Sunday Scaries produces high-quality CBD gummies and oils designed to relieve stress, quiet minded chatter, and defeat everyday anxiety.
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See all ads on AdLibrary →Founded in 2017 in San Diego by bar owners Mike Sill and Beau Schmidt, Sunday Scaries built one of CBD's most distinctive brand identities around the universal millennial experience of Sunday-night work anxiety. The brand's humor-forward voice, relatable copy, and gummy format drove over 300,000 customers and strong repeat rates. Full-spectrum gummies with added vitamins B12 and D3 are the hero SKU. Also searched as Sunday.
Sunday Scaries built its ad strategy on a single, universally relatable emotion: the dread of Sunday night before Monday morning. Humor-driven creative—memes, relatable copy, and self-aware brand voice—performs exceptionally on Meta because it stops the scroll without feeling like an ad. Influencer partnerships amplify the brand's conversational tone. See their creative in action at Sunday Scaries' ad library.
Meta targeting hits millennials 25-40, especially young professionals. The brand excels at UGC-style creative that blends into organic feed content. Retargeting campaigns lean on testimonials and use-case specificity (sleep, work stress, social anxiety). Sunday and Monday are the highest-performing send days for email flows.
Core themes: Sunday-night anxiety, work-week dread, 'take the edge off,' gummy convenience, and full-spectrum potency. The brand regularly uses pop culture references and humor to avoid the clinical tone that dominates CBD advertising. Added B12 and D3 are mentioned as functional differentiators.
Sunday Scaries is a masterclass in naming a feeling before naming a product. By owning 'Sunday Scaries' as a cultural phrase, the brand created a category reference that makes its own name free advertising every time someone uses the term.
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