Health and wellness is a broad, fast-moving category. The directory covers sports nutrition like MyProtein and Ghost Lifestyle, daily supplements from Ritual, Olly and Hum Nutrition, sleep and stress tools such as Manta Sleep and Loop Earplugs, period care from Thinx and Modibodi, and recovery products like Joovv and Plunge. Advertising here is shaped by trust and rules around health claims, so studying these ads helps you see how brands explain benefits without overpromising.
AG1 (formerly Athletic Greens) is a health and fitness brand selling a daily foundational nutrition supplement combining vitamins, minerals, and whole-food sourced ingredients into a single powdered drink. It sells primarily via direct-to-consumer subscription and advertises heavily across Meta placements.
Airofit is a Copenhagen-based DTC brand making the world's first smart Bluetooth respiratory trainer — a mouthpiece device with adjustable breathing resistance connected to an app that prescribes progressive lung training workouts. Founded in 2016, it targets athletes, freedivers, musicians, and respiratory health patients globally.
Aisle was founded in Vancouver in 1993 by Suzanne Siemens and Madeleine Shaw, making it the original reusable period care brand—three decades before sustainability became a mainstream brand attribute. A founding Canadian B Corp, Aisle was acquired by Somedays in an intergenerational femtech deal.
Alpine Hearing Protection is a Netherlands-based company selling earplugs designed for hearing protection in settings such as concerts, work environments, sleep, and swimming. It offers a range of specialized earplug products sold internationally through retail and online channels. Alpine Hearing Protection advertises across Meta placements.
Amazonia is an Australian health and wellness brand offering plant-based protein powders, superfoods, and nutritional supplements. It sells through health food retail, pharmacy, and DTC channels, emphasizing natural and vegan-friendly formulations. The brand targets consumers focused on nutrition and active lifestyles.
Ananta Hemp Works is an Indian health and wellness brand offering hemp-based food products, including hemp seeds, protein, and oils. It markets itself on nutritional and sustainability benefits of hemp, selling direct-to-consumer online and advertising across Meta placements.
Apollo Neuro is a Pittsburgh-based wearable wellness brand founded in 2019 by Dr. David Rabin MD PhD and Kathryn Fantauzzi. The Apollo wearable delivers gentle vibration patterns (touch therapy frequencies) to the body to activate the parasympathetic nervous system, improving HRV, reducing stress, and enhancing sleep quality. The brand targets biohackers, athletes, and wellness-forward consumers. Also searched as Apollo.
Arctic Goddess offers beauty and wellness products inspired by Nordic self-care rituals.
ARMRA is a bovine colostrum supplement brand founded by Dr. Sarah Rahal, a pediatric neurologist and former Assistant Professor at the Icahn School of Medicine at Mount Sinai. Dr. Rahal launched ARMRA around 2020, with the brand gaining serious traction after seed funding in 2021. ARMRA's colostrum products focus on the immune barrier — the protective lining of the gut, lungs, and mucous membranes — using the argument that bovine colostrum's bioactive compounds can 'revive' this barrier in adults subjected to modern environmental stressors. ARMRA went massively viral on TikTok in 2023-24, where Dr. Rahal's medical credentials and the brand's scientific positioning created outsized trust relative to typical supplement brands. Annual revenue approached $150M by early 2024, a remarkable achievement for a single-ingredient-category supplement. The brand runs heavy paid media across Meta, TikTok, and Google post-virality, using Dr. Rahal as the primary spokesperson in both organic and paid content. Also searched as Armra.
Arrae is a wellness brand that sells targeted supplements for goals including gut health, sleep, hormones, metabolism, fitness, and hair and skin. Its range includes Bloat gummies, Sleep, Calm, Magnesium, Hair Protein, and Tone creatine gummies. The brand sells direct-to-consumer online and uses clean-ingredient, symptom-focused positioning.
Asitis Nutrition is an Indian health and fitness brand selling sports nutrition and supplement products, including protein powders and health foods. It positions itself around minimally processed, transparent-label nutrition, selling online and advertising across Meta placements.
Attaboy simplifies wellness for men with straightforward supplements built for active lifestyles.
Audicus is a direct-to-consumer hearing aid company offering FDA-regulated hearing devices online and through virtual audiologist support, aiming to make hearing care more affordable and accessible than traditional in-clinic providers. The brand sells subscription and one-time purchase hearing aid options shipped directly to customers. It markets heavily through digital and social advertising.
Auric is an Indian wellness brand selling Ayurveda-based supplements and nutrition products, including juices and health drinks. The brand sells direct-to-consumer online in India, advertising across Meta placements.
Bambody is a Canadian period underwear brand offering affordable bamboo-blend, PFAS-free, OEKO-TEX certified styles at price points significantly below premium competitors. Its Amazon-first distribution strategy captured budget-conscious buyers looking to transition from disposable period products.
Be Bodywise is the women's health sub-brand of Mosaic Wellness, launched in 2020 in Mumbai. It addresses PCOS, hairfall, skin health, and hormonal concerns through personalised subscription regimens backed by doctor consultations — bridging the gap between clinical care and accessible DTC wellness.
Beam is a wellness brand best known for CBD-infused sleep and relaxation products, including its Dream powder blend. It positions itself around sleep, stress, and recovery support sold direct-to-consumer. The brand markets primarily through its own online store and digital advertising.
Beam Minerals is a Prescott-based liquid mineral supplement brand founded in 2019 that offers fulvic (Electrolyze) and humic (Micro-BOOST) mineral complexes derived from ancient plant matter. The brand targets the functional medicine and keto community with cellular hydration and micronutrient absorption positioning. Also searched as Beam.
Beam Organics is a CBD and functional wellness supplement brand founded in 2019 by Matt Lombardi (former professional hockey player with the New Jersey Devils and Pittsburgh Penguins organizations) and Kevin Moran (former professional baseball player in the Chicago White Sox organization). The company is based in Massachusetts and built its initial product range around full-spectrum CBD products designed for athlete recovery. Beam's breakthrough product, Dream, is a hot-cocoa-style sleep powder combining reishi mushroom, magnesium, L-theanine, melatonin, and apigenin — each ingredient targeting a different part of the sleep cycle. Dream went viral on TikTok in 2022-23, becoming one of the most-discussed sleep supplements on the platform and creating the premium sleep powder category. The brand attracted athlete investors Danica Patrick and Baker Mayfield, along with a Series A ($5M) and Series B ($10.57M) from institutional investors. A Founders Blend variant of Dream is sold DTC. Also searched as Beam.
Beekeeper's Naturals is a Toronto-based bee product wellness brand founded in 2017 by Carly Stein. The brand converts hive ingredients — propolis, royal jelly, bee pollen, and raw honey — into premium DTC supplements with an immunity and cognitive focus, accelerated by a Shark Tank appearance. Also searched as Beekeeper's.
Beli was founded in 2018 by Joni Hanson Davis in Kirkland, Washington. The brand addresses both partners in the fertility journey — offering separate prenatal formulas for men and women — a differentiating move in a category that overwhelmingly markets to women only. Beli launched the first modern male prenatal vitamin in 2019, expanding to women's formulas in 2021.
BioLoop is a US DTC health platform delivering quarterly at-home blood tests, AI-assisted biomarker analysis, and personalized supplement packs that adapt as results change. Targeting longevity-focused individuals and biohackers, it competes with InsideTracker and Function Health on comprehensiveness and AI personalization.
BiOptimizers is a Vancouver-based supplement brand founded by Wade Lightheart and Matt Gallant, built entirely through direct response marketing — podcast sponsorships, VSL funnels, and a robust affiliate program. Magnesium Breakthrough is their flagship product and one of the most-advertised supplements in the podcast ecosystem.
Blackmores was founded in 1932 by Maurice Blackmore in Sydney and is Australia's most recognised vitamins and supplements brand. Acquired by Japan's Kirin Holdings in 2023, Blackmores sells across pharmacy, supermarket, and DTC channels, with significant export volume to Asia. The brand's DTC channel has been reinvested with personalised quiz-funnel experiences to compete with DTC-native entrants.
Bloom Nutrition is a DTC wellness brand selling greens powders, protein, and supplements marketed toward women's health and gut wellness. It sells primarily through its own website and major retailers like Target and Walmart, positioning on approachable, flavor-forward supplement products. The brand advertises heavily across Meta placements.
Founded in 2012 in Louisville, Colorado by Brandon Beatty, Bluebird Botanicals is one of the original US hemp CBD companies. The brand built an unusually loyal community through its compassion pricing programs for veterans, low-income customers, and those with chronic illness—a marketing moat that competitors can't easily replicate. Products span tinctures, capsules, topicals, and pet lines. Also searched as Bluebird.
Bluecube Baths is a cold plunge and recovery equipment brand selling home cold water immersion tubs, sold direct-to-consumer online. It competes within the at-home cold therapy equipment category.
Bodily was founded in 2018 to address the postpartum information void. The brand sells recovery garments alongside curated educational content about the fourth trimester, serving mothers who feel abandoned by the healthcare system after birth. DTC-only with a strong content and community component.
Bold Care is an Indian men's health and wellness brand offering products related to sexual health, performance, and hair care through online consultations and DTC delivery. It sells primarily through its own website with app-based ordering. Bold Care advertises on Meta placements to drive customer acquisition.
Bombay Hemp Company (BOHECO) is a Mumbai-based hemp brand founded in 2013 as India's first hemp company. It offers hemp-based wellness products, nutrition supplements, and sustainable hemp textiles, operating in a complex regulatory environment and educating Indian consumers about legal hemp benefits. Also searched as Bombay.
Bon Charge is a wellness technology brand selling red light therapy devices, blue light blocking glasses, and other biohacking-oriented products online. The Australian-founded company targets consumers interested in sleep, skin, and recovery wellness tools sold direct-to-consumer.
Bona Vita is a Swedish supplement and wellness brand founded around 2017 in Stockholm, focusing on Nordic plant-based and adaptogen formulations. The brand operates a DTC subscription model targeting health-conscious Swedes and Northern Europeans, building a community around Scandinavian wellness culture and Nordic ingredient provenance. Also searched as Bona.
Bonafide Health is a New York DTC women's health brand founded in 2017, offering OB/GYN-developed supplements for menopause symptoms including hot flashes, sleep disruption, mood, and vaginal dryness. It differentiates via clinical formulation standards and published evidence, sold DTC, on Amazon, and through retail. Also searched as Bonafide.
Botanical Kratom (botanicalkratom.com) is a US DTC kratom brand offering GMP-compliant powder and capsule formats with strain-specific sourcing from Indonesian farms. The brand competes on quality credentials and direct-source transparency. Also searched as Botanical.
Botanika Blends is a Brisbane-based Australian plant-based nutrition brand making 100% vegan, dairy-free, gluten-free protein powders from organic pea, brown rice, and faba bean. Available in over 1,000 AU retailers and DTC online, the brand targets fitness-conscious women with a real-food, no-artificial-ingredients positioning backed by HACCP-certified production standards. Also searched as Botanika.
BUBS Naturals was founded in 2018 by TJ Ferraro and Sean Lake in San Diego, California, in honor of Navy SEAL Glen 'Bub' Doherty, who was killed at the U.S. Embassy annex in Benghazi in 2012. Glen was Sean Lake's best friend and a passionate health and fitness advocate. The brand donates a portion of profits to special operations-related charities and holds NSF Sport certification. Also searched as Bubs.
