Health-conscious adults, typically 25 to 54, want simple daily habits that support energy, gut health, and general wellness. They are time-poor, label-aware, and open to products that fit a routine. This page covers brands that target them, from Fitbit and Moon Juice to Poppi, Cure Hydration, RXBAR, and Four Sigmatic. Drinks, bars, supplements, and trackers all compete for the same attention. Studying their ads shows how brands turn a wellness benefit into something a busy shopper can picture adding to their day.
Wants wellness steps that slot into an existing day, like a morning drink, a snack, or a tracker on the wrist.
Checks what is in a product and prefers transparent, recognizable ingredients over vague claims.
Common goals include steadier energy, better digestion, and hydration, often tied to swapping a less healthy habit.
Interested in adaptogens, probiotics, electrolytes, and collagen when the benefit is explained plainly.
Trusts founders with credible stories, podcasts, creators, and reviews from people like themselves.
Has seen overblown wellness promises, so clear, modest claims and honest sourcing build confidence.
Airofit is a Copenhagen-based DTC brand making the world's first smart Bluetooth respiratory trainer — a mouthpiece device with adjustable breathing resistance connected to an app that prescribes progressive lung training workouts. Founded in 2016, it targets athletes, freedivers, musicians, and respiratory health patients globally.
AliveCor makes KardiaMobile, the first FDA-cleared personal ECG monitor that clips onto a smartphone and delivers a medical-grade heart rhythm reading in 30 seconds. Founded in 2010 in Mountain View by cardiologist David Albert, it detects AFib and other arrhythmias without a prescription or doctor visit.
Ananta Hemp Works is an Indian health and wellness brand offering hemp-based food products, including hemp seeds, protein, and oils. It markets itself on nutritional and sustainability benefits of hemp, selling direct-to-consumer online and advertising across Meta placements.
ARMRA is a bovine colostrum supplement brand founded by Dr. Sarah Rahal, a pediatric neurologist and former Assistant Professor at the Icahn School of Medicine at Mount Sinai. Dr. Rahal launched ARMRA around 2020, with the brand gaining serious traction after seed funding in 2021. ARMRA's colostrum products focus on the immune barrier — the protective lining of the gut, lungs, and mucous membranes — using the argument that bovine colostrum's bioactive compounds can 'revive' this barrier in adults subjected to modern environmental stressors. ARMRA went massively viral on TikTok in 2023-24, where Dr. Rahal's medical credentials and the brand's scientific positioning created outsized trust relative to typical supplement brands. Annual revenue approached $150M by early 2024, a remarkable achievement for a single-ingredient-category supplement. The brand runs heavy paid media across Meta, TikTok, and Google post-virality, using Dr. Rahal as the primary spokesperson in both organic and paid content. Also searched as Armra.
Arrowhead Mills is a long-running natural foods brand producing organic flours, grains, cereals, and baking mixes. Founded in Texas in the 1960s, the company has been a fixture of the natural and organic grocery category for decades. Its products are sold through natural food retailers and mainstream grocery chains, advertising across Meta placements.
Art of Tea is a food-beverage brand selling organic loose-leaf teas and tea blends, including black, green, herbal, and specialty flavored varieties. Based in California, the brand sells through its own e-commerce site and wholesale to cafes and retailers. It advertises across Meta placements.
Aura Bora is a San Francisco sparkling water brand founded in 2020 by husband-and-wife team Paul and Maddie Voge. It uses herb, flower, and fruit infusions (not artificial flavors) with distinctive illustrated can art. After a Shark Tank appearance in Season 12, it expanded to Whole Foods, Target, and Amazon. Also searched as Aura.
Auric is an Indian wellness brand selling Ayurveda-based supplements and nutrition products, including juices and health drinks. The brand sells direct-to-consumer online in India, advertising across Meta placements.
BOS (Rooibos spelled backwards) was founded in Cape Town in 2010 by Grant Rushmere, crafting organic rooibos-based iced tea for health-conscious consumers globally. The brand carries organic and fair-trade certifications and exports to over 20 countries. Also searched as BOS.
Bambu Earth is a Havelock, North Carolina-based natural skincare DTC brand founded in 2009 by Amber Hawthorne. The brand offers minimal-ingredient, plant-powered formulations bottled close to source, with a mission to help one million people find their healthiest skin. Products are sold primarily through bambuearth.com and Amazon. Also searched as Bambu.
Beam is a wellness brand best known for CBD-infused sleep and relaxation products, including its Dream powder blend. It positions itself around sleep, stress, and recovery support sold direct-to-consumer. The brand markets primarily through its own online store and digital advertising.
Beam Organics is a CBD and functional wellness supplement brand founded in 2019 by Matt Lombardi (former professional hockey player with the New Jersey Devils and Pittsburgh Penguins organizations) and Kevin Moran (former professional baseball player in the Chicago White Sox organization). The company is based in Massachusetts and built its initial product range around full-spectrum CBD products designed for athlete recovery. Beam's breakthrough product, Dream, is a hot-cocoa-style sleep powder combining reishi mushroom, magnesium, L-theanine, melatonin, and apigenin — each ingredient targeting a different part of the sleep cycle. Dream went viral on TikTok in 2022-23, becoming one of the most-discussed sleep supplements on the platform and creating the premium sleep powder category. The brand attracted athlete investors Danica Patrick and Baker Mayfield, along with a Series A ($5M) and Series B ($10.57M) from institutional investors. A Founders Blend variant of Dream is sold DTC. Also searched as Beam.
Beddit made a thin sensor strip placed under the mattress to track sleep, heart rate, and breathing without any wearable. The Helsinki-based startup built DTC traction before Apple acquired it in 2017. The Beddit 3.5 was subsequently sold in Apple Stores before Apple wound down the hardware line.
BiOptimizers is a Vancouver-based supplement brand founded by Wade Lightheart and Matt Gallant, built entirely through direct response marketing — podcast sponsorships, VSL funnels, and a robust affiliate program. Magnesium Breakthrough is their flagship product and one of the most-advertised supplements in the podcast ecosystem.
Blackmores was founded in 1932 by Maurice Blackmore in Sydney and is Australia's most recognised vitamins and supplements brand. Acquired by Japan's Kirin Holdings in 2023, Blackmores sells across pharmacy, supermarket, and DTC channels, with significant export volume to Asia. The brand's DTC channel has been reinvested with personalised quiz-funnel experiences to compete with DTC-native entrants.
BlendJet makes portable, USB-rechargeable blenders designed for smoothies, shakes and protein drinks on the go. The brand sells its BlendJet range direct-to-consumer online and through retail partners, targeting busy, health-conscious consumers who want blending at the gym, office or while travelling.
Bona Vita is a Swedish supplement and wellness brand founded around 2017 in Stockholm, focusing on Nordic plant-based and adaptogen formulations. The brand operates a DTC subscription model targeting health-conscious Swedes and Northern Europeans, building a community around Scandinavian wellness culture and Nordic ingredient provenance. Also searched as Bona.
Brave Robot is the consumer ice cream brand born from Perfect Day's precision fermentation technology, producing animal-free whey protein identical to conventional dairy. Launched in 2020, it brought guilt-free, cow-free ice cream to Whole Foods and Target shelves, pioneering the precision fermentation food category. Also searched as Brave.
