Greens powder is a crowded wellness category built on a simple daily habit. This directory covers AG1, Bloom Nutrition, Organifi, Ka'Chava, Grüns, Golde, WelleCo, IM8 Health and Peak Performance, among others. Some target health-focused professionals, others young women interested in gut health, and some sell on celebrity or science credentials. Studying their ads reveals how brands turn a supplement into a morning ritual, how they use creators and podcasts, and how they stay within claim limits while still promising a visible change.
AG1 (formerly Athletic Greens) is a health and fitness brand selling a daily foundational nutrition supplement combining vitamins, minerals, and whole-food sourced ingredients into a single powdered drink. It sells primarily via direct-to-consumer subscription and advertises heavily across Meta placements.
Bloom Nutrition is a DTC wellness brand selling greens powders, protein, and supplements marketed toward women's health and gut wellness. It sells primarily through its own website and major retailers like Target and Walmart, positioning on approachable, flavor-forward supplement products. The brand advertises heavily across Meta placements.
Eden Health Foods is an Australian-owned organic superfood brand founded by Steven Prahin. The brand focuses on certified organic and wildcrafted ingredients—spirulina, greens powders, protein, and natural vitamin C—sourced to the highest available quality standard. A minimum of 10% of profits is donated to charitable organisations. Products are sold DTC at edenhealthfoods.com.au and through health food stores and retailers including iHerb. Also searched as Eden Health.
Golde was founded in 2017 in Brooklyn by Trinity Mouzon Wofford and Issey Kobori. Trinity became the youngest woman to launch a product at Whole Foods at the time. The brand makes turmeric lattes and superfood blend powders and received Oprah's Favorite Things recognition and a major Target partnership.
Grüns is a US gummy supplement brand founded in 2023 by Chad Janis that collapsed 10+ daily supplements into a great-tasting gummy packed with 60+ ingredients. The brand reached $300M ARR in 24 months and was acquired by Unilever for $1.2B in 2026, making it one of DTC wellness's fastest exits.
IM8 Health is a premium daily nutrition brand co-founded by David Beckham, developed with experts from Mayo Clinic and NASA.
Ka'Chava is a DTC meal-replacement shake brand selling plant-based superfood blends marketed as an all-in-one nutrition product. It sells primarily through a subscription model on its own website, positioning around whole-food ingredients and convenience for busy consumers. The brand advertises extensively across Meta placements.
Organifi is a San Diego-based supplement brand founded in 2014 by Drew Canole and Djamel Bettahar. Known for its organic green powder blends, Organifi built its brand through podcast advertising and a robust affiliate network. With estimated annual revenue exceeding $29M, it's one of the most recognized names in the DTC wellness supplement space.
Paleovalley is a food-beverage brand selling paleo-friendly snacks and supplements, including grass-fed beef sticks, superfood powders, and fermented products. The brand sells primarily direct-to-consumer online, targeting consumers following paleo and whole-food diets. It advertises across Meta placements.
Peak Performance (buypeakperformance.com) is a US organic supplement brand founded around 2017 by Talor Zamir in Las Vegas, NV. Known for USDA Certified Organic greens powder with 25+ ingredients, it sells on Amazon and DTC with clean-label certifications driving credibility. Also searched as Peak.
Rheal Superfoods makes organic superfood blends supporting energy, gut health and everyday wellness.
WelleCo is a wellness brand founded by Elle Macpherson offering plant-based nutritional supplements, including alkalizing greens powders and elixirs. It sells through DTC and select retail channels, positioning itself in the premium wellness and nutrition category.
Your Super is a plant-based nutrition brand selling superfood mixes, protein blends, and wellness supplements in powder form. The brand sells direct-to-consumer online, advertising across Meta placements.
The leading angle is simplicity: one scoop replaces a shelf of pills. AG1 and Ka'Chava pitch an all-in-one daily foundation, while Grüns reworks the idea into a gummy format. Bloom Nutrition aims at younger women with flavor, energy and gut-health messaging, and Golde mixes superfood blends into a lifestyle wellness look. Creators and personalities are central. Organifi built its brand through podcast ads and affiliates, IM8 Health uses celebrity and expert credentials, and WelleCo is tied to its founder's public profile. Creative formats include morning-routine videos, mix-and-sip demos, ingredient breakdowns and testimonial clips. Because supplements face strict claim rules, effective ads focus on routine, taste and how someone feels in general terms, rather than disease outcomes. Subscription discounts, free add-ons and starter bundles are common offers, and many ads send traffic to long-form landing pages that explain the ingredient list.
Start with the messenger. Is it a founder, a doctor, an athlete, a micro-creator or a celebrity? Each choice signals who the brand wants to trust. Then check the ritual: what time of day, what drink, what scene? Ads that tie the product to an existing habit tend to repeat across many variants. Compare claim language between AG1, Peak Performance, Organifi and Rheal Superfoods. Notice which ones lean on organic certification, ingredient count, taste or clean labels, and which lean on energy and digestion. Differences show how each brand defends against similar-looking competitors. Also watch pricing framing, such as cost per serving versus a coffee, and bundle structure. Retail availability matters too: Bloom Nutrition and others sold in major stores can mention where to buy, while pure DTC brands push subscribe-and-save. Tracking long-running creative is the fastest way to find the hooks that work.
They rely on creator-led morning routines, mixing and taste-test videos, and short ingredient explainers. AG1, Bloom Nutrition and Organifi all lean on personality-driven content and subscription offers. Open each brand page to compare the creator styles, offers and claim wording across the category.
The list includes AG1, Bloom Nutrition, Organifi, Ka'Chava, Grüns, Golde, WelleCo, IM8 Health, Peak Performance, Paleovalley, Your Super, Rheal Superfoods and Eden Health Foods. Each brand has a different angle, from all-in-one foundations to flavor-led and gut-health blends, so browsing the ads shows how they stay distinct.
Most talk about daily nutrition, energy, gut health and convenience, usually in support language. Many highlight ingredient quality, organic certification or taste. Strict advertising rules limit disease-related claims. Look at the exact phrasing in ad copy and landing pages, because careful wording is part of why some ads keep running without being rejected.
These channels build trust through a personality the listener already follows. Organifi is a known example of using podcast ads and affiliates, which helps explain a daily product that benefits from repeated exposure. The format works because a recommendation from a trusted voice carries more weight than a feature list, especially for a product used every day.
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