Bulk is a UK-based sports nutrition brand selling protein powders, bars, vitamins, and supplements aimed at gym-goers and athletes. It sells direct-to-consumer online and through retail partners, positioning on value pricing alongside third-party lab testing for quality assurance. The brand advertises heavily across Meta placements to reach fitness and bodybuilding audiences.
Bulk Nutrients is an Australian sports nutrition company selling protein powders, supplements, and customizable nutrition products directly to consumers. It emphasizes value pricing through a direct-to-consumer, low-overhead model and offers personalized supplement blending. The brand serves athletes and fitness-focused customers.
Byte is a health and fitness brand selling at-home clear aligner kits for teeth straightening, marketed as a direct-to-consumer alternative to in-office orthodontics with remote monitoring by dental professionals. It advertises across Meta placements to reach consumers seeking teledentistry options.
CBD Vital is a German CBD brand selling oils, capsules, and skincare products derived from hemp extract. It positions itself as a quality-focused player in the wellness and supplements category, sold through its own online store and specialty retailers across Europe.
CBDistillery (thecbdistillery.com) was founded in 2016 in Denver, CO. It offers one of the broadest CBD product ranges in the DTC market — tinctures, gummies, softgels, topicals, and pet products — all at accessible price points with transparent COA documentation.
Calmigo is a wellness device brand selling a handheld device that combines breathing exercises, scent, and cooling sensations to help users manage anxiety and panic in the moment. The product is positioned as a fast-acting, non-medication tool for stress relief. It sells direct-to-consumer online.
Candid is a health and fitness brand selling at-home clear aligner kits for teeth straightening, positioned as a direct-to-consumer alternative to traditional orthodontic treatment with remote dentist oversight. It advertises across Meta placements to reach consumers seeking convenient dental alignment options.
Capillus is a Miami-based medical device company founded in 2012 that produces the first FDA-cleared laser therapy cap for hair loss in a portable baseball cap form factor. The device delivers LLLT treatment in 6 minutes daily while worn like a normal cap, and is sold both DTC/Amazon and through 5,000+ dermatology and hair restoration clinics.
Care/of was founded in 2016 by Craig Elbert and Akash Shah in New York. The brand popularised quiz-driven personalized vitamin subscriptions with individually labeled daily packs, making supplement routines feel personal and Instagram-worthy. Bayer AG acquired Care/of in 2020 for a reported ~$225 million, recognising the brand's DTC consumer data and quiz-funnel expertise.
Carmesi is an Indian women's personal care brand selling menstrual and intimate hygiene products including sanitary pads and period care items. The brand sells online across India, advertising across Meta placements.
Cenovis is an Australian vitamin and health supplement brand offering multivitamins, minerals, and specialty formulations sold through pharmacy and grocery retail. It has long been positioned as a mainstream, value-oriented supplement brand in the Australian market. Products span general wellness, immunity, and nutrition support categories.
Charlotte's Web (charlottesweb.com) was founded in 2013 by the seven Stanley brothers in Boulder, CO after their hemp strain helped a girl named Charlotte Figi manage severe epilepsy. The brand is the #1 selling CBD brand in the US, sold in 20,000+ retail doors. Also searched as Charlotte's.
Chicnutrix is an Indian nutrition and wellness brand selling supplements targeted at women's health, including hair, skin, and beauty nutrition products. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Clearlight Saunas is a manufacturer of infrared home saunas sold direct-to-consumer and through dealer networks in the US. It offers a range of full-spectrum and traditional infrared sauna cabins targeting the at-home wellness equipment market.
Codeage is a Los Angeles-based longevity supplement brand founded in 2017 that spans multi-collagen, NAD+, vitamins, and cellular health products. The brand runs a dual-channel Amazon and DTC strategy with wide SKU coverage across the aging and performance supplement space.
Comvita is a New Zealand natural health and Manuka honey company founded in 1974 by Claude Stratford and Alan Bougen in Paengaroa, Bay of Plenty. It is the world's leading Manuka honey brand, built on rigorous UMF certification, global DTC and health-retail distribution, and a science-backed wellness positioning.
Core is a technology brand in the wellness and meditation hardware space, selling a handheld device paired with an app to guide breathing and meditation sessions. The company sells direct-to-consumer online. It advertises across Meta placements to reach wellness technology shoppers.
Cornbread Hemp (cornbreadhemp.com) is a Louisville, KY-based CBD company founded in 2019 by journalist Jim Higdon and attorney Eric Zipperle. It produces USDA-certified organic, full-spectrum CBD oil extracted solely from hemp flower — not stems or stalks. Also searched as Cornbread.
Cosmix is a Bengaluru-based adaptogen and functional superfood brand founded in December 2019 by Vibha Harish and Soorya Jagadish. Vibha, an industrial engineer who studied herbalism to manage her PCOS, built Cosmix around science-backed adaptogenic blends for stress, sleep, and hormonal balance. The brand was acquired by Marico in February 2026 for approximately $24.9 million.
Cureveda is an Indian wellness brand selling Ayurveda-inspired supplements and nutrition products aimed at general health and immunity. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Cymbiotika was founded in 2018 by Chervin Jafarieh and Chase Brandon in San Diego, California. The brand differentiates on liposomal delivery technology — a pharmaceutical-grade absorption method that wraps nutrients in fat-soluble lipid layers for superior bioavailability versus standard capsules. The clean-ingredients and luxury aesthetic positioning commands premium price points with a loyal high-AOV customer base.
DivaCup was founded in 2003 in Kitchener, Ontario, by Carinne Chambers-Saini and Francine Chambers. It became the first menstrual cup to achieve mass-market pharmacy distribution in North America, and the DivaCup name became so synonymous with the category that it functions as a generic descriptor.
Dame Products was co-founded in 2014 by Alexandra Fine and Janet Lieberman. After the NYC MTA rejected its subway ads while approving male-enhancement ads, Dame sued and won, generating international press coverage that built the brand more effectively than any paid media campaign could have. Also searched as Dame.
Daye (yourdaye.com) is a UK femtech brand founded in 2018 by Valentina Milanova in London. It pioneered the world's first CBD-infused tampon and has expanded into gynaecological health services including STI and BV screening. Raised ~$24M and launched in the US in 2023.
Dodow is a sleep aid device brand selling a light-based metronome device designed to help users fall asleep through guided breathing. The French company sells the product direct-to-consumer online. It advertises across Meta placements to drive ecommerce sales.
Dosist is a Los Angeles cannabis wellness brand founded in 2016, producing dose-controlled vape pens engineered for specific effects: Calm, Sleep, Bliss, Arouse, Passion, and Relief. Each pen delivers a precise 2.25mg THC dose per 3-second inhalation. The brand uses pharmaceutical-grade minimalist design to position itself as a wellness device company rather than a traditional cannabis brand.
Dukes makes weight loss meal replacements including shakes, soups and oats designed for sustainable, convenient weight management.
Dynamic Saunas is a manufacturer of infrared sauna cabins for home use, sold direct-to-consumer and through retail partners in the US. It offers a range of sauna sizes and styles within the at-home wellness equipment category.
Earasers is a US-based brand selling noise-reduction earplugs designed for musicians, concertgoers, and everyday hearing protection. Its products are marketed as providing sound clarity while reducing volume rather than fully blocking noise. Earasers advertises across Meta placements.
Eden Health Foods is an Australian-owned organic superfood brand founded by Steven Prahin. The brand focuses on certified organic and wildcrafted ingredients—spirulina, greens powders, protein, and natural vitamin C—sourced to the highest available quality standard. A minimum of 10% of profits is donated to charitable organisations. Products are sold DTC at edenhealthfoods.com.au and through health food stores and retailers including iHerb. Also searched as Eden Health.
Edge Theory Labs is a wellness technology brand selling PEMF and recovery devices marketed for pain relief and performance, sold direct-to-consumer online. It positions itself within the at-home recovery and biohacking equipment category.
Edge Tub, made by Edge Theory Labs, is a portable inflatable cold plunge tub weighing 25 lbs that inflates and sets up in 15 minutes without tools. Models include the Legacy, Elite, and Core, with chillers cooling water to 37°F or heating to 105°F via Wi-Fi controls. The portable format appeals to renters, travelers, and apartment dwellers locked out of permanent cold plunge solutions. Also searched as Edge.
Einhorn is a Berlin-based DTC brand founded in 2015 by Waldemar Zeiler and Philip Siefer. It produces fair-trade, vegan condoms and organic period care with a radically transparent supply chain. Half of profits fund social initiatives including sex education and support for rubber farmers. Also searched as Einhorn.
Elvie is a British femtech company selling wearable breast pumps, pelvic floor trainers, and other women's health devices direct-to-consumer online and through retail partners. It positions itself as a technology-driven brand focused on women's health and motherhood products. The brand advertises across Meta placements to support ecommerce sales.
Elysium Health is a New York-based longevity supplement company founded in 2014, best known for Basis, its NAD+ precursor product co-developed with MIT biologist Leonard Guarente. The brand pioneered science-credential marketing in DTC with a Nobel laureate advisory board. Also searched as Elysium.
Embr Wave is a Boston-based wearable technology company founded in 2013 by four MIT Materials Science students. Their flagship product is a smart wristband that uses thermoelectric technology to create localized warming or cooling sensations on the wrist, helping users manage hot flashes, temperature discomfort, and sleep quality. Also searched as Embr.
Endoca is a European CBD and hemp products company selling CBD oils, capsules, and skincare items, positioned around organic and pharmaceutical-grade hemp extraction. It sells direct-to-consumer online, advertising across Meta placements.
Equelle is a supplement brand focused on menopause symptom relief, offering a daily plant-based tablet marketed as a non-hormonal option for managing hot flashes and other symptoms. It positions itself within the women's health and healthy-aging category, selling primarily direct-to-consumer online. The brand emphasizes clinically studied ingredients in its marketing.
Founded in spring 2019 in Chicago by serial tech entrepreneurs Coco Meers and Marcy Capron-Vermillion, Equilibria targets women who want more than a product—they want a CBD practice. The brand's one-on-one dosage specialist program and subscription model create unusually high retention. Organic full-spectrum CBD products include softgels, oils, gummies, and topicals.
Equip Foods is a Denver-based animal-based supplement brand founded in 2019 by Matt Sali. The brand serves the paleo, primal, and carnivore community with grass-fed beef protein, collagen, and ancestral nutrition products, growing through community trust and sourcing transparency. Also searched as Equip.
Eu Yan Sang is a historic traditional Chinese medicine and herbal wellness brand founded in 1879. Operating across Hong Kong, Singapore, and Malaysia, it bridges centuries of TCM heritage with modern DTC e-commerce, marketing bird's nest, ginseng, and herbal supplements to health-conscious Asian consumers.
Founded in 2017 in Milwaukee by Josh Delaney, FAB CBD was acquired by Canadian retailer High Tide in 2021. The brand targets everyday wellness consumers with straightforward pricing, Colorado organic hemp, and a product lineup covering oils, gummies, topicals, and dog treats—no fuss, no inflated margins. Also searched as Fab.
Founded in 2010, Faithful to Nature operates South Africa's largest online store for certified organic, natural, and sustainable products — spanning beauty, food, supplements, and household goods. The brand champions green living with rigorous product vetting standards. Also searched as Faithful.
