CBD gummies are a trust-driven wellness category, and the brands here compete on quality, transparency, and positioning. This directory lists 17 brands, including Charlotte's Web, cbdMD, Hemp Bombs, Green Roads, Lord Jones, Cornbread Hemp, and Lazarus Naturals. Some are mainstream category leaders, others sell luxury self-care, craft hemp, or budget-friendly options. Studying their ads shows how brands communicate in a space with tight platform and regulatory limits, and which angles feel credible without making risky claims.
CBDistillery (thecbdistillery.com) was founded in 2016 in Denver, CO. It offers one of the broadest CBD product ranges in the DTC market — tinctures, gummies, softgels, topicals, and pet products — all at accessible price points with transparent COA documentation.
Charlotte's Web (charlottesweb.com) was founded in 2013 by the seven Stanley brothers in Boulder, CO after their hemp strain helped a girl named Charlotte Figi manage severe epilepsy. The brand is the #1 selling CBD brand in the US, sold in 20,000+ retail doors. Also searched as Charlotte's.
Cornbread Hemp (cornbreadhemp.com) is a Louisville, KY-based CBD company founded in 2019 by journalist Jim Higdon and attorney Eric Zipperle. It produces USDA-certified organic, full-spectrum CBD oil extracted solely from hemp flower — not stems or stalks. Also searched as Cornbread.
Founded in 2017 in Milwaukee by Josh Delaney, FAB CBD was acquired by Canadian retailer High Tide in 2021. The brand targets everyday wellness consumers with straightforward pricing, Colorado organic hemp, and a product lineup covering oils, gummies, topicals, and dog treats—no fuss, no inflated margins. Also searched as Fab.
Feals is a US-based wellness brand selling CBD oil and related products through a membership-based, direct-to-consumer subscription model. It positions itself around quality and simplicity in the CBD category, advertising across Meta placements.
Green Roads is a US-based wellness brand selling CBD products, including oils, gummies, and topicals, marketed for relaxation and general wellness use. It sells direct-to-consumer online and through retail partners, advertising across Meta placements.
Hemp Bombs (hempbombs.com) was founded in 2016 in Tampa, FL. The brand offers one of the broadest CBD product ranges available DTC, including gummies, capsules, oils, vapes, sleep products, and pet formulas, positioned at accessible price points with high potency options. Also searched as Hemp.
Joy Organics was founded in 2018 in Fort Collins, Colorado by Joy Smith, a grandmother who turned to CBD for her own wellness and was inspired to create a clean, family-safe product line. The brand earned USDA organic certification and built a reputation on pharmaceutical-grade manufacturing, softgels, and transparent lab reports. Also searched as Joy.
Lazarus Naturals (lazarusnaturals.com) was founded in 2016 in Portland, OR by Sequoia Price-Lazarus. The brand produces high-potency, full-spectrum CBD at accessible prices and is best known for its assistance program offering 60% off to veterans, people with disabilities, and low-income households. Also searched as Lazarus.
Lord Jones is a Los Angeles luxury CBD brand founded in 2015 by Robert Rosenheck and Cindy Capobianco, acquired by Cronos Group in 2019 for $300M. It was the first CBD brand in Sephora and is sold at Neiman Marcus and Goop. Known for celebrity award-show gift bag placements and Vogue editorial coverage, it positions CBD as a luxury wellness accessory rather than a cannabis product. Also searched as Lord.
Founded in 2019 and headquartered in Manchester, Naturecan built one of the most internationally scaled CBD brands by combining science-backed product development with localized distribution across 30+ countries. The brand spans CBD oils, capsules, gummies, topicals, and protein products, positioning wellness as its category umbrella rather than CBD alone.
Penguin CBD is a Portland-adjacent brand built on approachability—fun penguin branding, flavored gummies and creams, and Oregon-grown broad-spectrum hemp. The brand extends into pet CBD, enabling cross-sell within the same household purchase. A heavy affiliate program drives review site coverage and coupon-code discovery traffic. Also searched as Penguin.
