Floyd's of Leadville is the cycling-heritage CBD brand built by Floyd Landis — whose painful personal journey from doping scandal to CBD recovery makes the brand story impossible to fabricate.
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See all ads on AdLibrary →Floyd's of Leadville (floydsofleadville.com) was founded in 2016 by Floyd Landis in Leadville, CO. After hip replacement surgery and an opioid dependency following his cycling career, Landis turned to CBD for pain management and launched a brand distributed across 3,000 bike shops and 3,000 convenience stores. Also searched as Floyd's.
Floyd's of Leadville leads with its founder's redemption arc — few brands have a more compelling origin story. Ads in the Floyd's of Leadville ad library blend athlete recovery imagery with Landis' personal narrative, and the brand's cycling-channel distribution means in-store placement in 3,000 bike shops does much of the marketing work.
On Meta, Floyd's of Leadville targets endurance athletes, cyclists, and active-lifestyle consumers aged 30-55. Video creative featuring Floyd Landis performing well — his story resonates with athletes who've experienced injury and chronic pain recovery.
Recovery, performance, and integrity are the three brand pillars reflected in ad copy. The brand addresses athletes directly: "Built for the miles you put in and the recovery you need." Landis' cycling credentials lend product authority in a category where most founders have no athletic background.
Floyd's of Leadville proves that channel specificity can substitute for broad marketing spend. By dominating the bike shop channel — 3,000 doors where the target customer already shops — the brand achieves high-quality impressions at acquisition costs that digital-only campaigns cannot match.
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