Feals is a US-based wellness brand selling CBD oil and related products through a membership-based, direct-to-consumer subscription model. It positions itself around quality and simplicity in the CBD category, advertising across Meta placements.
Floyd's of Leadville (floydsofleadville.com) was founded in 2016 by Floyd Landis in Leadville, CO. After hip replacement surgery and an opioid dependency following his cycling career, Landis turned to CBD for pain management and launched a brand distributed across 3,000 bike shops and 3,000 convenience stores. Also searched as Floyd's.
ForMen is a health and fitness brand focused on men's grooming and wellness products. It sells items positioned around male-specific personal care needs, advertising across Meta placements to reach its target audience.
Force Factor Prostate is a men's health supplement line from Force Factor targeting prostate support. It positions itself within the broader men's performance and wellness supplement category the company is known for. The product is sold online and through retail partners.
Foria Wellness pioneered the CBD sexual wellness category with arousal oils, suppositories, and botanical intimacy products. Founded in 2012 in Venice, CA, the brand pairs science-forward formulations with sensual branding to serve women seeking natural alternatives for pleasure and comfort. Also searched as Foria.
Form Nutrition is a UK plant-based performance nutrition brand founded in 2017 by Natalia Bojanic and Damian Soong. The brand became the first UK protein label to achieve B Corp certification and is known for distinctive product design. In 2023, actor Orlando Bloom joined as Chief Wellness Officer, expanding the brand's celebrity-ambassador reach. Also searched as Form.
Function Health is a San Francisco DTC company offering annual memberships granting access to 100+ lab biomarkers — far beyond standard annual bloodwork. Co-founded with Dr. Mark Hyman, it targets the longevity and preventive health market at approximately $500/year, growing rapidly through Hyman's large health audience. Also searched as Function.
GNC is a US health and nutrition retailer founded in 1935, selling vitamins, supplements, and sports nutrition products under its own and third-party brands. It operates a large network of retail stores globally alongside ecommerce, and advertises across Meta placements.
GNC India is the Indian operation of the US-founded GNC nutrition retail brand, selling vitamins, supplements, and sports nutrition products. It operates through retail stores and e-commerce across India, advertising across Meta placements.
Gainful was founded in 2017 by Jahaan Ansari and Eric Ji Sun Wu, initially at Georgetown University and later through Y Combinator. The brand offers personalized protein powder blends matched to each customer's fitness goals, dietary restrictions, and body metrics via an assessment quiz. Access to a registered dietitian for ongoing support is a key retention differentiator that reduces churn.
Genius Mushrooms is a product line from The Genius Brand (thegeniusbrand.com), combining Lion's Mane, Cordyceps, and Reishi in organic veggie capsules. It is one of the top-selling functional mushroom supplements on Amazon and widely distributed through natural retail. Also searched as Genius.
Ghost Lifestyle, sold as GHOST, is a Las Vegas-based sports nutrition brand founded in 2016. It makes pre-workouts, protein powders, energy drinks, and supplements, and is known for full-disclosure ingredient labels and licensed flavor collaborations with popular candy and snack brands.
Giffarine is Thailand's largest direct sales company, founded in 1996, offering over 300 products across health supplements, beauty, and household categories. The brand operates through a nationwide multi-level marketing distributor network and has expanded into digital and e-commerce channels while maintaining its core direct-selling structure.
Goli Nutrition makes sugar-free, vitamin-packed wellness gummies, famous for its Apple Cider Vinegar gummies.
Goop is a lifestyle and wellness brand founded by Gwyneth Paltrow in 2008, selling supplements, skincare, and wellness products alongside its media content. It positions itself at the premium end of the wellness market, blending editorial content with direct-to-consumer product sales. The brand is widely known for its high media profile and celebrity association.
Green Roads is a US-based wellness brand selling CBD products, including oils, gummies, and topicals, marketed for relaxation and general wellness use. It sells direct-to-consumer online and through retail partners, advertising across Meta placements.
Grüns is a US gummy supplement brand founded in 2023 by Chad Janis that collapsed 10+ daily supplements into a great-tasting gummy packed with 60+ ingredients. The brand reached $300M ARR in 24 months and was acquired by Unilever for $1.2B in 2026, making it one of DTC wellness's fastest exits.
HVMN (formerly Nootrobox) was founded in 2014 by Geoffrey Woo and Michael Brandt in San Francisco. The company pioneered science-driven nootropic stacks before pivoting to ketone esters — a cutting-edge exogenous ketone technology originally developed for DARPA and US Army contracts. HVMN sits at the credibility frontier of performance nutrition, bridging military science and consumer biohacking.
HairMax is a Boca Raton hair loss technology company founded in 2000 by David Michaels that received the first FDA clearance for a laser phototherapy hair growth device in 2007. The brand's laser comb format and 20+ years of clinical use give it a heritage positioning in the LLLT hair growth category that newer helmet competitors lack.
Hairburst was founded in Manchester in 2014 and grew into one of the UK's leading hair growth supplement brands by pioneering influencer seeding and before-and-after Instagram content. Stocked in Boots, ASOS, and major international retailers, the brand spans vitamins, haircare, and hair tools.
Hanfgeflüster is a German CBD and hemp products brand selling oils, cosmetics, and wellness items derived from hemp. It positions itself within the health and wellness category, sold primarily direct-to-consumer online across Germany.
Happy Mammoth creates natural gut health and hormone support supplements, helping people take back control of their health with science-backed formulas.
Happy Way is an Australian health food and protein supplement brand founded in Adelaide in 2015 by Ben Germain and Hien Nguyen. Built around a happiness-led identity and influencer marketing, the brand sells protein powders, superfoods, and health snacks via DTC and 2,000+ global stockists across 64 countries.
Havasu Nutrition Prostate is a dietary supplement line from Havasu Nutrition targeting men's prostate health support. It positions itself as an accessible, retail-available option in the men's wellness supplement category. The product is sold online and through major e-commerce retailers.
Healthkart is a Gurugram-based sports nutrition platform and DTC brand founded in 2011 by Sameer Maheshwari and Prashant Tandon. It operates as India's largest supplements e-commerce destination while also owning MuscleBlaze, the country's top domestic sports nutrition brand.
Heights is a UK braincare supplement subscription founded in 2019 by Dan Murray-Serter and Joel Freeman. The brand built a 60,000-subscriber newsletter before launching, then converted that audience with a 20-nutrient Smart Supplement stack backed by consultant dietitian Sophie Medlin and neuroscientist Dr Tara Swart. It raised a £2M+ Seedrs crowdfund in 2021.
Hemp Bombs (hempbombs.com) was founded in 2016 in Tampa, FL. The brand offers one of the broadest CBD product ranges available DTC, including gummies, capsules, oils, vapes, sleep products, and pet formulas, positioned at accessible price points with high potency options. Also searched as Hemp.
Hemp Horizons is a health and wellness brand selling hemp-derived products such as seeds, oils, and nutritional supplements. It positions itself around plant-based, sustainable nutrition, marketing directly to consumers through digital channels including Meta placements.
HigherDOSE is a wellness technology brand selling infrared saunas, PEMF mats, and red light therapy devices for home biohacking use. Founded in New York, it sells direct-to-consumer online and has expanded into wellness studio locations, positioning itself within the premium at-home recovery equipment category.
Highland Pharms was founded in San Antonio, Texas in 2015 by Luke Johnston, a cancer patient who turned to CBD during chemotherapy. The brand emphasized pharmaceutical-grade production standards and high-potency formulations sourced from Colorado hemp. The website is currently inactive. Also searched as Highland.
Hilma is a New York-based supplement brand founded in 2019 that combines plant and clinical ingredients in formulas designed specifically for women's digestion, immunity, and stress. The brand has grown through ingredient-transparency storytelling and a loyal DTC subscriber base.
Hone Health is a men's telehealth platform specializing in testosterone replacement therapy, hormone optimization, and longevity care. Founded around 2020, the brand grew by targeting men 30–55 through podcast advertising and Meta performance ads emphasizing energy, performance, and quality of life. Hone competes directly with Marek Health, Ro, and other men's hormone health DTC platforms. Also searched as Hone.
Hooga Health offers HG and PRO series red light therapy panels featuring 660nm and 850nm dual-chip LEDs at prices significantly below premium competitors like Joovv and PlatinumLED. The brand's Amazon-native strategy built substantial review velocity, driving organic discovery for buyers searching red light therapy on the marketplace. HSA/FSA eligibility through TrueMed is used as a pricing lever. Also searched as Hooga.
Host Defense (hostdefense.com) was founded in 2012 by mycologist and author Paul Stamets in Olympia, WA. The brand produces functional mushroom supplements using certified organic mycelium grown on its own farm, sold across natural retail and DTC channels. Also searched as Host.
Momentous is a San Diego-based NSF-certified supplement brand founded in 2019 by Jeff Byers. It rose to prominence through a partnership with Andrew Huberman (Huberman Lab podcast), whose supplement recommendations consistently point to Momentous products. The brand sells DTC and via Amazon targeting high-performance individuals who demand third-party tested, evidence-based nutrition. Also searched as Huberman.
HUM Nutrition (humnutrition.com) is a US beauty supplement brand founded in 2012 by Walter Faulstroh and Chris Coleridge in Los Angeles. It sells skin gummies, collagen, and nutrition supplements via Sephora retail and DTC, using a nutritionist-matched quiz to personalize subscription recommendations. Also searched as HUM.
Hux Health is a UK wellness brand founded in 2020 focusing on electrolyte hydration tablets and performance-oriented supplements. The brand targets active men with science-backed hydration products designed to support muscle function and physical performance. Products are sold DTC, through Amazon UK, and via specialist wellness retailers including Counter Culture Store. Also searched as Hux.
IM8 Health is a premium daily nutrition brand co-founded by David Beckham, developed with experts from Mayo Clinic and NASA.
Ice Barrel is a cold plunge equipment brand selling barrel-shaped cold water immersion tubs for home recovery use, sold direct-to-consumer online. It operates within the growing at-home cold therapy equipment category.
India Hemp Co is a health and fitness brand selling hemp-derived food and nutrition products, such as hemp seeds and hemp oil. It positions itself around plant-based, functional nutrition and sells direct-to-consumer online, advertising across Meta placements.
India Hemp Organics is an Indian health and wellness brand selling hemp seeds, hemp oil, and related nutritional products. It focuses on organic, plant-based nutrition and sells primarily through direct-to-consumer online channels, advertising across Meta placements.
Innermost is a London-based science-backed supplement brand founded in 2017 by former Goldman Sachs banker Shivraj Bassi. The brand structures its product range around specific goals — lean, strong, focus, calm — rather than generic product categories, making supplement selection intuitive for consumers without nutrition expertise. Products are UK-manufactured using evidence-based formulations.
JNH Lifestyles is a wellness equipment brand manufacturing infrared saunas and massage chairs sold direct-to-consumer online and through retail partners. It targets the at-home wellness and recovery equipment market.
JSHealth Vitamins was launched in 2018 by clinical nutritionist and wellness influencer Jessica Sepel and her husband Dean Sepel in Sydney. The brand converted Jessica's large digital following into a supplement business now valued at approximately $600 million and stocked in over 1,800 Australian retail outlets and 1,000+ UK stores. DTC subscription is a core revenue pillar. Also searched as JSHealth.