Brew Dr. Kombucha is a food-beverage brand selling bottled kombucha in a variety of flavors, brewed using organic teas and herbs. Based in Oregon, the brand distributes through grocery and natural food retailers across the U.S. It advertises across Meta placements.
Bubbies is a food-beverage brand selling traditionally fermented pickles and sauerkraut made without vinegar, positioned as a natural, probiotic-rich product. Products are distributed through U.S. grocery and natural food retailers. The brand advertises across Meta placements.
Buoy Health (now operating as justaddbuoy.com) is a San Diego-based electrolyte drops brand founded in 2017. Its unflavored drops can be added to any beverage, delivering electrolytes and 87+ trace minerals without altering taste. After a Shark Tank appearance and $3.7M raised (investor: Chris Paul), it distributes DTC and on Amazon. Also searched as Buoy.
Chickapea is a food brand producing pasta made from chickpeas and lentils as a higher-protein, gluten-free alternative to traditional wheat pasta. The Canadian company sells its products through grocery retailers and online in the US and Canada. It positions itself around clean-label, minimally processed ingredients, advertising across Meta placements.
Chobani was founded in 2005 in Norwich, NY by Kurdish immigrant and refugee Hamdi Ulukaya, who bought a defunct Kraft yogurt plant for $700,000. The brand grew to overtake Yoplait as the US's top-selling yogurt brand and reportedly reached $1.5B+ in revenue. Ulukaya's values-led leadership and refugee support work are central to the brand's identity.
Cleveland Kitchen is a family-owned fermented food brand making raw sauerkraut, kimchi, and pickles. Founded by four brothers in 2014, the brand gained national momentum after a Shark Tank appearance and became one of the fastest-growing fermented food brands through Costco road show sampling and Whole Foods placement. Also searched as Cleveland.
Comvita is a New Zealand natural health and Manuka honey company founded in 1974 by Claude Stratford and Alan Bougen in Paengaroa, Bay of Plenty. It is the world's leading Manuka honey brand, built on rigorous UMF certification, global DTC and health-retail distribution, and a science-backed wellness positioning.
Cosmix is a Bengaluru-based adaptogen and functional superfood brand founded in December 2019 by Vibha Harish and Soorya Jagadish. Vibha, an industrial engineer who studied herbalism to manage her PCOS, built Cosmix around science-backed adaptogenic blends for stress, sleep, and hormonal balance. The brand was acquired by Marico in February 2026 for approximately $24.9 million.
Culture Pop Soda is a Boston-based probiotic soda founded in 2020 by Tom First, co-founder of Nantucket Nectars. Each can contains 1B CFU probiotics and is made with organic ingredients and chef-inspired flavors. The brand has raised $21M and distributes through Whole Foods, Target, and Amazon. Also searched as Culture.
Curaprox is a Swiss oral care brand founded in 1972 by Hans-Beat Häfliger in Kriens, Lucerne. The brand disrupted the dental category with ultra-fine CUREN bristle technology and strikingly colourful packaging. Sold DTC, through pharmacies and dental professionals globally.
Cure Hydration is a New York-based electrolyte powder brand founded in 2019 by Lauren Picasso (ex-Jet.com, Harvard MBA). Its coconut water-based formula follows WHO Oral Rehydration Solution science and targets women athletes and wellness consumers. Available at Target, Whole Foods, and Amazon alongside DTC. Also searched as Cure.
Cureveda is an Indian wellness brand selling Ayurveda-inspired supplements and nutrition products aimed at general health and immunity. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Daily Harvest was founded in 2015 by Rachel Drori to deliver frozen, ready-to-blend plant-based meals and smoothies. The brand raised $250M and attracted celebrity investors including Serena Williams and Gwyneth Paltrow. In 2022, a food safety recall involving their French Lentil + Leek Crumbles caused significant brand damage and became a widely discussed DTC crisis case study. Also searched as Daily.
Daring Foods is a plant-based chicken brand founded in 2018 by Ross Mackay and Eliott Kessas, originally in the UK and expanded to the US. The brand makes whole-cut plant-based chicken pieces designed for cooking rather than processed-style nuggets. With Serena Williams among its investors and distribution at Whole Foods and Kroger, Daring targets health-conscious and flexitarian consumers. Also searched as Daring.
Dash Water was founded in 2017 by farming-background entrepreneurs Alex Wright and Jack Scott. The brand makes naturally flavoured sparkling water using surplus wonky fruit — rejected by supermarkets for cosmetic imperfections — with no sugar, sweeteners or calories. The brand has become one of the UK's fastest-growing beverages, listing in major retailers including Waitrose and Ocado. Also searched as Dash.
De Soi is an LA-based non-alcoholic sparkling aperitif co-founded in 2022 by Katy Perry and winemaker Morgan McLachlan. Each can contains adaptogens (ashwagandha, L-theanine, lion's mane) and natural botanicals, positioned as a sophisticated wine alternative for the sober-curious. The Katy Perry co-founder story drove significant launch press coverage.
Dilling is a Danish direct-to-consumer brand specializing in merino wool underwear, base layers, and everyday basics. Founded in Aarhus, the brand sells exclusively online across Northern Europe, leveraging strong performance marketing and a subscription model to build loyalty among customers seeking natural-fiber comfort.
Dragon Superfoods is a brand selling organic superfood products such as dried fruits, seeds, and powders through retail and online channels. It positions itself within the health-oriented food category, targeting consumers seeking natural, nutrient-dense ingredients.
DripDrop is an Oakland-based electrolyte brand founded in 2008 by Dr. Eduardo Dolhun, a physician who developed the formula after witnessing cholera outbreaks in Guatemala. The ORS-grade sachets are used by the US military, FEMA, and hospitals. The brand pivoted to consumer DTC with strong subscription retention while maintaining its clinical credibility story.
EZ Bombs is a handcrafted Latin seasoning brand founded in 2022 by Tina Castaneda and her family in Victorville, California. The brand makes pre-portioned seasoning 'bombs' — dissolvable flavor packets for traditional Latin dishes, most notably birria — designed to make complex traditional cooking accessible to home cooks. EZ Bombs' breakout came from a single TikTok video in November 2023 that went viral, launching the brand into TikTok Shop's live shopping ecosystem. By 2024, EZ Bombs was the #1 selling food product on TikTok Shop, ran a 30x ROAS in its first 90 days of TikTok Shop ads, and expanded to 600+ Walmart stores, Target, and Albertsons. The brand is a defining case study of the TikTok Shop-to-retail pipeline that emerged in 2023–24, where organic platform virality created retail demand that major chains recognized and moved to capture.
Eclipse Foods is a food-beverage brand selling plant-based dairy alternatives, including non-dairy ice cream and creamer products designed to replicate the taste and texture of traditional dairy. The brand targets consumers seeking vegan and allergen-friendly options and sells through retail and foodservice channels. It advertises across Meta placements.
Eden Health Foods is an Australian-owned organic superfood brand founded by Steven Prahin. The brand focuses on certified organic and wildcrafted ingredients—spirulina, greens powders, protein, and natural vitamin C—sourced to the highest available quality standard. A minimum of 10% of profits is donated to charitable organisations. Products are sold DTC at edenhealthfoods.com.au and through health food stores and retailers including iHerb. Also searched as Eden Health.
