CBD oil brands sell tinctures, gummies, balms and other hemp-derived products for relaxation and everyday wellness. The category includes mainstream names like Charlotte's Web, cbdMD and Green Roads, wide-range sellers like Hemp Bombs, luxury positioning from Lord Jones, and whole-plant cannabis balms and tinctures from Papa & Barkley. Studying their ads shows how brands market in a restricted space, which wording they use, and how they build trust with first-time buyers. It is a case study in compliant, education-led advertising.
Founded in 2012 in Louisville, Colorado by Brandon Beatty, Bluebird Botanicals is one of the original US hemp CBD companies. The brand built an unusually loyal community through its compassion pricing programs for veterans, low-income customers, and those with chronic illness—a marketing moat that competitors can't easily replicate. Products span tinctures, capsules, topicals, and pet lines. Also searched as Bluebird.
CBD Vital is a German CBD brand selling oils, capsules, and skincare products derived from hemp extract. It positions itself as a quality-focused player in the wellness and supplements category, sold through its own online store and specialty retailers across Europe.
CBDistillery (thecbdistillery.com) was founded in 2016 in Denver, CO. It offers one of the broadest CBD product ranges in the DTC market — tinctures, gummies, softgels, topicals, and pet products — all at accessible price points with transparent COA documentation.
Charlotte's Web (charlottesweb.com) was founded in 2013 by the seven Stanley brothers in Boulder, CO after their hemp strain helped a girl named Charlotte Figi manage severe epilepsy. The brand is the #1 selling CBD brand in the US, sold in 20,000+ retail doors. Also searched as Charlotte's.
Cornbread Hemp (cornbreadhemp.com) is a Louisville, KY-based CBD company founded in 2019 by journalist Jim Higdon and attorney Eric Zipperle. It produces USDA-certified organic, full-spectrum CBD oil extracted solely from hemp flower — not stems or stalks. Also searched as Cornbread.
Endoca is a European CBD and hemp products company selling CBD oils, capsules, and skincare items, positioned around organic and pharmaceutical-grade hemp extraction. It sells direct-to-consumer online, advertising across Meta placements.
Founded in spring 2019 in Chicago by serial tech entrepreneurs Coco Meers and Marcy Capron-Vermillion, Equilibria targets women who want more than a product—they want a CBD practice. The brand's one-on-one dosage specialist program and subscription model create unusually high retention. Organic full-spectrum CBD products include softgels, oils, gummies, and topicals.
Founded in 2017 in Milwaukee by Josh Delaney, FAB CBD was acquired by Canadian retailer High Tide in 2021. The brand targets everyday wellness consumers with straightforward pricing, Colorado organic hemp, and a product lineup covering oils, gummies, topicals, and dog treats—no fuss, no inflated margins. Also searched as Fab.
Feals is a US-based wellness brand selling CBD oil and related products through a membership-based, direct-to-consumer subscription model. It positions itself around quality and simplicity in the CBD category, advertising across Meta placements.
Floyd's of Leadville (floydsofleadville.com) was founded in 2016 by Floyd Landis in Leadville, CO. After hip replacement surgery and an opioid dependency following his cycling career, Landis turned to CBD for pain management and launched a brand distributed across 3,000 bike shops and 3,000 convenience stores. Also searched as Floyd's.
Green Roads is a US-based wellness brand selling CBD products, including oils, gummies, and topicals, marketed for relaxation and general wellness use. It sells direct-to-consumer online and through retail partners, advertising across Meta placements.
Hanfgeflüster is a German CBD and hemp products brand selling oils, cosmetics, and wellness items derived from hemp. It positions itself within the health and wellness category, sold primarily direct-to-consumer online across Germany.
Hemp Bombs (hempbombs.com) was founded in 2016 in Tampa, FL. The brand offers one of the broadest CBD product ranges available DTC, including gummies, capsules, oils, vapes, sleep products, and pet formulas, positioned at accessible price points with high potency options. Also searched as Hemp.
Highland Pharms was founded in San Antonio, Texas in 2015 by Luke Johnston, a cancer patient who turned to CBD during chemotherapy. The brand emphasized pharmaceutical-grade production standards and high-potency formulations sourced from Colorado hemp. The website is currently inactive. Also searched as Highland.