Jabra Enhance is a hearing aid brand from GN Group (parent of Jabra) offering direct-to-consumer hearing devices paired with an app for remote audiologist support and self-adjustment. It positions itself as a medically backed alternative to traditional in-office hearing aid fittings, leveraging Jabra's audio engineering heritage. The brand sells online with phone and virtual care support.
Joovv, founded in 2016 by Scott and Julie Nelson in Minneapolis, effectively created the consumer photobiomodulation (red light therapy) category through aggressive podcast sponsorships. Their modular panel system lets users scale from targeted treatment to full-body rigs. The brand is credited with normalizing $500–$2,000+ light therapy as a mainstream biohacking purchase.
Joy Organics was founded in 2018 in Fort Collins, Colorado by Joy Smith, a grandmother who turned to CBD for her own wellness and was inspired to create a clean, family-safe product line. The brand earned USDA organic certification and built a reputation on pharmaceutical-grade manufacturing, softgels, and transparent lab reports. Also searched as Joy.
Joymode (tryjoymode.com) was founded in 2022 by Shane Webster and Max Oshman in New York. The brand's flagship product is a powdered sexual performance booster containing clinically dosed L-citrulline, arginine nitrate, ginseng, and vitamin C — formulated to enhance nitric oxide and blood flow. Recommended by urologists and formulated by PhDs, Joymode positions itself as the natural, on-demand alternative to pharmaceutical ED treatments.
Just Live was founded in 2020 as the first athlete-owned CBD brand, with co-founders Klay Thompson (NBA), Alex Morgan (soccer), Travis Pastrana (motorsports), and Paul Rodriguez (skateboarding). The brand focuses on sports recovery, pain management, and performance wellness. Also searched as Just.
Kapiva is a Mumbai-based modern Ayurveda brand founded in 2016 by Ameve Sharma (a third-generation Baidyanath family entrepreneur) and Shrey Badhani. The brand modernises traditional Ayurvedic formulations into accessible product formats — cold-pressed juices, herbal ghee, supplements — targeting urban Indians seeking evidence-backed traditional wellness.
Keyto is a food and beverage brand focused on ketogenic-diet products, including snacks and nutrition tools aimed at consumers following low-carb eating plans. The company markets its offerings as support for weight management and metabolic health goals. It sells primarily through direct-to-consumer channels, advertising across Meta placements.
Khaolaor (khaolaor.com) is a Bangkok-based Thai traditional medicine brand with roots dating to 1979. The brand modernised ancient Thai herbal formulations into contemporary retail formats — capsules, balms, and teas — making traditional medicine accessible to modern consumers through pharmacies, Watsons, Boots, and its DTC website.
Kiierr is a DTC brand selling at-home laser hair growth devices marketed toward people experiencing hair thinning and hair loss. The products use low-level laser therapy technology and are positioned as a non-invasive alternative to clinical hair restoration treatments. The brand sells primarily online with heavy direct-response marketing.
Kindra is a direct-to-consumer wellness brand focused on menopause care, offering topical and ingestible products aimed at symptoms like hot flashes, sleep disruption, and skin changes. The brand positions itself as a science-backed alternative to generic supplements, marketing through educational content and influencer partnerships. It sells primarily online through its own site.
Komuso Design is a San Diego DTC brand founded by therapist couple Todd and Vanessa Steinberg, makers of The Shift — a monk-inspired pendant that slows the user's exhale to 8+ seconds to activate the vagus nerve. After a Shark Tank appearance, the brand scaled through Meta video ads and Amazon. Also searched as Komuso.
CheongKwanJang is Korea Ginseng Corp's flagship DTC brand and the world's leading red ginseng label. With 120+ years of heritage and a strict 6-year root cultivation standard, it markets premium tonics, capsules, and extracts globally via DTC and retail. Also searched as Korea.
Kraken Kratom (krakenkratom.com) is one of the US's largest kratom retailers, founded around 2014 in Portland, OR. The brand offers a wide range of kratom powder, capsule, and extract products and is compliant with American Kratom Association Good Manufacturing Practices. Also searched as Kraken.
Krave Botanicals is a San Diego-based kratom brand founded around 2015, offering a wide range of kratom powders, capsules, and shots. The brand is one of the most widely distributed in US convenience and smoke shop retail channels. Also searched as Krave.
Vita500 is Kwangdong Pharmaceutical's flagship vitamin C drinkable ampule, one of Korea's highest-volume wellness DTC products. Launched in the 1960s and rebranded over decades, it became a pop-culture staple through celebrity endorsements including BTS, selling billions of units through Korean convenience stores and pharmacies. Also searched as KwangDong.
KIKI Health is a London-based premium wellness brand founded in 1999, offering plant-based superfoods, supplements, and beauty products manufactured in the UK to MHRA and GMP standards. The brand has expanded into the UAE market with Dubai and Abu Dhabi delivery, positioning itself as a clean-label alternative for health-conscious consumers. Also searched as Kìkì.
LELO is a Swedish company specializing in premium intimate wellness and personal pleasure products, known for design-forward, technology-driven items. Founded in 2003, it sells globally through its own DTC site, retail partners, and ecommerce marketplaces. LELO advertises on Meta placements to support global ecommerce sales.
Lazarus Naturals (lazarusnaturals.com) was founded in 2016 in Portland, OR by Sequoia Price-Lazarus. The brand produces high-potency, full-spectrum CBD at accessible prices and is best known for its assistance program offering 60% off to veterans, people with disabilities, and low-income households. Also searched as Lazarus.
Lemme is a gummy vitamin and supplement brand founded by Kourtney Kardashian Barker and launched in September 2022. The brand debuted DTC with three SKUs — Matcha, Chill, and Focus — built on five years of research with scientists, MDs, and botanists. Lemme's products are formulated with clinically-studied ingredients, packaged in 100% post-consumer-recycled materials, and priced to sit between mass and prestige wellness. Distribution expanded rapidly from lemmelive.com to Target, and by early 2026 the brand reached over 2,000 Walmart stores. Kris Jenner serves as a visible brand partner, extending the Kardashian-Jenner media flywheel to new product launches including creatine gummies. The brand has since expanded into weight management, hair growth, and functional wellness SKUs, establishing Lemme as one of the most commercially scaled celebrity supplement launches of the 2020s.
Levels is a health technology company offering continuous glucose monitor-based metabolic health tracking through a companion app. It sells subscription programs direct-to-consumer online, positioning itself within the digital health and biohacking category focused on metabolic fitness.
Levels Health (levelshealth.com) is a New York-based metabolic health platform founded in 2019 that pairs CGM sensors with an AI-powered app to help non-diabetic users optimize diet, exercise, and sleep via real-time glucose data. The company grew via waitlists and podcast content marketing before opening broader access, raising over $50M from investors including a16z. Also searched as Levels.
Life Extension is a US-based dietary supplement and health testing company founded in 1980, selling vitamins, minerals, and specialty formulations aimed at longevity and wellness. It sells direct-to-consumer online and through retail partners, alongside blood testing and health information services. The brand positions itself around science-backed formulations for long-term health optimization.
Livia is a health and wellness brand selling a wearable device marketed to relieve menstrual cramp pain through electrical nerve stimulation, sold direct-to-consumer online. It targets consumers seeking a non-drug alternative to period pain relief. The brand advertises across Meta placements to drive ecommerce sales.
Loop Earplugs is a Belgian accessories brand founded in 2016 by Maarten Bodewes and Dimitri O in Antwerp. The brand redesigned the earplug as a fashion-forward ring-shaped accessory marketed for sleep, concerts, focus, and sensory wellness for neurodivergent individuals. Loop became one of the fastest-growing consumer accessories brands in Europe and expanded globally through DTC and Amazon. Also searched as Loop.
Lord Jones is a Los Angeles luxury CBD brand founded in 2015 by Robert Rosenheck and Cindy Capobianco, acquired by Cronos Group in 2019 for $300M. It was the first CBD brand in Sephora and is sold at Neiman Marcus and Goop. Known for celebrity award-show gift bag placements and Vogue editorial coverage, it positions CBD as a luxury wellness accessory rather than a cannabis product. Also searched as Lord.
Lovetuner is a wellness device brand selling a small handheld breathing tool designed to produce a specific tone intended to help reduce stress and promote relaxation through guided breathing. The product is marketed as a portable, drug-free anxiety and stress management tool. It sells primarily direct-to-consumer online.
Lumen was founded in 2014 in Tel Aviv by twin sisters Merav Mor and Michal Mor, both with PhDs in physiology. The device uses CO2 analysis of a single breath to measure real-time metabolism — indicating whether the body is burning fat or carbohydrates. It pairs with an app providing daily personalized nutrition plans.
Lumi Therapy is a red light therapy brand selling LED wellness devices for home use, sold direct-to-consumer online. It operates within the at-home light therapy equipment category alongside other wellness technology brands.
Lumie is a UK-based company selling light therapy products, including wake-up lights and SAD lamps designed to support sleep and circadian rhythm. It has been active in the light therapy category for a number of years, selling through retail and online channels. Lumie advertises across Meta placements.
MDHearing is a direct-to-consumer hearing aid brand offering FDA-registered devices at lower price points than traditional clinical hearing aids, sold online without requiring an in-person audiologist visit. The company markets to older adults seeking affordable hearing correction, with support via phone and mail-in fitting. It positions itself against expensive traditional hearing aid retailers.
Mack's is a US-based brand selling earplugs for sleep, swimming, and hearing protection, offering foam, silicone, and wax-based products. It has a long-standing presence in the earplug category, sold through retail and online channels. Mack's advertises across Meta placements.
Man Matters is an Indian men's health and wellness brand offering hair, skin, and nutrition products along with online consultations, part of the Honasa Consumer group. The brand sells direct-to-consumer online and advertises via Meta placements targeting Indian male consumers.
Manta Sleep is a sleep accessories brand founded in 2016 by Mark Zhang, built around the problem of imperfect sleep masks. The brand's modular eye-cup design creates complete blackout with zero eye pressure — adjustable for any sleep position. Manta has over 1 million customers and the Manta SOUND Sleep Mask was named a TIME Best Invention of 2025. Also searched as Manta.
Marek Health is a men's hormone optimization and telehealth platform founded in 2019 by Derek Charlebois (known as Derek MPMD — More Plates More Dates), a YouTube creator with over 1M subscribers covering hormones, bloodwork, and performance. The brand converted an organic educational audience into patients, pioneering the creator-to-clinic model in men's health telehealth before the category went mainstream. Also searched as Marek.
Mars by GHC is an Indian men's wellness brand under Good Health Company offering hair growth, skincare, and nutrition products with doctor-led online consultations. The brand sells direct-to-consumer online and advertises via Meta placements.
Mary's Medicinals is a Denver-founded medical cannabis brand established in 2013, recognised as the pioneer of transdermal cannabis patches for therapeutic delivery. Its product portfolio — patches, gels, capsules, and tinctures — is modelled on pharmaceutical delivery formats, targeting medical cannabis patients and wellness consumers across multiple US states. Also searched as Mary's.