Egmont Honey is a family-owned New Zealand Manuka honey brand founded in 2008 by James and Toby Annabell, grown from a single gifted beehive to over 4,000 hives in South Taranaki native bush. The brand exports to more than 20 countries, with particular strength in Asian and European markets. Also searched as Egmont.
Elmhurst 1925 is a food-beverage brand selling plant-based milk alternatives made from nuts, oats, and other plant sources using a milking process designed to preserve nutrition. Based in New York with roots dating to a 1925 dairy, the brand is distributed through U.S. grocery retailers. It advertises across Meta placements.
Epigamia is a Mumbai-based premium dairy brand founded in 2015 that introduced authentic Greek yoghurt to India. Backed by Deepika Padukone as an investor and brand ambassador, it expanded into smoothies and plant-based alternatives, establishing the chilled premium dairy segment through modern trade and DTC channels.
Eu Yan Sang is a historic traditional Chinese medicine and herbal wellness brand founded in 1879. Operating across Hong Kong, Singapore, and Malaysia, it bridges centuries of TCM heritage with modern DTC e-commerce, marketing bird's nest, ginseng, and herbal supplements to health-conscious Asian consumers.
Evolution Fresh is a food-beverage brand selling cold-pressed juices and smoothies made from fruits and vegetables. Owned by Starbucks, the brand is distributed through grocery retailers and Starbucks locations in the U.S. It advertises across Meta placements.
Ezra is a New York DTC preventive health company offering AI-powered full-body MRI cancer screening as a subscription membership. Founded by Emi Gal in 2018, Ezra differentiates from Prenuvo through its AI radiologist layer that reduces scan interpretation time and cost, enabling a lower price point for cancer-focused screening.
Fable Food Co is an Australian plant-based meat brand founded on the Sunshine Coast in 2019 by Michael Fox, Jim Fuller, and Chris McLoghlin. Using shiitake mushrooms as a base, Fable makes braised-beef-style products that are GMO-free and preservative-free, and has been endorsed by Michelin-starred chef Heston Blumenthal. Also searched as Fable.
Founded in 2010, Faithful to Nature operates South Africa's largest online store for certified organic, natural, and sustainable products — spanning beauty, food, supplements, and household goods. The brand champions green living with rigorous product vetting standards. Also searched as Faithful.
Farmhouse Culture is a food-beverage brand selling fermented foods and probiotic beverages, including sauerkraut, kimchi, and gut shots, made using traditional fermentation. Products are distributed through U.S. grocery and natural food retailers. The brand advertises across Meta placements.
Fitbit (fitbit.com) is a US fitness tracker brand founded in 2007 by James Park and Eric Friedman in San Francisco, CA. It defined the consumer wearable category before being acquired by Google for $2.1B in 2021, now integrated with Google Health and the Pixel Watch ecosystem.
Flowly is an LA-based NIH-backed platform using VR and heart rate variability biofeedback to treat chronic pain and anxiety. Founded by Celine Tien, it transforms HRV training from an abstract metric into a visceral experience where the virtual environment responds to the user's nervous state.
Four Sigmatic is a Finnish-American functional beverage brand that popularized mushroom coffee in the US, adding adaptogenic mushrooms (Lion's Mane, Chaga, Reishi) to coffee and elixirs. Heavy podcast advertising, especially Joe Rogan, drove category creation and DTC scale. Also searched as Four.
Free Soul is a supplement and wellness brand founded by fitness influencer Sarah's Day, known for protein powders and health products marketed to a fitness-focused audience. It positions itself as a lifestyle wellness brand sold direct-to-consumer online. The brand relies heavily on social media and influencer marketing.
GNC India is the Indian operation of the US-founded GNC nutrition retail brand, selling vitamins, supplements, and sports nutrition products. It operates through retail stores and e-commerce across India, advertising across Meta placements.
Ghia is a New York-based non-alcoholic aperitif founded in 2020 by Melanie Masarin (former Glossier). It uses a Mediterranean botanical formula — gentian, yuzu, rosemary — and a minimalist can design that earned it Vogue, WSJ, and New York Times coverage at launch. Available DTC, at Whole Foods, Erewhon, and Total Wine.
Giffarine is Thailand's largest direct sales company, founded in 1996, offering over 300 products across health supplements, beauty, and household categories. The brand operates through a nationwide multi-level marketing distributor network and has expanded into digital and e-commerce channels while maintaining its core direct-selling structure.
GoMacro was founded in 2004 by Amelia Kirchoff after her cancer diagnosis led her to adopt a macrobiotic whole-food diet. The bars she created — certified organic, vegan, non-GMO — became a family business and grew into a nationally distributed brand with a loyal mission-driven customer base.
Golde was founded in 2017 in Brooklyn by Trinity Mouzon Wofford and Issey Kobori. Trinity became the youngest woman to launch a product at Whole Foods at the time. The brand makes turmeric lattes and superfood blend powders and received Oprah's Favorite Things recognition and a major Target partnership.
Goli Nutrition makes sugar-free, vitamin-packed wellness gummies, famous for its Apple Cider Vinegar gummies.
GoodPop was founded in 2009 in Austin, TX by Daniel Goetz. The brand makes organic clean-label popsicles and frozen bars with real fruit juice and no artificial sweeteners. GoodPop became one of the top-selling better-for-you frozen bar brands at Target and Whole Foods nationally.
Gr8nola is a food and beverage brand selling granola products, positioned within the better-for-you breakfast and snack category. The brand sells through grocery and online retail channels. It advertises across Meta placements as part of its direct marketing.
Grillo's Pickles is a Massachusetts-founded company known for small-batch, refrigerated kosher dill pickles made without preservatives, sold nationally in grocery stores and online. The brand grew from a Boston food-cart concept into a widely distributed specialty pickle line. It advertises across Meta placements as part of its consumer packaged goods marketing.
Grød (Danish for 'porridge') opened its first bar on Jægersborggade in Copenhagen's Nørrebro district on September 24, 2011, founded by Lasse Andersen. What began as a single-product concept — honest oat porridge — grew into a small chain of Copenhagen locations, a bestselling cookbook, and a DTC product line stocked in convenience and grocery outlets across Denmark. Grød proved that a humble bowl of oats, told with craft and cultural conviction, could anchor a scalable food brand. The brand's identity is inseparable from Nordic grain heritage, seasonal ingredients, and a stripped-back visual language that signals quality without pretension.
Guayaki Yerba Mate is a California-based brand co-founded in 1996 at Cal Poly by Alex Pryor and David Karr. As the first to bring canned yerba mate to US scale, it created the category via natural food retail and music festival sponsorships. A founding B Corp with an Indigenous-partnership sourcing model, it rebranded as Yerba Madre in April 2025. Also searched as Guayaki.
Harmless Harvest was founded in 2009 by Douglas Riboud and Justin Guilbert. The brand produces raw organic coconut water that naturally turns pink due to antioxidant content. It is fair-trade certified and sources from Thailand. Danone acquired the brand in 2021. It is the premium leader in the coconut water segment. Also searched as Harmless.
