Lifeforce combines blood testing, hormone optimization, and personalized protocols for adults 35+, backed by Tony Robbins and Peter Diamandis's co-founder authority.
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See all ads on AdLibrary →Lifeforce was co-founded in 2021 by Tony Robbins, Peter Diamandis, and Dr. Fountain (the medical director) in Los Angeles. The platform combines comprehensive blood testing, personalized supplement protocols, and telehealth-delivered hormone optimization (including HRT and peptides) for performance-focused adults over 35. The celebrity co-founder pedigree drives significant organic and paid media leverage.
Lifeforce's advertising is inseparable from its co-founders: Tony Robbins and Peter Diamandis are among the world's most recognized names in human performance and exponential technology. Their personal testimonials about Lifeforce protocols carry earned media value and advertising authority that no paid spokesperson can replicate. Ads targeting adults 35+ address the specific experience of declining energy, focus, and physical performance that precision medicine aims to reverse. See Lifeforce creatives at https://adlibrary.com?q=Lifeforce&type=3.
Lifeforce targets high-income professionals, executives, and entrepreneurs aged 35-65 on Facebook and Instagram. Long-form video ads featuring Tony Robbins discussing his personal Lifeforce protocol perform exceptionally well for this audience. The brand also runs blood testing awareness ads that position the initial diagnostic as a gateway purchase to the broader protocol ecosystem.
Core themes: reclaiming the energy and performance of your 30s; the science of hormone optimization; precision medicine over guesswork; and longevity as an active pursuit rather than passive aging. Headlines targeting the 40+ professional: 'At 50, I have more energy than at 35 — here's how' use the co-founder voice authentically.
Lifeforce demonstrates the value of co-founders who are simultaneously the target customer. Tony Robbins is not endorsing a product — he is reporting his personal results as a 60+ high-performance individual. This alignment between founder identity and customer identity produces advertising that feels like a peer recommendation from the most aspirational version of the customer, which is the most persuasive form of testimonial.
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