MaryRuth Organics is a vegan liquid vitamin and supplement brand founded in 2014 by MaryRuth Ghiyam, who built the company from scratch while managing personal financial hardship after her father's death. The brand's 130+ SKU range covers liquid vitamins for infants, toddlers, children, and adults — all vegan, non-GMO, and gluten-free — sold primarily DTC and on Amazon. MaryRuth's is notable for its explosive TikTok Shop performance in 2024-25: the brand experienced 220% year-over-year growth with 58% of views linked to TikTok Shop content, participating in TikTok Super Brand Day in January 2025. The brand has grown to over $100M in annual revenue, entirely bootstrapped with no outside investment. Target, Whole Foods, and Amazon round out the retail presence. MaryRuth Organics became the canonical case study of a legacy DTC supplement brand successfully reinventing its growth engine through social commerce.
Medovie is a natural dermatology DTC brand founded after founder Nadav's own psoriasis diagnosis. The brand's 3HX formula — developed over 10 years with 17 patents, 96% natural — harmonises traditional Chinese medicine with Western dermatology. Available DTC and through UK stockists (Dermacare), targeting eczema and psoriasis sufferers globally.
Founded in 2018 in Irvine, California, Medterra built its brand on a clinical, pharmaceutical-adjacent positioning with verified THC-free CBD isolate products. The brand's retail breakthrough into CVS legitimized it for cautious consumers, and its clean label approach spans tinctures, gummies, topicals, and capsules.
Melora is a health and wellness brand selling consumer products online, advertising across Meta placements to reach its target audience. Further details on its specific product line are not confirmed.
Microdose Bros (microdosingxp.com) is an Amsterdam-based brand selling legal fresh psilocybin truffles and microdosing starter kits across Europe. Operating under Dutch law where psilocybin truffles remain legal, they provide protocol guides, dosage calculators, and educational content alongside their products. Also searched as Microdose.
Mindset Health is an Australian health tech company founded in 2018 by Melbourne brothers Chris and Alex Naoumidis (YC S19). Its flagship app Nerva delivers gut-directed hypnotherapy for IBS, developed with Dr Simone Peters at Monash University. Clinical trials show 81% of users achieve a clinically significant reduction in IBS symptoms. The company raised a $17.8M Series A and has helped over 300,000 users. Also searched as Mindset.
Mito Red Light (mitopro.com) makes MitoPRO series panels featuring patented ESPEO and TriChip multi-wavelength LED technology spanning 630–880nm. The brand targets data-driven biohackers who evaluate red light therapy on quantifiable irradiance output. Products are HSA/FSA eligible and priced between premium and budget tiers, filling a gap for enthusiasts who want specifications without Joovv pricing. Also searched as Mito.
MitoQ was developed by biochemist Robin Smith and mitochondrial specialist Michael Murphy at the University of Otago, New Zealand, in the late 1990s. The commercial brand launched around 2009 from Auckland. MitoQ's proprietary CoQ10 molecule carries a positive charge that is drawn into the negatively charged mitochondria—achieving up to 1,000x the concentration of standard CoQ10 supplements. Sold globally DTC with a strong subscription base.
Modibodi was founded in 2013 in Sydney by Kristy Chong, who developed the concept while training for a marathon and experiencing incontinence. The brand's patent-pending Modifier Technology created the absorbent-fabric underwear category. Essity (the Swedish hygiene company) acquired Modibodi for A$140M in 2022.
Mojo is a functional mushroom gummy brand founded by Chief Science Officer Daniel Sanders, combining Lion's Mane, Cordyceps, Panax Ginseng, and a proprietary nootropic blend to deliver focus, energy, and mood support in a candy-like daily format. Available DTC at mojo.shop and through GNC retail.
Moon Juice is a Los Angeles-based wellness brand founded in 2011 by Amanda Chantal Bacon. Starting as a Venice Beach juice bar, it grew into a DTC supplement and adaptogen brand known for products like SuperYou, Magnesi-Om, and Brain Dust. The brand sits at the intersection of wellness science and luxury lifestyle aesthetics, attracting a millennial female core audience. Also searched as Moon.
Moonbird is an Antwerp-based DTC brand making a handheld breathing pacer that physically expands and contracts to guide slow, rhythmic breathing — no screen required. Founded in 2019 by siblings Stefanie and Michael Broes, the device targets anxiety and sleep onset, and is sold globally DTC and on Amazon.
More Nutrition is a Munich-based supplement brand founded in 2017 by Christian Wolf and Mic Weigl. Built on influencer marketing and social commerce, the brand became a category leader in German diet nutrition with products like Total Protein and Booster. Sold DTC and via Amazon across the DACH region.
Mosaic Wellness is a Mumbai-based health-tech company founded in 2020 by Dhruv Bhushan and Revant Bhate. It operates two sub-brands — Man Matters (men's hair loss, beard, and skin health) and Be Bodywise (women's PCOS, hairfall, and skin health) — offering personalised subscription-based regimens backed by doctor consultations. Also searched as Mosaic.
MuscleBlaze is India's top domestic sports nutrition brand and a subsidiary of Healthkart, founded in 2012. It offers whey protein, mass gainers, and pre-workouts with FSSAI-verified protein content displayed via QR code — a differentiation strategy addressing rampant supplement adulteration concerns in India.
MyMuse is a Mumbai-based intimate wellness brand launched in 2021 by husband-and-wife founders Sahil and Aksha Gupta. It is India's first premium player in the sexual wellness category — offering personal massagers, intimacy oils, and accessories under branding that is deliberately elegant, non-clinical, and destigmatised.
MyProtein is the European leader in sports nutrition. Marketers frequently study MyProtein ads to understand effective strategies for scaling supplements and apparel globally.
Myvitamins is a UK mass-market vitamin and supplement DTC brand owned by The Hut Group (THG). The brand offers a broad product range spanning vitamins, minerals, weight management, and beauty supplements at accessible price points. THG's centralised performance marketing infrastructure enables Myvitamins to run high-volume acquisition campaigns across multiple international markets.
Naked Harvest is an Australian women's wellness supplement brand founded by Georgie and Coopa Stevenson and headquartered in Burleigh Heads, Queensland. Built on Georgie's large Instagram and TikTok following, the brand sells natural protein powders, collagen, and functional wellness products (Moon Mylk, Thrive Plant Protein) through DTC and selective health retailers, with a strictly no-refined-sugar, no-filler formulation approach. Also searched as Naked.
Natalist is a fertility and pregnancy wellness brand selling prenatal vitamins, ovulation and pregnancy tests, and related supplements, part of the Everly Health family of brands. The company sells direct-to-consumer online and advertises heavily through Meta placements targeting people trying to conceive.
Natural Stacks is a US nootropics supplement brand founded in 2014 by Roy Krebs and Ben Hebert in Seattle, WA. Known for open-source formulations, transparent ingredient sourcing, and its flagship CILTEP stack, it targets biohackers and self-experimenters seeking cognitive performance. Also searched as Natural.
Naturalplus is a Korean supplement DTC brand offering collagen drinks, probiotic capsules, and red ginseng products targeting the beauty-from-within market. The brand is distributed via its own website, pharmacy chains, and platforms like Olive Young.
Nature's Bounty is a US vitamin and supplement brand offering a wide range of vitamins, minerals, and specialty nutritional products. It sells through drugstores, mass retail, and ecommerce, and advertises across Meta placements.
Nature's Own is an Australian vitamin and supplement brand offering a wide range of multivitamins, minerals, and health supplements sold through pharmacy and supermarket retail. It positions itself as an accessible, trusted everyday health brand. The brand is part of the broader Australian vitamins and supplements category.
Founded in 2019 and headquartered in Manchester, Naturecan built one of the most internationally scaled CBD brands by combining science-backed product development with localized distribution across 30+ countries. The brand spans CBD oils, capsules, gummies, topicals, and protein products, positioning wellness as its category umbrella rather than CBD alone.
Ned is a Denver-based wellness brand founded in 2019 by Ret Taylor and Adriaan Zimmerman that sells full-spectrum hemp extract and adaptogen supplements. The brand grew a loyal DTC subscriber base through supply chain transparency, third-party COA publishing, and honest efficacy communication in the CBD market.
Needed is a San Francisco-based prenatal and postpartum nutrition brand founded in 2019 by Ryan Woodbury and Julie Sawaya. The brand targets the clinical dosing gap in prenatal nutrition — most mass-market prenatals contain significantly lower doses of key nutrients (choline, omega-3s, iron) than clinical research recommends. Needed formulates to clinical standards and distributes through healthcare providers (OBs, midwives, registered dietitians) as a trust-building channel, supplemented by DTC performance marketing targeting women in the pregnancy planning and prenatal stages. The brand has grown significantly through 2022–24, expanding its healthcare provider network alongside direct consumer acquisition.
Nello is a stress-relief drink powder brand founded in 2021 whose flagship product Supercalm — formulated with magnesium glycinate, ashwagandha, L-theanine, and vitamin D3 — became a viral TikTok phenomenon in 2024-25. The brand's timing was almost uniquely fortuitous: cortisol and anxiety content on TikTok grew 340% year-over-year during 2024-25, and Nello Supercalm was positioned as the direct supplement solution for 'cortisol face' — the viral trend describing physical symptoms of chronic stress. The brand sold more than 1 million units of Supercalm, starting at $40, largely through TikTok. Celebrity endorsers including model Jasmine Tookes and TV personality Bethenny Frankel amplified the brand's visibility. The product has since expanded to Target retail locations, transitioning from TikTok-native demand to mainstream retail. Specific founder information is not publicly documented.
Noom is a New York-based psychology-based weight loss app founded in 2008 by Artem Petakov and Saeju Jeong. The app uses behavioral psychology, food logging, and coaching to drive sustainable weight loss. Noom became a landmark paid media case study for quiz-funnel DTC marketing, spending billions on Facebook, Instagram, and Google to build a multi-billion-dollar subscription business.
Nordic Superfood is a Finnish wellness brand harnessing the nutritional power of Nordic wild berries, plants, and botanicals in supplement and food product form. Sold DTC and through international health retailers, the brand positions Finnish Arctic ingredients as among the world's most potent natural health sources. Also searched as Nordic.
Founded in 2014 in Denver, NuLeaf Naturals built its reputation on radical simplicity: a single full-spectrum CBD oil containing only hemp extract and hemp seed oil, with no flavorings, fillers, or additives. Organic Colorado farming standards and consistent potency across a small SKU count appeals to consumers who distrust complex formulations. The brand has since expanded to include pet products and other cannabinoids. Also searched as NuLeaf.
Nua is an Indian women's health brand selling menstrual hygiene products, intimate care, and wellness items. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Nurecover is a recovery technology brand selling wellness devices such as compression or cold therapy equipment for home use, sold direct-to-consumer online. It positions itself within the at-home recovery and sports wellness equipment category.
Nutrabay is an Indian sports nutrition e-commerce platform selling protein supplements, vitamins, and fitness nutrition products from multiple brands. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Nutrafol is a hair wellness supplement brand founded in 2016 by Giorgos Tsetis and Roland Peralta in New York. The brand pioneered a physician-recommended approach in the DTC supplement space, positioning its nutraceutical formulas as clinically credible alternatives to pharmaceutical hair-loss treatments. By partnering with dermatologists and OB-GYNs and offering gender-specific formulas, Nutrafol built a subscription business that reached $200M+ in annual revenue before Unilever acquired it in 2022 for up to $1.7 billion — one of the largest DTC supplement exits on record. The brand continues to operate with expanded retail distribution through Sephora and Ulta.