Health-Ade Kombucha started at the Brentwood Farmers Market in Los Angeles and grew into one of the top kombucha brands nationally. Founded by Daina Trout, Justin Trout, and Vanessa Dew in 2012, the brand scaled on glass bottle premium positioning and small-batch storytelling before being acquired by Juneshine Group. Also searched as Health-Ade.
Heaps Normal is an Australian food and beverage brand producing non-alcoholic craft beer, founded in 2020 and positioned within the growing low- and no-alcohol beverage category. The brand sells through retail and online channels and advertises via Meta placements targeting the sober-curious market.
Hemp Horizons is a health and wellness brand selling hemp-derived products such as seeds, oils, and nutritional supplements. It positions itself around plant-based, sustainable nutrition, marketing directly to consumers through digital channels including Meta placements.
Hop Wtr is an LA-based hop-infused sparkling water brand co-founded in 2020 by Jordan Bass and Nick Taranto (co-founder of meal-kit brand Plated). Each can contains hops, adaptogens, and nootropics with zero alcohol and zero sugar. After a Shark Tank appearance and investment from Btomorrow Ventures (BAT), it distributes at Whole Foods, Target, and Amazon. Also searched as Hop.
Horlicks is one of India's most trusted nutrition drink brands, originally founded in 1873. Acquired by GSK and then HUL (Hindustan Unilever), it holds dominant market share in the malted health drink category across India, Sri Lanka, and Bangladesh — sold through modern trade, pharmacy, and increasingly digital channels. Also searched as Horlicks.
Hu Kitchen was founded in 2012 in New York with a restaurant that embodied a 'back to human' eating philosophy — paleo, no refined sugar, no additives. The Hu chocolate bars became their breakout retail product, mainstreaming clean-ingredient chocolate at Whole Foods. Mondelez acquired Hu in 2021, betting that the premium clean chocolate segment would continue growing. Also searched as Hu.
Humm Kombucha was founded by Michelle and Jamie Mitchell in Bend, Oregon in 2009. The brand differentiated through accessible low-sugar kombucha at mainstream price points, becoming the first kombucha brand to achieve Costco placement at scale. Humm's women-founded story and Pacific Northwest craft roots anchor its brand identity. Also searched as Humm.
India Hemp Co is a health and fitness brand selling hemp-derived food and nutrition products, such as hemp seeds and hemp oil. It positions itself around plant-based, functional nutrition and sells direct-to-consumer online, advertising across Meta placements.
India Hemp Organics is an Indian health and wellness brand selling hemp seeds, hemp oil, and related nutritional products. It focuses on organic, plant-based nutrition and sells primarily through direct-to-consumer online channels, advertising across Meta placements.
JSHealth Vitamins was launched in 2018 by clinical nutritionist and wellness influencer Jessica Sepel and her husband Dean Sepel in Sydney. The brand converted Jessica's large digital following into a supplement business now valued at approximately $600 million and stocked in over 1,800 Australian retail outlets and 1,000+ UK stores. DTC subscription is a core revenue pillar. Also searched as JSHealth.
Jake (jakefood.com) is a Dutch complete-nutrition DTC brand founded in 2014 in Groningen. Its 100% vegan shakes, bars and pasta are engineered to meet every EU-standard daily nutrient requirement. The brand ships to over 50 countries and has built a strong subscriber base in the DACH region via performance marketing. Also searched as Jake.
Ka'Chava is a DTC meal-replacement shake brand selling plant-based superfood blends marketed as an all-in-one nutrition product. It sells primarily through a subscription model on its own website, positioning around whole-food ingredients and convenience for busy consumers. The brand advertises extensively across Meta placements.
Kapiva is a Mumbai-based modern Ayurveda brand founded in 2016 by Ameve Sharma (a third-generation Baidyanath family entrepreneur) and Shrey Badhani. The brand modernises traditional Ayurvedic formulations into accessible product formats — cold-pressed juices, herbal ghee, supplements — targeting urban Indians seeking evidence-backed traditional wellness.
KeVita is a food-beverage brand selling probiotic sparkling drinks, including kombucha and water kefir beverages, positioned as functional gut-health products. Owned by PepsiCo, the brand is distributed widely through U.S. grocery and natural food retailers. It advertises across Meta placements.
Keimling is a German health food brand selling organic superfoods, sprouting seeds, and wellness products through direct-to-consumer online retail. It positions itself around raw-food and vegan nutrition, targeting health-conscious consumers across Germany and Europe.
Kettle & Fire was founded in 2015 by brothers Justin and Nick Mares to sell high-quality grass-fed bone broth in shelf-stable packaging. The brand became one of the most-studied examples of DTC food growth, building a multi-million dollar Facebook advertising operation and proving that educational content ads could drive food product sales at scale. Also searched as Kettle.
Keyto is a food and beverage brand focused on ketogenic-diet products, including snacks and nutrition tools aimed at consumers following low-carb eating plans. The company markets its offerings as support for weight management and metabolic health goals. It sells primarily through direct-to-consumer channels, advertising across Meta placements.
Khaolaor (khaolaor.com) is a Bangkok-based Thai traditional medicine brand with roots dating to 1979. The brand modernised ancient Thai herbal formulations into contemporary retail formats — capsules, balms, and teas — making traditional medicine accessible to modern consumers through pharmacies, Watsons, Boots, and its DTC website.
Kin Euphorics is a New York-based nootropic and adaptogen NA drink brand co-founded in 2018 by Jen Batchelor with supermodel Bella Hadid as investor and creative collaborator. Designed for social occasions — bars, parties, dinner — as an alcohol alternative. Available at DTC, Whole Foods, and Erewhon. Also searched as Kin.
KIND Snacks was founded in 2004 by Daniel Lubetzky with a mission to create bars using whole, visible ingredients and to promote kindness in the world. The brand defined the premium nut bar category, navigated an FDA labeling challenge in 2015, and was acquired by Mars in 2020 in a deal valuing the company at over $5B. Also searched as Kind.
Klarfit is a Berlin-based DTC home fitness equipment brand founded in 2005 under the Berlin Brands Group (BBG). The brand offers a wide range of affordable premium home gym equipment — treadmills, rowing machines, weight benches — distributed through Amazon and its own DTC site across Europe. Also searched as Klarfit.
KIKI Health is a London-based premium wellness brand founded in 1999, offering plant-based superfoods, supplements, and beauty products manufactured in the UK to MHRA and GMP standards. The brand has expanded into the UAE market with Dubai and Abu Dhabi delivery, positioning itself as a clean-label alternative for health-conscious consumers. Also searched as Kìkì.
Larabar was founded by Lara Merriken around 2000 after she created fruit-and-nut bars while hiking in Colorado. The brand's radical minimalism — as few as two ingredients — became the defining standard for clean-label snacking. General Mills acquired Larabar in 2008, and the brand remains one of the most recognizable names in natural food retail.
Lemon Perfect was founded in 2017 in Atlanta by former basketball coach Yanni Hufnagel. The brand makes zero-sugar cold-pressed lemon water. Beyoncé became an investor in 2021, generating global press coverage. The brand expanded to Whole Foods and Target and raised $31M in a Series A. Also searched as Lemon.
LesserEvil was founded in 2007 and repositioned under Charles Coristine into a premium organic snack brand with a playfully self-aware identity. The brand became the Whole Foods category leader in better-for-you popcorn and expanded into grain-free puffs, leveraging its cheeky 'choose the lesser evil' positioning to drive strong brand loyalty. Also searched as Lesser.