Pure Hemp Botanicals, based in Niwot, Colorado, has operated for nearly a decade producing organic, non-GMO CBD products from high-altitude Colorado hemp. The brand offers tinctures, gummies, capsules, and topicals with ISO 17025-certified third-party lab testing.
Soul CBD (getsoul.com) was founded in 2018 by siblings Mike Lee (professional boxer) and Angie Lee (podcaster/entrepreneur) in Los Angeles. The brand produces triple-tested CBD products including tinctures, gummies, and capsules, growing from a spare bedroom to an eight-figure business. Also searched as Soul.
Founded in 2017 in San Diego by bar owners Mike Sill and Beau Schmidt, Sunday Scaries built one of CBD's most distinctive brand identities around the universal millennial experience of Sunday-night work anxiety. The brand's humor-forward voice, relatable copy, and gummy format drove over 300,000 customers and strong repeat rates. Full-spectrum gummies with added vitamins B12 and D3 are the hero SKU. Also searched as Sunday.
Founded in 2015 in Charlotte, NC by Scott Coffman, cbdMD was the first pure-play CBD company to trade on the NYSE American. The brand built its mass-market credibility through one of the industry's largest sports sponsorship programs, partnering with athletes across golf, MMA, and tennis. Broad-spectrum formulations span tinctures, gummies, topicals, capsules, and bath products.
CBD brands advertise carefully. Paid social platforms and regulators restrict health claims and, in many cases, hemp products themselves, so rules change by platform and country. That pushes creative toward education, ingredient transparency, and lifestyle framing instead of promises about treating conditions. Mainstream names like Charlotte's Web and cbdMD stress trust, quality, and accessibility for adults who want wellness support. Lord Jones frames CBD as a premium self-care ritual, with refined packaging and calm, upscale visuals. Cornbread Hemp leans on a craft, farm-driven story, while Lazarus Naturals speaks to budget-conscious buyers, including veterans and seniors. Hemp Bombs and Green Roads offer wide product ranges for relaxation and general wellness. Common proof includes third-party lab testing, sourcing details, and customer stories. Offers often involve subscriptions, bundles, and first-order discounts, since customers typically need repeat purchases to form a habit. Many ads also lean on email and content funnels more than direct response.
First, check what each brand is allowed to say. Compare how ads describe use cases: sleep, calm, daily balance, or general wellness. Wording is usually soft and indirect, and that gives you a practical model for staying inside platform rules. Always check current platform policies and local law before borrowing any approach. Second, study trust signals. Lab reports, certifications, ingredient lists, and founder stories appear often because buyers are cautious. See which proof is shown first and which is saved for the landing page. Third, notice segmentation. A luxury ritual message for affluent shoppers looks nothing like a value message for budget-conscious buyers. Compare visuals, price framing, and tone for each segment. Finally, watch for creative that has stayed active over time. In a restricted category, an ad that remains in market usually passes review and still earns attention, which makes it useful to study for structure.
They focus on education, lab testing, ingredient transparency, and lifestyle framing, avoiding strong health claims because platform and legal rules are strict. Charlotte's Web and cbdMD stress trust and accessibility, while Lord Jones leans into premium self-care. To see this in practice, review the brands' ads in AdLibrary and look for creative that has stayed in market for weeks, since longevity is a useful signal.
Lazarus Naturals targets budget-conscious buyers, including veterans and seniors, who want high-quality CBD at a fair price. Its positioning contrasts with Lord Jones, which speaks to affluent shoppers who see CBD as a premium self-care ritual. Pull a handful of these brands' ads into AdLibrary and group them by angle, so you can spot patterns in hooks, proof, and calls to action before you plan your own.
Rules differ by platform and country and change often, so check each platform's current policy first. Researching how existing brands phrase their ads shows what approach has held up in market, but it does not replace reading the rules. Search these brands in AdLibrary to compare their live and past ads side by side, and note which hooks, offers, and formats they keep repeating.
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