NutriSense (nutrisense.io) is a Chicago-based metabolic health subscription founded in 2019 that pairs Abbott FreeStyle Libre CGM sensors with access to registered dietitians for personalized glucose interpretation. Unlike Levels' algorithm-only approach, NutriSense's human coaching layer is the core differentiator, appealing to buyers who want expert guidance alongside their data.
Nutrione is a South Korean health and nutrition brand offering supplements and functional foods. It sells through retail and ecommerce channels in Korea, and advertises across Meta placements.
Nuzest is a New Zealand clean plant protein and supplements brand founded in 2012 by Trevor Bolland, initially formulated to support his daughter Monique who was diagnosed with multiple sclerosis. The brand's flagship Clean Lean Protein uses European golden pea protein with no fillers or artificial ingredients, and has expanded to the USA, UK, Australia, and Asia.
OZiva is a Mumbai-based plant-based nutrition and supplements brand founded in 2016 by Aarti Gill and Mihir Gadani. Positioned at the intersection of Ayurveda and clinical nutrition science, OZiva targets urban Indian women with protein powders, vitamins, and wellness supplements. It was acquired by Hindustan Unilever Limited, which completed full ownership in 2025.
Obvi is a bootstrapped DTC collagen supplement brand co-founded on June 1, 2019, by Ronak Shah, Ash Melwani, and Ankit Patel — three e-commerce operators who previously ran the DTC agency Ghost3Media. The founders identified a gap in the collagen supplement market: existing products were flavorless or unpalatable powders, meaning consumers either mixed them into drinks and tolerated the taste or gave up on the routine. Obvi's answer was to make collagen genuinely delicious in nostalgic flavors (Fruity Cereal, Hot Cocoa, etc.) and build a community of female buyers around the product. Within two years, Obvi surpassed $10M in sales, built the world's second-largest collagen community (36K active Facebook group members), and amassed 100K+ customers across 75 countries. By 2023, the brand crossed $40M in revenue — all bootstrapped with no outside investment. Co-founder Ash Melwani became one of the most-followed DTC marketing educators on X (formerly Twitter), creating additional brand credibility through his public documentation of Obvi's marketing strategy.
Ocean's Balance is a seaweed-based food and supplement brand selling kelp and seaweed products sourced from Maine's coastal waters. It positions itself around sustainably harvested sea vegetables as a nutrition category. Products are sold direct-to-consumer online and through natural food retailers.
Olly (olly.com) is a US gummy vitamin brand co-founded in 2015 by Eric Ryan and Brad Harrington in San Francisco. Acquired by Unilever in 2019, it redefined the supplement aisle with design-forward lifestyle packaging. Available at Target, CVS, Costco, Amazon, and DTC.
Onnit was founded in 2010 by Aubrey Marcus in Austin, Texas. The brand — famous for Alpha Brain nootropic and its 'total human optimization' philosophy — became one of the fastest-growing supplement companies through the Joe Rogan Experience podcast, where Rogan's authentic advocacy created a cultural phenomenon. Unilever acquired a majority stake in Onnit in 2021.
Onyx + Rose (onyxandrose.com) is a Los Angeles-based CBD brand focused on premium aesthetics and wellness positioning. The brand offers full-spectrum CBD oils, skincare, bath products, and functional mushroom products in luxury packaging, with a 100,000+ Instagram following. Also searched as Onyx.
Organic India is an Indian wellness brand selling herbal teas, Ayurvedic supplements, and organic food products. The brand emphasizes organic farming practices and sells through retail and e-commerce channels in India and internationally, advertising across Meta placements.
Organics Nature is a brand name suggesting a natural or organic food and wellness products company. Based on the available listing information, it positions itself within the health-focused natural products category. Further specifics on its exact product line were not confidently identifiable.
Organics Ocean offers natural health supplements spanning gut health, energy and everyday wellness.
Organifi is a San Diego-based supplement brand founded in 2014 by Drew Canole and Djamel Bettahar. Known for its organic green powder blends, Organifi built its brand through podcast advertising and a robust affiliate network. With estimated annual revenue exceeding $29M, it's one of the most recognized names in the DTC wellness supplement space.
Organika is a Canadian health and supplement brand offering vitamins, probiotics, and natural health products. It sells through health food retailers, pharmacies, and ecommerce, and advertises across Meta placements.
Ovira is a Sydney-based femtech brand founded in 2020 by Alice Williams, who developed a TENS-based period pain relief device after suffering from endometriosis. The brand went viral on TikTok, building a following of 6.5 million, and has sold to hundreds of thousands of women globally through its DTC site and Amazon.
Papa & Barkley is a Eureka, California cannabis wellness brand founded in 2015 by Adam Grossman, who developed whole-plant cannabis products to relieve his father's severe pain (Papa) — Barkley is his dog. The brand's founding story is its most powerful advertising asset, and its Releaf Balm topical is one of California's best-selling cannabis topicals. Also searched as Papa.
Pathways is a technology brand in the health-fitness space; specific product details are limited, but the brand appears to offer app or platform-based tools related to wellness or personal development. It markets primarily direct-to-consumer through digital channels.
Peak Performance (buypeakperformance.com) is a US organic supplement brand founded around 2017 by Talor Zamir in Las Vegas, NV. Known for USDA Certified Organic greens powder with 25+ ingredients, it sells on Amazon and DTC with clean-label certifications driving credibility. Also searched as Peak.
Pee Safe is a New Delhi-based feminine hygiene and personal care brand founded in 2013 by Vikas and Srijana Bagaria. Starting with India's first toilet seat sanitiser spray — developed after Srijana contracted a UTI at a public toilet — the brand has expanded into menstrual hygiene, intimate care, and sexual wellness, with $32 million in Series C funding raised in 2026. Also searched as Pee.
Pendulum (formerly Whole Biome) is a San Francisco-based precision probiotic company founded in 2012 by Colleen Cutcliffe (CEO, PhD Biochemistry from Johns Hopkins), John Eid, and Orville Chichester. The company spent nearly a decade developing proprietary probiotic strains with published peer-reviewed clinical evidence before launching its flagship Pendulum Glucose Control product in 2020 — the first probiotic classified as a medical food for the dietary management of type 2 diabetes. The probiotic strains are designed to restore gut microbiome functions that produce butyrate and stimulate natural GLP-1 release, positioning Pendulum directly in the metabolic health category at the exact moment GLP-1 drugs like Ozempic dominated cultural conversation. A subsequent GLP-1 Probiotic product extended this positioning. Pendulum scaled DTC through performance marketing and physician recommendation channels, building a subscription business around premium-priced clinical-grade formulations.
Penguin CBD is a Portland-adjacent brand built on approachability—fun penguin branding, flavored gummies and creams, and Oregon-grown broad-spectrum hemp. The brand extends into pet CBD, enabling cross-sell within the same household purchase. A heavy affiliate program drives review site coverage and coupon-code discovery traffic. Also searched as Penguin.
Perelel was founded in 2020 by Alex Taylor, Victoria Thain Gioia, and OB/GYN Dr. Banafsheh Bayati in Los Angeles. Frustrated by gaps in prenatal nutrition, the founders created stage-specific vitamin packs designed for each trimester plus postpartum — a model that recognizes pregnancy nutrition needs shift significantly over time. The co-founder physician credential is central to the brand's trust positioning.
Persona Nutrition is a Seattle-based personalized supplement brand founded in 2017. The company differentiates through its dietitian-guided quiz and a high-profile Nordstrom retail partnership — an unusual channel for a DTC supplement brand that lends legitimacy with a premium shopper demographic. Customers receive personalized daily packs based on their health assessment. Also searched as Persona.
PhD Nutrition is a UK sports nutrition brand offering protein powders, snack bars, and supplements for gym and fitness consumers. It sells through its own DTC site as well as major UK retailers and supplement specialists, positioning itself on taste and macro-conscious product lines like diet whey and smart bars. The brand advertises across Meta to reach fitness-focused shoppers.
Pink Stork is a women's health supplement brand offering products for fertility, pregnancy, postpartum, and general wellness. It positions itself as a woman-founded brand focused on hormone and reproductive health support. Products are sold direct-to-consumer online and through retail partners.
Plain Jane (plainjane.com) was founded in April 2018 by Lindsey Holthaus and Evan Marshall in Eugene, OR. The brand pioneered the hemp CBD cigarette in the US, offering flavored hemp flower cigarettes and pre-rolls to help smokers reduce nicotine consumption. Also searched as Plain.
Plant Therapy is an essential oils brand selling single oils, blends, and diffusers, including a line formulated for children. It positions itself around affordability and safety testing compared to multi-level-marketing essential oil brands. The company sells primarily through its own online store.
PlatinumLED Therapy Lights is a red light therapy device brand offering LED light panels for at-home skin and recovery treatments, sold direct-to-consumer online. It competes in the wellness technology space alongside other home light therapy equipment makers.
Plix (The Plant Fix) is an Indian health and nutrition brand selling plant-based supplements, protein, and wellness products. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Plunge is a Truckee, CA-based home cold plunge tub company founded in 2020 by Michael Garrett and Ryan Duey. Starting from a garage prototype and a damaged $100 bathtub, Plunge grew to $100M+ in DTC revenue within 4 years by capitalizing on the cold therapy trend driven by Wim Hof, Andrew Huberman, and biohacking influencers. Their tubs feature a built-in chiller for precise temperature control.
PranaOn is an Australian sports nutrition brand offering plant-based protein powders and wellness supplements sold direct-to-consumer online and through retail stockists. The brand advertises across Meta placements to reach health and fitness shoppers.
Prince of Peace is a health and wellness brand offering herbal supplements and teas, including ginseng-based products, rooted in traditional Chinese wellness practices. It sells through specialty and ecommerce retail channels, and advertises across Meta placements.
Prostate Discovery develops natural supplements targeting prostate health and men's wellness.
ProstateMD is a dietary supplement brand marketing capsules aimed at supporting men's prostate and urinary health. It positions itself within the men's health supplement category, sold direct-to-consumer online. The brand advertises largely through digital and social channels.
Provacan is a UK-based CBD wellness brand selling CBD oils, capsules, and topical products aimed at consumers seeking natural health and wellness support. It sells direct-to-consumer through ecommerce, advertising across Meta placements.
Provitalize is a DTC supplement brand offering a probiotic formula marketed toward women experiencing menopause-related weight gain, bloating, and hot flashes. The product combines probiotics with botanical ingredients and is sold primarily through the brand's own e-commerce site. It positions itself in the women's health and gut-health supplement category.
Pulsetto is a Vilnius-based health tech startup making consumer vagus nerve stimulation (VNS) wearables. Founded around 2021, the company raised €2M and gained a €20M valuation after a Lithuanian Shark Tank appearance. The neck-worn device uses bilateral cervical stimulation with an app-guided protocol and has surpassed 100,000 users globally.
Pure Hemp Botanicals, based in Niwot, Colorado, has operated for nearly a decade producing organic, non-GMO CBD products from high-altitude Colorado hemp. The brand offers tinctures, gummies, capsules, and topicals with ISO 17025-certified third-party lab testing.
