Stressed professionals are working adults who feel the strain of deadlines, anxiety, burnout, and bad sleep, and want a simple calming routine. Many are millennials and Gen Z workers. The brands that reach them include Charlotte's Web, Green Roads, Lord Jones, Day One Beverage, Fab CBD, and Sunday Scaries. Most sell CBD products in different formats. Their ads show how to speak about stress with care, build trust in a regulated category, and offer an approachable ritual. This is useful for any wellness marketer.
Millennial and Gen Z workers cope with anxiety and burnout and want relief that fits into a workday.
Poor sleep is a recurring pain. A calming evening routine is a common purchase trigger.
Many want natural options and look for trusted brands with a clear product story.
Some adults replace alcohol with calming drinks, making beverage formats like CBD sparkling water appealing.
Affluent shoppers treat calm as premium self-care, while value-minded buyers want affordable everyday options.
The category is crowded and regulated, so buyers look for category-leading, credible brands and transparent claims.
Charlotte's Web (charlottesweb.com) was founded in 2013 by the seven Stanley brothers in Boulder, CO after their hemp strain helped a girl named Charlotte Figi manage severe epilepsy. The brand is the #1 selling CBD brand in the US, sold in 20,000+ retail doors. Also searched as Charlotte's.
Day One Beverage (drinkdayone.com) makes zero-calorie CBD-infused sparkling water with real fruit juice. The brand targets health-conscious and sober-curious consumers seeking a daily functional hydration option with 20mg broad-spectrum hemp CBD per can. Also searched as Day.
Founded in spring 2019 in Chicago by serial tech entrepreneurs Coco Meers and Marcy Capron-Vermillion, Equilibria targets women who want more than a product—they want a CBD practice. The brand's one-on-one dosage specialist program and subscription model create unusually high retention. Organic full-spectrum CBD products include softgels, oils, gummies, and topicals.
Founded in 2017 in Milwaukee by Josh Delaney, FAB CBD was acquired by Canadian retailer High Tide in 2021. The brand targets everyday wellness consumers with straightforward pricing, Colorado organic hemp, and a product lineup covering oils, gummies, topicals, and dog treats—no fuss, no inflated margins. Also searched as Fab.
Feals is a US-based wellness brand selling CBD oil and related products through a membership-based, direct-to-consumer subscription model. It positions itself around quality and simplicity in the CBD category, advertising across Meta placements.
Green Roads is a US-based wellness brand selling CBD products, including oils, gummies, and topicals, marketed for relaxation and general wellness use. It sells direct-to-consumer online and through retail partners, advertising across Meta placements.
Lord Jones is a Los Angeles luxury CBD brand founded in 2015 by Robert Rosenheck and Cindy Capobianco, acquired by Cronos Group in 2019 for $300M. It was the first CBD brand in Sephora and is sold at Neiman Marcus and Goop. Known for celebrity award-show gift bag placements and Vogue editorial coverage, it positions CBD as a luxury wellness accessory rather than a cannabis product. Also searched as Lord.
Founded in 2019 and headquartered in Manchester, Naturecan built one of the most internationally scaled CBD brands by combining science-backed product development with localized distribution across 30+ countries. The brand spans CBD oils, capsules, gummies, topicals, and protein products, positioning wellness as its category umbrella rather than CBD alone.
Penguin CBD is a Portland-adjacent brand built on approachability—fun penguin branding, flavored gummies and creams, and Oregon-grown broad-spectrum hemp. The brand extends into pet CBD, enabling cross-sell within the same household purchase. A heavy affiliate program drives review site coverage and coupon-code discovery traffic. Also searched as Penguin.
Provacan is a UK-based CBD wellness brand selling CBD oils, capsules, and topical products aimed at consumers seeking natural health and wellness support. It sells direct-to-consumer through ecommerce, advertising across Meta placements.
Founded in 2017 in San Diego by bar owners Mike Sill and Beau Schmidt, Sunday Scaries built one of CBD's most distinctive brand identities around the universal millennial experience of Sunday-night work anxiety. The brand's humor-forward voice, relatable copy, and gummy format drove over 300,000 customers and strong repeat rates. Full-spectrum gummies with added vitamins B12 and D3 are the hero SKU. Also searched as Sunday.
Ads in this group sell calm as a routine. Charlotte's Web speaks to mainstream wellness shoppers who want a trusted, category-leading CBD brand. Green Roads targets US adults seeking relaxation and general wellness. Lord Jones positions luxury CBD as a premium self-care ritual with elevated packaging and tone. Format changes the angle. Day One Beverage offers zero-calorie CBD sparkling drinks for health-conscious and sober-curious adults replacing alcohol. Sunday Scaries uses a fun, approachable voice for young adults wanting to take the edge off. Fab CBD speaks to value-minded everyday consumers. Creative focuses on evening rituals, desk-day relief, and relaxed lifestyle imagery. Because CBD is heavily regulated and platforms restrict health claims, strong ads rely on mood, lifestyle, and brand trust instead of medical promises. Offers include subscriptions, starter bundles, and sampler packs.
Study how brands talk about relief without promising cures. Note the vocabulary they choose, such as calm, unwind, and ritual, and what they leave out. Compliance shapes every line of copy in this category. Compare positioning ladders. Lord Jones speaks premium, Charlotte's Web speaks category authority, Fab CBD speaks value, and Sunday Scaries speaks fun and approachable. Each picks a different emotion for the same stress problem. Examine the format hook. Drinks, gummies, oils, and similar products suit different moments. Ads connect each format to a use case, like after-work wind-down or an alcohol alternative. Finally, watch how they build trust: founder stories, quality claims, testing language, and customer reviews. For your own wellness ads, follow the pattern: mood first, clear product role, honest claims, and an easy first purchase.
Examples include Charlotte's Web, Green Roads, Lord Jones, Day One Beverage, Fab CBD, and Sunday Scaries. They sell CBD products, from oils and gummies to sparkling drinks, aimed at relaxation and stress relief. Save the strongest examples and note the hook, offer, and format behind each one.
They lean on lifestyle, mood, and ritual rather than medical promises, because platform rules and regulation restrict claims. Ads show evening wind-downs, workday calm, and approachable formats like drinks and gummies. Pay attention to how the opening seconds frame the problem before the product appears.
Day One Beverage targets health-conscious and sober-curious adults who want to replace alcohol. Ads highlight zero-calorie sparkling formats and social occasions where a calming alternative fits. Browse the brands listed on this page to compare their live ads side by side. Filter by platform and format in AdLibrary to see which creative each brand keeps running.
Avoid claiming to treat or cure conditions and avoid exploiting anxiety. Keep copy honest, follow platform health policies, and focus on routine, mood, and product quality. Filter by platform and format in AdLibrary to see which creative each brand keeps running. Save the strongest examples and note the hook, offer, and format behind each one.
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