Joy Organics was founded in 2018 in Fort Collins, Colorado by Joy Smith, a grandmother who turned to CBD for her own wellness and was inspired to create a clean, family-safe product line. The brand earned USDA organic certification and built a reputation on pharmaceutical-grade manufacturing, softgels, and transparent lab reports. Also searched as Joy.
Just Live was founded in 2020 as the first athlete-owned CBD brand, with co-founders Klay Thompson (NBA), Alex Morgan (soccer), Travis Pastrana (motorsports), and Paul Rodriguez (skateboarding). The brand focuses on sports recovery, pain management, and performance wellness. Also searched as Just.
Lazarus Naturals (lazarusnaturals.com) was founded in 2016 in Portland, OR by Sequoia Price-Lazarus. The brand produces high-potency, full-spectrum CBD at accessible prices and is best known for its assistance program offering 60% off to veterans, people with disabilities, and low-income households. Also searched as Lazarus.
Lord Jones is a Los Angeles luxury CBD brand founded in 2015 by Robert Rosenheck and Cindy Capobianco, acquired by Cronos Group in 2019 for $300M. It was the first CBD brand in Sephora and is sold at Neiman Marcus and Goop. Known for celebrity award-show gift bag placements and Vogue editorial coverage, it positions CBD as a luxury wellness accessory rather than a cannabis product. Also searched as Lord.
Founded in 2018 in Irvine, California, Medterra built its brand on a clinical, pharmaceutical-adjacent positioning with verified THC-free CBD isolate products. The brand's retail breakthrough into CVS legitimized it for cautious consumers, and its clean label approach spans tinctures, gummies, topicals, and capsules.
Founded in 2019 and headquartered in Manchester, Naturecan built one of the most internationally scaled CBD brands by combining science-backed product development with localized distribution across 30+ countries. The brand spans CBD oils, capsules, gummies, topicals, and protein products, positioning wellness as its category umbrella rather than CBD alone.
Founded in 2014 in Denver, NuLeaf Naturals built its reputation on radical simplicity: a single full-spectrum CBD oil containing only hemp extract and hemp seed oil, with no flavorings, fillers, or additives. Organic Colorado farming standards and consistent potency across a small SKU count appeals to consumers who distrust complex formulations. The brand has since expanded to include pet products and other cannabinoids. Also searched as NuLeaf.
Onyx + Rose (onyxandrose.com) is a Los Angeles-based CBD brand focused on premium aesthetics and wellness positioning. The brand offers full-spectrum CBD oils, skincare, bath products, and functional mushroom products in luxury packaging, with a 100,000+ Instagram following. Also searched as Onyx.
Papa & Barkley is a Eureka, California cannabis wellness brand founded in 2015 by Adam Grossman, who developed whole-plant cannabis products to relieve his father's severe pain (Papa) — Barkley is his dog. The brand's founding story is its most powerful advertising asset, and its Releaf Balm topical is one of California's best-selling cannabis topicals. Also searched as Papa.
Provacan is a UK-based CBD wellness brand selling CBD oils, capsules, and topical products aimed at consumers seeking natural health and wellness support. It sells direct-to-consumer through ecommerce, advertising across Meta placements.
Pure Hemp Botanicals, based in Niwot, Colorado, has operated for nearly a decade producing organic, non-GMO CBD products from high-altitude Colorado hemp. The brand offers tinctures, gummies, capsules, and topicals with ISO 17025-certified third-party lab testing.
Pure Spectrum CBD was founded in Evergreen, Colorado in 2015 by Brady Bell. The brand opened the first branded CBD retail store in the US in 2017 and became the first cannabis company to partner with the CrossFit Games (2018) and USA Triathlon (2020). It specializes in full-spectrum products with broad cannabinoid profiles.
R+R Medicinals is a Boulder-area Colorado CBD brand built around radical transparency—every product batch has publicly accessible third-party COAs. With USDA organic certification and Colorado-grown hemp, the brand targets research-driven consumers who vet brands before buying. The product line covers tinctures, softgels, topicals, and gummies. Also searched as R+R.