Pure Spectrum CBD was founded in Evergreen, Colorado in 2015 by Brady Bell. The brand opened the first branded CBD retail store in the US in 2017 and became the first cannabis company to partner with the CrossFit Games (2018) and USA Triathlon (2020). It specializes in full-spectrum products with broad cannabinoid profiles.
R+R Medicinals is a Boulder-area Colorado CBD brand built around radical transparency—every product batch has publicly accessible third-party COAs. With USDA organic certification and Colorado-grown hemp, the brand targets research-driven consumers who vet brands before buying. The product line covers tinctures, softgels, topicals, and gummies. Also searched as R+R.
Real Mushrooms (realmushrooms.com) was founded in 2014 by Skye Chilton in Vancouver, BC. The brand produces 100% fruiting body mushroom extracts with verified beta-glucan content, sold DTC and on Amazon, and is a leader in functional mushroom education and category transparency.
Founded in 2015 in Greenwood Village, Colorado by Rusty Scott after a personal injury led him to CBD, Receptra Naturals targets the athletic and active lifestyle consumer with tinctures, topicals, and pet products. The brand is available in thousands of retail locations as well as DTC and Amazon. Colorado hemp heritage and organic sourcing underpin its quality story. Also searched as Receptra.
Red Light Man is a red and near-infrared light therapy brand selling LED panels and devices for skin, recovery, and general wellness use. It sells direct-to-consumer online, positioning its products for consumers seeking at-home light therapy equipment.
Redwood Outdoors is a wellness equipment brand selling cold plunge tubs and outdoor sauna products for home use, sold direct-to-consumer online. It operates in the growing at-home cold therapy and sauna equipment category.
Renu Therapy is a San Diego-area DTC brand making handcrafted cold plunge tubs and contrast therapy systems. Their Cold Stoic and Siberian product lines feature ozone purification, strong insulation, and chilling systems. Every unit is made in California, with free US shipping and a 5-year warranty. The brand targets biohacking enthusiasts and wellness-focused consumers via influencer marketing. Also searched as Renu.
Resilia creates natural immune support and gut health supplements built around resilient everyday wellness.
Ritual is a Los Angeles-based supplement brand founded in 2016 by Katerina Schneider. The brand disrupted the multivitamin category with radical supply-chain transparency — tracing every ingredient to its source — and a distinctive product design featuring visible, floating beadlets inside a delayed-release capsule. Ritual expanded from women's multivitamins to prenatal, men's, teens', and protein products, scaling to over $100M in revenue on a subscription-first DTC model with retail expansion into Target.
Rocka Nutrition is a Hamburg-based vegan sports supplement brand founded in 2015 by fitness influencer Julian Zietlow. The brand built its initial growth on Zietlow's YouTube and Instagram following before expanding to a broader audience via DTC and Amazon. Also searched as Rocka.
Rocky Mountain Oils is an essential oils company selling single oils, blends, and diffusers direct to consumers online. It positions itself around third-party purity testing and transparency in sourcing. The brand sells through its own e-commerce site rather than a distributor network.
Rouge Red Light Therapy is a wellness technology brand selling red and near-infrared light therapy panels for home use, targeting skin health and recovery-focused consumers. The brand sells primarily direct-to-consumer online within the at-home light therapy device category.
Seed is a health and wellness brand best known for its probiotic supplements formulated around gut and health-focused strains of bacteria. The company markets its products with an emphasis on clinical research and scientific formulation. It sells primarily direct-to-consumer online, advertising across Meta placements.
Sensate is a London-based DTC brand making a chest-worn vagus nerve stimulation device that uses infrasonic resonance to reduce stress and anxiety. Founded in 2017 by Harley Street clinician Stefan Chmelik, Sensate delivers 10-minute passive sessions and is sold DTC and on Amazon globally.
Signos is a Los Altos, CA-based digital health company founded in 2018 by Sharam Fouladgar-Mercer. The platform pairs a continuous glucose monitor (CGM) with an AI app to provide personalized weight management guidance based on real-time glucose responses to food and exercise. In 2025, Signos received FDA clearance as the first CGM system specifically indicated for weight management.
Simply Revival offers natural wellness products focused on everyday health and revitalization.
Sirona is an Indian personal care and hygiene brand focused on intimate wellness products for women, including menstrual cups, hygiene washes, and related care items. It sells primarily through its own DTC website and Indian ecommerce marketplaces. Sirona advertises on Meta placements to build awareness and drive sales.
Somedays is a period care and women's health brand selling pain relief patches, supplements, and related products direct-to-consumer online. It targets consumers seeking alternatives to traditional over-the-counter menstrual pain relief. The brand advertises across Meta placements to drive ecommerce sales.
Soul CBD (getsoul.com) was founded in 2018 by siblings Mike Lee (professional boxer) and Angie Lee (podcaster/entrepreneur) in Los Angeles. The brand produces triple-tested CBD products including tinctures, gummies, and capsules, growing from a spare bedroom to an eight-figure business. Also searched as Soul.
Spruce CBD is a Raleigh-based brand positioning itself at the premium, high-potency end of the full-spectrum CBD market. Products are made using lab-grade CO2 extraction with concentrations reaching 80mg per mL—marketed explicitly to consumers who have been underwhelmed by mainstream lower-potency options. DTC-only distribution preserves the premium margin. Also searched as Spruce.
Sugarbear is a supplement brand best known for gummy vitamins marketed for hair health, alongside other wellness gummies. It positions itself as a lifestyle-oriented, direct-to-consumer vitamin brand with strong social media presence. Products are sold primarily online.
Sun Home Saunas is a US direct-to-consumer brand offering full-spectrum infrared, traditional barrel, and outdoor saunas for home wellness. Models like the Equinox and Eclipse feature Vitatech low-EMF heaters, VOC-tested wood, magnetic assembly, and optional red light therapy integration. Prices start around $5,999. Voted Best Home Sauna by Fortune (2026) and Forbes (2025). Also searched as Sun.
Sunday Natural is a Berlin-founded premium supplement DTC brand established in 2013. Differentiated by pharmaceutical-grade quality standards, third-party lab testing transparency, and bioavailability optimization, Sunday Natural targets health-literate German consumers who evaluate supplements by ingredient quality rather than price or branding. Distributed via sunday.de and Amazon. Also searched as Sunday.
Founded in 2017 in San Diego by bar owners Mike Sill and Beau Schmidt, Sunday Scaries built one of CBD's most distinctive brand identities around the universal millennial experience of Sunday-night work anxiety. The brand's humor-forward voice, relatable copy, and gummy format drove over 300,000 customers and strong repeat rates. Full-spectrum gummies with added vitamins B12 and D3 are the hero SKU. Also searched as Sunday.
Sunlighten was founded in Overland Park, Kansas in 1999 by Connie and Aaron Zack after watching infrared light therapy transform a family member's chronic health condition. The brand makes full-spectrum infrared saunas for home installation with proprietary SoloCarbon heater technology backed by clinical research. Sunlighten operates in 14 countries and targets health-optimization buyers seeking detox, HRV improvement, and recovery outcomes.
Super Beta Prostate is a dietary supplement brand marketing capsules formulated to support prostate and urinary health in men. It positions itself as a long-running, widely advertised name in the men's health supplement space. The product has been sold through direct-response marketing and retail channels.
Sustain Natural was founded in 2013 by Jeffrey and Meika Hollender to bring natural, female-health-focused sexual wellness products to market. Known for fair-trade latex condoms and organic period care, the brand was acquired by Grove Collaborative, amplifying its eco-conscious retail reach. Also searched as Sustain.
Swisse was founded in Melbourne in 1969 and became Australia's best-selling vitamins and supplements brand through high-profile celebrity ambassador campaigns featuring Nicole Kidman and Pat Rafter. Acquired by Hong Kong-listed Health and Happiness (H&H) Group in 2015, Swisse has since built a dominant DTC business in China through Tmall and JD.com, positioning Australian provenance as a premium quality signal.
The Absorption Company builds supplements engineered for maximum nutrient absorption, so your body actually uses what you take.
The Beauty Chef is a Sydney DTC brand founded by Carla Oates in 2009, credited with creating the Australian ingestible beauty category. The brand's fermented probiotic powders and serums are built on the gut-skin axis science — beauty from within — and are stocked at Mecca and Net-a-Porter Beauty alongside its DTC channel. Also searched as The.
The Nue Co is a London-founded functional wellness brand founded in 2017 by Jules Miller and Charlie Gower. Starting from a personal gut health journey, the brand expanded to supplements, topical skincare, and functional fragrance. It has significant DTC presence in Australia and is frequently cited in the AU wellness operator community for its supplement funnel and premium packaging. Also searched as The.
The Turmeric Co. was founded in 2017 by Wales and West Brom footballer Thomas Hal Robson-Kanu, who developed the brand after using raw turmeric shots to manage inflammation during his playing career. The brand produces cold-pressed functional shots containing raw turmeric, ginger, and complementary botanicals, sold DTC and in UK retailers. Also searched as The Turmeric.
Theradome makes the LH80 PRO, an FDA-cleared laser phototherapy helmet designed to regrow hair at home. Founded by NASA biomedical engineer Tamim Hamid, the brand leans on clinical credibility and before/after evidence to sell premium DTC hardware to men and women experiencing hair loss.
Thesis (takethesis.com) is a New York-based personalized nootropic brand founded in 2019 by Dan Freed. Rather than selling a single stack, Thesis uses a cognitive assessment quiz to match customers to one of several custom blends targeting energy, clarity, creativity, or motivation. The brand ranked #3 on the Financial Times Americas Fastest-Growing Companies list in 2024, reflecting its rapid DTC scale.
Thinx was founded in 2013 by Miki Agrawal, Radha Agrawal, and Antonia Dunbar. Its 2015 NYC subway ad campaign—initially rejected by the MTA for showing period imagery—sparked a national conversation about menstrual stigma and positioned Thinx as the category-defining DTC brand for period underwear.
Thompson's is an Australian vitamin and supplement brand known for high-strength and specialty formulations sold through pharmacy retail. It offers products across immunity, joint health, and general wellness categories. The brand positions itself within the established Australian nutraceuticals market.
Thorne was founded in 1984 by Al Czap in Summerville, South Carolina. Originally a practitioner-only supplement brand known for exceptional clinical-grade formulations and NSF Certified for Sport credentials, Thorne pivoted to consumer DTC in the 2010s, launching a health testing and personalized supplement platform. Professional sports league partnerships (NBA, MLB, PGA) give the brand unparalleled athlete credibility.
Top Extracts was founded in Chicago in 2014 by Jim Sourek, building on AKA (American Kratom Association) GMP certification and rigorous heavy metal, DNA, and microbial lab testing. The brand offers kratom powder, capsules, liquid extracts, and a wholesale/white-label program for retailers. Also searched as Top.
Traya is an Indian health and wellness brand focused on hair loss treatment, offering personalized hair care regimens combining Ayurveda, allopathy, and nutrition. It sells primarily as a DTC subscription model through its own website. Traya advertises heavily on Meta placements to acquire new customers for its hair care programs.
Troop (trytroop.com) was founded in 2021 in Los Angeles by cousins Stephanie Moyal and Jake Mellman. The brand makes functional mushroom gummies using 100% US-grown fruiting body mushrooms, and markets to younger wellness consumers who find capsules unappealing. Also searched as Troop.
