone health DTC platforms. Also searched as Hone.
Joymode (tryjoymode.com) was founded in 2022 by Shane Webster and Max Oshman in New York. The brand's flagship product is a powdered sexual performance booster containing clinically dosed L-citrulline, arginine nitrate, ginseng, and vitamin C — formulated to enhance nitric oxide and blood flow. Recommended by urologists and formulated by PhDs, Joymode positions itself as the natural, on-demand alternative to pharmaceutical ED treatments.
Lifeforce was co-founded in 2021 by Tony Robbins, Peter Diamandis, and Dr. Fountain (the medical director) in Los Angeles. The platform combines comprehensive blood testing, personalized supplement protocols, and telehealth-delivered hormone optimization (including HRT and peptides) for performance-focused adults over 35. The celebrity co-founder pedigree drives significant organic and paid media leverage.
Mando is a men's whole-body odor control brand launched in 2022 as the male-targeted spin-off of Lume. Using the same patented Mandelic acid clinical formula as Lume, Mando repackages the whole-body-odor science with masculine branding, packaging, and performance marketing targeting men 25–50 interested in personal performance. The brand runs aggressive DTC paid media closely mirroring Lume's successful playbook.
Manual is a UK men's telehealth platform founded in 2019, offering online consultations and treatment delivery for hair loss, ED, and weight management. The brand raised £29M in 2024 and expanded into Brazil, pursuing international scale. Manual competes directly with Numan and Hims for the growing UK and European men's health market.
Marek Health is a men's hormone optimization and telehealth platform founded in 2019 by Derek Charlebois (known as Derek MPMD — More Plates More Dates), a YouTube creator with over 1M subscribers covering hormones, bloodwork, and performance. The brand converted an organic educational audience into patients, pioneering the creator-to-clinic model in men's health telehealth before the category went mainstream. Also searched as Marek.
Maximus (maximustribe.com) is a US telehealth brand founded in 2020 by Dr. Cameron Sepah in Santa Monica, CA. It offers at-home testosterone testing, doctor-prescribed TRT, peptide therapy, GLP-1, and ED treatment with a tribe-community framing for men focused on performance optimization.
Numan is a UK men's health telehealth platform founded in 2018 by Sokratis Papafloratos. The brand offers online consultations and prescription delivery for ED, hair loss, and weight management (GLP-1). In 2024, Numan crossed $90M ARR driven by GLP-1 demand and reported its first year of profitability, positioning it as the UK's most commercially successful men's telehealth challenger.
Men's health advertising is built around removing friction and embarrassment. Numan and Manual position online consultations and treatment for issues such as hair loss, ED and weight, with discreet delivery as a core promise. Hone Health and Marek Health focus on testosterone and hormone optimization, using clinical language, testing and physician access to build credibility. Lifeforce adds a longevity and personalized protocol angle backed by well-known founders. Mando targets a different need, whole-body odor control, with a clinical formula framing. Creative leans on direct address, simple explainers, founder or expert voices and step-by-step process visuals that show how an online consultation works. Long-form video and creator content play a notable role, especially for hormone and performance topics. Because these products are regulated, ads usually avoid exaggerated promises and include required disclosures. Research how each brand talks about benefits, handles claims and describes the process from sign-up to treatment. Look at offer structure as well: consultations, testing, subscriptions or starter kits. The pattern shows whether a brand is selling a one-off solution or an ongoing relationship with the patient.
Trust and ease are the two drivers. Men considering treatment want to know who is behind the service, what the process looks like and how private it is. Ads that spell out the steps, show credentials and describe delivery remove the unknowns. Use plain, confident language. Avoid shame-based messaging and avoid hype. Direct statements about the problem and the path to a solution feel more respectful than dramatic promises. Brands like Manual and Numan show this tone with matter-of-fact framing. Proof comes from expertise: clinicians, lab testing and founder stories. For performance and longevity topics, educational content builds the case before the ad asks for a sign-up. Mistakes to avoid: implied guarantees, vague medical claims, ignoring compliance rules and cramming multiple treatments into one ad. Pick one concern per creative and make the next step simple. Also segment by life stage and goal, because a man in his late twenties looking at grooming differs from one in his forties focused on hormones.
Mando, Marek Health, Numan, Manual, Lifeforce and Hone Health are in this group. They cover odor control, hormone optimization, telehealth treatment and longevity-oriented protocols for men. Each brand takes a different angle, so comparing their creative side by side shows which hooks, offers and formats fit each part of this audience.
They explain the online consultation process, stress discretion and convenience, and use clinical credibility to build trust. Expect direct language, simple process visuals and careful claims. Compare several brands in AdLibrary to see which hooks, proof and offers repeat across their ads, then adapt the pattern to your own product and audience.
Health and treatment advertising usually faces stricter platform and legal rules, so brands tend to include disclosures and avoid exaggerated promises. Review how Numan and Hone Health word their claims. Compare several brands in AdLibrary to see which hooks, proof and offers repeat across their ads, then adapt the pattern to your own product and audience.
Search these brands in AdLibrary to browse their Facebook, Instagram and TikTok ads, then compare hooks, formats and offers. Filter by platform and sort by how long an ad has been running, since long-running ads often point to hooks and offers a brand keeps funding. Save the best examples to a swipe file for reference.
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