Founded in 2015 in Greenwood Village, Colorado by Rusty Scott after a personal injury led him to CBD, Receptra Naturals targets the athletic and active lifestyle consumer with tinctures, topicals, and pet products. The brand is available in thousands of retail locations as well as DTC and Amazon. Colorado hemp heritage and organic sourcing underpin its quality story. Also searched as Receptra.
Spruce CBD is a Raleigh-based brand positioning itself at the premium, high-potency end of the full-spectrum CBD market. Products are made using lab-grade CO2 extraction with concentrations reaching 80mg per mL—marketed explicitly to consumers who have been underwhelmed by mainstream lower-potency options. DTC-only distribution preserves the premium margin. Also searched as Spruce.
Founded in 2017 in San Diego by bar owners Mike Sill and Beau Schmidt, Sunday Scaries built one of CBD's most distinctive brand identities around the universal millennial experience of Sunday-night work anxiety. The brand's humor-forward voice, relatable copy, and gummy format drove over 300,000 customers and strong repeat rates. Full-spectrum gummies with added vitamins B12 and D3 are the hero SKU. Also searched as Sunday.
VAAY is a German health and wellness brand selling CBD oils, sleep aids, and skincare products formulated with cannabinoids. It positions itself around science-backed formulations for sleep and stress, sold direct-to-consumer online and through select retailers across Europe.
Founded in 2015 in Charlotte, NC by Scott Coffman, cbdMD was the first pure-play CBD company to trade on the NYSE American. The brand built its mass-market credibility through one of the industry's largest sports sponsorship programs, partnering with athletes across golf, MMA, and tennis. Broad-spectrum formulations span tinctures, gummies, topicals, capsules, and bath products.
CBD is one of the most restricted categories on paid social, so how brands advertise matters as much as what they say. Many rely on education, content and organic channels, and paid creative stays careful: no medical claims, no promises to treat conditions, and an emphasis on lifestyle, routine and quality. When ads run, they highlight sourcing, third-party lab testing, ingredient simplicity and product format. Trust signals carry the sale, since buyers worry about quality and legality. Founder stories, certifications and customer reviews appear often. Creative leans on calm, everyday scenes: evening routines, self-care and gifting. Gummies and tinctures get close-up product shots, while topicals show application and texture. Offers include first-order discounts, subscriptions and bundles. Because platform rules change and vary by region, check which placements and wording each brand uses, and note when ads disappear. That pattern tells you where the policy line sits for your own campaigns.
Brand positioning separates the field. Charlotte's Web and cbdMD aim at mainstream wellness shoppers who want a trusted, accessible name. Green Roads and Hemp Bombs speak to adults looking for variety across oils, gummies and more. Lord Jones treats CBD as a premium, design-led product, and Papa & Barkley leans on whole-plant cannabis balms and tinctures. These choices show up in tone. Mass-market brands use friendly, reassuring language and wide product ranges. Luxury brands use minimal design and gifting cues. Whole-plant brands speak to experienced users. Look at proof elements, such as lab results and reviews, and where they appear in the creative. Compare how brands handle the first purchase, since trial size and price affect risk. Also study retention messaging, like subscriptions and loyalty perks. Since paid reach is limited, brands that make owned channels part of the ad journey, such as email signups, often have the stronger long-term funnel.
Policies are restrictive and vary by product and region. Brands that do run ads tend to avoid health claims and focus on lifestyle and quality, so checking live ads shows what has stayed in market. Because rules differ by platform and country, review the policies first, then use live ads from established brands as a reference for what compliant creative looks like in practice.
They highlight third-party lab testing, simple ingredients, sourcing and customer reviews. Charlotte's Web and Green Roads-style mainstream positioning also relies on brand familiarity. Look for where trust signals sit in the ad or landing page, since placement near the top often shows how much a brand relies on proof over claims.
Examples include Charlotte's Web, cbdMD, Hemp Bombs, Green Roads, Lord Jones and Papa & Barkley. Each has a different tone, from mass-market to luxury to whole-plant. Open each brand page to see its current ad formats, offers and tone, which makes it easy to compare mass-market, luxury and whole-plant positioning in one place.
Rules are strict, so learning from compliant ads saves time and risk. You can see which wording, formats and offers brands keep running. You can also watch for ads that disappear quickly, which may point to policy issues, and focus on creative that stays active for long periods instead.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
See all ads on AdLibrary →