Tropeaka is an Australian health and nutrition brand selling plant-based protein powders, superfood blends, and wellness supplements direct-to-consumer online. The brand advertises across Meta placements to reach health and fitness shoppers.
Tru Niagen is the consumer supplement brand of ChromaDex, built around patented nicotinamide riboside (NIAGEN) — the most clinically studied NR ingredient. Founded in 2015 and sold DTC, on Amazon, and through retail, the brand uses its clinical trial portfolio as a performance marketing engine. Also searched as Tru.
Unbound was co-founded in 2014 by Polly Rodriguez and Sarah Jayne Holt in New York. The brand built its audience in part through transparency about repeated Facebook, Instagram, and Google ad bans—publicly documenting each restriction and building community around the shared experience of navigating censorship as a women-focused sexual wellness brand.
Uqora is a San Diego-based women's health supplement brand founded in 2017 by Spencer Gordon and Jenna Ryan. The brand owns UTI prevention as a supplement category, combining D-Mannose and clinically supported ingredients in a proactive daily formulation with exceptional paid search ROI.
VAAY is a German health and wellness brand selling CBD oils, sleep aids, and skincare products formulated with cannabinoids. It positions itself around science-backed formulations for sleep and stress, sold direct-to-consumer online and through select retailers across Europe.
Veri is a Helsinki-based metabolic health company founded in 2019 by Anttoni Aniebonam, Verneri Jäämuru, and Frans Lehmusvaara. The company's app pairs a CGM with personalized coaching on glucose-optimized nutrition and lifestyle. In September 2024, Oura acquired Veri to integrate metabolic health data with the Oura Ring's sleep and activity tracking.
Vida Glow was founded in 2014 by Anna and Kieran Lahey in Sydney, after Anna's personal discovery of collagen supplements in Japan produced transformative results. The brand built its initial growth through influencer seeding and is now the world's number one marine collagen brand, selling a unit every four seconds globally. DTC subscription is core to the model, with international retail distribution expanding rapidly. Also searched as Vida.
Viome was founded in 2016 by Naveen Jain and Momo Vuyisich in Bellevue, Washington. The company offers at-home gut microbiome testing using metatranscriptomic RNA sequencing — the same technology originally developed at Los Alamos National Laboratory — to generate personalized dietary and supplement recommendations. Viome has expanded to oral health and full-body intelligence testing.
Vital Beautie (VB Program) is AmorePacific's beauty ingestibles brand, selling collagen drinks, probiotic supplements, and antioxidant formulas under the belief that beauty begins from within. Distributed via AmorePacific's DTC channels, home shopping, and Korean pharmacy networks, the brand bridges cosmetic science and nutraceutical credibility. Also searched as Vital.
Vital Proteins was founded in 2013 by Kurt Seidensticker in Chicago and is credited with creating the mainstream collagen supplement category. The brand rode the paleo and clean-eating wave before appointing Jennifer Aniston as Chief Creative Officer in 2021, unlocking mass-market awareness. Nestlé Health Science acquired a majority stake in 2019, providing retail distribution muscle. Also searched as Vital.
Vitality Extracts offers pure essential oils and natural wellness products for aromatherapy and self-care.
Vitamintrend is a German manufacturer and DTC retailer of dietary supplements, operating primarily through vitamintrend.com and Amazon.de. Products are made in Germany with clean formulations (no unnecessary additives), targeting price-conscious young consumers seeking quality vitamins and minerals.
Vitasei is a wellness and beauty supplement brand focused on US Hispanic and Latina consumers, offering collagen powders, beauty multivitamins, and liver health supplements. Products are sold DTC at vitasei.com and through Amazon. The brand uses bilingual (English/Spanish) packaging and marketing, positioning products as science-backed wellness solutions for women.
Vitl is a London-based personalised vitamin subscription brand founded in 2015 by Jonathan Relph. The brand uses at-home blood and DNA nutrition tests to recommend bespoke supplement packs, delivered monthly. Available through Boots and across Europe, Vitl occupies the premium end of the personalised nutrition market with a data-driven approach that commodity vitamin brands cannot replicate.
Wellbeing Nutrition is a Mumbai-based wellness brand founded in 2019 by Avnish Chhabria. The brand pioneered oral thin strip (melts) delivery for vitamins and supplements in India — a format that dissolves on the tongue for rapid absorption, making the product itself the most compelling creative demonstration. Hindustan Unilever made a strategic investment in the company in 2022. Also searched as Wellbeing.
WelleCo is a wellness brand founded by Elle Macpherson offering plant-based nutritional supplements, including alkalizing greens powders and elixirs. It sells through DTC and select retail channels, positioning itself in the premium wellness and nutrition category.
Founded in Cape Town around 2008, Wellness Warehouse pioneered holistic health retail in South Africa, combining expert in-store wellness consultants with a curated selection of natural foods, supplements, and clean beauty products across 50+ stores and a DTC online store. Also searched as Wellness.
White Wolf Nutrition is an Australian sports nutrition brand selling protein powders, supplements, and snack products through ecommerce and retail stockists. The brand advertises across Meta placements to reach fitness-focused consumers.
Wild Nutrition is a UK supplement brand founded in 2013 by nutritional therapist Henrietta Norton in Lewes, East Sussex. The brand's Food-Grown range delivers nutrients within a whole-food matrix, a process that mirrors how the body absorbs nutrients from food. Wild Nutrition is particularly known for its women's health range and is recommended by registered nutritional therapists.
Withings is a French health technology company founded in 2008, headquartered near Paris. The brand produces connected health devices including hybrid smartwatches, smart scales, sleep tracking mats, blood pressure monitors, and thermometers. Briefly acquired by Nokia (2016–2018), Withings was bought back by co-founder Eric Carreel and operates independently, with a premium DTC positioning around medical-grade health tracking in aesthetically refined devices.
WonderLab is a Shanghai meal replacement brand founded in 2019, famous for its Boba Shake protein shakes that went viral on Douyin. By creating bubble tea-flavoured meal replacements, WonderLab normalised the category for Chinese Gen Z, achieving top-tier Tmall meal replacement sales within its first year.
Young Living is an essential oils company selling aromatherapy oils, wellness products, and personal care items through a multi-level marketing distributor model. Founded in 1993, it positions itself as a pioneer in the therapeutic-grade essential oil category. The company also markets supplements and household products under its brand.
Your Super is a plant-based nutrition brand selling superfood mixes, protein blends, and wellness supplements in powder form. The brand sells direct-to-consumer online, advertising across Meta placements.
ZOE Health is a UK personalised nutrition science company founded in 2017 by Jonathan Wolf, Professor Tim Spector (King's College London), George Hadjigeorgiou, and Richard Davies. The platform uses CGM, microbiome testing, and blood fat response data to create personalised dietary guidance. ZOE raised £89.9M across multiple funding rounds and became prominent during the COVID pandemic through its PREDICT nutritional study. Also searched as ZOE.
Zero Waste Cartel is a US-based sustainable oral-care brand founded in 2018, best known for bamboo toothbrushes sold in 10-packs at under $1.49 per brush—cheaper than branded plastic alternatives. The brand ships plastic-free from the US, plants a tree per order, and has sold over one million brushes with distribution through its DTC site, Amazon, and a wholesale channel serving dental offices. Also searched as Zero.
ZOE is a health technology company offering at-home metabolic testing kits and a nutrition app that gives personalized dietary guidance based on gut microbiome and blood sugar data. Co-founded by scientists including Tim Spector, it sells subscription programs direct-to-consumer, positioning itself within the personalized nutrition and digital health category.
Founded in 2015 in Charlotte, NC by Scott Coffman, cbdMD was the first pure-play CBD company to trade on the NYSE American. The brand built its mass-market credibility through one of the industry's largest sports sponsorship programs, partnering with athletes across golf, MMA, and tennis. Broad-spectrum formulations span tinctures, gummies, topicals, capsules, and bath products.
doTERRA is an essential oils and wellness products company that sells through a network marketing distributor model. Founded in 2008, it positions itself around sourcing and purity claims for its essential oil blends and supplements. The brand markets to consumers primarily through independent distributors rather than retail stores.
iRestore (by iglowlaser.com) is a Los Angeles-based hair growth technology brand founded in 2011 that produces FDA-cleared low-level laser therapy (LLLT) helmets for androgenetic alopecia. The brand's clinical trial data (51% increase in hair count) serves as the primary advertising claim, and it holds strong Amazon bestseller status in the hair growth device category.
Maude was founded in 2018 by Éva Goicochea in New York. Its minimalist, apothecary-inspired aesthetic and gender-inclusive language reframed sexual wellness as everyday self-care, earning Target placement alongside premium boutique stockists and building a brand that looks unlike anything in the category.
mindbodygreen is a wellness media brand whose shop sells science-backed supplements for sleep, gut health and overall wellbeing.
nu3 is a German online retailer specializing in health and nutrition products, including sports nutrition, superfoods, and dietary supplements. Founded in Berlin, it operates a direct-to-consumer e-commerce platform serving customers across Europe.
Wellness ads usually start with a goal or frustration: better sleep, more energy, easier recovery, clearer skin. Supplement brands like Ritual and Hum Nutrition stress ingredient transparency, sourcing and routines, while sports nutrition names such as MyProtein and Ghost Lifestyle bring flavor, gym culture and big promotions. Hardware wellness products, including Joovv, Plunge, Sun Home Saunas and Pulsetto, need more explanation. Their ads often use demo video, expert voices and lifestyle shots to show what the product is and when someone would use it. Sleep and stress products such as Manta Sleep and Loop Earplugs sell a concrete, relatable fix. Period care brands like Thinx, DIVA and Modibodi use direct, honest language to normalize a topic once avoided in ads. Subscription offers, bundles and starter packs are widespread, and influencer or customer testimonials carry much of the persuasion.
Claims matter most here. Read how brands word benefits, and notice the difference between describing a routine or ingredient and promising a medical outcome. Platforms review health advertising closely, so careful phrasing is part of the craft. Compare the proof formats in use: lab or ingredient explainers, expert interviews, user testimonials, day-in-the-life videos and educational carousels. Look for who is speaking, since credibility from a doctor, athlete or relatable customer shifts the tone. Study the offers too. Starter kits, subscribe-and-save, bundles and money-back guarantees reduce the risk of trying something new. For higher-priced devices, watch how brands justify cost through use cases, long-term value and financing options. Reviewing a competitor's longest-running ads gives a practical map of which angles they keep investing in.
They mix ingredient and sourcing explainers, routine videos and customer or creator testimonials. Brands like Ritual, Olly and Hum Nutrition often add subscription offers, while sports brands like MyProtein highlight flavors and promotions. Searching a brand in AdLibrary lets you see its active ads side by side, so you can check which formats, hooks and offers it keeps running before you plan your own tests.
The directory includes MyProtein, Ghost Lifestyle, Ritual, Moon Juice, Lumen, Thinx, Joovv and Plunge, covering supplements, sleep, recovery and personal care. Compare several brands in the same segment and note which hooks repeat, since repeated themes usually signal what the market already responds to and where a distinct angle could stand out.
Yes. Platforms restrict unsupported health claims and before-and-after content in some cases. Studying how established brands phrase benefits can guide your own copy, but always check current platform policies. Save the ads that stand out into a swipe file, then group them by format, hook and offer so your team can turn the patterns into concrete test ideas.
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