Levels is a health technology company offering continuous glucose monitor-based metabolic health tracking through a companion app. It sells subscription programs direct-to-consumer online, positioning itself within the digital health and biohacking category focused on metabolic fitness.
Life Extension is a US-based dietary supplement and health testing company founded in 1980, selling vitamins, minerals, and specialty formulations aimed at longevity and wellness. It sells direct-to-consumer online and through retail partners, alongside blood testing and health information services. The brand positions itself around science-backed formulations for long-term health optimization.
Lily's Sweets was founded in 2010 in Boulder by Cynthia Tice to create chocolate sweetened with stevia for diabetics and low-carb dieters. The brand became the category anchor for no-sugar-added chocolate in natural retail. Hershey acquired Lily's for $425M in 2021, recognizing that low-sugar confectionery had moved from niche to mainstream. Also searched as Lily's.
Lumi Juice was founded in 2013 in Charlottesville, VA by Hillary Lewis (née Murray) while she was completing her MBA at UVA. The brand makes USDA certified organic cold-pressed juices using high-pressure processing and was one of the first organic juice brands to build a fully integrated manufacturing facility.
Magic Mind is an LA-based 2oz productivity shot brand founded in 2018 by James Beshara (ex-Tilt, YC-backed). Each shot contains 12 active ingredients including ashwagandha, lion's mane, matcha, and turmeric targeting sustained focus and reduced cortisol. The brand scaled through podcast advertising on entrepreneurship and productivity shows, with a subscription-first DTC model. Also searched as Magic.
MaryRuth Organics is a vegan liquid vitamin and supplement brand founded in 2014 by MaryRuth Ghiyam, who built the company from scratch while managing personal financial hardship after her father's death. The brand's 130+ SKU range covers liquid vitamins for infants, toddlers, children, and adults — all vegan, non-GMO, and gluten-free — sold primarily DTC and on Amazon. MaryRuth's is notable for its explosive TikTok Shop performance in 2024-25: the brand experienced 220% year-over-year growth with 58% of views linked to TikTok Shop content, participating in TikTok Super Brand Day in January 2025. The brand has grown to over $100M in annual revenue, entirely bootstrapped with no outside investment. Target, Whole Foods, and Amazon round out the retail presence. MaryRuth Organics became the canonical case study of a legacy DTC supplement brand successfully reinventing its growth engine through social commerce.
MitoQ was developed by biochemist Robin Smith and mitochondrial specialist Michael Murphy at the University of Otago, New Zealand, in the late 1990s. The commercial brand launched around 2009 from Auckland. MitoQ's proprietary CoQ10 molecule carries a positive charge that is drawn into the negatively charged mitochondria—achieving up to 1,000x the concentration of standard CoQ10 supplements. Sold globally DTC with a strong subscription base.
Mojo Drinks is a British kombucha brand centred on live cultures, gut health, and functional ingredients. Founded around 2015, the brand built its early audience through DTC e-commerce before expanding into UK grocery retail. Its advertising leans heavily on gut microbiome science, low-sugar credentials, and the functional-beverage trend. Also searched as Mojo.
Monday Distillery is a food and beverage brand producing non-alcoholic spirits designed as alternatives to traditional gin and other liquors. The Australian brand sells direct-to-consumer and through retail, advertising via Meta placements to health-conscious and sober-curious drinkers.
Moon Juice is a Los Angeles-based wellness brand founded in 2011 by Amanda Chantal Bacon. Starting as a Venice Beach juice bar, it grew into a DTC supplement and adaptogen brand known for products like SuperYou, Magnesi-Om, and Brain Dust. The brand sits at the intersection of wellness science and luxury lifestyle aesthetics, attracting a millennial female core audience. Also searched as Moon.
Mosh is a health and wellness brand selling nutrition bars and supplements, notably co-founded with actor Mark Wahlberg, positioned around active lifestyle and everyday nutrition. Products are sold direct-to-consumer online and through retail channels, with marketing focused on social and digital ad placements.
MudWtr is a food-beverage brand selling a mushroom- and adaptogen-based coffee alternative marketed as a lower-caffeine substitute to coffee. The powdered blend, mixed with hot water or milk, targets consumers seeking energy without coffee jitters or crashes. It is sold primarily direct-to-consumer online and advertises heavily across Meta placements.
MyMuesli is a German food brand, founded in 2007, selling customizable muesli, granola, and breakfast cereal products through its own ecommerce site and retail stores. It pioneered the personalized cereal-mixing model in Europe, advertising across Meta placements.
Nana Joes Granola is a small-batch granola brand based in California, making handcrafted granola and snack products with a focus on quality ingredients. The company sells through specialty grocery retailers, cafes, and direct-to-consumer online. It positions itself as an artisanal alternative to mass-produced granola brands, advertising across Meta placements.
Nature's Bounty is a US vitamin and supplement brand offering a wide range of vitamins, minerals, and specialty nutritional products. It sells through drugstores, mass retail, and ecommerce, and advertises across Meta placements.
Nature's Own is an Australian vitamin and supplement brand offering a wide range of multivitamins, minerals, and health supplements sold through pharmacy and supermarket retail. It positions itself as an accessible, trusted everyday health brand. The brand is part of the broader Australian vitamins and supplements category.
Nexba is a Sydney-based naturally sugar-free beverage brand founded in 2010 by Drew Bilbe and Troy Douglas after a Mexico beach trip inspired a mission to fight sugar. The brand uses a globally patented plant-based sweetener (Goodsweet) and distributes across Coles, Woolworths, and 15 international markets including the UK.
Nordic Superfood is a Finnish wellness brand harnessing the nutritional power of Nordic wild berries, plants, and botanicals in supplement and food product form. Sold DTC and through international health retailers, the brand positions Finnish Arctic ingredients as among the world's most potent natural health sources. Also searched as Nordic.
Nutrione is a South Korean health and nutrition brand offering supplements and functional foods. It sells through retail and ecommerce channels in Korea, and advertises across Meta placements.
Nuzest is a New Zealand clean plant protein and supplements brand founded in 2012 by Trevor Bolland, initially formulated to support his daughter Monique who was diagnosed with multiple sclerosis. The brand's flagship Clean Lean Protein uses European golden pea protein with no fillers or artificial ingredients, and has expanded to the USA, UK, Australia, and Asia.
OZiva is a Mumbai-based plant-based nutrition and supplements brand founded in 2016 by Aarti Gill and Mihir Gadani. Positioned at the intersection of Ayurveda and clinical nutrition science, OZiva targets urban Indian women with protein powders, vitamins, and wellness supplements. It was acquired by Hindustan Unilever Limited, which completed full ownership in 2025.
Once Again Nut Butter is a worker-owned cooperative nut butter brand founded in 1976 in Nunda, NY. The company produces organic almond, peanut, cashew, and sunflower seed butters and is certified B Corp, USDA Organic, and Non-GMO Project Verified. Its mission-driven model is a core differentiator in marketing. Also searched as Once.
