cbdMD is the first publicly traded CBD company on NYSE, built for mass-market credibility through major sports sponsorships and a broad retail distribution footprint.
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See all ads on AdLibrary →Founded in 2015 in Charlotte, NC by Scott Coffman, cbdMD was the first pure-play CBD company to trade on the NYSE American. The brand built its mass-market credibility through one of the industry's largest sports sponsorship programs, partnering with athletes across golf, MMA, and tennis. Broad-spectrum formulations span tinctures, gummies, topicals, capsules, and bath products.
cbdMD's strategy leans heavily on sports sponsorship as a credibility multiplier—athlete associations (golfers, MMA fighters, tennis players) reach mainstream audiences who wouldn't self-identify as CBD buyers but trust their athletic role models. NYSE listing status appears in brand communications as a legitimacy signal. See their full creative library at cbdMD on AdLibrary.
Meta ads target broad wellness and sports audiences, leveraging athlete creative to reach sports-adjacent demographics. The brand runs high-volume creative testing with both lifestyle and clinical formats. Retail availability (thousands of locations) is prominently featured to reduce online purchase friction.
Core themes: athlete-endorsed broad-spectrum CBD, THC-free assurance, broad retail availability, pharmaceutical-grade broad-spectrum process, and sports recovery use cases. cbdMD's public company status and regulatory compliance are woven into brand messaging to appeal to cautious mainstream buyers.
cbdMD demonstrates how sports sponsorship at scale can function as a mass-market legitimization strategy for a stigmatized category. By aligning with established athletic brands and events, the company reaches demographics that performance digital advertising cannot efficiently target.
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