Longevity seekers are adults who spend on preventive health to extend their healthspan. They pay for biomarker testing, full-body imaging, targeted supplements and personalized protocols. This page gathers brands that sell to them, including Function Health, Prenuvo, InsideTracker, Thorne, Elysium Health and Superpower. Their ads show how premium health brands build credibility with science, founders and testing data. Studying them helps marketers selling wellness, diagnostics or supplements see which proof points and tones earn trust from a higher-income, research-oriented audience.
They act on health before problems appear and see testing and screening as investments.
Many are willing to pay out of pocket for memberships, scans and premium supplements.
They respond to named ingredients, trial references and credible founders or clinicians.
Biomarkers, dashboards and personalized recommendations appeal to their desire to measure.
Some follow longevity influencers and try NAD+, mineral and liposomal products.
They worry about unproven claims and high prices, so evidence and transparency matter.
Beam Minerals is a Prescott-based liquid mineral supplement brand founded in 2019 that offers fulvic (Electrolyze) and humic (Micro-BOOST) mineral complexes derived from ancient plant matter. The brand targets the functional medicine and keto community with cellular hydration and micronutrient absorption positioning. Also searched as Beam.
BioLoop is a US DTC health platform delivering quarterly at-home blood tests, AI-assisted biomarker analysis, and personalized supplement packs that adapt as results change. Targeting longevity-focused individuals and biohackers, it competes with InsideTracker and Function Health on comprehensiveness and AI personalization.
Codeage is a Los Angeles-based longevity supplement brand founded in 2017 that spans multi-collagen, NAD+, vitamins, and cellular health products. The brand runs a dual-channel Amazon and DTC strategy with wide SKU coverage across the aging and performance supplement space.
Cymbiotika was founded in 2018 by Chervin Jafarieh and Chase Brandon in San Diego, California. The brand differentiates on liposomal delivery technology — a pharmaceutical-grade absorption method that wraps nutrients in fat-soluble lipid layers for superior bioavailability versus standard capsules. The clean-ingredients and luxury aesthetic positioning commands premium price points with a loyal high-AOV customer base.
Elysium Health is a New York-based longevity supplement company founded in 2014, best known for Basis, its NAD+ precursor product co-developed with MIT biologist Leonard Guarente. The brand pioneered science-credential marketing in DTC with a Nobel laureate advisory board. Also searched as Elysium.
Ezra is a New York DTC preventive health company offering AI-powered full-body MRI cancer screening as a subscription membership. Founded by Emi Gal in 2018, Ezra differentiates from Prenuvo through its AI radiologist layer that reduces scan interpretation time and cost, enabling a lower price point for cancer-focused screening.
Function Health is a San Francisco DTC company offering annual memberships granting access to 100+ lab biomarkers — far beyond standard annual bloodwork. Co-founded with Dr. Mark Hyman, it targets the longevity and preventive health market at approximately $500/year, growing rapidly through Hyman's large health audience. Also searched as Function.
InsideTracker was founded in 2009 by Gil Blander (MIT/Harvard-affiliated researcher), David Sherris, and Rony Sellam in Cambridge, Massachusetts. The platform analyzes over 40 blood and DNA biomarkers to generate a biological age score and personalized diet, supplement, and lifestyle recommendations. Originally targeting elite athletes, the brand has expanded to longevity-focused consumers.
Life Extension is a US-based dietary supplement and health testing company founded in 1980, selling vitamins, minerals, and specialty formulations aimed at longevity and wellness. It sells direct-to-consumer online and through retail partners, alongside blood testing and health information services. The brand positions itself around science-backed formulations for long-term health optimization.
Lifeforce was co-founded in 2021 by Tony Robbins, Peter Diamandis, and Dr. Fountain (the medical director) in Los Angeles. The platform combines comprehensive blood testing, personalized supplement protocols, and telehealth-delivered hormone optimization (including HRT and peptides) for performance-focused adults over 35. The celebrity co-founder pedigree drives significant organic and paid media leverage.
Prenuvo is a Vancouver-founded DTC preventive health company offering full-body MRI scans at $2,500 as an annual health screen. Celebrity endorsements from Kim Kardashian and Tony Robbins drove viral awareness; the brand operates clinics across North America targeting high-income longevity-focused consumers.
Superpower is a San Francisco-based health platform founded in 2022 that offers 100+ biomarker blood tests annually for $199, combined with AI-driven health coaching. The platform raised $30M in Series A funding and positions as the accessible alternative to more expensive longevity testing services.
Thorne was founded in 1984 by Al Czap in Summerville, South Carolina. Originally a practitioner-only supplement brand known for exceptional clinical-grade formulations and NSF Certified for Sport credentials, Thorne pivoted to consumer DTC in the 2010s, launching a health testing and personalized supplement platform. Professional sports league partnerships (NBA, MLB, PGA) give the brand unparalleled athlete credibility.
Tru Niagen is the consumer supplement brand of ChromaDex, built around patented nicotinamide riboside (NIAGEN) — the most clinically studied NR ingredient. Founded in 2015 and sold DTC, on Amazon, and through retail, the brand uses its clinical trial portfolio as a performance marketing engine. Also searched as Tru.
Earn credibility before asking for a purchase. This audience scrutinizes claims, so ads should name ingredients, methods and credentials plainly. Clinician founders, researchers and cited studies carry more weight than lifestyle fluff. Show the data. Testing brands do well when they display what a result looks like, such as a biomarker dashboard or report, so the buyer imagines the personalized insight. Supplement brands should explain the mechanism and the evidence behind the ingredient without overpromising. Stay honest. Avoid claims about curing disease or reversing aging, and keep language measured. Overreach damages trust with buyers who research thoroughly. Use longer-form content. Explainer video, founder talks and educational articles suit a considered purchase, and a clear membership or subscription structure helps justify recurring spend.
The sample brands fall into clear lanes. Function Health, Superpower, InsideTracker and Lifeforce sell biomarker testing and personalized guidance. Prenuvo and Ezra offer whole-body imaging as preventive screening, and Prenuvo leaned on celebrity awareness. Elysium Health and Tru Niagen build on NAD+ precursor science and clinical credibility. Thorne leans on practitioner-grade and NSF Certified for Sport credentials. Life Extension, Codeage, Cymbiotika and Beam Minerals sell supplements across collagen, liposomal and mineral categories, and Bioloop pairs at-home testing with tailored supplement packs. When researching their ads, compare how each handles proof: founders, studies, certifications or data. Note price framing, membership structure and the language used to stay credible. Review how each ad frames price, since memberships and imaging are large purchases and buyers want the value laid out clearly before they commit.
Function Health, Prenuvo, Ezra, InsideTracker, Superpower, Thorne, Elysium Health and Tru Niagen are examples. They offer testing, imaging and supplements aimed at healthy aging. Their ads usually lean on credentials, data previews and measured language, so compare how each brand proves value without promising too much.
They use clinician founders, named ingredients, certifications and visible data such as biomarker reports. Measured language and transparent methods matter. Explainers, founder conversations and sample reports let research-minded buyers understand the offer before they commit to a membership. Compare these ads over time to see which promises each brand keeps running and which angles it quietly retires.
Educational video, founder-led explainers and data previews work well, since buyers research before committing to memberships or premium products. Ads that show real evidence, a clear method and transparent pricing tend to hold attention better than bold promises about reversing aging.
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