Organifi is a San Diego-based supplement brand founded in 2014 by Drew Canole and Djamel Bettahar. Known for its organic green powder blends, Organifi built its brand through podcast advertising and a robust affiliate network. With estimated annual revenue exceeding $29M, it's one of the most recognized names in the DTC wellness supplement space.
Organika is a Canadian health and supplement brand offering vitamins, probiotics, and natural health products. It sells through health food retailers, pharmacies, and ecommerce, and advertises across Meta placements.
Pendulum (formerly Whole Biome) is a San Francisco-based precision probiotic company founded in 2012 by Colleen Cutcliffe (CEO, PhD Biochemistry from Johns Hopkins), John Eid, and Orville Chichester. The company spent nearly a decade developing proprietary probiotic strains with published peer-reviewed clinical evidence before launching its flagship Pendulum Glucose Control product in 2020 — the first probiotic classified as a medical food for the dietary management of type 2 diabetes. The probiotic strains are designed to restore gut microbiome functions that produce butyrate and stimulate natural GLP-1 release, positioning Pendulum directly in the metabolic health category at the exact moment GLP-1 drugs like Ozempic dominated cultural conversation. A subsequent GLP-1 Probiotic product extended this positioning. Pendulum scaled DTC through performance marketing and physician recommendation channels, building a subscription business around premium-priced clinical-grade formulations.
Perfect Bar was founded in 2005 by Bill Keith, inspired by his father's whole-food nutrition philosophy. As the first refrigerated protein bar, it carved out a new grocery aisle category. The brand scaled through Whole Foods and Costco before being acquired by Nestlé, which expanded distribution significantly while maintaining the whole-food brand positioning.
PhD Nutrition is a UK sports nutrition brand offering protein powders, snack bars, and supplements for gym and fitness consumers. It sells through its own DTC site as well as major UK retailers and supplement specialists, positioning itself on taste and macro-conscious product lines like diet whey and smart bars. The brand advertises across Meta to reach fitness-focused shoppers.
Pique Life is a food-beverage brand selling crystallized tea and supplement blends, including matcha, ginger, and beauty-focused formulas, positioned as a wellness-oriented alternative to traditional tea and coffee. Products are sold direct-to-consumer via subscription. The brand advertises extensively across Meta placements targeting health and wellness audiences.
Plenish was founded in 2012 by American Kara Rosen after she moved to London and couldn't find quality cold-pressed juice free of added sugar. The brand pioneered organic plant milks, cold-pressed juices and wellness shots in the UK. It achieved B-Corp certification and carbon-negative status before being acquired by Britvic in May 2021.
Plix (The Plant Fix) is an Indian health and nutrition brand selling plant-based supplements, protein, and wellness products. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Poppi is an Austin-based prebiotic ACV soda founded by Allison and Stephen Ellsworth. After a 2018 Shark Tank appearance, it scaled to mass retail and ran a 2025 Super Bowl ad before being acquired by PepsiCo for $1.65B — the largest exit in the DTC better-for-you beverage space.
Pressed is a food-beverage brand selling cold-pressed juices, juice cleanses, and plant-based beverage products. The brand operates retail juice bar locations alongside e-commerce delivery in the U.S. It advertises across Meta placements.
Prince of Peace is a health and wellness brand offering herbal supplements and teas, including ginseng-based products, rooted in traditional Chinese wellness practices. It sells through specialty and ecommerce retail channels, and advertises across Meta placements.
Pulmuone is a South Korean food company known for tofu, noodles, and plant-based food products. It sells through grocery retail and ecommerce channels in Korea and internationally, and advertises across Meta placements.
Punchy was founded in London in 2018 by Paddy Cavanagh-Butler and Charlie Hobhouse. The brand creates ready-to-serve cocktail mixers and low-ABV canned cocktails, targeting health-conscious social drinkers who want a sophisticated drink without full-strength alcohol. Known for rum-punch origins in 4% and 0% ABV variants.
Purely Elizabeth is a food brand offering granola, oatmeal, and grain-based breakfast products made with ancient grains and superfood ingredients. Founded by Elizabeth Stein, the company sells through natural and mainstream grocery retailers as well as online. It markets its products around clean-label, nutrient-dense breakfast options, advertising across Meta placements.
RAW Pressery is a Mumbai-based cold-pressed juice brand founded in 2013 by Anuj Rakyan. It pioneered HPP (High Pressure Processing) in India to preserve juice nutrients without heat pasteurisation, offering subscription-based delivery of cold-pressed juices, wellness shots, and smoothies to health-conscious urban consumers. Also searched as RAW.
RXBAR launched in 2012 in Chicago, pioneering radical ingredient transparency with front-of-pack labels listing only real food. The 'No B.S.' brand story resonated powerfully with CrossFit communities and clean-eating consumers. Kellogg's acquired the brand for $600M in 2017, enabling national retail and TV scale while maintaining brand integrity.
Recess is a New York-based CBD-infused sparkling water and adaptogen brand founded in 2018 by Benjamin Witte. It pioneered the now-ubiquitous pastel calm-brand aesthetic in functional beverages and built a substantial DTC audience through Instagram-first marketing. Its "stress index" real-time campaigns linked product to current events (elections, work stress).
Remedy Drinks is a Melbourne-based kombucha brand founded in 2012 by Sarah and Emmet Condon in their home kitchen. Built on a no-sugar brand promise and a DTC subscription model before expanding to Coles, Woolworths, and international markets, the brand generated approximately $162.7M in 2025 revenue. Also searched as Remedy.
Resilia creates natural immune support and gut health supplements built around resilient everyday wellness.
Rheal Superfoods makes organic superfood blends supporting energy, gut health and everyday wellness.
Ricola is a Laufen-based Swiss herbal candy brand founded in 1930 by Emil Richterich. Known worldwide for its 13-herb recipe grown on Alpine meadows and the iconic 'Who made these?' advertising campaign, Ricola sells in 50+ countries and operates a DTC webshop with gift sets and limited-edition products.
RightRice is a food brand making a rice alternative blended with vegetables and legumes to boost protein and fiber content compared to plain white rice. The product line includes ready-to-cook rice blends and snack chips sold through grocery retail and online. It positions itself as an easy better-for-you swap for a pantry staple, advertising across Meta placements.
Ryze is a food-beverage brand selling mushroom coffee blends combining coffee with adaptogenic mushrooms like lion's mane and chaga. The instant powder format targets consumers seeking functional wellness benefits alongside their caffeine intake. Products are sold direct-to-consumer, and the brand advertises across Meta placements.
Seed is a health and wellness brand best known for its probiotic supplements formulated around gut and health-focused strains of bacteria. The company markets its products with an emphasis on clinical research and scientific formulation. It sells primarily direct-to-consumer online, advertising across Meta placements.
SkinnyPop was founded in 2010 in Chicago with a radical premise: popcorn made from only three ingredients — popcorn, sunflower oil, salt. The brand rapidly became the premium popcorn shelf leader and was acquired by Amplify Snack Brands for $1.6B in 2014. Amplify was later acquired by Hershey, giving SkinnyPop access to national distribution and significant media investment.
