Lazarus Naturals is the value-leader in premium CBD — high potency, low price, and a famous assistance program that drives loyalty and earned media.
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See all ads on AdLibrary →Lazarus Naturals (lazarusnaturals.com) was founded in 2016 in Portland, OR by Sequoia Price-Lazarus. The brand produces high-potency, full-spectrum CBD at accessible prices and is best known for its assistance program offering 60% off to veterans, people with disabilities, and low-income households. Also searched as Lazarus.
Lazarus Naturals leans on mission over margin. The assistance program is a genuine differentiator that generates organic press coverage and community advocacy. Paid ads in the Lazarus Naturals ad library emphasize potency per dollar and the brand's commitment to access — a positioning that resonates strongly with veteran and disability communities.
On Meta, Lazarus Naturals targets value-conscious CBD buyers and veteran communities. Creative often includes testimonials from assistance program beneficiaries and straightforward product photography emphasizing volume and potency at low cost.
Copy themes center on access, transparency, and value: "Lab-tested, people-first CBD," and messaging around the assistance program. The brand uses plain, direct language rather than premium lifestyle aesthetics, which reinforces its accessibility mission.
Lazarus Naturals demonstrates that a genuine social mission — the assistance program — can substitute for large ad spend by generating sustained earned media and loyalty. Brands that embed mission into pricing mechanics (not just messaging) build communities that market for them.
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