Slate Milk is a shelf-stable, lactose-free, high-protein adult chocolate milk brand founded in 2019 by Northeastern University alumni Manny Lubin and Josh Belinsky — both lactose intolerant and dissatisfied with existing options. Slate launched with three flavors in shelf-stable 12oz cans, using ultrafiltration to remove lactose from real dairy milk while concentrating protein to 20g per can without added protein powder, and with 0g added sugar. The brand appeared on Shark Tank Season 11 (2020) with a prototype and no sales, was rejected, then spent a year reformulating and relaunching successfully. By July 2021, Slate hit $1M ARR. By July 2024, over 15 million cans had been sold. Slate's DTC subscription model and Amazon presence drive LTV, while national grocery expansion has moved the brand into mainstream retail. The shelf-stable can format distinguishes Slate from refrigerated chocolate milk competitors and enables subscription and e-commerce without cold chain logistics. Also searched as Slate.
SleepScore Labs is a Carlsbad-based joint venture between ResMed, Dr. Oz, and Pegasus Capital Advisors, offering a smartphone app that uses sonar (phone speakers + microphone) to track sleep stages without any wearable. Founded in 2016, it is one of the few non-contact sleep monitors validated against clinical polysomnography. Also searched as SleepScore.
Sleepy Owl is a New Delhi-based coffee brand co-founded in 2016 by Ajai Thandi, Ashwajeet Singh, and Arman Sood. It pioneered cold brew in India with its signature overnight brew bags and concentrated cold brew shots, expanding into hot brew formats and instant coffee to capture the broader at-home coffee market. Also searched as Sleepy.
Snuggle-Pedic is an ecommerce brand selling memory foam pillows and bedding accessories, marketed around comfort, breathability, and adjustable fill designs. The company sells primarily through direct-to-consumer online channels and major online marketplaces. It positions itself within the home comfort and sleep accessories category, advertising across Meta placements.
Spindrift is a Massachusetts-based sparkling water brand founded in 2010 by Bill Creelman. It differentiates itself as the only sparkling water made with real squeezed fruit — no natural flavors or additives. Sold at Whole Foods, Target, and direct-to-consumer, Spindrift built a cult following through clean-label transparency and earned strong placement at Trader Joe's.
Spread The Love is a Los Angeles-based nut butter brand founded in 2013 by married couple Valerie and Zachary Fishbain, who began making single-ingredient peanut butter as wedding favors. The brand is best known for NAKED peanut butter, multiple Oprah's Favorite Things selections, and a strong DTC gifting vertical. Also searched as Spread.
SteadyMD is a St. Louis-based telehealth company operating as both a white-label clinical infrastructure provider for DTC health brands and a direct-to-consumer primary care service. Founded in 2018, it powers clinical operations for dozens of health companies while maintaining its own consumer practice.
Sugarbear is a supplement brand best known for gummy vitamins marketed for hair health, alongside other wellness gummies. It positions itself as a lifestyle-oriented, direct-to-consumer vitamin brand with strong social media presence. Products are sold primarily online.
Suja Organic is a cold-pressed juice and organic beverage brand offering juices, juice shots, and functional drinks sold through grocery and natural food retailers as well as online. The brand emphasizes organic, non-GMO ingredients within the better-for-you beverage category. Suja advertises across Meta placements as part of its consumer marketing.
Sunwink is a San Francisco-based herbal sparkling tonic brand co-founded in 2018 by Eliza Timpson and Jordan Schenck. The brand makes superfood tonics with meaningful herbalist-recommended doses of adaptogens and herbs targeting stress, mood, and energy. Sunwink donates 2% of revenue to women's causes and built its community through a DTC subscription model.
Surreal is a UK high-protein, zero-sugar adult cereal brand founded in late 2021 by Jac Chetland and Kit Gammell, who were previously the 7th and 9th UK employees at Vita Coco. The founders identified market research showing strong consumer demand for a cereal that was genuinely high in protein and free of sugar — a gap that traditional manufacturers had not filled. Surreal launched with four flavors (Cocoa, Peanut Butter, Frosted, and Cinnamon), all high in protein, low in carbs, zero sugar, gluten-free, and fully plant-based. The brand achieved Selfridges placement early, followed by Holland & Barrett, Sainsbury's (its first major national supermarket listing, January 2024), Waitrose, Ocado, and Co-op. Surreal's marketing became widely celebrated for dry, sardonic creative that openly mocked the mascot-and-nostalgia conventions of the cereal category — including a LinkedIn campaign that became an industry case study for B2B-platform consumer marketing.
Swisse was founded in Melbourne in 1969 and became Australia's best-selling vitamins and supplements brand through high-profile celebrity ambassador campaigns featuring Nicole Kidman and Pat Rafter. Acquired by Hong Kong-listed Health and Happiness (H&H) Group in 2015, Swisse has since built a dominant DTC business in China through Tmall and JD.com, positioning Australian provenance as a premium quality signal.
Teabox is a food-beverage brand selling loose-leaf and packaged teas sourced from tea gardens, including Indian and international tea varieties. The brand sells direct-to-consumer through its e-commerce platform. It advertises across Meta placements.
The Nue Co is a London-founded functional wellness brand founded in 2017 by Jules Miller and Charlie Gower. Starting from a personal gut health journey, the brand expanded to supplements, topical skincare, and functional fragrance. It has significant DTC presence in Australia and is frequently cited in the AU wellness operator community for its supplement funnel and premium packaging. Also searched as The.
The Protein Bread Co (now PBCo) is an Australian functional food brand founded in Sydney circa 2010 by siblings Anna and Luke Hopkins. The brand makes low-carb, high-protein baking mixes using lupin flour sourced from Western Australia, sold via DTC subscription and health-food retail. Also searched as The Protein Bread.
The Turmeric Co. was founded in 2017 by Wales and West Brom footballer Thomas Hal Robson-Kanu, who developed the brand after using raw turmeric shots to manage inflammation during his playing career. The brand produces cold-pressed functional shots containing raw turmeric, ginger, and complementary botanicals, sold DTC and in UK retailers. Also searched as The Turmeric.
The Whole Truth is an Indian food brand selling protein bars, breakfast products, and snacks made without added sugar or hidden ingredients, marketed around ingredient transparency. It sells through ecommerce, its own online store, and retail partners across India. The brand advertises across Meta placements to drive sales.
Three Trees makes organic, unsweetened nut milks and creamers, including almond, cashew, and oat varieties, sold through grocery and natural food retailers as well as direct-to-consumer online. The brand positions itself in the better-for-you, minimal-ingredient dairy-alternative segment. It advertises across Meta placements to reach health-conscious grocery shoppers.
Thrive Market is a membership-based online grocery retailer selling healthy, organic, and specialty diet food and household products. Founded in 2014, it positions itself as an affordable alternative to natural grocery stores, delivering products directly to members. The company also has a social program that subsidizes memberships for lower-income households.
Trip was founded in 2019 by Olivia Ferdi and Daniel Khoury after Daniel's sports injury introduced them to CBD. The couple left legal careers to build the brand, which became the UK's best-selling CBD drinks brand by 2023. Trip has expanded into the US via Target and Whole Foods and now positions itself as a broader functional wellness drink. Also searched as Trip.
Tropeaka is an Australian health and nutrition brand selling plant-based protein powders, superfood blends, and wellness supplements direct-to-consumer online. The brand advertises across Meta placements to reach health and fitness shoppers.
Ugly Drinks was founded in 2015 by Hugh Thomas and Joe Benn, both alumni of Vita Coco. The brand pioneered DTC sparkling water in the UK with a bold anti-sugar stance and limited-edition monthly flavour drops that drove subscriber cult loyalty. After expanding to the US, the brand quietly shut down operations in 2022. Also searched as Ugly.
United Sodas of America is a New York-based design-forward DTC soda brand founded in 2019 by former Pepsi/Diageo brand strategist Marisa Zupan. Each of its low-sugar sodas is tied to a distinct Pantone-inspired color, making packaging the primary marketing asset. Sold exclusively DTC at unitedsodas.com. Also searched as United.
Vahdam Teas is a New Delhi-based premium tea brand founded in 2015 by Bala Sarda. It disrupted the global tea trade by sourcing directly from Indian estates and shipping freshly harvested Darjeeling, Assam, and herbal teas worldwide via DTC — competing with established Western brands by offering fresher tea at better prices. Also searched as Vahdam.
Vida Glow was founded in 2014 by Anna and Kieran Lahey in Sydney, after Anna's personal discovery of collagen supplements in Japan produced transformative results. The brand built its initial growth through influencer seeding and is now the world's number one marine collagen brand, selling a unit every four seconds globally. DTC subscription is core to the model, with international retail distribution expanding rapidly. Also searched as Vida.
Wellbeing Nutrition is a Mumbai-based wellness brand founded in 2019 by Avnish Chhabria. The brand pioneered oral thin strip (melts) delivery for vitamins and supplements in India — a format that dissolves on the tongue for rapid absorption, making the product itself the most compelling creative demonstration. Hindustan Unilever made a strategic investment in the company in 2022. Also searched as Wellbeing.
Founded in Cape Town around 2008, Wellness Warehouse pioneered holistic health retail in South Africa, combining expert in-store wellness consultants with a curated selection of natural foods, supplements, and clean beauty products across 50+ stores and a DTC online store. Also searched as Wellness.
Wildbrine is a food-beverage brand selling fermented foods, including sauerkraut, kimchi, and pickled vegetables, made using traditional fermentation methods. Products are distributed through U.S. grocery and natural food retailers. The brand advertises across Meta placements.
Withings is a French health technology company founded in 2008, headquartered near Paris. The brand produces connected health devices including hybrid smartwatches, smart scales, sleep tracking mats, blood pressure monitors, and thermometers. Briefly acquired by Nokia (2016–2018), Withings was bought back by co-founder Eric Carreel and operates independently, with a premium DTC positioning around medical-grade health tracking in aesthetically refined devices.
Yasso is a food-beverage brand selling frozen Greek yogurt bars and pints marketed as a protein-rich, lower-calorie alternative to traditional ice cream. Products are distributed widely through U.S. grocery retailers. The brand advertises across Meta placements targeting health-conscious dessert consumers.
Yerba Madre is the rebranded name of Guayaki Yerba Mate, launched in April 2025. The name change to 'Mother Herb' was designed to honor the Indigenous roots of yerba mate culture and deepen the brand's regenerative mission. All products, sourcing partnerships, and distribution remain unchanged from Guayaki. Also searched as Yerba.
Yocha Kombucha (listed as Yoha in some sources) is a Singapore craft kombucha brand founded in 2017 by Amanda Tan and Lawrence Teh. Amanda began brewing kombucha to treat her own eczema and sinusitis, then launched the brand commercially with tropical flavours including lemongrass-ginger and Earl Grey-lavender. Asia Food Innovation Award winner. Also searched as Yoha.
Your Super is a plant-based nutrition brand selling superfood mixes, protein blends, and wellness supplements in powder form. The brand sells direct-to-consumer online, advertising across Meta placements.
ZOE is a health technology company offering at-home metabolic testing kits and a nutrition app that gives personalized dietary guidance based on gut microbiome and blood sugar data. Co-founded by scientists including Tim Spector, it sells subscription programs direct-to-consumer, positioning itself within the personalized nutrition and digital health category.
iHealth Labs is a Shenzhen-based consumer health technology brand making connected blood pressure monitors, pulse oximeters, and thermometers. Founded around 2010 and distributed through Apple Stores, Amazon, and major retailers globally, it targets health-conscious consumers seeking affordable home health monitoring.
nu3 is a German online retailer specializing in health and nutrition products, including sports nutrition, superfoods, and dietary supplements. Founded in Berlin, it operates a direct-to-consumer e-commerce platform serving customers across Europe.
Lead with the routine, not the science. This audience is busy, so the best ads show a small, repeatable action and a clear reason to do it. Poppi and Culture Pop Soda frame their drinks as a swap for sugary soda, with prebiotic or probiotic benefits attached. Cure Hydration and DripDrop speak to hydration, with DripDrop leaning on its physician-founder story and Cure on a coconut water-based formula. Four Sigmatic and Magic Mind put a functional ingredient into a daily ritual. Transparency is a creative asset. RXBAR built its identity on front-of-pack ingredient labels, so the pack itself becomes the ad. Showing what is inside, who made it, and why helps this buyer feel in control. Founders and experts add trust when their story is specific and believable. Formats that fit include short video of the product in a real morning or workout, ingredient breakdown graphics, and creator testimonials. Subscriptions are a natural offer since habits repeat, and Vida Glow is an example of a brand built on subscription for visible collagen benefits. Keep the claim practical and the tone calm. Wellness fatigue is real.
Messaging lands when it is concrete and humble. Say what the product is, what it contains, and what role it plays in a day. Ghia, Hop Wtr, and De Soi show how functional ingredients can be framed around an occasion, in their case an alcohol-free evening drink, rather than a medical promise. Avoid inflated claims. Language that suggests a product treats or cures conditions invites distrust and may create compliance problems, so stay within what you can support. Avoid clutter too. A single benefit with a clean visual usually beats a list of ten. Also avoid ignoring taste and design. Aura Bora uses illustrated can art and herbal infusions to make healthy feel enjoyable, and Moon Juice sells ritual and aesthetic alongside supplements. For this audience, health products compete with ordinary treats, so enjoyment matters. As you research, compare how these brands mix education with persuasion. Some teach first and sell second, while others lead with lifestyle. Note which pattern repeats in the longest-running ads and match it to your product category.
Brands on this page include Fitbit, Moon Juice, Vida Glow, Poppi, Aura Bora, Cure Hydration, DripDrop, Four Sigmatic, RXBAR, and Perfect Bar. They cover trackers, supplements, functional drinks, and bars. Compare the same message across Facebook, Instagram, and TikTok to see how each platform changes the format and pacing.
They frame the drink as a swap or a ritual, such as replacing soda with a prebiotic option or adding mushrooms to coffee. Clean can design, ingredient callouts, and creator content are common. Open the live ads in the brand grid on this page to compare their creative, hooks, and offers side by side before you brief your own.
Specific, modest claims with visible ingredients tend to work best. RXBAR, for example, put its real-food ingredient list on the front of the pack, making transparency the message. Save the strongest examples into a swipe file so you can spot repeating patterns and open gaps across brands.
Vida Glow sells marine collagen to women who buy through subscription. Subscriptions fit habit-based products because the benefit comes from daily use, so the offer matches the behavior. Check which ads run the longest, since persistence is a practical signal of what a brand keeps funding.
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